WEBVTT

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Hi,

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everybody.

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It's uh Jonathan Bass from Bellwether Coffee.

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I'm excited to invite you to a very special

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uh episode

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of Bellwether Webinars.

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Uh,

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this is Joe Witherspoon from Capucho,

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uh,

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a customer of ours in Redwood City,

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and this is our first webinar we're doing live,

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so bear with us.

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Uh,

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behind me is,

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is Cappucio Coffee.

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Um,

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I'm having their signature

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cappuccino,

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um,

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which is

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honestly the best,

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uh,

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cappuccino that I've had probably in the last year.

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Uh,

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so we'll get into

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how you,

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how you made that happen,

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um,

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but

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maybe we can start with

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how you got into coffee,

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you know,

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how,

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how you,

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you know,

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take us back before you started cappucuce.

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What,

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what was your first experience in coffee and

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How did you get here?

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Um,

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yeah,

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thank you,

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by the way,

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and thanks for having me,

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uh,

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on the show,

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uh,

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Jonathan,

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it's a pleasure.

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Love you guys.

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Um.

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Well,

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I mean,

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uh,

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you know,

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the,

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the real origin story is,

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uh,

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growing,

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growing up as a,

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as a youngster.

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Um,

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my,

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my first real taste of coffee,

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I think,

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was in,

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uh,

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in Switzerland,

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where,

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where I spent a lot of summers.

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Uh,

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and that would have been,

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um,

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coffee out of like a mocha pot that my,

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my grandfather made me,

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you know.

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Um,

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and,

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um,

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uh,

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later on in my teens,

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I worked at a,

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I guess it was a second wave,

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uh,

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coffee company,

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sort of an international focus.

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Um,

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espresso bar and,

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and things,

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um,

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and we sold coffee beans.

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Um,

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it was called the bistro,

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and it was,

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um,

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It was really for me it was a life changing experience actually.

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It was a hangout,

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uh,

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actually very near to uh to where your kids go to high school.

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OK,

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all right.

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-- It's gone
-- now.

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Joe and I are neighbors.

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Yeah,

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um,

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you know,

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this is all on the up and up,

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but we,

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we,

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we,

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-- we do happen to be
-- neighbors,

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right.

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Um,

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so it was a hangout.

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It was a community spot.

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It was a place for people to just go and read books,

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you know,

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uh,

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of course,

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the internet wasn't around then,

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and,

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uh,

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you know,

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as I'm.

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Painfully aware,

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uh,

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we didn't have cell phones,

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even,

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you know,

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so it was a place to communicate,

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to meet people,

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and,

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um,

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I actually almost bought that cafe as I,

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as I was there,

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but,

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but,

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uh,

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it's also where I busted my chops on as a,

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as a barista,

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um,

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you know,

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making

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cappuccinos,

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making,

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um,

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mochas and lattes and cafe au lait and things like that.

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It was a very small menu.

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Um,

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and so,

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you know,

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life happened.

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Um,

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I didn't buy

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that cafe

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as it,

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as it happened,

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but it kind of the,

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the desire actually stuck with me,

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uh,

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all the,

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you know,

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actually 40 years now.

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Uh

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OK.

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And,

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um,

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and so I,

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I,

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I always kind of thought in the back of my mind that I would jump into it again.

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And,

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um,

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you know,

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for about 20 years,

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I ran my own business.

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I had a bike shop.

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And for about 6 months,

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actually,

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I had a small cafe operating in the bike shop,

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actually.

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OK.

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Uh,

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but that,

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that kind of fizzled out.

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And then I got into tech and stuff and,

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and that this idea of doing a cafe still kind of stuck with me.

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Um,

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A friend of mine was running

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the space that you see behind me,

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which,

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you know,

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I should kind of say this is a this is a cafe now in a in a 40 ft shipping container

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um

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it sits

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in a a tech corridor

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here in Redwood City.

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Uh,

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the Chan Zuckerberg

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office is behind us.

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There's some apartments,

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there's a train station.

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Um,

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so this is kind of a little island.

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There's a creek,

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by the way,

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a little creek that

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is nearby us.

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Water comes down from the mountains,

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um,

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actually

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bay water comes up from,

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from the bay.

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The tide comes in

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and stuff.

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So it's a unique little space in this little park.

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Uh,

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it became available

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and this idea of the the the cafe was still kind of

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in the back of my mind,

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um,

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and,

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uh,

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I was bored of my tech job actually

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and.

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Decided to jump into it.

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I um

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Initially I was going to do it in

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in

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in tandem with my tech job and try to like do two things at once.

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I ended up

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just liking it so much that I decided to jump full,

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full blown into it,

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but um.

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Around that same time,

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uh,

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previously to that,

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I,

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I'd spent a lot of time in,

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um,

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in Taiwan.

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And um.

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You know,

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I've done other travels and things like that throughout Europe,

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but I was just experienced,

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uh,

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just experiencing,

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uh,

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Taiwan,

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and I got kind of familiar with some of the coffee culture going on in Asia.

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And

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I was um

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Very blown away by,

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uh,

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in Taiwan there's lots and lots of,

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uh,

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cafes that are quite small,

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uh,

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they're micro roasterries,

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uh,

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they operate out of very small footprints

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and they're,

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um,

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uh,

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you know,

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very focused on kind of a curated craft coffee business

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flavor profile is very different to what's going on in the US,

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um,

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a lot of pour over,

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um,

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and then also,

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um.

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I spent time in Thailand,

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where I got to experience coffee with fruit juices,

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OK,

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things like that.

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So anyway,

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so not so co-fermentations or more,

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you know,

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infusions,

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uh,

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mixing,

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mixing,

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mixing coffees,

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espresso drinks with ice and orange juice to make an espresso orange or

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I have a very popular drink that I have called the Pineapple Express,

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OK,

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which is an iced espresso with pineapple juice.

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Yeah,

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no syrups,

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you know,

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uh,

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just,

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just natural.

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Uh,

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fresh,

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fresh,

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uh,

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fresh made pineapple juice.

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OK,

00:05:48.420 --> 00:05:49.940
so fast forward back to Cappucho.

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So you,

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you found,

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uh,

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an existing cab,

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you know,

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site that you liked.

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What went into the decision to start as a roastery,

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uh,

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so,

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to start roasting from,

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from day one?

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Yeah,

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so,

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um.

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So again,

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uh,

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one of the inspirations was being,

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uh,

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in,

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in a particular cafe in,

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in Taiwan where I was,

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I got to experience a very small

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space

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where the owner of the cafe

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was,

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was,

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uh,

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roasting coffee

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with no barrier in between the customer.

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There was the coffee bar,

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espresso bar,

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um,

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very good hospitality,

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very good customer service,

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and,

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and no barrier with the coffee roasting.

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And I was really blown away by that.

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You go into the space,

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it's spewed smoke,

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and you can hardly breathe and stuff like that.

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And there was this old,

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older style,

00:06:34.359 --> 00:06:34.779
um,

00:06:34.970 --> 00:06:35.500
uh,

00:06:35.540 --> 00:06:35.920
you know,

00:06:36.079 --> 00:06:36.390
uh,

00:06:36.519 --> 00:06:37.179
gas

00:06:37.600 --> 00:06:38.730
thing there and they were

00:06:39.160 --> 00:06:39.779
pushing out

00:06:40.029 --> 00:06:41.190
fumes out into the street,

00:06:41.600 --> 00:06:41.920
right?

00:06:42.720 --> 00:06:45.269
And I thought that would be great to be able to do that.

00:06:45.769 --> 00:06:47.040
And um

00:06:47.649 --> 00:06:50.589
came back to this space and the space itself here,

00:06:50.839 --> 00:06:50.859
you know,

00:06:50.869 --> 00:06:51.589
it's quite small

00:06:52.130 --> 00:06:52.880
um

00:06:53.359 --> 00:06:58.290
they there was no allowance for being able to cut a hole into uh the building here.

00:06:58.959 --> 00:06:59.279
Um,

00:06:59.369 --> 00:06:59.690
but basically,

00:06:59.769 --> 00:06:59.929
you know,

00:07:00.109 --> 00:07:01.260
in terms of why I wanted to,

00:07:01.299 --> 00:07:03.410
not to mention the permitting the permitting,

00:07:03.529 --> 00:07:04.269
um,

00:07:04.609 --> 00:07:04.929
and,

00:07:05.010 --> 00:07:07.109
and just the space for the roaster itself,

00:07:07.230 --> 00:07:07.450
right,

00:07:07.809 --> 00:07:08.570
um,

00:07:09.170 --> 00:07:09.380
you know,

00:07:09.529 --> 00:07:11.390
as far as why I wanted to roast,

00:07:11.489 --> 00:07:12.149
um,

00:07:12.649 --> 00:07:12.769
you know,

00:07:12.809 --> 00:07:13.549
it's really about.

00:07:14.540 --> 00:07:14.660
You know,

00:07:14.739 --> 00:07:14.910
it's,

00:07:15.019 --> 00:07:15.619
it's I know,

00:07:15.700 --> 00:07:18.600
I knew getting into this coffee would be a very competitive space.

00:07:19.179 --> 00:07:19.769
Um,

00:07:20.019 --> 00:07:20.549
wherever

00:07:20.779 --> 00:07:21.380
I landed,

00:07:21.480 --> 00:07:21.739
you know,

00:07:21.859 --> 00:07:22.100
there's,

00:07:22.220 --> 00:07:23.820
there's cafes all over the Bay Area.

00:07:24.140 --> 00:07:25.040
Redwood City

00:07:25.239 --> 00:07:25.420
has,

00:07:25.500 --> 00:07:25.700
I mean,

00:07:25.899 --> 00:07:28.579
just within very close proximity and walking distance,

00:07:28.660 --> 00:07:29.239
there's

00:07:29.500 --> 00:07:30.660
5 or 6 cafes.

00:07:30.769 --> 00:07:31.920
Another one just opened up

00:07:32.420 --> 00:07:32.859
last week,

00:07:32.899 --> 00:07:33.779
a couple of weeks ago,

00:07:34.059 --> 00:07:35.320
very competitive space.

00:07:35.660 --> 00:07:36.140
I knew to,

00:07:36.260 --> 00:07:36.380
to,

00:07:36.519 --> 00:07:36.850
to,

00:07:37.339 --> 00:07:39.350
to have something unique and specific and,

00:07:39.420 --> 00:07:40.540
and to be authentic that I,

00:07:40.660 --> 00:07:43.109
that roasting was gonna be a big part of it basically.

00:07:44.100 --> 00:07:47.019
And for those of us joining from other parts of the country and around the world,

00:07:47.130 --> 00:07:48.609
Redwood City is on the,

00:07:48.720 --> 00:07:48.959
the,

00:07:49.059 --> 00:07:49.359
the

00:07:49.500 --> 00:07:51.760
peninsula in between San Francisco

00:07:52.140 --> 00:07:52.980
and San Jose,

00:07:53.100 --> 00:07:54.000
probably about

00:07:54.489 --> 00:07:56.579
1520 minutes from Stanford University.

00:07:56.649 --> 00:07:57.519
It would be one of the big,

00:07:57.739 --> 00:07:58.470
big landmarks.

00:07:58.660 --> 00:07:58.899
Yeah,

00:07:59.140 --> 00:07:59.220
yeah,

00:07:59.380 --> 00:08:01.359
sort of the north end of Silicon Valley at this point,

00:08:01.940 --> 00:08:02.100
yeah.

00:08:02.820 --> 00:08:03.359
Um,

00:08:03.540 --> 00:08:04.260
great weather,

00:08:04.690 --> 00:08:04.820
you know,

00:08:04.940 --> 00:08:06.140
usually it can be a little windy,

00:08:06.220 --> 00:08:06.420
you know,

00:08:06.500 --> 00:08:06.619
in,

00:08:06.820 --> 00:08:06.940
in,

00:08:07.029 --> 00:08:07.399
in,

00:08:07.940 --> 00:08:09.239
in this shipping container

00:08:09.600 --> 00:08:09.929
space,

00:08:10.049 --> 00:08:10.140
you know,

00:08:10.220 --> 00:08:11.019
the dining area,

00:08:11.339 --> 00:08:11.350
the,

00:08:11.359 --> 00:08:11.809
the tables,

00:08:11.820 --> 00:08:12.660
and if there are any,

00:08:12.739 --> 00:08:13.500
they're all outside,

00:08:13.579 --> 00:08:15.440
so it's subject to weather and stuff like that.

00:08:17.190 --> 00:08:17.850
Um

00:08:20.059 --> 00:08:20.660
So,

00:08:20.940 --> 00:08:21.059
yeah,

00:08:21.140 --> 00:08:21.299
my,

00:08:21.380 --> 00:08:24.440
my roasting journey really began just last year,

00:08:24.820 --> 00:08:25.019
you know,

00:08:25.100 --> 00:08:26.200
as I kind of mentioned,

00:08:26.619 --> 00:08:27.250
um,

00:08:27.579 --> 00:08:30.200
after I sealed the deal for the cafe,

00:08:30.779 --> 00:08:31.279
I

00:08:31.609 --> 00:08:35.919
was going to be in Taiwan again and I had connected with a roasting.

00:08:36.808 --> 00:08:41.510
Guru essentially who uh taught me the basics of,

00:08:41.890 --> 00:08:43.070
of coffee roasting.

00:08:43.650 --> 00:08:43.890
Uh,

00:08:43.929 --> 00:08:46.039
it was all in Mandarin and I don't speak a word of Mandarin,

00:08:46.169 --> 00:08:46.799
so it all

00:08:47.770 --> 00:08:49.030
it all had to be translated,

00:08:49.330 --> 00:08:49.609
um,

00:08:49.669 --> 00:08:50.210
but it was cool.

00:08:50.330 --> 00:08:50.570
She was,

00:08:50.690 --> 00:08:51.469
she was really

00:08:52.109 --> 00:08:53.049
fascinating.

