WEBVTT 00:00:00.230 --> 00:00:00.250 Very good. 00:00:01.610 --> 00:00:01.860 Yeah, 00:00:01.980 --> 00:00:02.259 yeah. 00:00:05.699 --> 00:00:07.019 This can take 10,000. 00:00:09.619 --> 00:00:10.270 Here we go, 00:00:10.420 --> 00:00:11.529 awesome. 00:00:12.550 --> 00:00:13.350 All right. 00:00:13.670 --> 00:00:14.229 Can you hear me OK, 00:00:14.390 --> 00:00:14.750 Christian? 00:00:15.680 --> 00:00:15.869 Again, 00:00:16.190 --> 00:00:16.510 yeah, 00:00:16.639 --> 00:00:16.989 hello. 00:00:19.239 --> 00:00:20.040 OK, 00:00:20.280 --> 00:00:23.100 so we are gonna get going here. 00:00:23.479 --> 00:00:25.629 When it's first of all say welcome, 00:00:26.239 --> 00:00:26.610 everyone. 00:00:26.760 --> 00:00:26.889 Uh, 00:00:26.979 --> 00:00:28.840 we have a very exciting 00:00:29.200 --> 00:00:32.150 uh customer spotlight today for our our webinar 00:00:32.520 --> 00:00:35.389 and uh I'll introduce myself really quickly. 00:00:35.639 --> 00:00:37.119 So my name is Allie Chestnut. 00:00:37.279 --> 00:00:40.750 I'm one of the senior sales managers here at Bellwether Coffee, 00:00:41.319 --> 00:00:44.090 and then our extra special guest. 00:00:44.650 --> 00:00:45.349 Um, 00:00:45.669 --> 00:00:47.979 is Christian and Hamburger, 00:00:48.909 --> 00:00:49.490 yeah. 00:00:50.750 --> 00:00:50.950 Yeah, 00:00:51.110 --> 00:00:51.270 yeah, 00:00:51.509 --> 00:00:53.139 she was the uh the owner 00:00:53.549 --> 00:00:56.400 um of George Coffy and Provisions in Coppell, 00:00:56.750 --> 00:00:58.740 Texas just north of Dallas, 00:00:59.150 --> 00:00:59.860 um, 00:00:59.869 --> 00:01:00.069 and yeah, 00:01:00.150 --> 00:01:01.659 and we're gonna have a great conversation. 00:01:01.709 --> 00:01:03.389 We have a we have a few different things 00:01:03.389 --> 00:01:06.230 we we wanna cover for everybody really focusing on. 00:01:06.750 --> 00:01:06.980 You know, 00:01:07.139 --> 00:01:07.610 on the, 00:01:07.620 --> 00:01:08.089 um, 00:01:08.099 --> 00:01:08.449 I mean, 00:01:08.459 --> 00:01:09.139 community aspect, 00:01:09.300 --> 00:01:11.819 hospitality and just really how bellwether has helped 00:01:12.220 --> 00:01:15.290 Christian grow an incredibly successful, 00:01:15.620 --> 00:01:15.889 uh, 00:01:15.900 --> 00:01:16.379 cafe. 00:01:16.540 --> 00:01:17.250 So Christian, 00:01:17.260 --> 00:01:17.889 I'll let you, 00:01:17.980 --> 00:01:18.410 um, 00:01:18.540 --> 00:01:21.220 introduce yourself a little bit if you want to tell us about yourself and 00:01:21.220 --> 00:01:24.540 maybe a little bit of your background and what brought you into coffee, 00:01:24.660 --> 00:01:25.019 that would be. 00:01:25.029 --> 00:01:25.040 Yeah, 00:01:25.069 --> 00:01:25.180 yeah. 00:01:26.569 --> 00:01:26.580 Well, 00:01:26.739 --> 00:01:27.000 thank you. 00:01:27.059 --> 00:01:27.139 Well, 00:01:27.220 --> 00:01:27.930 thank you for having me, 00:01:27.940 --> 00:01:29.220 Ali and Bellwether and 00:01:30.419 --> 00:01:31.639 Everyone chiming in. 00:01:31.760 --> 00:01:32.449 Hope this, 00:01:32.730 --> 00:01:33.199 um, 00:01:33.370 --> 00:01:33.529 you know, 00:01:33.540 --> 00:01:35.440 scratches the itch that you got today. 