WEBVTT

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We are a multi-disciplinary creative studio,

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founded in 2009 in Montreal, Canada.

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More than a simple project,

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I would like to talk about a framework, so a series

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of projects which we call Beyond.

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So we did Beyond Van Gogh, Beyond Monet,

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and then Beyond King Tut.

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It was used as the central hub for all the playback

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of audio, video,

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and also some lighting cues

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that were triggered from WATCHOUT using DMX.

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So for sure, the reliability of the system is

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central for us as it needs to be able to play back

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10 to 12 hours per day,

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seven days per week in multiple locations.

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But it's the ease of use, the timeline, all the features

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that we know, and we have a large community

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of programmers

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and operators that know the system well.

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What makes a great experience?

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We could think it would be new technology, AI,

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something we've never seen before or experienced,

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but it always comes back to memories

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that will last a long time after.

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We all have memories of childhood

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or some time in our lives, when we experienced something.

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It can be a moment with a group of friends or a show

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or something amazing that we saw and we still remember it.

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I think what makes a great show, or a great event,

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or a great experience is memories that last a long time after.

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We approach our work

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always considering four major aspects for any type

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of project that we undertake, which is multi-sensory, agency,

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flexibility, and also narrative.

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Multi-sensory is really engaging all the senses

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to create impactful moments, but also memories.

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Agency is to give the opportunity

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to audience members to actually decide how

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and with which content they actually engage.

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The narrative is important,

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even if the story can be very abstract

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for the audience member.

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For us, we need something that explains everything

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that we did, so we need a story behind it.

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And then, last but not least,

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flexibility, both from a creative

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and production standpoint. We need to be able

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to adapt when we're in a touring model, both creatively

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and as production, also for operations.

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So having this flexibility in mind to be able to adapt

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to whatever space or market we decide to go to.

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That is my favorite question when I interview anybody

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for a job or a role or working together as a collaborator.

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And I always say there's no perfect answer

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and I don't have a perfect answer for it.

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But right now, I would say that my perfect,

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or dream project, would be to create

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the next level of an experience where it actually,

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it is durable and it redefines what it is

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to create a multi-sensory experience.