00:08:53.409 --> 00:08:53.719
She's,

00:08:53.729 --> 00:08:54.010
uh,

00:08:54.049 --> 00:08:54.969
her name is Pei,

00:08:55.289 --> 00:08:55.559
this,

00:08:55.570 --> 00:08:55.960
uh,

00:08:56.090 --> 00:08:57.260
older lady with a,

00:08:57.729 --> 00:08:58.919
basically a museum of,

00:08:59.000 --> 00:08:59.869
of coffee

00:09:00.369 --> 00:09:01.070
inside her little,

00:09:01.440 --> 00:09:02.409
little roll-up shop.

00:09:03.250 --> 00:09:05.020
And she actually was roasting on very small,

00:09:06.380 --> 00:09:07.520
basically sample

00:09:07.940 --> 00:09:08.770
electric roasters,

00:09:09.010 --> 00:09:09.059
OK,

00:09:09.260 --> 00:09:11.210
kind of like mini versions of the bellwether,

00:09:11.390 --> 00:09:11.650
OK,

00:09:11.940 --> 00:09:14.070
and um they're not available in the United States.

00:09:14.559 --> 00:09:14.570
I,

00:09:14.619 --> 00:09:15.239
I would have

00:09:16.059 --> 00:09:17.179
tried to buy one of those,

00:09:17.260 --> 00:09:17.619
um,

00:09:18.059 --> 00:09:18.340
but again,

00:09:18.380 --> 00:09:19.059
it would have been a,

00:09:19.219 --> 00:09:19.340
you know,

00:09:19.419 --> 00:09:20.039
the batch

00:09:21.520 --> 00:09:22.619
allowance would have been too small.

00:09:22.820 --> 00:09:22.919
So,

00:09:22.929 --> 00:09:22.940
yeah,

00:09:23.820 --> 00:09:25.000
so I looked around,

00:09:25.140 --> 00:09:25.619
um.

00:09:26.909 --> 00:09:27.109
You know,

00:09:27.190 --> 00:09:28.710
in terms of roasters and stuff like that,

00:09:28.750 --> 00:09:29.729
I looked around,

00:09:30.429 --> 00:09:30.830
um,

00:09:30.909 --> 00:09:32.130
I asked around,

00:09:32.549 --> 00:09:32.739
um,

00:09:32.809 --> 00:09:35.289
I finally got recommended to the bellwether from,

00:09:35.419 --> 00:09:35.770
uh,

00:09:35.900 --> 00:09:38.380
a cafe called King Coffee in in Atlanta.

00:09:39.349 --> 00:09:41.330
A friend of mine who opened his cafe,

00:09:41.830 --> 00:09:42.190
um,

00:09:42.349 --> 00:09:43.320
like a year prior,

00:09:43.789 --> 00:09:45.210
and he also was one of the,

00:09:45.669 --> 00:09:46.520
uh,

00:09:46.950 --> 00:09:47.229
uh,

00:09:48.030 --> 00:09:48.969
inspirations

00:09:49.510 --> 00:09:50.140
-- for doing
-- this,

00:09:50.229 --> 00:09:51.289
for roasting on,

00:09:51.349 --> 00:09:51.549
on,

00:09:51.630 --> 00:09:52.150
on site,

00:09:52.270 --> 00:09:52.429
yeah,

00:09:52.549 --> 00:09:52.849
OK.

00:09:53.270 --> 00:09:53.590
Yeah,

00:09:53.710 --> 00:09:53.900
uh,

00:09:54.030 --> 00:09:54.429
Phil,

00:09:54.590 --> 00:09:55.340
I forget his last name,

00:09:55.390 --> 00:09:57.140
but he's a Ken Coffee and Chamblee,

00:09:57.890 --> 00:09:57.900
uh,

00:09:57.940 --> 00:09:58.309
it's a great,

00:09:58.429 --> 00:09:59.020
great cafe.

00:09:59.429 --> 00:10:00.549
He does not have a bellwether,

00:10:00.830 --> 00:10:01.530
ironically,

00:10:01.789 --> 00:10:02.150
um,

00:10:02.429 --> 00:10:02.820
and,

00:10:02.840 --> 00:10:03.299
um,

00:10:03.510 --> 00:10:03.789
but,

00:10:03.830 --> 00:10:04.250
uh,

00:10:04.469 --> 00:10:04.630
you know,

00:10:04.869 --> 00:10:07.130
he makes some great coffee and he recommended I try this out.

00:10:07.309 --> 00:10:08.809
So that's actually

00:10:09.270 --> 00:10:10.989
probably his recommendation is,

00:10:11.140 --> 00:10:12.159
is the main reason I'm OK.

00:10:14.239 --> 00:10:14.440
And,

00:10:14.489 --> 00:10:16.500
and so what's the experience been like?

00:10:16.690 --> 00:10:17.080
Um,

00:10:17.200 --> 00:10:17.950
uh,

00:10:17.960 --> 00:10:18.109
what,

00:10:18.200 --> 00:10:19.390
what were you expecting?

00:10:19.549 --> 00:10:19.570
You know,

00:10:19.640 --> 00:10:21.359
was it a bit of a leap of faith to,

00:10:21.469 --> 00:10:21.940
to start,

00:10:22.159 --> 00:10:22.270
you know,

00:10:22.280 --> 00:10:23.200
roasting from scratch?

00:10:23.320 --> 00:10:23.919
Sounds like you had,

00:10:24.010 --> 00:10:24.159
you,

00:10:24.239 --> 00:10:25.700
you kind of had an idea of what you're doing.

00:10:26.039 --> 00:10:26.320
But what,

00:10:26.400 --> 00:10:26.679
what's,

00:10:26.780 --> 00:10:27.000
what's,

00:10:27.080 --> 00:10:28.280
what surprised you about it?

00:10:29.570 --> 00:10:30.539
Um,

00:10:30.739 --> 00:10:31.650
how heavy the thing is,

00:10:31.719 --> 00:10:31.940
it's,

00:10:32.979 --> 00:10:34.640
I was surprised that it fit through the door.

00:10:35.140 --> 00:10:35.719
Um,

00:10:36.260 --> 00:10:36.419
well,

00:10:36.500 --> 00:10:38.780
I had the advantage of a little bit of advantage,

00:10:38.890 --> 00:10:39.020
you know,

00:10:39.099 --> 00:10:40.580
your office is across the bay.

00:10:41.020 --> 00:10:43.780
So I did get a chance to see it in person

00:10:43.780 --> 00:10:46.099
without having to go to a conference and stuff like that.

00:10:46.500 --> 00:10:46.640
I,

00:10:46.739 --> 00:10:47.260
I went through,

00:10:47.380 --> 00:10:47.760
I did

00:10:47.940 --> 00:10:50.200
visit a few cafes also in the area

00:10:50.500 --> 00:10:51.299
to see how it

00:10:51.700 --> 00:10:52.880
functioned and stuff,

00:10:53.340 --> 00:10:53.820
um.

00:10:55.049 --> 00:10:55.580
Which

00:10:56.429 --> 00:10:56.830
You know,

00:10:57.030 --> 00:10:57.419
it was,

00:10:57.429 --> 00:10:58.010
was good,

00:10:58.070 --> 00:10:58.549
um.

00:10:59.570 --> 00:11:00.409
The uh

00:11:01.770 --> 00:11:02.690
How the experience has been,

00:11:02.770 --> 00:11:03.280
it's been great.

00:11:03.330 --> 00:11:03.489
I mean,

00:11:03.729 --> 00:11:04.359
you asked me,

00:11:04.369 --> 00:11:04.809
um.

00:11:05.679 --> 00:11:06.320
A couple of days ago,

00:11:06.400 --> 00:11:06.559
you know,

00:11:06.599 --> 00:11:07.280
how it's been with,

00:11:07.400 --> 00:11:08.080
you know,

00:11:08.479 --> 00:11:09.750
playing around with profiles and,

00:11:09.880 --> 00:11:10.130
and,

00:11:10.200 --> 00:11:10.950
and things like that,

00:11:11.000 --> 00:11:11.520
and I realized,

00:11:11.559 --> 00:11:11.679
you know,

00:11:11.760 --> 00:11:13.500
I haven't even read the manual of this thing yet.

00:11:15.289 --> 00:11:15.320
That's,

00:11:15.369 --> 00:11:17.150
I guess that's how easy it is to use.

00:11:17.559 --> 00:11:17.679
Well,

00:11:17.760 --> 00:11:18.080
yeah,

00:11:18.200 --> 00:11:18.419
and,

00:11:18.440 --> 00:11:18.700
uh,

00:11:18.719 --> 00:11:19.030
for me,

00:11:19.039 --> 00:11:19.280
that's,

00:11:19.320 --> 00:11:19.599
it's,

00:11:19.640 --> 00:11:19.799
you know,

00:11:19.909 --> 00:11:21.469
I needed this thing to be easy to use.

00:11:21.520 --> 00:11:22.890
I needed it to be reliable.

00:11:23.400 --> 00:11:25.039
It needed to fit into this space.

00:11:25.080 --> 00:11:25.979
It needs to be.

00:11:26.549 --> 00:11:27.539
It needed to give me,

00:11:27.710 --> 00:11:27.869
you know,

00:11:28.020 --> 00:11:29.409
credibility as a roaster,

00:11:29.750 --> 00:11:30.179
uh,

00:11:30.349 --> 00:11:32.489
to the extent that it would make good coffee

00:11:32.590 --> 00:11:32.979
and,

00:11:32.989 --> 00:11:33.489
um,

00:11:33.830 --> 00:11:37.190
and would fulfill that need of being able to roast the coffee right in front of the,

00:11:37.510 --> 00:11:38.250
the customer,

00:11:38.669 --> 00:11:39.070
um,

00:11:39.630 --> 00:11:39.789
you know,

00:11:39.909 --> 00:11:40.369
people

00:11:40.780 --> 00:11:41.469
ask me all the time,

00:11:41.549 --> 00:11:41.710
you know,

00:11:41.789 --> 00:11:42.150
where do you,

00:11:42.229 --> 00:11:43.239
where does your coffee come from?

00:11:43.349 --> 00:11:43.590
I say,

00:11:44.070 --> 00:11:45.020
it comes right over here.

00:11:45.030 --> 00:11:45.989
We roast it right here.

00:11:46.309 --> 00:11:46.950
I opened the door.

00:11:46.989 --> 00:11:47.510
I let them,

00:11:47.700 --> 00:11:48.250
you know,

00:11:48.830 --> 00:11:49.330
see it.

00:11:49.849 --> 00:11:49.859
Um,

00:11:49.869 --> 00:11:52.130
I've even done like a roast your own coffee.

00:11:52.669 --> 00:11:53.039
Events,

00:11:53.150 --> 00:11:53.510
yeah,

00:11:53.830 --> 00:11:53.989
yeah,

00:11:54.309 --> 00:11:56.190
I was talking to a customer in Vienna,

00:11:56.409 --> 00:11:56.500
uh,

00:11:56.590 --> 00:11:57.229
Austria,

00:11:57.409 --> 00:11:57.510
uh,

00:11:57.609 --> 00:11:57.619
a,

00:11:57.909 --> 00:12:00.080
a couple months ago who had set up,

00:12:00.469 --> 00:12:00.890
uh,

00:12:01.099 --> 00:12:03.309
educational seminars to demonstrate roasting,

00:12:03.349 --> 00:12:04.340
which is a fun thing to do.

00:12:04.390 --> 00:12:05.229
I hadn't thought of that.

00:12:05.549 --> 00:12:06.630
It's a fun thing to do with,

00:12:06.750 --> 00:12:06.969
with,

00:12:07.059 --> 00:12:07.929
with this machine.

00:12:08.270 --> 00:12:08.440
Um,

00:12:08.510 --> 00:12:11.450
so you're using the bellwether Marketplace primarily.

00:12:11.919 --> 00:12:12.320
Which,

00:12:12.440 --> 00:12:12.739
which,

00:12:12.750 --> 00:12:13.599
which origins are you,

00:12:13.679 --> 00:12:14.109
are you,

00:12:14.320 --> 00:12:14.909
are you using?

00:12:15.039 --> 00:12:15.400
Um,

00:12:15.479 --> 00:12:15.640
I mean,

00:12:15.710 --> 00:12:15.840
I mean,

00:12:15.880 --> 00:12:16.640
I'm experimenting,

00:12:16.719 --> 00:12:16.840
so,

00:12:16.880 --> 00:12:17.000
you know,

00:12:17.039 --> 00:12:20.609
the cafe only started in October and the marketplace is extensive.

00:12:20.719 --> 00:12:23.080
So I started with some things and I've,

00:12:23.159 --> 00:12:24.239
I've ended up with,

00:12:24.320 --> 00:12:24.599
uh,

00:12:24.750 --> 00:12:24.840
you know,

00:12:24.909 --> 00:12:27.070
my espresso right now what you're drinking is,

00:12:27.140 --> 00:12:28.219
is the Mexican,

00:12:28.919 --> 00:12:29.190
uh,

00:12:29.320 --> 00:12:30.260
Sierra Azul.

00:12:30.760 --> 00:12:31.030
Uh,

00:12:31.080 --> 00:12:33.099
I was until recently using,

00:12:33.320 --> 00:12:33.710
uh,

00:12:33.719 --> 00:12:34.780
one of your Brazilian,

00:12:35.400 --> 00:12:35.960
uh,

00:12:36.200 --> 00:12:37.099
origins,

00:12:37.619 --> 00:12:38.190
um,

00:12:38.359 --> 00:12:39.219
and then

00:12:39.359 --> 00:12:39.719
I,

00:12:39.760 --> 00:12:40.309
um,

00:12:40.719 --> 00:12:41.200
and then I.