00:01:35.620 --> 00:01:36.080 Um, 00:01:36.089 --> 00:01:36.519 so yeah, 00:01:36.769 --> 00:01:37.480 about me, 00:01:38.139 --> 00:01:40.959 my wife and I moved to Coppell in 2004. 00:01:41.129 --> 00:01:41.400 Um, 00:01:41.529 --> 00:01:43.800 we had our first kid in 006. 00:01:43.849 --> 00:01:45.139 We have two sons now. 00:01:46.019 --> 00:01:46.569 Um, 00:01:46.720 --> 00:01:48.050 our oldest just started 00:01:48.300 --> 00:01:48.849 college, 00:01:49.059 --> 00:01:49.290 uh, 00:01:49.300 --> 00:01:49.889 yesterday. 00:01:50.059 --> 00:01:51.930 Our youngest is in 7th grade, 00:01:52.330 --> 00:01:52.510 um, 00:01:52.559 --> 00:01:53.580 and we got to Coppell, 00:01:53.639 --> 00:01:53.980 actually, 00:01:54.139 --> 00:01:54.889 I was on, 00:01:54.980 --> 00:01:56.050 um, 00:01:56.059 --> 00:01:58.110 staff with a ministry named Young Life 00:01:58.620 --> 00:02:00.940 and got to work with middle school and high school kids here in town. 00:02:01.819 --> 00:02:07.750 And did that uh for 8 years and then transitioned over to be a community pastor. 00:02:08.580 --> 00:02:11.710 Here at a local church and after a few years of that, 00:02:12.100 --> 00:02:12.779 uh, 00:02:12.789 --> 00:02:13.770 just the 00:02:15.000 --> 00:02:15.559 Um, 00:02:16.740 --> 00:02:18.770 Just that the idea that was 00:02:18.899 --> 00:02:19.559 uh 00:02:20.369 --> 00:02:21.059 It was time, 00:02:21.100 --> 00:02:22.970 it was time to create our own coffee shop. 00:02:23.059 --> 00:02:23.360 Uh, 00:02:23.380 --> 00:02:25.660 we had a local Starbucks in town, 00:02:25.820 --> 00:02:27.619 which was fine if you wanted to 00:02:28.179 --> 00:02:31.740 get nothing done and overhear everyone else's conversations. 00:02:32.220 --> 00:02:32.770 Um, 00:02:33.100 --> 00:02:35.570 and so we just had this heart for a, 00:02:35.619 --> 00:02:39.619 a place where people could come and really connect with themselves, 00:02:39.699 --> 00:02:40.789 connect with others, 00:02:41.259 --> 00:02:43.619 connect with whatever it is their purpose was for 00:02:43.619 --> 00:02:45.169 why they wanted to come into a coffee shop. 00:02:45.220 --> 00:02:46.610 And so we were fortunate to, 00:02:46.699 --> 00:02:47.779 to buy some land. 00:02:48.910 --> 00:02:49.869 Get some loans, 00:02:49.990 --> 00:02:51.220 build out a building, 00:02:51.389 --> 00:02:51.619 um, 00:02:51.630 --> 00:02:53.270 in which we could put our coffee shop in. 00:02:53.389 --> 00:02:53.880 And 00:02:54.059 --> 00:02:55.070 uh I joked. 