00:12:41.700 --> 00:12:42.200
Uh,

00:12:42.289 --> 00:12:42.450
for,

00:12:42.609 --> 00:12:43.030
for,

00:12:43.299 --> 00:12:45.210
for pour overs and things like that,

00:12:45.289 --> 00:12:47.080
I have some Ethiopians,

00:12:47.609 --> 00:12:48.349
um,

00:12:48.570 --> 00:12:49.330
and,

00:12:49.450 --> 00:12:49.869
uh,

00:12:49.880 --> 00:12:51.380
also your,

00:12:51.419 --> 00:12:51.780
uh,

00:12:51.849 --> 00:12:53.070
you've got an Indonesian,

00:12:53.849 --> 00:12:54.309
uh,

00:12:54.760 --> 00:12:55.729
origin of Java,

00:12:55.849 --> 00:12:56.530
East Java,

00:12:56.690 --> 00:12:57.080
um,

00:12:57.369 --> 00:12:57.530
you know,

00:12:57.650 --> 00:12:57.809
I,

00:12:57.890 --> 00:12:58.409
I'm,

00:12:58.770 --> 00:12:58.969
I'm,

00:12:59.090 --> 00:12:59.210
you know,

00:12:59.650 --> 00:12:59.900
the,

00:12:59.909 --> 00:12:59.919
the,

00:13:00.090 --> 00:13:02.130
the concept of capucho is,

00:13:02.210 --> 00:13:03.070
is kind of,

00:13:03.570 --> 00:13:04.229
uh,

00:13:04.890 --> 00:13:05.280
varied,

00:13:05.330 --> 00:13:05.489
right?

00:13:05.570 --> 00:13:05.989
So it's

00:13:06.330 --> 00:13:07.780
on one hand it's trying to be a

00:13:08.289 --> 00:13:08.650
Uh,

00:13:08.729 --> 00:13:09.630
a classical

00:13:09.809 --> 00:13:15.179
Italian espresso bar is named after cappucci is a slang for cappuccino.

00:13:15.690 --> 00:13:17.130
We try to make a really good cappuccino.

00:13:17.239 --> 00:13:17.250
Yeah,

00:13:17.320 --> 00:13:18.530
it's a very good cappuccino.

00:13:18.690 --> 00:13:19.119
Um,

00:13:19.359 --> 00:13:19.969
we try to make it,

00:13:20.169 --> 00:13:20.320
you know,

00:13:20.409 --> 00:13:21.169
the espresso drinks,

00:13:21.210 --> 00:13:21.989
I try to make them

00:13:22.409 --> 00:13:23.130
the right way,

00:13:23.369 --> 00:13:23.489
uh,

00:13:23.570 --> 00:13:25.530
which is going to be not the Starbucks way,

00:13:25.650 --> 00:13:26.400
not the pizz's way.

00:13:26.450 --> 00:13:26.650
It's,

00:13:26.809 --> 00:13:26.929
you know,

00:13:27.010 --> 00:13:27.869
these are classical.

00:13:29.320 --> 00:13:30.659
Mixes classical,

00:13:30.789 --> 00:13:31.159
you know,

00:13:31.799 --> 00:13:32.989
amounts of shots in a,

00:13:33.039 --> 00:13:34.010
in a cappuccino,

00:13:34.520 --> 00:13:35.059
um,

00:13:35.200 --> 00:13:36.020
but then the,

00:13:36.130 --> 00:13:36.859
the stuff I'm

00:13:37.280 --> 00:13:38.320
influenced by in Asia is,

00:13:38.359 --> 00:13:39.099
is kind of

00:13:39.229 --> 00:13:39.599
got me,

00:13:39.710 --> 00:13:39.880
you know,

00:13:40.080 --> 00:13:41.020
playing with more like,

00:13:41.349 --> 00:13:41.780
uh,

00:13:42.320 --> 00:13:42.979
more floral

00:13:43.520 --> 00:13:44.659
coffee profiles,

00:13:45.039 --> 00:13:45.510
um,

00:13:45.640 --> 00:13:45.719
you know,

00:13:45.830 --> 00:13:47.700
they're gonna be different than like an espresso

00:13:48.400 --> 00:13:48.869
drink that's,

00:13:48.989 --> 00:13:49.119
you know,

00:13:49.320 --> 00:13:50.780
gonna be a classic chocolaty

00:13:50.950 --> 00:13:52.419
kind of caramelly type,

00:13:52.520 --> 00:13:52.900
you know,

00:13:53.280 --> 00:13:53.840
profile.

00:13:54.690 --> 00:13:55.299
Um,

00:13:55.820 --> 00:13:58.059
just to answer your question about this great cappuccino,

00:13:58.299 --> 00:13:58.450
I,

00:13:58.500 --> 00:13:59.200
I was

00:13:59.619 --> 00:14:02.119
blown up my first real good cappuccino,

00:14:02.419 --> 00:14:03.909
and I still remember it was,

00:14:03.919 --> 00:14:04.280
um,

00:14:04.380 --> 00:14:04.840
in

00:14:04.940 --> 00:14:07.859
the Milano train station in Italy where you,

00:14:07.979 --> 00:14:09.489
you can have a cappuccino that just,

00:14:09.729 --> 00:14:10.679
it's got that really,

00:14:11.539 --> 00:14:12.210
you taste the coffee,

00:14:12.260 --> 00:14:12.900
but it's really the,

00:14:12.979 --> 00:14:13.159
the,

00:14:13.200 --> 00:14:14.440
the quality of the milk that you get.

00:14:14.460 --> 00:14:16.219
-- The
-- texture of this is incredible.

00:14:16.500 --> 00:14:16.659
So,

00:14:16.780 --> 00:14:17.619
so what kind of,

00:14:17.739 --> 00:14:19.239
what kind of milk are you using?

00:14:20.099 --> 00:14:20.349
Well,

00:14:20.469 --> 00:14:20.630
for,

00:14:20.750 --> 00:14:21.869
for this particular one,

00:14:21.950 --> 00:14:23.710
since you didn't specify what kind of milk you want,

00:14:23.789 --> 00:14:24.169
we use,

00:14:24.330 --> 00:14:24.630
uh,

00:14:24.710 --> 00:14:25.400
a whole milk.

00:14:25.539 --> 00:14:25.900
Um,

00:14:25.950 --> 00:14:26.260
I'm,

00:14:26.349 --> 00:14:26.659
I'm,

00:14:26.750 --> 00:14:27.090
I've

00:14:27.429 --> 00:14:28.909
narrowed down to Humboldt,

00:14:28.989 --> 00:14:29.690
um,

00:14:30.099 --> 00:14:31.130
dairy farms,

00:14:31.549 --> 00:14:31.700
uh,

00:14:31.830 --> 00:14:32.830
whole milk for like the,

00:14:32.909 --> 00:14:33.179
you know,

00:14:33.349 --> 00:14:34.270
the standard milk,

00:14:34.789 --> 00:14:35.380
but I actually,

00:14:35.590 --> 00:14:37.369
I've got about 11 kinds of milks,

00:14:37.859 --> 00:14:38.369
uh,

00:14:39.270 --> 00:14:40.109
including goat milk,

00:14:40.390 --> 00:14:40.690
including,

00:14:40.750 --> 00:14:41.070
um,

00:14:41.270 --> 00:14:42.340
macadamia milk.

00:14:42.950 --> 00:14:44.690
So I'm really kind of playing with milks.

00:14:45.229 --> 00:14:45.679
I,

00:14:45.690 --> 00:14:46.150
um.

00:14:46.739 --> 00:14:49.700
I play with milks like maybe other cafes will play with syrups and stuff.

00:14:49.739 --> 00:14:49.859
I,

00:14:49.940 --> 00:14:51.570
I've got syrups kind of under the counter,

00:14:51.619 --> 00:14:53.239
but I don't really put those out

00:14:53.539 --> 00:14:53.780
as,

00:14:53.820 --> 00:14:54.250
uh,

00:14:54.419 --> 00:14:54.580
you know,

00:14:54.659 --> 00:14:55.539
what I'm trying to do.

00:14:55.700 --> 00:14:55.859
I,

00:14:55.979 --> 00:14:56.099
I,

00:14:56.219 --> 00:14:56.840
I never.

00:14:58.090 --> 00:14:59.330
was much of a syrup guy to me,

00:14:59.450 --> 00:15:00.469
they taste like medicine.

00:15:00.890 --> 00:15:01.130
Yeah.

00:15:02.409 --> 00:15:02.919
Um,

00:15:03.090 --> 00:15:03.590
so,

00:15:04.049 --> 00:15:04.450
um,

00:15:04.630 --> 00:15:04.770
yeah,

00:15:04.890 --> 00:15:05.349
so that,

00:15:05.729 --> 00:15:06.229
you know,

00:15:06.809 --> 00:15:07.869
espresso wise,

00:15:07.890 --> 00:15:08.130
I,

00:15:08.250 --> 00:15:08.489
I'm,

00:15:08.570 --> 00:15:10.489
I'm trying to be a little bit more old school on,

00:15:10.570 --> 00:15:11.309
on things,

00:15:11.630 --> 00:15:11.640
yeah,

00:15:12.609 --> 00:15:13.109
which is,

00:15:13.119 --> 00:15:14.849
is a little hard because customers are coming in,

00:15:14.909 --> 00:15:15.090
they're,

00:15:15.169 --> 00:15:16.049
they're expecting their,

00:15:16.210 --> 00:15:17.450
their cappuccino to have,

00:15:17.609 --> 00:15:17.760
you know,

00:15:17.929 --> 00:15:19.719
two shots instead of one or something,

00:15:19.729 --> 00:15:20.020
or they're,

00:15:20.849 --> 00:15:21.010
you know,

00:15:21.090 --> 00:15:21.200
they,

00:15:21.289 --> 00:15:21.450
they,

00:15:21.570 --> 00:15:22.130
they want.

00:15:22.669 --> 00:15:22.799
Uh,

00:15:23.429 --> 00:15:23.669
you know,

00:15:23.789 --> 00:15:24.070
also,

00:15:24.150 --> 00:15:24.270
I,

00:15:24.349 --> 00:15:25.880
I have just usually one size.

00:15:26.030 --> 00:15:26.150
I,

00:15:26.229 --> 00:15:26.429
I'm,

00:15:26.510 --> 00:15:26.710
I'm,

00:15:26.789 --> 00:15:27.739
I'm not doing like,

00:15:27.909 --> 00:15:28.099
you know,

00:15:28.229 --> 00:15:30.070
-- 4 different kinds of sizes on
-- drinks.

00:15:30.270 --> 00:15:30.349
Now,

00:15:30.429 --> 00:15:30.919
do you,

00:15:31.229 --> 00:15:33.130
I know you said you kind of started,

00:15:33.549 --> 00:15:33.750
you know,

00:15:34.150 --> 00:15:35.669
doing everything yourself at the beginning,

00:15:35.750 --> 00:15:37.330
so you probably got a lot of,

00:15:37.429 --> 00:15:37.869
um,

00:15:37.909 --> 00:15:39.500
direct feedback from customers and,

00:15:39.590 --> 00:15:40.390
and that sort of thing.

00:15:40.630 --> 00:15:43.109
Do you find that people notice the quality,

00:15:43.469 --> 00:15:43.869
uh,

00:15:44.039 --> 00:15:44.229
or,

00:15:44.270 --> 00:15:44.690
or

00:15:44.919 --> 00:15:46.429
what kind of feedback have you gotten?

00:15:46.669 --> 00:15:46.909
Oh yeah,

00:15:47.070 --> 00:15:47.229
I mean,

00:15:47.309 --> 00:15:47.580
um,

00:15:47.710 --> 00:15:47.869
you know,

00:15:47.979 --> 00:15:48.070
well,

00:15:48.179 --> 00:15:48.789
first of all,

00:15:49.880 --> 00:15:50.859
My menu is kind of

00:15:51.109 --> 00:15:51.460
unique.

00:15:51.559 --> 00:15:54.260
So people noticed that the menu being weird.

00:15:54.750 --> 00:15:55.190
Um,

00:15:56.130 --> 00:15:56.270
um,

00:15:56.440 --> 00:15:57.239
but then once,

00:15:57.309 --> 00:15:57.469
you know,

00:15:57.520 --> 00:15:57.679
the,

00:15:57.799 --> 00:15:58.000
the,

00:15:58.119 --> 00:15:58.349
the,

00:15:58.559 --> 00:15:59.479
once they taste the drink,

00:15:59.539 --> 00:15:59.700
I mean,

00:15:59.760 --> 00:15:59.950
it's,

00:16:00.000 --> 00:16:00.909
it's pretty instant,

00:16:01.080 --> 00:16:01.520
you know,

00:16:01.890 --> 00:16:01.960
you know,

00:16:02.000 --> 00:16:03.140
it's hard to tell,

00:16:03.760 --> 00:16:05.429
people tell you something on the first sip that

00:16:05.429 --> 00:16:07.590
usually I don't really think that usually counts,

00:16:07.840 --> 00:16:09.179
as long as it's not awful.

00:16:09.690 --> 00:16:10.380
Um,

00:16:10.960 --> 00:16:11.489
but it's been,

00:16:11.599 --> 00:16:12.469
it's hasn't been,

00:16:12.520 --> 00:16:12.900
you know,

00:16:13.119 --> 00:16:13.919
from day one,

00:16:14.840 --> 00:16:16.150
my first batch of coffee sucked,

00:16:16.159 --> 00:16:16.599
actually.

00:16:17.200 --> 00:16:17.400
Yeah.

00:16:17.969 --> 00:16:18.340
Uh,

00:16:18.419 --> 00:16:20.679
as a consequence of probably not reading the manual,

00:16:21.140 --> 00:16:21.210
uh,

00:16:21.419 --> 00:16:23.239
because I wasn't using the right amount of

00:16:23.520 --> 00:16:24.140
beans in,

00:16:24.260 --> 00:16:24.539
in,

00:16:24.659 --> 00:16:26.059
in the machine and stuff like that.

00:16:26.140 --> 00:16:26.299
Yeah,

00:16:26.419 --> 00:16:28.789
-- you've got to be precise with the batch size
-- for sure.

00:16:29.260 --> 00:16:31.359
So actually my first bad review.

00:16:32.489 --> 00:16:34.270
My first ever review on Yelp,

00:16:34.489 --> 00:16:35.799
and it was a bad one.

00:16:36.090 --> 00:16:36.409
OK.

00:16:36.609 --> 00:16:39.289
And she said the coffee tasted worse than gas station coffee.

00:16:39.729 --> 00:16:40.250
Oh gosh,

00:16:40.330 --> 00:16:40.630
OK,

00:16:40.770 --> 00:16:41.349
so you,

00:16:41.450 --> 00:16:41.789
you,

00:16:42.090 --> 00:16:45.130
you put more than 1.5 kg of beans in.

00:16:45.169 --> 00:16:45.489
I don't know.

00:16:45.650 --> 00:16:46.770
I don't remember what I did on that,

00:16:46.849 --> 00:16:48.090
but maybe she was right.

00:16:48.169 --> 00:16:48.489
I was,

00:16:48.570 --> 00:16:49.070
you know,

00:16:49.330 --> 00:16:50.590
that was straight out of the gate

00:16:50.960 --> 00:16:52.159
during our soft opening.

00:16:52.440 --> 00:16:52.820
Yes.

00:16:53.419 --> 00:16:54.190
Um,

00:16:54.539 --> 00:16:54.940
and you know,

00:16:55.059 --> 00:16:55.460
that's fine.

00:16:55.539 --> 00:16:55.840
I'm fine.

00:16:55.900 --> 00:16:56.049
I mean,

00:16:56.099 --> 00:16:57.570
I'm not trying to be perfect at all.

00:16:57.739 --> 00:16:57.900
Yeah,

00:16:57.979 --> 00:16:58.320
you know,

00:16:58.500 --> 00:17:00.500
and I'm very experimental too.

00:17:00.580 --> 00:17:00.820
I mean,

00:17:01.239 --> 00:17:01.250
um,

00:17:01.299 --> 00:17:02.780
and sometimes I'm experimenting,

00:17:03.059 --> 00:17:03.219
you know,

00:17:03.340 --> 00:17:04.098
with the customer.

00:17:04.380 --> 00:17:04.839
OK,

00:17:05.060 --> 00:17:05.079
yeah.

00:17:05.618 --> 00:17:05.729
Well,

00:17:06.300 --> 00:17:07.439
there's no better way to learn.

00:17:07.660 --> 00:17:07.949
Yeah,

00:17:08.098 --> 00:17:08.500
um,

00:17:08.699 --> 00:17:09.010
but,

00:17:09.339 --> 00:17:10.500
but now I'm making good coffee.

00:17:10.699 --> 00:17:10.890
Yeah,

00:17:11.060 --> 00:17:12.060
and I'm making great coffee.

00:17:12.180 --> 00:17:12.260
Yeah,

00:17:12.339 --> 00:17:13.550
you're making incredible coffee.

00:17:13.699 --> 00:17:13.848
This,

00:17:13.979 --> 00:17:14.670
this is,

00:17:14.680 --> 00:17:14.939
it,

00:17:15.098 --> 00:17:16.729
it honestly is the best cup.

00:17:16.939 --> 00:17:18.020
You've got the right name for the shop.

00:17:19.209 --> 00:17:21.180
This is the best cappuccino I've had in a long time.

00:17:21.250 --> 00:17:21.579
-- Thank
-- you.

00:17:21.810 --> 00:17:22.680
That means a lot to me.

00:17:23.969 --> 00:17:24.348
So,

00:17:24.358 --> 00:17:24.939
I will,

00:17:25.160 --> 00:17:25.459
uh,

00:17:25.489 --> 00:17:25.598
for,

00:17:25.689 --> 00:17:27.000
for everybody in the audience,

00:17:27.400 --> 00:17:27.608
um,

00:17:27.680 --> 00:17:29.020
you can open the chat

00:17:29.160 --> 00:17:29.520
and,

00:17:29.670 --> 00:17:31.560
and ask a question for Joe.

00:17:32.369 --> 00:17:32.530
Uh,

00:17:32.609 --> 00:17:32.849
that's,

00:17:32.930 --> 00:17:34.489
that's why we do these things.

00:17:34.650 --> 00:17:35.000
Um,

00:17:35.010 --> 00:17:35.439
so,

00:17:35.849 --> 00:17:36.290
pop your,

00:17:36.369 --> 00:17:37.869
your question in the chat,

00:17:38.290 --> 00:17:38.650
uh,

00:17:38.689 --> 00:17:39.520
and we will,

00:17:39.729 --> 00:17:40.790
we will answer it.

00:17:41.209 --> 00:17:41.410
Um,

00:17:41.489 --> 00:17:43.150
so while we're waiting for that,

00:17:43.609 --> 00:17:44.390
um,

00:17:45.310 --> 00:17:45.619
So,

00:17:45.780 --> 00:17:46.680
so what's next

00:17:46.969 --> 00:17:47.859
is Cappucci,

00:17:48.199 --> 00:17:48.449
or,

00:17:48.540 --> 00:17:48.650
you know,

00:17:48.699 --> 00:17:48.780
I,

00:17:48.900 --> 00:17:50.079
I know you said you don't want

00:17:50.339 --> 00:17:51.819
social media influencers around,

00:17:51.880 --> 00:17:52.130
but are,

00:17:52.170 --> 00:17:53.609
are you thinking about a second location?

00:17:53.780 --> 00:17:55.239
Are you thinking about expanding?

00:17:55.609 --> 00:17:56.219
Um,

00:17:56.540 --> 00:17:59.239
I know you're not really doing a lot of e-commerce,

00:17:59.380 --> 00:17:59.530
uh,

00:17:59.660 --> 00:17:59.920
yet,

00:18:00.540 --> 00:18:00.699
uh,

00:18:00.780 --> 00:18:01.130
but what,

00:18:01.180 --> 00:18:01.380
what,

00:18:01.459 --> 00:18:01.729
what's,

00:18:01.780 --> 00:18:02.760
what's next for Camiche?

00:18:03.989 --> 00:18:04.630
Well,

00:18:04.790 --> 00:18:05.459
um,

00:18:05.550 --> 00:18:06.030
we'll see,

00:18:06.109 --> 00:18:06.229
you know,

00:18:06.310 --> 00:18:07.150
I'm starting to do,

00:18:07.229 --> 00:18:08.180
uh,

00:18:08.189 --> 00:18:09.250
see that rooftop

00:18:09.949 --> 00:18:10.140
up,

00:18:10.170 --> 00:18:10.890
up there?

00:18:11.390 --> 00:18:11.670
-- Oh
-- yeah,

00:18:11.790 --> 00:18:11.939
I,

00:18:12.030 --> 00:18:13.750
I did a little uh catering thing for,

00:18:13.859 --> 00:18:16.780
for an apartment community up there apartment building on Saturday,

00:18:16.859 --> 00:18:17.130
yeah,

00:18:17.469 --> 00:18:18.449
which was quite fun,

00:18:19.150 --> 00:18:19.709
um.

00:18:20.420 --> 00:18:21.859
So I might do some more of those.

00:18:22.099 --> 00:18:22.660
I don't know,

00:18:22.739 --> 00:18:23.060
um,

00:18:23.180 --> 00:18:23.300
you know,

00:18:23.339 --> 00:18:25.410
I'm really trying not to,

00:18:25.500 --> 00:18:28.800
I'm trying to make this a very one on one face to face experience.

00:18:29.260 --> 00:18:30.319
So I don't have

00:18:30.630 --> 00:18:31.380
app ordering.

00:18:31.420 --> 00:18:32.160
I don't have

00:18:32.459 --> 00:18:33.400
delivery.

00:18:33.949 --> 00:18:34.680
Um,

00:18:35.099 --> 00:18:36.439
I'll probably do

00:18:37.180 --> 00:18:38.579
online e-commerce at some point,

00:18:38.660 --> 00:18:39.020
but

00:18:39.260 --> 00:18:39.680
right now,

00:18:39.739 --> 00:18:40.099
uh,

00:18:40.260 --> 00:18:41.180
my main thing is,

00:18:41.540 --> 00:18:41.619
you know,

00:18:41.660 --> 00:18:43.849
I hired some employees so I could take time off.

00:18:44.609 --> 00:18:44.619
Yeah,

00:18:45.180 --> 00:18:45.459
like you,

00:18:45.540 --> 00:18:46.160
I'm flying

00:18:46.300 --> 00:18:46.640
somewhere

00:18:46.939 --> 00:18:48.219
this afternoon or tonight.

00:18:48.640 --> 00:18:48.949
Um,

00:18:49.030 --> 00:18:49.849
so that'll be a test,

00:18:49.959 --> 00:18:50.369
you know,

00:18:50.900 --> 00:18:51.270
and then,

00:18:51.310 --> 00:18:51.819
um,

00:18:52.290 --> 00:18:52.339
you know,

00:18:52.390 --> 00:18:53.089
we'll see about

00:18:53.579 --> 00:18:54.920
expanding hours.

00:18:55.060 --> 00:18:55.650
Um,

00:18:56.109 --> 00:18:57.109
I only recently added,

00:18:57.209 --> 00:18:58.949
added some sandwiches.

00:18:59.310 --> 00:18:59.890
Um,

00:19:00.469 --> 00:19:01.609
they're gonna be building out

00:19:01.829 --> 00:19:02.689
two apartments

00:19:02.829 --> 00:19:03.089
here,

00:19:03.469 --> 00:19:05.089
so I'm gonna have 100,

00:19:05.510 --> 00:19:05.800
you know,

00:19:05.949 --> 00:19:07.030
construction guys,

00:19:07.310 --> 00:19:09.449
hungry construction guys and coffee

00:19:09.869 --> 00:19:10.569
deprived

00:19:10.750 --> 00:19:12.310
construction guys here every day,

00:19:12.430 --> 00:19:12.630
you know,

00:19:12.829 --> 00:19:13.930
so I'm gonna be

00:19:14.630 --> 00:19:15.770
altering the menu to,

00:19:16.390 --> 00:19:16.839
to help,

00:19:17.170 --> 00:19:17.640
to help that out,

00:19:17.709 --> 00:19:17.829
you know,

00:19:17.869 --> 00:19:18.349
a little bit.

00:19:19.939 --> 00:19:20.069
Yeah,

00:19:20.180 --> 00:19:20.589
that'll be,

00:19:20.709 --> 00:19:20.869
that,

00:19:21.030 --> 00:19:21.890
that'll be a fun

00:19:22.310 --> 00:19:23.489
challenge to try to find

00:19:23.709 --> 00:19:25.000
something that appeals to them.

00:19:25.390 --> 00:19:25.770
Although I,

00:19:26.180 --> 00:19:26.510
you know,

00:19:26.650 --> 00:19:26.760
I,

00:19:26.910 --> 00:19:27.449
I think the,

00:19:27.589 --> 00:19:29.530
the beans that you have are very versatile.

00:19:29.589 --> 00:19:30.150
You can do,

00:19:30.469 --> 00:19:32.069
you can do a great batch brew with,

00:19:32.180 --> 00:19:33.050
with the Sierra Zul.

00:19:33.380 --> 00:19:34.750
It's one of my favorite batch brews.

00:19:34.910 --> 00:19:36.569
So I would see how they respond to that.

00:19:37.140 --> 00:19:37.349
Um,

00:19:37.469 --> 00:19:37.670
it's,

00:19:37.709 --> 00:19:38.479
it's delicious.

00:19:38.589 --> 00:19:38.650
Well,

00:19:38.680 --> 00:19:38.910
-- I
-- already.

00:19:39.020 --> 00:19:39.099
You know,

00:19:39.180 --> 00:19:42.739
they're going to need 16 ounce cups and lots of sugar and syrup.

00:19:42.819 --> 00:19:43.060
So I'm,

00:19:43.140 --> 00:19:43.300
you know,

00:19:43.579 --> 00:19:43.609
for,

00:19:43.780 --> 00:19:44.540
for a little bit of that,

00:19:44.579 --> 00:19:44.819
I'm,

00:19:44.939 --> 00:19:45.880
I'll I'll have to

00:19:46.500 --> 00:19:47.599
sacrifice my

00:19:47.739 --> 00:19:48.040
old

00:19:48.619 --> 00:19:49.579
school mentality.

00:19:49.650 --> 00:19:49.900
Well,

00:19:50.020 --> 00:19:50.300
you know,

00:19:50.489 --> 00:19:50.939
who knows,

00:19:51.020 --> 00:19:51.160
you,

00:19:51.260 --> 00:19:51.369
you,

00:19:51.459 --> 00:19:53.810
you might find that they're some of your more discerning customers.

00:19:53.849 --> 00:19:54.640
You never know.

00:19:55.109 --> 00:19:55.369
Um,

00:19:55.459 --> 00:19:56.540
we are getting some questions,

00:19:56.660 --> 00:19:56.939
so I'll,

00:19:57.020 --> 00:19:58.239
I'll pop those in.

00:19:58.579 --> 00:19:58.819
Uh,

00:19:58.979 --> 00:19:59.640
so from

00:19:59.800 --> 00:20:00.599
Ramsey,

00:20:00.959 --> 00:20:01.650
um,

00:20:01.859 --> 00:20:02.829
the first one,

00:20:03.219 --> 00:20:06.000
any issues with the machine since you owned it for a year.

00:20:07.569 --> 00:20:07.839
Actually,

00:20:07.959 --> 00:20:08.599
surprisingly,

00:20:08.680 --> 00:20:09.000
no.

00:20:09.119 --> 00:20:09.839
Um,

00:20:10.119 --> 00:20:10.359
you know,

00:20:10.479 --> 00:20:12.140
I was ready for issues,

00:20:12.160 --> 00:20:12.979
um,

00:20:13.319 --> 00:20:13.920
with anything,

00:20:14.079 --> 00:20:14.680
you know.

00:20:15.000 --> 00:20:15.599
Um,

00:20:15.640 --> 00:20:17.500
and so far,

00:20:18.000 --> 00:20:18.680
uh,

00:20:19.959 --> 00:20:20.310
You know,

00:20:20.839 --> 00:20:24.339
occasionally you have to kind of restart the thing like you do any other.