00:02:56.190 --> 00:02:59.020 I was like a B student all throughout school, 00:02:59.190 --> 00:02:59.779 um, 00:03:00.149 --> 00:03:00.899 and I, 00:03:01.110 --> 00:03:04.220 I never sold a single cup of coffee before I got into coffee, 00:03:04.270 --> 00:03:04.509 um, 00:03:04.630 --> 00:03:04.990 so. 00:03:05.830 --> 00:03:06.309 It was a, 00:03:06.350 --> 00:03:07.300 it was a big swing, 00:03:07.429 --> 00:03:07.589 um, 00:03:07.630 --> 00:03:09.820 but we had so many people in the, 00:03:09.990 --> 00:03:13.839 in and around the coffee industry in our area that just 00:03:15.330 --> 00:03:18.000 loved our ideas and wanted to help support us, 00:03:18.089 --> 00:03:18.800 um, 00:03:19.089 --> 00:03:20.649 in any way possible and so. 00:03:21.839 --> 00:03:22.779 We opened up 00:03:23.020 --> 00:03:25.350 uh summer of 2017, 00:03:25.479 --> 00:03:26.880 so we just hit eight years. 00:03:27.759 --> 00:03:29.830 And we've got about 30 people on staff now, 00:03:30.000 --> 00:03:30.470 um, 00:03:30.479 --> 00:03:33.229 several managers and leads as we call them that, 00:03:33.309 --> 00:03:34.270 that just run 00:03:34.679 --> 00:03:36.279 every corner of the shop, 00:03:36.720 --> 00:03:37.399 amazingly well, 00:03:37.520 --> 00:03:37.990 better than, 00:03:38.050 --> 00:03:38.860 than I ever did. 00:03:39.600 --> 00:03:40.270 Um, 00:03:40.320 --> 00:03:41.070 and so, 00:03:41.240 --> 00:03:41.360 yeah, 00:03:41.470 --> 00:03:42.360 that's where we are today. 00:03:43.350 --> 00:03:44.309 Yeah, 00:03:44.710 --> 00:03:45.080 thank you. 00:03:45.110 --> 00:03:48.360 It's so cool to hear your hear your story and um 00:03:48.970 --> 00:03:49.270 And yeah, 00:03:49.320 --> 00:03:50.380 and then I mean then the, 00:03:50.389 --> 00:03:51.580 the space is beautiful, 00:03:51.669 --> 00:03:54.309 so we'll we'll be able to to dive into a little bit of it. 00:03:54.350 --> 00:03:55.059 And one of the, 00:03:55.070 --> 00:03:56.630 one of the great things about 00:03:56.949 --> 00:03:59.979 Christian and Laura and George overall is that they've been 00:04:00.149 --> 00:04:02.259 all of their customers for a long time, 00:04:02.500 --> 00:04:04.389 kind of OG OG Bellwether customers. 00:04:04.509 --> 00:04:05.139 So yeah. 00:04:05.509 --> 00:04:06.119 That's true. 00:04:07.490 --> 00:04:11.110 So tying into to my first uh question for you is just 00:04:11.350 --> 00:04:12.880 what was it about 00:04:13.130 --> 00:04:13.940 the weather, 00:04:14.610 --> 00:04:14.789 what, 00:04:14.809 --> 00:04:15.149 you know, 00:04:15.289 --> 00:04:16.070 I know you said you were, 00:04:16.170 --> 00:04:18.320 you were crunching some numbers and looking at things. 00:04:18.570 --> 00:04:21.170 What was it that drew you into saying this is 00:04:21.170 --> 00:04:23.600 the direction we want to go with our space? 00:04:24.959 --> 00:04:25.470 Yeah, 00:04:25.600 --> 00:04:25.809 um, 00:04:25.850 --> 00:04:26.320 honestly, 00:04:26.399 --> 00:04:28.799 the first part was just the financials. 