00:20:25.300 --> 00:20:25.750
Uh,

00:20:25.790 --> 00:20:26.640
computer-based,

00:20:27.060 --> 00:20:27.839
um,

00:20:28.660 --> 00:20:29.020
hardware,

00:20:29.119 --> 00:20:29.410
but,

00:20:29.420 --> 00:20:30.040
um,

00:20:30.579 --> 00:20:30.979
it's,

00:20:31.099 --> 00:20:31.660
it's been,

00:20:31.939 --> 00:20:32.189
you know,

00:20:32.339 --> 00:20:33.459
I've had no downtime.

00:20:33.540 --> 00:20:34.810
I haven't had to have a tech out here.

00:20:35.099 --> 00:20:35.979
I was also,

00:20:36.099 --> 00:20:36.219
you know,

00:20:36.339 --> 00:20:37.300
one of my thinking is like,

00:20:37.369 --> 00:20:37.540
OK,

00:20:37.619 --> 00:20:39.140
I'll buy from a local company,

00:20:39.219 --> 00:20:41.140
so if I do have to have something

00:20:41.619 --> 00:20:42.310
and I have the warranty,

00:20:42.369 --> 00:20:43.599
I have the extended warranty,

00:20:43.979 --> 00:20:44.420
um,

00:20:44.540 --> 00:20:45.359
they could come out here.

00:20:45.920 --> 00:20:46.000
OK.

00:20:46.140 --> 00:20:46.660
And

00:20:46.939 --> 00:20:48.410
so far I've only had you come out here,

00:20:48.420 --> 00:20:48.969
which is good.

00:20:49.140 --> 00:20:51.250
So and you haven't even tried to sell me another one yet,

00:20:51.339 --> 00:20:52.140
so that's cool.

00:20:53.119 --> 00:20:53.430
That's,

00:20:53.439 --> 00:20:53.770
uh,

00:20:53.839 --> 00:20:54.719
that's great to hear.

00:20:55.140 --> 00:20:55.589
OK,

00:20:55.880 --> 00:20:56.900
from Patty,

00:20:57.439 --> 00:20:57.880
um,

00:20:58.060 --> 00:21:00.459
how easy was it to create your own profile?

00:21:01.079 --> 00:21:01.439
Uh,

00:21:01.560 --> 00:21:01.680
well,

00:21:01.760 --> 00:21:03.880
I haven't actually dabbled with that yet,

00:21:04.010 --> 00:21:04.689
to be honest with you.

00:21:04.760 --> 00:21:05.239
We did,

00:21:05.319 --> 00:21:05.709
uh,

00:21:05.880 --> 00:21:07.689
so most of the coffee I

00:21:07.869 --> 00:21:08.430
roast here,

00:21:08.520 --> 00:21:10.900
I just buy straight from the

00:21:11.040 --> 00:21:12.699
marketplace and I use the,

00:21:13.219 --> 00:21:13.300
uh,

00:21:13.310 --> 00:21:14.239
can profiles,

00:21:14.280 --> 00:21:14.699
which

00:21:15.079 --> 00:21:15.459
is,

00:21:15.800 --> 00:21:17.819
is fantastic for me because that's

00:21:18.040 --> 00:21:18.800
part of the advantage.

00:21:18.839 --> 00:21:20.060
I can outsource that whole.

00:21:21.550 --> 00:21:21.750
You know,

00:21:21.949 --> 00:21:23.689
director of coffee business to you,

00:21:24.109 --> 00:21:26.500
and I can deal with the day to day of running the,

00:21:26.589 --> 00:21:27.329
the,

00:21:27.630 --> 00:21:28.520
the cafe.

00:21:28.630 --> 00:21:28.949
Um,

00:21:29.069 --> 00:21:31.079
I did just recently get some

00:21:31.380 --> 00:21:32.930
beans in from Thailand

00:21:33.229 --> 00:21:35.910
and we roasted those just

00:21:36.290 --> 00:21:37.209
for the sake of

00:21:37.589 --> 00:21:37.619
the,

00:21:37.709 --> 00:21:37.869
well,

00:21:38.020 --> 00:21:38.670
for the first cut,

00:21:38.709 --> 00:21:40.410
we roasted them with another profile

00:21:40.910 --> 00:21:42.569
because it was close to what we needed,

00:21:42.869 --> 00:21:43.359
um,

00:21:43.709 --> 00:21:44.300
and,

00:21:44.310 --> 00:21:44.819
um,

00:21:45.109 --> 00:21:46.319
so my next step is to,

00:21:46.430 --> 00:21:48.270
to play with the profile manager.

00:21:49.119 --> 00:21:49.130
Yeah,

00:21:49.680 --> 00:21:51.510
-- it's really easy to move the roast curve
-- around.

00:21:51.579 --> 00:21:52.119
It seems so,

00:21:52.280 --> 00:21:52.290
uh,

00:21:52.540 --> 00:21:52.680
you know,

00:21:52.719 --> 00:21:55.500
I'm not really threatened by it and um.

00:21:56.849 --> 00:21:57.400
Yeah,

00:21:57.729 --> 00:21:57.969
yeah.

00:21:58.670 --> 00:21:59.189
Um,

00:21:59.349 --> 00:22:00.469
so follow up from Patty,

00:22:00.550 --> 00:22:01.739
and I think you sort of answered this.

00:22:01.790 --> 00:22:03.390
How's the customer service been for you,

00:22:03.469 --> 00:22:05.040
response time and resolutions?

00:22:05.270 --> 00:22:05.540
Actually,

00:22:05.589 --> 00:22:06.810
surprisingly great.

00:22:07.339 --> 00:22:08.170
Um,

00:22:08.670 --> 00:22:09.020
I've,

00:22:09.069 --> 00:22:09.390
uh,

00:22:09.510 --> 00:22:09.630
you know,

00:22:09.709 --> 00:22:10.380
you submit a,

00:22:10.670 --> 00:22:12.250
a case online basically,

00:22:12.510 --> 00:22:13.469
and I've,

00:22:13.589 --> 00:22:14.010
I've

00:22:14.160 --> 00:22:15.689
got feedback within the next

00:22:15.910 --> 00:22:16.069
day,

00:22:16.150 --> 00:22:16.550
basically,

00:22:16.560 --> 00:22:17.770
or 24 hours.

00:22:18.229 --> 00:22:18.630
And,

00:22:18.709 --> 00:22:18.859
you know,

00:22:18.949 --> 00:22:20.500
usually how these things go is you.

00:22:21.290 --> 00:22:22.219
You get a

00:22:22.810 --> 00:22:23.589
A response

00:22:24.489 --> 00:22:25.410
You try that

00:22:25.689 --> 00:22:26.349
and then

00:22:26.829 --> 00:22:28.369
it either fixes it or it doesn't,

00:22:28.449 --> 00:22:29.609
but if it fixes it,

00:22:29.729 --> 00:22:29.890
you know,

00:22:29.969 --> 00:22:31.180
you get on with your day and

00:22:31.800 --> 00:22:35.060
And stuff and forget about it and they were actually pretty good about following up

00:22:35.510 --> 00:22:36.119
also

00:22:36.560 --> 00:22:39.000
uh just tying in any loose ends that came up.

00:22:39.079 --> 00:22:39.709
So I thought,

00:22:39.839 --> 00:22:40.000
yeah,

00:22:40.359 --> 00:22:41.060
that is good to hear.

00:22:41.199 --> 00:22:41.280
Yeah,

00:22:41.359 --> 00:22:42.359
customer service is good.

00:22:42.599 --> 00:22:44.910
-- Our
-- average response time right now is around 2 hours for

00:22:45.280 --> 00:22:46.959
for 2 to 3 hours.

00:22:47.069 --> 00:22:47.300
For,

00:22:47.349 --> 00:22:47.650
um,

00:22:48.229 --> 00:22:48.380
for,

00:22:48.430 --> 00:22:49.949
and most issues can be resolved.

00:22:50.109 --> 00:22:50.209
Well,

00:22:50.310 --> 00:22:50.430
yeah,

00:22:50.510 --> 00:22:50.869
I think whatever

00:22:52.069 --> 00:22:53.209
issue I had at some point,

00:22:53.300 --> 00:22:53.719
what was it,

00:22:53.750 --> 00:22:57.650
one of the profiles had not loaded for one of the roasts I got,

00:22:58.109 --> 00:22:58.430
right?

00:22:58.709 --> 00:22:59.400
And so,

00:22:59.489 --> 00:22:59.500
uh,

00:22:59.709 --> 00:23:02.410
but it was a known issue and by the time

00:23:02.670 --> 00:23:05.109
I read my email that the thing was already downloaded.

00:23:05.180 --> 00:23:05.910
So it's good.

00:23:06.030 --> 00:23:06.280
Yeah,

00:23:06.469 --> 00:23:07.170
good to know.

00:23:07.630 --> 00:23:08.089
OK,

00:23:08.150 --> 00:23:08.400
um,

00:23:08.589 --> 00:23:09.199
Dan,

00:23:09.410 --> 00:23:09.949
uh,

00:23:10.290 --> 00:23:10.420
hey,

00:23:10.510 --> 00:23:10.709
Joe,

00:23:10.819 --> 00:23:12.270
congratulations on the new cafe.

00:23:12.540 --> 00:23:14.390
How much coffee are you roasting per week?

00:23:14.500 --> 00:23:16.109
How many days a week are you roasting?

00:23:16.829 --> 00:23:17.310
Uh,

00:23:17.430 --> 00:23:18.290
I'm roasting

00:23:18.520 --> 00:23:20.250
probably every other day.

00:23:20.670 --> 00:23:21.420
Um,

00:23:21.670 --> 00:23:21.910
you know,

00:23:22.030 --> 00:23:22.780
this is a,

00:23:23.069 --> 00:23:24.520
this is a small little cafe.

00:23:24.910 --> 00:23:26.939
I'm roasting probably about

00:23:27.170 --> 00:23:28.729
20 or 30 pounds a week,

00:23:29.109 --> 00:23:29.689
actually,

00:23:30.109 --> 00:23:30.750
um,

00:23:31.069 --> 00:23:31.420
and,

00:23:31.469 --> 00:23:31.969
um,

00:23:32.189 --> 00:23:32.670
you know,

00:23:33.030 --> 00:23:33.969
that's fine with me

00:23:34.150 --> 00:23:35.030
right now I'm trying to,

00:23:35.140 --> 00:23:36.780
to build the brand slowly and,

00:23:36.790 --> 00:23:37.189
uh.

00:23:37.859 --> 00:23:38.579
Uh,

00:23:38.900 --> 00:23:39.640
most of the

00:23:40.060 --> 00:23:40.729
coffee comes out

00:23:41.739 --> 00:23:42.489
through

00:23:42.619 --> 00:23:44.479
drinks and through the espresso machine,

00:23:44.900 --> 00:23:46.680
and it's great when I sell some,

00:23:47.180 --> 00:23:47.410
you know,

00:23:47.579 --> 00:23:48.020
some bag,

00:23:48.260 --> 00:23:48.849
some bagged beans,

00:23:48.900 --> 00:23:49.140
but I'm,

00:23:49.219 --> 00:23:49.339
I'm,

00:23:49.420 --> 00:23:50.800
I'm not doing e-commerce yet

00:23:51.260 --> 00:23:51.689
and,

00:23:51.699 --> 00:23:52.750
um,

00:23:53.219 --> 00:23:54.489
I'm also not advertising,

00:23:54.660 --> 00:23:54.819
you know,

00:23:54.900 --> 00:23:56.810
this is all just word of mouth and,

00:23:56.819 --> 00:23:57.359
uh,

00:23:57.780 --> 00:23:58.270
walk,

00:23:58.739 --> 00:23:59.640
walk up business.

00:24:00.109 --> 00:24:00.119
OK,

00:24:00.219 --> 00:24:00.420
yeah,

00:24:00.579 --> 00:24:00.900
all right.

00:24:01.599 --> 00:24:02.069
Um,

00:24:02.239 --> 00:24:02.699
so,

00:24:03.329 --> 00:24:03.719
Well he asked,

00:24:03.910 --> 00:24:05.040
tell us about the machine.

00:24:05.119 --> 00:24:07.390
I'm going to combine that with the next question,

00:24:07.400 --> 00:24:08.790
and how about the noise level?

00:24:09.119 --> 00:24:11.520
So tell us about the machine and how about the noise level.

00:24:12.869 --> 00:24:13.949
Um,

00:24:14.300 --> 00:24:14.849
well,

00:24:15.510 --> 00:24:16.469
the machine is,

00:24:16.630 --> 00:24:16.979
is,

00:24:17.109 --> 00:24:17.430
people,

00:24:17.510 --> 00:24:17.869
I mean,

00:24:17.949 --> 00:24:18.089
you know,

00:24:18.150 --> 00:24:18.510
when I,

00:24:18.630 --> 00:24:19.030
I like it,

00:24:19.109 --> 00:24:19.349
it's,

00:24:19.420 --> 00:24:19.910
it's great.

00:24:19.989 --> 00:24:20.339
It's,

00:24:20.359 --> 00:24:20.969
um,

00:24:21.270 --> 00:24:23.790
customers are also kind of impressed by it when I show it to them,

00:24:24.000 --> 00:24:24.010
uh,

00:24:24.030 --> 00:24:24.150
you know,

00:24:24.229 --> 00:24:25.260
when I open the door and I say,

00:24:25.349 --> 00:24:25.469
you know,

00:24:25.550 --> 00:24:26.849
my roaster is right over here.

00:24:27.630 --> 00:24:28.020
Um,

00:24:28.199 --> 00:24:29.199
it certainly looks sharp.

00:24:29.239 --> 00:24:30.300
It's got a nice look to it.

00:24:30.959 --> 00:24:31.520
Um,

00:24:31.640 --> 00:24:32.439
-- this might
-- be actually,

00:24:32.599 --> 00:24:32.719
let's,

00:24:32.800 --> 00:24:33.000
let's,

00:24:33.079 --> 00:24:33.520
let's take,

00:24:33.640 --> 00:24:35.640
let's take a walk over and take a look at the machine

00:24:35.640 --> 00:24:37.479
and then we'll come back and answer the rest of the questions.

00:24:37.680 --> 00:24:38.089
So

00:24:38.319 --> 00:24:39.030
bear with us,

00:24:39.170 --> 00:24:39.319
uh,

00:24:39.400 --> 00:24:39.880
we're gonna,

00:24:40.079 --> 00:24:41.280
we're gonna go inside the,

00:24:41.359 --> 00:24:42.260
the cafe,

00:24:42.890 --> 00:24:43.339
um,

00:24:44.339 --> 00:24:44.349
but

00:24:44.560 --> 00:24:45.500
this is.

00:24:46.459 --> 00:24:47.060
This is it.

00:24:48.349 --> 00:24:48.550
Yeah,

00:24:48.670 --> 00:24:49.130
so

00:24:49.349 --> 00:24:50.510
I can turn it on if you want.

00:24:50.650 --> 00:24:51.290
You can hear the noise,

00:24:51.380 --> 00:24:51.619
but,

00:24:51.630 --> 00:24:52.209
um,

00:24:52.670 --> 00:24:52.829
when,

00:24:52.949 --> 00:24:53.829
when I'm roasting,

00:24:53.949 --> 00:24:54.469
uh,

00:24:54.589 --> 00:24:54.709
you know,

00:24:54.819 --> 00:24:56.430
and this is a small footprint cafe,

00:24:56.469 --> 00:24:57.109
we do have to,

00:24:57.150 --> 00:24:57.530
uh,

00:24:57.829 --> 00:24:58.260
kind of

00:24:58.810 --> 00:24:59.780
prick up our ears if,

00:24:59.790 --> 00:25:00.140
uh,

00:25:00.150 --> 00:25:01.170
customers are coming by,

00:25:01.829 --> 00:25:02.020
um,

00:25:02.069 --> 00:25:02.609
but you can,

00:25:02.829 --> 00:25:04.339
you can see there's a cafe here.

00:25:06.260 --> 00:25:06.339
Hi,

00:25:06.420 --> 00:25:06.920
Leslie.

00:25:07.459 --> 00:25:08.130
Say hello.

00:25:08.910 --> 00:25:08.930
All right.

00:25:10.550 --> 00:25:11.180
So this is it,

00:25:11.229 --> 00:25:13.069
the entire cafe in the shipping container.

00:25:13.229 --> 00:25:13.810
-- It's
-- amazing.

00:25:14.430 --> 00:25:14.510
Yeah,

00:25:14.599 --> 00:25:15.390
I liken it to,

00:25:15.550 --> 00:25:15.910
in fact,

00:25:16.060 --> 00:25:16.369
the,

00:25:16.709 --> 00:25:16.979
uh,

00:25:16.989 --> 00:25:19.329
the designer of the container calls it my ship,

00:25:19.630 --> 00:25:21.530
and it is sort of like being on a sailboat.

00:25:22.010 --> 00:25:22.020
OK,

00:25:22.030 --> 00:25:22.040
uh,

00:25:22.270 --> 00:25:23.849
with this being the engine room

00:25:24.189 --> 00:25:26.219
and the espresso machine being the helm and

00:25:28.170 --> 00:25:29.069
And um on the counter here.

00:25:29.349 --> 00:25:29.630
Yeah,

00:25:29.829 --> 00:25:30.329
so,

00:25:30.829 --> 00:25:31.099
uh,

00:25:31.109 --> 00:25:31.270
you know,

00:25:31.349 --> 00:25:31.540
it's,

00:25:31.550 --> 00:25:32.369
it's held up,

00:25:32.430 --> 00:25:33.109
um,

00:25:33.119 --> 00:25:34.310
nothing's broken off.

00:25:34.369 --> 00:25:37.329
I've I've actually gone through a couple of times and opened up

00:25:37.750 --> 00:25:39.770
the uh the viewing screen does uh

00:25:40.869 --> 00:25:41.130
get

00:25:41.310 --> 00:25:42.099
sooty or whatever,

00:25:42.390 --> 00:25:43.709
get some residue after a while,

00:25:43.790 --> 00:25:45.050
so you do have to go in and

00:25:45.349 --> 00:25:46.209
pull that out,

00:25:46.670 --> 00:25:47.020
uh,

00:25:47.030 --> 00:25:47.969
and clean it.

00:25:48.349 --> 00:25:48.810
Um,

00:25:49.069 --> 00:25:49.880
about every

00:25:50.030 --> 00:25:51.819
4 batches or so,

00:25:51.869 --> 00:25:54.630
I have to do the regular sort of quick cleaning.

00:25:55.189 --> 00:25:55.829
Um,

00:25:56.109 --> 00:25:57.930
and so dumping the water dumping the water,

00:25:57.989 --> 00:25:58.900
the chaff and,

00:25:58.910 --> 00:25:59.569
um,

00:25:59.790 --> 00:26:01.060
vacuuming the,

00:26:01.069 --> 00:26:01.589
um,

00:26:01.780 --> 00:26:03.329
you wanna get some little handheld,

00:26:03.349 --> 00:26:03.869
um,

00:26:03.900 --> 00:26:05.689
vacuum things kind of like this.

00:26:07.510 --> 00:26:08.530
I love these things.

00:26:08.949 --> 00:26:09.109
Uh,

00:26:09.150 --> 00:26:10.829
this is a nice handheld little vacuum,

00:26:10.869 --> 00:26:12.109
and this is my favorite new tool.

00:26:12.150 --> 00:26:12.790
This is a little,

00:26:12.829 --> 00:26:13.329
um,

00:26:14.250 --> 00:26:14.390
high speed.

00:26:15.349 --> 00:26:15.900
All right,

00:26:16.310 --> 00:26:16.849
you got me.

00:26:17.349 --> 00:26:18.229
-- High speed
-- blower.

00:26:19.209 --> 00:26:19.219
Um,

00:26:19.229 --> 00:26:20.060
that is pretty nifty.

00:26:20.109 --> 00:26:20.369
Yeah.

00:26:21.329 --> 00:26:21.790
All right.

00:26:22.869 --> 00:26:23.790
-- Let's head back
-- out.

00:26:24.010 --> 00:26:24.630
Your hair's a little messed up.

00:26:24.750 --> 00:26:25.569
That's all good.

00:26:25.790 --> 00:26:26.569
That's all good.

00:26:26.869 --> 00:26:27.650
I'm here for it.

00:26:30.810 --> 00:26:32.939
So thanks for taking us on that little tour,

00:26:33.010 --> 00:26:33.250
yeah.

00:26:34.150 --> 00:26:34.680
Um,

00:26:34.920 --> 00:26:35.119
so yeah,

00:26:35.199 --> 00:26:35.760
the noise level,

00:26:35.880 --> 00:26:36.040
you know,

00:26:36.119 --> 00:26:36.349
it's,

00:26:36.400 --> 00:26:36.719
it's,

00:26:36.800 --> 00:26:37.079
it's,

00:26:37.160 --> 00:26:38.500
it's an electric machine

00:26:39.079 --> 00:26:42.349
and in my small little compartment where I don't have any separate space for it,

00:26:42.439 --> 00:26:43.619
it's something I have to be

00:26:44.119 --> 00:26:44.479
aware of.

00:26:44.560 --> 00:26:45.280
But at the same time,

00:26:45.319 --> 00:26:46.310
it also adds,

00:26:46.719 --> 00:26:46.800
again,

00:26:46.880 --> 00:26:47.319
this is a,

00:26:47.520 --> 00:26:48.420
this is a workshop

00:26:48.760 --> 00:26:48.989
on the,

00:26:49.040 --> 00:26:49.920
on the outside of the door.

00:26:49.959 --> 00:26:50.890
It says it's a roaster tree,

00:26:51.000 --> 00:26:51.119
you know,

00:26:51.160 --> 00:26:52.520
I'm trying to create that

00:26:52.800 --> 00:26:54.479
connection between the customer and,

00:26:54.880 --> 00:26:55.219
and,

00:26:55.229 --> 00:26:55.469
uh,

00:26:55.479 --> 00:26:56.270
what's going on,

00:26:56.439 --> 00:26:56.630
you know,

00:26:56.800 --> 00:26:57.400
behind that door.

00:26:57.560 --> 00:26:57.900
Yeah,

00:26:58.319 --> 00:26:58.500
um,

00:26:58.599 --> 00:27:00.310
it's not as loud as an espresso machine,

00:27:00.359 --> 00:27:01.000
I would say that.

00:27:01.630 --> 00:27:01.939
Yeah,

00:27:02.250 --> 00:27:02.380
yeah,

00:27:02.540 --> 00:27:02.699
no,

00:27:02.900 --> 00:27:03.099
no,

00:27:03.260 --> 00:27:03.349
no,

00:27:04.000 --> 00:27:04.010
uh,

00:27:04.180 --> 00:27:04.250
not,

00:27:04.380 --> 00:27:04.859
not at full,

00:27:04.939 --> 00:27:05.280
like,

00:27:05.819 --> 00:27:07.699
definitely not as loud as a

00:27:07.810 --> 00:27:08.069
broth.

00:27:09.459 --> 00:27:10.069
That's true.

00:27:10.500 --> 00:27:11.020
Um,

00:27:11.339 --> 00:27:13.219
so Laura asks,

00:27:13.410 --> 00:27:13.489
uh,

00:27:13.619 --> 00:27:15.880
have you ordered green coffee through the machine,

00:27:16.500 --> 00:27:17.000
I guess,

00:27:17.140 --> 00:27:17.260
through,

00:27:17.339 --> 00:27:17.979
through Bellwether.

00:27:18.140 --> 00:27:18.260
Yeah.

00:27:18.339 --> 00:27:18.719
And if so,

00:27:18.780 --> 00:27:19.770
what was that process?

00:27:20.140 --> 00:27:20.579
Uh,

00:27:20.780 --> 00:27:20.939
you know,

00:27:21.020 --> 00:27:21.449
for me,

00:27:21.660 --> 00:27:22.180
it's simple,

00:27:22.300 --> 00:27:22.900
very quick.

00:27:22.979 --> 00:27:23.489
Um,

00:27:23.550 --> 00:27:24.280
I'm just,

00:27:24.819 --> 00:27:24.880
well,

00:27:24.939 --> 00:27:25.930
you've got two warehouses,

00:27:25.939 --> 00:27:26.339
I think.

00:27:26.500 --> 00:27:26.660
Yes,

00:27:26.819 --> 00:27:27.729
-- East Coast and West
-- Coast.

00:27:27.800 --> 00:27:27.829
Yeah,

00:27:27.979 --> 00:27:30.089
West Coast comes to me basically the next day.

00:27:30.469 --> 00:27:30.670
Yeah.

00:27:31.599 --> 00:27:32.599
Comes in a nice

00:27:32.979 --> 00:27:33.579
little box.

00:27:33.770 --> 00:27:34.339
Um,

00:27:34.380 --> 00:27:34.939
I ordered your,

00:27:35.020 --> 00:27:36.199
I ordered your smaller.

00:27:37.579 --> 00:27:38.239
Size

00:27:38.410 --> 00:27:40.920
usually just because one of the things with

00:27:41.219 --> 00:27:42.800
having a small container

00:27:43.099 --> 00:27:44.770
cafe is I don't have a lot of space.

00:27:44.819 --> 00:27:45.209
I don't.

00:27:45.849 --> 00:27:47.390
Yet have a storage space or anything,

00:27:47.489 --> 00:27:48.729
so it all has to fit in here,

00:27:49.010 --> 00:27:49.229
yeah.

00:27:50.680 --> 00:27:52.189
With the ordering process and you do

00:27:52.310 --> 00:27:52.479
do it through,

00:27:52.489 --> 00:27:53.310
through the website,

00:27:53.400 --> 00:27:54.579
so the stores on the website,

00:27:54.800 --> 00:27:55.119
um,

00:27:55.199 --> 00:27:55.599
and Laura,

00:27:55.680 --> 00:27:55.959
you can,

00:27:56.060 --> 00:27:57.060
you can check out,

00:27:57.439 --> 00:27:57.680
uh,

00:27:57.719 --> 00:27:58.469
you can ask your,

00:27:58.560 --> 00:27:58.719
your,

00:27:58.800 --> 00:27:59.550
your salesperson,

00:27:59.640 --> 00:27:59.959
they can,

00:28:00.079 --> 00:28:01.119
they can share the website.

00:28:01.160 --> 00:28:03.099
You can see what the ordering process looks like.

00:28:03.400 --> 00:28:03.800
So all the,

00:28:03.910 --> 00:28:04.880
all the coffees are listed.

00:28:04.920 --> 00:28:06.660
I think we've got 22 origins right now.

00:28:07.000 --> 00:28:10.339
We'll generally have between 20 and 30 available at any given time,

00:28:10.680 --> 00:28:11.199
um.

00:28:12.199 --> 00:28:12.719
All right,

00:28:13.040 --> 00:28:14.670
and then how easy was it,

00:28:14.839 --> 00:28:16.079
Walmer asked this,

00:28:16.199 --> 00:28:16.319
I,

00:28:16.400 --> 00:28:17.199
I love this question,

00:28:17.319 --> 00:28:19.000
how easy is it getting a permit?

00:28:20.449 --> 00:28:21.229
Um,

00:28:21.369 --> 00:28:22.270
I,

00:28:22.689 --> 00:28:22.930
well,

00:28:23.050 --> 00:28:27.260
there was no issue actually because of the nature of the machine.

00:28:27.650 --> 00:28:27.829
Um,

00:28:27.969 --> 00:28:28.939
I didn't need

00:28:29.130 --> 00:28:31.640
any other permit besides my,

00:28:31.650 --> 00:28:31.880
uh,

00:28:31.890 --> 00:28:32.849
business license,

00:28:32.959 --> 00:28:33.170
you know,

00:28:33.650 --> 00:28:35.250
with at least here in Redwood City.