00:04:28.880 --> 00:04:29.260 Um, 00:04:29.519 --> 00:04:32.269 really hoping that we could have a single 00:04:32.519 --> 00:04:33.440 cafe 00:04:34.200 --> 00:04:36.230 support itself and then be, 00:04:36.399 --> 00:04:37.109 uh, 00:04:37.440 --> 00:04:39.429 provided enough to support our family. 00:04:40.079 --> 00:04:40.589 Um, 00:04:41.760 --> 00:04:43.920 when we saw what we were spending each 00:04:43.920 --> 00:04:47.070 month and just straight up wholesale roasted coffee, 00:04:47.600 --> 00:04:47.959 uh, 00:04:48.079 --> 00:04:50.160 and then I multiplied that out by 12 months, 00:04:50.239 --> 00:04:50.510 like, 00:04:50.519 --> 00:04:52.109 my eyes got big and I was like, 00:04:52.119 --> 00:04:52.470 oh. 00:04:53.220 --> 00:04:53.850 That's, 00:04:54.260 --> 00:04:54.459 you know, 00:04:54.820 --> 00:04:57.890 like our model is we try to make like a third of our 00:04:58.579 --> 00:04:59.809 revenue goes towards costs. 00:05:00.089 --> 00:05:00.940 A third payroll, 00:05:01.019 --> 00:05:02.209 13 goes to overhead, 00:05:02.339 --> 00:05:02.570 you know, 00:05:02.700 --> 00:05:03.890 10% is 00:05:04.570 --> 00:05:07.739 profit slash pay for the things that break or upgrades, 00:05:07.820 --> 00:05:08.160 you know, 00:05:08.260 --> 00:05:09.019 as they need. 00:05:09.899 --> 00:05:14.570 And so when I realized that like half of our cogs was just gonna be coffee, 00:05:14.779 --> 00:05:15.380 it was like, 00:05:15.500 --> 00:05:16.010 oh no, 00:05:16.170 --> 00:05:16.570 this, 00:05:16.700 --> 00:05:16.980 like, 00:05:17.140 --> 00:05:19.570 that's our biggest opportunity to save some money, 00:05:20.029 --> 00:05:20.450 uh, 00:05:20.579 --> 00:05:22.010 and invest in other places. 00:05:22.019 --> 00:05:22.609 And so, 00:05:23.440 --> 00:05:23.760 Um, 00:05:23.769 --> 00:05:25.730 it really started with just thinking like, 00:05:26.049 --> 00:05:26.130 well, 00:05:26.209 --> 00:05:29.480 if I'm gonna spend $100,000 this year on coffee, 00:05:30.049 --> 00:05:30.679 um, 00:05:31.089 --> 00:05:31.760 maybe, 00:05:32.000 --> 00:05:32.119 uh, 00:05:32.209 --> 00:05:32.760 like, 00:05:33.089 --> 00:05:35.769 could I just invest that amount of money into like 00:05:35.769 --> 00:05:38.410 a local roastery and just be like a silent owner, 00:05:38.529 --> 00:05:41.959 get my coffee at at cost and set a wholesale price. 00:05:42.130 --> 00:05:44.130 And this is back when coffee was $10 a pound. 00:05:45.239 --> 00:05:50.399 Now it's not uncommon in our region to pay $20 a pound for roasted coffee, 00:05:50.559 --> 00:05:52.910 especially single origin Ethiopian and forget about it. 00:05:54.059 --> 00:05:54.369 Uh, 00:05:54.480 --> 00:05:55.640 and so really it started with that. 00:05:55.720 --> 00:05:56.029 I was like, 00:05:56.040 --> 00:05:56.920 how could I get 00:05:57.279 --> 00:05:57.670 my, 00:05:57.720 --> 00:05:59.309 my coffee less expensive. 