00:28:35.810 --> 00:28:36.709
Um,

00:28:36.930 --> 00:28:38.050
it's actually compared to,

00:28:38.089 --> 00:28:38.479
I think,

00:28:38.729 --> 00:28:39.140
some,

00:28:39.420 --> 00:28:39.890
uh,

00:28:40.359 --> 00:28:41.949
San Mateo County compared to some counties.

00:28:42.489 --> 00:28:43.469
I was in San Diego,

00:28:43.949 --> 00:28:44.459
uh,

00:28:44.689 --> 00:28:45.189
for the

00:28:45.410 --> 00:28:45.869
coffee

00:28:45.969 --> 00:28:46.349
thing

00:28:46.449 --> 00:28:46.770
there,

00:28:46.810 --> 00:28:47.079
and,

00:28:47.089 --> 00:28:47.349
uh,

00:28:47.770 --> 00:28:49.849
I went to a few cafes and they were saying it's,

00:28:50.060 --> 00:28:50.829
it's horrible

00:28:51.290 --> 00:28:51.479
for,

00:28:51.569 --> 00:28:51.989
for

00:28:52.130 --> 00:28:52.670
permitting

00:28:52.810 --> 00:28:53.430
down there,

00:28:53.810 --> 00:28:53.959
um,

00:28:54.050 --> 00:28:56.430
so I didn't have any issues here in San Mateo County,

00:28:57.000 --> 00:28:57.489
um.

00:28:58.180 --> 00:28:58.900
And again,

00:28:58.939 --> 00:29:02.459
I didn't need to do any modifications to the space,

00:29:02.540 --> 00:29:03.640
which was important

00:29:04.000 --> 00:29:05.859
because my landlord doesn't allow,

00:29:06.229 --> 00:29:07.020
wouldn't allow that.

00:29:07.869 --> 00:29:08.900
And um

00:29:10.829 --> 00:29:11.030
And,

00:29:11.150 --> 00:29:11.550
and yeah,

00:29:11.819 --> 00:29:12.189
so,

00:29:12.589 --> 00:29:12.709
yeah,

00:29:12.790 --> 00:29:12.979
and,

00:29:13.030 --> 00:29:14.010
and typically,

00:29:14.750 --> 00:29:14.949
you know,

00:29:15.060 --> 00:29:17.489
you don't need a permit uh to install

00:29:17.750 --> 00:29:18.229
this machine.

00:29:18.310 --> 00:29:18.430
It,

00:29:18.510 --> 00:29:20.829
it plugs into a standard commercial outlet,

00:29:20.989 --> 00:29:21.109
you know,

00:29:21.189 --> 00:29:21.939
220,

00:29:22.270 --> 00:29:23.180
2 220,

00:29:23.229 --> 00:29:24.489
2 240 volt,

00:29:24.750 --> 00:29:24.859
uh,

00:29:24.869 --> 00:29:25.760
30 amp.

00:29:26.030 --> 00:29:26.439
So,

00:29:26.569 --> 00:29:26.819
uh,

00:29:26.829 --> 00:29:28.489
typically you don't need a permit

00:29:28.709 --> 00:29:29.770
um to install it.

00:29:29.939 --> 00:29:32.420
That's one of what's one of the benefits of

00:29:32.589 --> 00:29:32.660
of Bell.

00:29:32.800 --> 00:29:32.819
Yeah,

00:29:32.900 --> 00:29:33.900
there's a 30 amp,

00:29:34.060 --> 00:29:34.219
right?

00:29:34.380 --> 00:29:34.849
30 amp.

00:29:35.829 --> 00:29:36.790
It's not your usual.

00:29:37.219 --> 00:29:37.290
Yeah,

00:29:37.380 --> 00:29:38.339
-- so I did for a
-- commercial.

00:29:38.449 --> 00:29:38.500
Yeah,

00:29:38.579 --> 00:29:38.729
right.

00:29:39.500 --> 00:29:40.209
So if you had a,

00:29:40.380 --> 00:29:40.530
you know,

00:29:40.579 --> 00:29:42.589
it would be the same for a dishwasher,

00:29:43.349 --> 00:29:43.369
you know,

00:29:43.380 --> 00:29:44.099
dryer,

00:29:44.290 --> 00:29:44.849
refrigerator.

00:29:44.939 --> 00:29:46.670
That was one of the questions I did have,

00:29:46.680 --> 00:29:46.689
um,

00:29:47.859 --> 00:29:49.520
and fortunately,

00:29:49.650 --> 00:29:52.339
at least the box here was already set up for all that,

00:29:52.400 --> 00:29:53.760
so I didn't have to do any modifications.

00:29:55.300 --> 00:29:56.079
Um,

00:29:56.380 --> 00:29:59.680
what mistakes did you make at the beginning of the roasting journey?

00:30:00.989 --> 00:30:01.160
Uh,

00:30:01.280 --> 00:30:01.359
well,

00:30:01.439 --> 00:30:02.119
as I said,

00:30:02.239 --> 00:30:02.619
uh,

00:30:02.640 --> 00:30:04.339
I was roasting incorrect,

00:30:04.599 --> 00:30:05.040
uh,

00:30:05.959 --> 00:30:08.010
Weights in the correct volume of,

00:30:08.050 --> 00:30:08.199
uh,

00:30:08.280 --> 00:30:08.560
you know,

00:30:08.810 --> 00:30:08.959
I'm,

00:30:09.010 --> 00:30:09.660
I'm just a guy,

00:30:09.770 --> 00:30:13.630
I'm the kind of guy who doesn't read the manual or ask directions for anything.

00:30:14.130 --> 00:30:14.390
I,

00:30:14.400 --> 00:30:14.810
uh,

00:30:15.560 --> 00:30:16.430
I do things,

00:30:16.439 --> 00:30:16.910
uh,

00:30:16.920 --> 00:30:17.599
from the gut,

00:30:18.069 --> 00:30:18.540
you know,

00:30:18.989 --> 00:30:19.430
um,

00:30:19.520 --> 00:30:21.349
and so I like to do trial and error.

00:30:21.359 --> 00:30:21.719
So yeah,

00:30:21.839 --> 00:30:22.040
I,

00:30:22.119 --> 00:30:22.859
I erred,

00:30:23.079 --> 00:30:23.390
uh,

00:30:23.439 --> 00:30:24.869
in the volume of my,

00:30:24.880 --> 00:30:25.310
um,

00:30:25.319 --> 00:30:25.520
coffee.

00:30:25.599 --> 00:30:26.760
I was doing that for quite a while,

00:30:26.839 --> 00:30:27.000
so,

00:30:27.119 --> 00:30:27.579
you know,

00:30:28.040 --> 00:30:28.500
um,

00:30:28.839 --> 00:30:30.140
I got lucky in a lot of it,

00:30:30.199 --> 00:30:30.709
um.

00:30:31.780 --> 00:30:32.329
And,

00:30:32.339 --> 00:30:32.859
um,

00:30:33.260 --> 00:30:33.420
you know,

00:30:33.900 --> 00:30:34.599
other than that,

00:30:35.020 --> 00:30:35.160
uh,

00:30:35.219 --> 00:30:35.699
you know,

00:30:36.060 --> 00:30:36.420
that's it.

00:30:36.500 --> 00:30:37.400
That was the only real

00:30:38.219 --> 00:30:39.319
mistake I might have made.

00:30:39.770 --> 00:30:40.180
Um,

00:30:40.300 --> 00:30:40.380
you know,

00:30:40.420 --> 00:30:41.839
I'm also experimenting with different

00:30:42.770 --> 00:30:43.609
Origins and stuff,

00:30:43.689 --> 00:30:44.810
so there's stuff I like

00:30:45.130 --> 00:30:45.869
more than others.

00:30:45.930 --> 00:30:46.130
Yeah.

00:30:46.949 --> 00:30:47.680
Um,

00:30:48.699 --> 00:30:49.410
Anything else,

00:30:49.500 --> 00:30:51.180
any anything else you learned on that,

00:30:51.300 --> 00:30:51.900
the journey of,

00:30:51.979 --> 00:30:53.439
of kind of opening the business?

00:30:55.359 --> 00:30:56.310
Um,

00:30:56.650 --> 00:30:58.800
the journey of opening the business,

00:30:58.969 --> 00:30:59.089
yeah,

00:30:59.170 --> 00:30:59.290
I mean,

00:30:59.369 --> 00:30:59.890
I definitely,

00:30:59.930 --> 00:31:00.130
it's,

00:31:00.170 --> 00:31:01.709
it's easy to overbuy,

00:31:01.770 --> 00:31:01.780
uh,

00:31:02.609 --> 00:31:02.800
and,

00:31:02.810 --> 00:31:03.119
um,

00:31:03.250 --> 00:31:05.650
and play around with too much and rather than focusing.

00:31:05.729 --> 00:31:06.939
So now what I'm doing is I'm,

00:31:07.140 --> 00:31:09.670
I'm really kind of narrowing down and trying to focus.

00:31:10.290 --> 00:31:11.640
I've sort of done a lot of the,

00:31:11.869 --> 00:31:12.709
the testing

00:31:13.000 --> 00:31:14.010
part of things and I'm,

00:31:14.060 --> 00:31:14.319
I'm,

00:31:14.329 --> 00:31:16.359
I'm learning what people like and what I like.

00:31:16.689 --> 00:31:17.550
And so I'm kind of

00:31:17.729 --> 00:31:19.130
narrowing down and

00:31:19.449 --> 00:31:21.630
dealing with my limited space a little bit better.

00:31:22.510 --> 00:31:23.280
Um,

00:31:23.560 --> 00:31:23.959
hiring,

00:31:24.160 --> 00:31:24.780
taking vacations.

00:31:25.160 --> 00:31:25.599
Yes,

00:31:25.839 --> 00:31:26.069
yes,

00:31:26.160 --> 00:31:26.660
I'm hiring,

00:31:26.920 --> 00:31:27.890
and actually that's,

00:31:28.000 --> 00:31:31.160
that's actually the biggest challenge now is trying to transfer.

00:31:31.939 --> 00:31:32.800
The knowledge

00:31:33.300 --> 00:31:36.280
and my way of doing things to people who,

00:31:36.540 --> 00:31:37.199
who don't

00:31:37.380 --> 00:31:40.209
have either the passion or the interest or the,

00:31:40.319 --> 00:31:40.589
the,

00:31:40.660 --> 00:31:41.020
the,

00:31:41.209 --> 00:31:41.420
you know,

00:31:41.500 --> 00:31:41.729
the,

00:31:42.099 --> 00:31:42.510
the,

00:31:42.900 --> 00:31:44.689
the origin experiences and stuff,

00:31:44.699 --> 00:31:46.660
and this is all like very new to them.

00:31:46.800 --> 00:31:47.369
So yeah,

00:31:47.660 --> 00:31:47.780
one,

00:31:47.859 --> 00:31:50.400
one bit of feedback we often get is that it is nice

00:31:50.859 --> 00:31:52.420
that you can train anyone in the,

00:31:52.500 --> 00:31:52.819
in the,

00:31:52.900 --> 00:31:54.459
in the business to use the roaster.

00:31:54.619 --> 00:31:54.729
Yeah,

00:31:54.780 --> 00:31:55.880
it's fairly simple to

00:31:56.020 --> 00:31:56.800
pick the origin,

00:31:57.180 --> 00:31:58.900
pick the roast level and push the button.

00:31:59.469 --> 00:31:59.630
Yeah,

00:31:59.709 --> 00:32:02.140
and I will say that the two employees I've trained,

00:32:02.270 --> 00:32:02.430
they're,

00:32:02.510 --> 00:32:03.310
they're very interested in it.

00:32:03.380 --> 00:32:05.569
It is a skill that people want to know,

00:32:05.709 --> 00:32:06.310
um.

00:32:07.079 --> 00:32:07.280
You know,

00:32:07.359 --> 00:32:08.819
just like even customers

00:32:08.920 --> 00:32:09.599
wanna know about it,

00:32:09.839 --> 00:32:10.000
you know,

00:32:10.060 --> 00:32:10.280
it is,

00:32:10.479 --> 00:32:12.000
it is something that interests a lot of people.

00:32:12.239 --> 00:32:12.449
Yeah,

00:32:12.680 --> 00:32:12.949
yeah,

00:32:13.280 --> 00:32:13.520
OK.

00:32:14.310 --> 00:32:15.130
Um,

00:32:15.390 --> 00:32:16.189
and Arturo asks,

00:32:16.270 --> 00:32:17.109
when you mean origin,

00:32:17.189 --> 00:32:18.750
you mean specialty green coffee.

00:32:18.829 --> 00:32:19.250
Yes.

00:32:19.540 --> 00:32:19.810
And I,

00:32:19.869 --> 00:32:20.030
I,

00:32:20.109 --> 00:32:21.020
I probably misspoke there.

00:32:21.060 --> 00:32:21.229
We have,

00:32:21.339 --> 00:32:22.180
we have 22,

00:32:22.270 --> 00:32:22.619
I think,

00:32:22.910 --> 00:32:23.819
types of,

00:32:24.349 --> 00:32:25.530
of green coffee,

00:32:25.709 --> 00:32:25.869
uh,

00:32:25.910 --> 00:32:29.130
or 22 green coffee options on the site right now.

00:32:29.430 --> 00:32:29.550
Uh,

00:32:29.630 --> 00:32:30.709
some of those are blends,

00:32:30.869 --> 00:32:31.069
right?

00:32:31.229 --> 00:32:31.500
So,

00:32:31.709 --> 00:32:32.920
so I'd say probably

00:32:33.099 --> 00:32:34.650
17 or 18 different origins,

00:32:34.709 --> 00:32:36.609
meaning from a specific place,

00:32:36.949 --> 00:32:37.310
um,

00:32:37.430 --> 00:32:38.430
and then 22,

00:32:38.550 --> 00:32:38.670
you know,

00:32:38.790 --> 00:32:39.729
types of green coffee.