00:05:59.559 --> 00:05:59.989 Uh, 00:06:00.160 --> 00:06:01.029 and then 00:06:01.519 --> 00:06:04.869 I saw that bellwether kind of won best new, 00:06:05.119 --> 00:06:05.559 um. 00:06:06.500 --> 00:06:06.880 I don't know, 00:06:06.959 --> 00:06:08.480 business or you know, 00:06:08.839 --> 00:06:10.540 product of the year at the SBA. 00:06:11.079 --> 00:06:11.559 Yeah. 00:06:11.880 --> 00:06:13.359 And I literally immediately called them. 00:06:13.440 --> 00:06:14.070 I don't even think, 00:06:14.160 --> 00:06:15.630 I don't even know if you had a website yet, 00:06:15.640 --> 00:06:16.309 to be honest. 00:06:16.470 --> 00:06:16.950 Uh, 00:06:17.200 --> 00:06:17.880 and I said, 00:06:18.040 --> 00:06:18.799 I'm in, 00:06:19.079 --> 00:06:19.709 please, 00:06:20.119 --> 00:06:21.269 I hope this is not 00:06:21.480 --> 00:06:22.589 just a concept, 00:06:22.640 --> 00:06:24.140 but this is gonna be a reality. 00:06:24.359 --> 00:06:24.570 Like, 00:06:24.720 --> 00:06:25.869 what do I need to do 00:06:26.040 --> 00:06:26.649 to get 00:06:27.079 --> 00:06:28.119 to own one of these machines? 00:06:28.160 --> 00:06:28.559 And they're like, 00:06:28.600 --> 00:06:28.880 well, 00:06:29.040 --> 00:06:32.079 we don't actually have any machines outside of California. 00:06:32.119 --> 00:06:33.149 Like we have a few. 00:06:33.790 --> 00:06:35.380 In and around the Bay Area. 00:06:35.709 --> 00:06:36.019 I was like, 00:06:36.029 --> 00:06:36.190 great, 00:06:36.350 --> 00:06:37.029 I'm gonna get on a plane. 00:06:37.109 --> 00:06:37.820 I'm gonna come 00:06:38.350 --> 00:06:39.429 talk to those shop owners. 00:06:39.510 --> 00:06:39.619 Like, 00:06:39.709 --> 00:06:40.739 I'm gonna do this, 00:06:40.869 --> 00:06:41.380 but 00:06:41.670 --> 00:06:42.000 IRL, 00:06:42.269 --> 00:06:43.070 right? 00:06:43.269 --> 00:06:43.859 Uh, 00:06:44.350 --> 00:06:45.040 and 00:06:45.309 --> 00:06:45.429 yeah, 00:06:45.589 --> 00:06:46.700 just meeting Bellwether, 00:06:46.750 --> 00:06:47.549 come up to Berkeley, 00:06:47.880 --> 00:06:48.140 um, 00:06:48.149 --> 00:06:49.140 talking to some of the, 00:06:49.220 --> 00:06:51.859 the kind of prototype shop owners 00:06:52.549 --> 00:06:53.579 and the ins and outs, 00:06:53.589 --> 00:06:54.070 um. 00:06:54.859 --> 00:06:55.589 I'm so glad. 00:06:55.700 --> 00:06:58.220 I'm so glad that Bellwether started 00:06:58.589 --> 00:06:59.450 8 something years ago, 00:06:59.470 --> 00:07:00.369 and I'm glad I found, 00:07:00.429 --> 00:07:00.720 you know, 00:07:01.369 --> 00:07:01.779 uh, 00:07:01.869 --> 00:07:03.079 a year into my shot. 00:07:03.149 --> 00:07:03.470 Honestly, 00:07:03.540 --> 00:07:05.059 like a year versus 00:07:06.250 --> 00:07:06.920 Yeah, 00:07:07.190 --> 00:07:07.429 yeah. 00:07:07.510 --> 00:07:07.869 Yeah. 00:07:08.549 --> 00:07:09.380 Very cool. 00:07:09.750 --> 00:07:09.910 Yeah, 00:07:10.019 --> 00:07:10.510 and that was, 00:07:10.630 --> 00:07:11.149 I know it was, 00:07:11.230 --> 00:07:12.149 it was really, 00:07:12.309 --> 00:07:14.420 I remember when you first came in and we, 00:07:14.429 --> 00:07:16.549 we just didn't have a whole lot outside of California 00:07:16.549 --> 00:07:20.260 cause it was one best new product at SCA and 00:07:20.470 --> 00:07:23.029 got all of this inquiries and really started to grow and you were, 00:07:23.149 --> 00:07:23.750 you were right there, 00:07:23.790 --> 00:07:25.019 you saw the vision early on, 00:07:25.109 --> 00:07:25.420 so. 00:07:25.959 --> 00:07:26.440 That's awesome. 00:07:26.799 --> 00:07:27.250 um, 00:07:27.459 --> 00:07:29.829 one thing that I was curious about, 00:07:30.149 --> 00:07:30.380 um, 00:07:30.480 --> 00:07:30.640 you know, 00:07:30.679 --> 00:07:33.600 obviously you did a lot of onboarding and training and things 00:07:33.600 --> 00:07:36.369 like that and you had one of our older models, 00:07:36.910 --> 00:07:36.920 um, 00:07:37.119 --> 00:07:37.750 so just 00:07:38.079 --> 00:07:42.510 talking about a little bit of your experience now with the Shop roaster 00:07:42.760 --> 00:07:46.600 and what that has looked like since you started using this 00:07:46.839 --> 00:07:48.279 this machine in particular. 00:07:49.720 --> 00:07:50.160 Yeah, 00:07:50.320 --> 00:07:51.470 so we actually, 00:07:51.559 --> 00:07:52.470 um, 00:07:52.829 --> 00:07:53.040 we, 00:07:53.119 --> 00:07:57.109 we received our shop roaster maybe about a month ago. 00:07:57.390 --> 00:07:57.820 Um, 00:07:58.040 --> 00:07:58.480 so we have, 00:07:58.549 --> 00:08:00.519 we've had every generation of, 00:08:00.760 --> 00:08:01.609 and we currently are, 00:08:01.679 --> 00:08:03.220 are roasting 00:08:03.399 --> 00:08:05.160 the majority of of our series too, 00:08:05.239 --> 00:08:05.940 and that's, 00:08:06.350 --> 00:08:07.739 it's mainly only been, 00:08:07.880 --> 00:08:08.589 um, 00:08:09.040 --> 00:08:09.470 we've, 00:08:09.600 --> 00:08:10.190 we've, 00:08:10.559 --> 00:08:11.660 we've run into some. 00:08:13.100 --> 00:08:14.380 Super small issues, 00:08:14.459 --> 00:08:15.000 um, 00:08:15.010 --> 00:08:15.899 calibrating our, 00:08:16.019 --> 00:08:16.589 our weight 00:08:16.779 --> 00:08:18.619 aspect on the cafe roaster, 00:08:18.700 --> 00:08:19.739 shop roaster is what they call it, 00:08:19.820 --> 00:08:20.170 um. 00:08:21.109 --> 00:08:25.760 But actually that kind of plays into why I love bellwether is, 00:08:25.929 --> 00:08:26.519 I can't, 00:08:26.769 --> 00:08:29.160 there's customer support side 00:08:29.410 --> 00:08:30.160 of, 00:08:30.170 --> 00:08:30.880 um, 00:08:31.100 --> 00:08:32.239 it's not just 00:08:32.489 --> 00:08:33.520 to get to sale. 00:08:33.570 --> 00:08:37.159 It's literally to help us be a successful roaster 00:08:37.929 --> 00:08:38.690 indefinitely. 