00:32:39.949 --> 00:32:40.969
So thanks for the

00:32:41.670 --> 00:32:41.810
question,

00:32:41.949 --> 00:32:42.449
Arturo.

00:32:43.060 --> 00:32:43.349
Um,

00:32:43.390 --> 00:32:47.170
and then can you run a roast and control it live manually

00:32:47.359 --> 00:32:47.829
from Nick?

00:32:48.550 --> 00:32:48.949
Uh,

00:32:48.969 --> 00:32:52.109
I don't believe you can dial in on the fly like that.

00:32:52.270 --> 00:32:52.469
No,

00:32:52.540 --> 00:32:53.930
I think you have to have the profile.

00:32:54.550 --> 00:32:54.739
I mean,

00:32:54.750 --> 00:32:55.369
you could always

00:32:55.670 --> 00:32:57.069
start and stop a roast,

00:32:57.150 --> 00:32:57.589
I suppose,

00:32:57.630 --> 00:32:58.229
if you needed to,

00:32:58.310 --> 00:32:58.630
but no,

00:32:58.739 --> 00:32:59.369
once you're,

00:32:59.910 --> 00:33:00.939
once the roaster is started,

00:33:00.979 --> 00:33:01.300
it's,

00:33:01.349 --> 00:33:01.890
it's,

00:33:02.030 --> 00:33:02.550
it's set.

00:33:02.709 --> 00:33:02.910
Yeah,

00:33:03.069 --> 00:33:04.650
so you develop the profile,

00:33:04.910 --> 00:33:05.180
um,

00:33:05.189 --> 00:33:06.050
in advance,

00:33:06.099 --> 00:33:08.170
and then the machine follows the profile

00:33:08.550 --> 00:33:09.790
and you can adjust it

00:33:09.910 --> 00:33:10.670
afterward.

00:33:10.859 --> 00:33:11.390
And then the,

00:33:11.550 --> 00:33:11.670
you know,

00:33:11.780 --> 00:33:14.130
our coffee team does extensive.

00:33:14.859 --> 00:33:15.439
Work

00:33:15.790 --> 00:33:22.199
on the front end to develop a light medium espresso and dark roast level profile

00:33:22.380 --> 00:33:23.660
for all of our origins.

00:33:24.020 --> 00:33:24.609
So there's,

00:33:24.660 --> 00:33:25.760
there's quite a bit of,

00:33:25.939 --> 00:33:26.189
of,

00:33:26.290 --> 00:33:27.359
of trial and error,

00:33:27.369 --> 00:33:27.859
and we,

00:33:27.900 --> 00:33:29.339
we test on the Agtron to,

00:33:29.579 --> 00:33:31.040
to develop those profiles

00:33:31.219 --> 00:33:33.219
and those are loaded in the machine when it arrives.

00:33:33.459 --> 00:33:34.579
And then if you want to use a,

00:33:34.660 --> 00:33:35.920
a different coffee.

00:33:36.140 --> 00:33:36.540
You can,

00:33:36.660 --> 00:33:37.060
you can,

00:33:37.180 --> 00:33:41.660
you can develop that profile by moving the roast or moving the roast curve

00:33:41.910 --> 00:33:43.040
um in the software.

00:33:43.339 --> 00:33:43.619
But the,

00:33:43.699 --> 00:33:45.520
the nice thing is once the profile

00:33:46.020 --> 00:33:47.380
is loaded in that you like,

00:33:47.459 --> 00:33:48.770
you'll get that same

00:33:49.060 --> 00:33:50.579
uh coffee every single time.

00:33:50.699 --> 00:33:51.800
The consistency

00:33:52.219 --> 00:33:53.180
on this machine is,

00:33:53.229 --> 00:33:54.400
is difficult to match,

00:33:54.660 --> 00:33:55.150
um,

00:33:55.500 --> 00:33:56.060
particularly with a,

00:33:56.180 --> 00:33:57.459
with a more manual roaster.

00:33:59.060 --> 00:33:59.780
That's a great question,

00:33:59.900 --> 00:34:00.260
Nick.

00:34:01.099 --> 00:34:01.579
Um,

00:34:01.859 --> 00:34:03.479
so Welly asks,

00:34:04.099 --> 00:34:05.140
we want to roast,

00:34:05.500 --> 00:34:09.620
we want to roast African organic beans and pack so many machine capacities.

00:34:10.389 --> 00:34:10.750
Uh,

00:34:10.790 --> 00:34:11.469
price of this machine,

00:34:11.550 --> 00:34:12.149
where to buy it.

00:34:12.469 --> 00:34:12.550
So,

00:34:12.629 --> 00:34:12.989
Welly,

00:34:13.270 --> 00:34:13.429
you,

00:34:13.510 --> 00:34:15.168
you can follow up directly with,

00:34:15.219 --> 00:34:15.800
um,

00:34:16.149 --> 00:34:17.149
with your salesperson.

00:34:17.330 --> 00:34:17.340
There,

00:34:17.429 --> 00:34:18.540
there are probably some,

00:34:18.620 --> 00:34:18.820
uh,

00:34:18.830 --> 00:34:19.989
attending the webinar,

00:34:20.350 --> 00:34:20.580
um,

00:34:20.590 --> 00:34:21.949
and they can give you the pricing.

00:34:21.989 --> 00:34:22.110
There,

00:34:22.310 --> 00:34:22.469
there,

00:34:22.629 --> 00:34:24.649
there are two configurations for the roaster.

00:34:24.870 --> 00:34:25.030
Um,

00:34:25.070 --> 00:34:26.708
there are a range of different prices for the,

00:34:26.820 --> 00:34:27.449
for the coffee.

00:34:27.989 --> 00:34:28.219
Uh,

00:34:28.270 --> 00:34:28.688
but

00:34:29.030 --> 00:34:31.219
someone will follow up you directly and give you,

00:34:31.389 --> 00:34:32.550
give you the options,

00:34:32.909 --> 00:34:33.149
um,

00:34:33.389 --> 00:34:33.728
including,

00:34:33.978 --> 00:34:34.110
you know,

00:34:34.188 --> 00:34:34.850
shipping,

00:34:34.958 --> 00:34:35.100
uh,

00:34:35.110 --> 00:34:36.030
to your area.

00:34:36.590 --> 00:34:36.780
So,

00:34:36.790 --> 00:34:37.629
thanks for the question.

00:34:39.458 --> 00:34:39.909
Um,

00:34:40.000 --> 00:34:40.270
well,

00:34:40.399 --> 00:34:41.918
you've been very generous with your time.

00:34:42.120 --> 00:34:43.379
Are there any more questions,

00:34:43.918 --> 00:34:44.120
uh,

00:34:44.199 --> 00:34:45.030
for Joe,

00:34:45.418 --> 00:34:45.458
uh,

00:34:45.719 --> 00:34:46.918
before we end the chat?

00:34:48.110 --> 00:34:49.840
I'll I'll give a few seconds.

00:34:49.949 --> 00:34:50.270
I will,

00:34:50.350 --> 00:34:53.530
I will say one little anecdote that happened to me over the weekend that's kind of

00:34:53.790 --> 00:34:55.629
funny talking about origins.

00:34:55.830 --> 00:34:57.530
I know I go around the cafes all the time

00:34:57.870 --> 00:34:58.229
and I,

00:34:58.340 --> 00:34:59.649
I went to this cafe

00:34:59.750 --> 00:35:01.610
not too far from here on Sunday,

00:35:01.949 --> 00:35:03.129
and they made a nice

00:35:03.350 --> 00:35:03.899
coffee,

00:35:03.989 --> 00:35:04.229
uh,

00:35:04.350 --> 00:35:05.070
had a little,

00:35:05.510 --> 00:35:05.989
uh,

00:35:06.260 --> 00:35:07.409
pastry along with it.

00:35:07.469 --> 00:35:07.850
And

00:35:08.350 --> 00:35:08.629
as I,

00:35:08.709 --> 00:35:10.590
as I went up to the barista to get the coffee,

00:35:10.669 --> 00:35:11.020
I said,

00:35:11.030 --> 00:35:11.310
um.

00:35:12.040 --> 00:35:13.219
I just wanted to know what kind of

00:35:13.320 --> 00:35:14.379
beans they were using,

00:35:15.100 --> 00:35:15.919
not where they come from,

00:35:16.000 --> 00:35:16.629
or anything like that.

00:35:16.679 --> 00:35:17.199
And I asked them,

00:35:17.520 --> 00:35:17.679
you know,

00:35:17.760 --> 00:35:18.080
what,

00:35:18.439 --> 00:35:19.439
what kind of beans are you using?

00:35:19.510 --> 00:35:20.080
And um

00:35:21.209 --> 00:35:23.419
Either he didn't know or he was confused by the question,

00:35:23.459 --> 00:35:23.649
and

00:35:23.909 --> 00:35:25.070
he ended up pointing back to the,

00:35:25.129 --> 00:35:25.459
just,

00:35:25.699 --> 00:35:26.419
I'm using those over there.

00:35:26.429 --> 00:35:27.100
I'm using these.

00:35:27.989 --> 00:35:28.000
Yeah.

00:35:29.290 --> 00:35:29.409
So,

00:35:29.449 --> 00:35:29.860
uh,

00:35:30.169 --> 00:35:30.290
I mean,

00:35:30.330 --> 00:35:30.649
I think it,

00:35:30.709 --> 00:35:31.010
it,

00:35:31.169 --> 00:35:31.199
it,

00:35:31.370 --> 00:35:31.570
it,

00:35:31.810 --> 00:35:31.929
you know,

00:35:32.070 --> 00:35:32.080
they,

00:35:32.090 --> 00:35:32.100
they,

00:35:32.459 --> 00:35:33.310
they weren't a roasting

00:35:33.570 --> 00:35:33.969
company.

00:35:34.159 --> 00:35:34.669
So

00:35:35.810 --> 00:35:36.550
the idea of

00:35:36.729 --> 00:35:39.439
roasting your own coffee does create that,

00:35:39.570 --> 00:35:39.750
you know,

00:35:39.959 --> 00:35:40.770
sense of

00:35:41.000 --> 00:35:42.489
authentic authenticity.

00:35:42.729 --> 00:35:43.080
Yeah,

00:35:43.290 --> 00:35:43.540
yeah,

00:35:43.610 --> 00:35:43.870
um,

00:35:44.290 --> 00:35:46.070
that you kind of expect going into a,

00:35:47.129 --> 00:35:48.510
a cafe that's making good coffee.

00:35:48.699 --> 00:35:48.810
Yeah,

00:35:48.889 --> 00:35:49.290
and then I,

00:35:49.370 --> 00:35:51.750
I get a lot of questions and you're in an enclosed space,

00:35:51.899 --> 00:35:52.169
um.

00:35:52.560 --> 00:35:52.949
You know,

00:35:53.139 --> 00:35:54.020
what about the smell?

00:35:54.239 --> 00:35:54.399
Like,

00:35:54.439 --> 00:35:56.280
I have my own views of the of the smell.

00:35:56.320 --> 00:35:58.479
I think it's a sort of a baked coffee smell,

00:35:58.550 --> 00:35:58.729
but,

00:35:59.060 --> 00:35:59.860
but does that,

00:36:00.500 --> 00:36:02.399
do you notice a specific aroma from roasting?

00:36:02.909 --> 00:36:02.929
Uh,

00:36:03.040 --> 00:36:03.159
yeah,

00:36:03.250 --> 00:36:03.399
I mean,

00:36:03.439 --> 00:36:03.679
it's,

00:36:03.750 --> 00:36:03.919
you know,

00:36:04.360 --> 00:36:05.729
it's an aroma I wanted,

00:36:06.260 --> 00:36:06.270
um,

00:36:06.290 --> 00:36:06.469
you know,

00:36:06.679 --> 00:36:07.530
without being that,

00:36:08.040 --> 00:36:09.159
because if it's too fumy,

00:36:09.239 --> 00:36:10.399
you can choke a little bit or,

00:36:10.600 --> 00:36:10.719
or,

00:36:10.800 --> 00:36:11.040
you know,

00:36:11.600 --> 00:36:13.060
have a little hard time breathing.

00:36:13.399 --> 00:36:13.520
Um,

00:36:13.959 --> 00:36:14.780
and

00:36:15.280 --> 00:36:15.879
this is,

00:36:16.080 --> 00:36:16.280
you know,

00:36:16.350 --> 00:36:17.389
it doesn't get smoky inside,

00:36:17.429 --> 00:36:17.439
um,

00:36:17.719 --> 00:36:18.100
inside

00:36:19.439 --> 00:36:20.590
the cafe at all,

00:36:20.600 --> 00:36:20.959
actually.

00:36:21.159 --> 00:36:21.449
Yeah,

00:36:21.639 --> 00:36:21.669
yeah,

00:36:21.760 --> 00:36:22.199
that's great.

00:36:23.050 --> 00:36:23.209
Well,

00:36:23.290 --> 00:36:24.310
thank you so much.

00:36:24.409 --> 00:36:25.169
Um,

00:36:25.689 --> 00:36:26.629
thank you so much

00:36:26.810 --> 00:36:27.459
for,

00:36:27.489 --> 00:36:27.919
uh,

00:36:27.929 --> 00:36:32.169
for joining me today and letting me come down and making this amazing cappuccino.

00:36:32.290 --> 00:36:32.409
Cool.

00:36:32.479 --> 00:36:33.189
You want to go?

00:36:33.889 --> 00:36:34.320
Maybe,

00:36:34.590 --> 00:36:35.110
maybe,

00:36:35.399 --> 00:36:35.780
um,

00:36:35.929 --> 00:36:36.370
so

00:36:36.610 --> 00:36:37.489
I'm Jonathan Bass.

00:36:37.570 --> 00:36:38.320
This is Joe,

00:36:38.350 --> 00:36:38.439
uh,

00:36:38.489 --> 00:36:39.590
Witherspoon from Capuccho.

00:36:40.209 --> 00:36:42.030
Thanks everybody for joining us today.