00:08:38.808 --> 00:08:40.630 We buy all our own coffee through 00:08:40.969 --> 00:08:42.299 the bellwether marketplace, 00:08:42.489 --> 00:08:43.140 uh, 00:08:43.369 --> 00:08:45.690 when that's a there's a whole other reason for all of that, 00:08:45.770 --> 00:08:47.799 but it's been great to see. 00:08:48.760 --> 00:08:50.520 Like there's no other piece of equipment 00:08:50.719 --> 00:08:52.719 or no other uh third party 00:08:52.840 --> 00:08:56.109 um company that we do business with that when we need 00:08:56.479 --> 00:08:57.020 a part, 00:08:57.200 --> 00:08:58.070 when we need a, 00:08:58.080 --> 00:08:58.380 a, 00:08:58.400 --> 00:08:59.690 a periodic maintenance, 00:08:59.840 --> 00:09:00.270 um, 00:09:00.280 --> 00:09:00.549 or, 00:09:00.599 --> 00:09:00.719 you know, 00:09:00.799 --> 00:09:01.299 we have a, 00:09:01.359 --> 00:09:01.650 a, 00:09:01.760 --> 00:09:02.409 a tech 00:09:02.799 --> 00:09:03.890 requirement like 00:09:04.700 --> 00:09:10.059 Bellwether is always right there and always um helping us get back to 00:09:10.219 --> 00:09:12.010 roasting as fast as possible. 00:09:12.140 --> 00:09:12.659 And so, 00:09:13.539 --> 00:09:14.179 Um, 00:09:14.580 --> 00:09:14.820 that's, 00:09:14.900 --> 00:09:15.650 that's where we're at. 00:09:15.780 --> 00:09:15.979 We've, 00:09:16.099 --> 00:09:17.380 we've done some roasts, 00:09:17.409 --> 00:09:18.130 and it's, 00:09:18.419 --> 00:09:19.049 it's, 00:09:19.380 --> 00:09:22.460 it's been nice to see that the shop roaster roasts 00:09:22.460 --> 00:09:25.309 as the same quality and consistency as our Series 2. 00:09:26.119 --> 00:09:30.570 the one reason why we bought it specifically was to just help us, 00:09:30.809 --> 00:09:31.330 um, 00:09:31.500 --> 00:09:33.140 roast at the volumes that we're needing. 00:09:33.830 --> 00:09:34.169 Uh, 00:09:34.219 --> 00:09:35.559 and to free up our, 00:09:35.690 --> 00:09:36.359 um, 00:09:36.700 --> 00:09:37.000 our, 00:09:37.179 --> 00:09:39.239 our labor to focus on other things, 00:09:39.380 --> 00:09:39.799 uh, 00:09:39.969 --> 00:09:42.479 and let the shop roast the roast the coffee over and over, 00:09:42.489 --> 00:09:43.080 and so, 00:09:43.609 --> 00:09:44.239 um, 00:09:44.890 --> 00:09:44.969 anyway, 00:09:45.130 --> 00:09:45.640 yeah. 00:09:46.010 --> 00:09:46.440 Yeah, 00:09:46.690 --> 00:09:46.710 no, 00:09:46.890 --> 00:09:47.010 that's, 00:09:47.210 --> 00:09:47.570 that's great. 00:09:47.609 --> 00:09:47.840 I mean, 00:09:47.929 --> 00:09:50.409 and love to hear that you've had such a 00:09:50.409 --> 00:09:53.390 good experience with our with our customer success team and 00:09:53.609 --> 00:09:53.840 You know, 00:09:53.869 --> 00:09:55.099 that's something that we take a lot of, 00:09:55.190 --> 00:09:55.909 a lot of pride in. 00:09:55.969 --> 00:09:56.869 We work really hard at, 00:09:56.909 --> 00:09:58.270 and we know that 00:09:58.590 --> 00:10:01.419 we understand the importance of making sure that everything is 00:10:01.669 --> 00:10:02.940 back up and running and doing great, 00:10:02.950 --> 00:10:03.500 if anything, 00:10:03.630 --> 00:10:04.979 if there's any hiccups along the way. 00:10:05.030 --> 00:10:05.429 So, 00:10:05.710 --> 00:10:05.900 and yeah, 00:10:05.989 --> 00:10:08.809 and you've seen it all with all of the machines, 00:10:09.309 --> 00:10:10.119 all of the machines, 00:10:10.390 --> 00:10:10.710 yeah, 00:10:10.830 --> 00:10:11.260 and, 00:10:11.630 --> 00:10:12.760 and I think that's what's 00:10:12.989 --> 00:10:13.479 the most, 00:10:13.590 --> 00:10:15.489 the most impressive part of 00:10:16.070 --> 00:10:16.330 I mean, 00:10:16.369 --> 00:10:18.369 there's so many impressive parts about Boweather, 00:10:18.450 --> 00:10:21.609 but I think one of the reasons why I could just confidently tell everyone, 00:10:21.739 --> 00:10:21.849 yeah, 00:10:21.929 --> 00:10:24.750 you need to partner with them is because of the ongoing 00:10:25.130 --> 00:10:27.960 uh customer care and support that you guys have and 00:10:28.559 --> 00:10:29.169 And the, 00:10:29.200 --> 00:10:29.210 the, 00:10:29.239 --> 00:10:30.520 the, 00:10:30.690 --> 00:10:30.849 I mean, 00:10:30.890 --> 00:10:33.049 y'all have gone from having a few techs that fly 00:10:33.049 --> 00:10:36.119 all over the country to having now there are techs, 00:10:36.299 --> 00:10:40.580 third party companies that are trained on the bellwether in our area, 00:10:40.969 --> 00:10:41.090 uh, 00:10:41.159 --> 00:10:43.840 and so they can come out and get OEM parts and 00:10:44.619 --> 00:10:44.630 Yeah, 00:10:45.210 --> 00:10:45.469 get, 00:10:45.570 --> 00:10:47.359 get do our periodic maintenance or, 00:10:47.369 --> 00:10:47.650 or, 00:10:47.690 --> 00:10:48.159 you know, 00:10:48.450 --> 00:10:48.880 something. 00:10:50.010 --> 00:10:50.520 Yes. 00:10:52.380 --> 00:10:53.280 I need to replace, 00:10:53.330 --> 00:10:53.450 they, 00:10:53.530 --> 00:10:54.489 they come out and they fix it. 00:10:54.570 --> 00:10:55.000 And so, 00:10:55.169 --> 00:10:55.369 yeah, 00:10:55.489 --> 00:10:55.989 yeah, 00:10:56.380 --> 00:10:56.559 yeah. 00:10:56.719 --> 00:10:57.010 That's great. 00:10:57.179 --> 00:10:59.880 Get you back up and running and it kind of tying into um 00:10:59.880 --> 00:11:01.950 to the volume and we can talk a little bit more about, 00:11:01.960 --> 00:11:05.289 about your retail bags and stuff cause cause um I know when we chatted, 00:11:05.369 --> 00:11:05.739 so Christian, 00:11:05.770 --> 00:11:06.010 what, 00:11:06.090 --> 00:11:06.500 what is, 00:11:06.570 --> 00:11:08.840 so everyone knows what is your like weekly 00:11:09.130 --> 00:11:11.049 volume you guys are doing right now? 00:11:12.510 --> 00:11:13.190 Uh, 00:11:13.200 --> 00:11:13.309 uh, 00:11:13.510 --> 00:11:15.039 in the ballpark of 200 pounds. 00:11:16.070 --> 00:11:16.460 Cool. 00:11:16.669 --> 00:11:16.789 Yeah, 00:11:16.909 --> 00:11:17.539 and that's between your, 00:11:17.549 --> 00:11:18.429 your drip, 00:11:18.510 --> 00:11:19.520 your retail, 00:11:19.979 --> 00:11:20.750 a little bit of all of it, 00:11:20.909 --> 00:11:21.340 right? 00:11:21.390 --> 00:11:21.549 Yeah, 00:11:21.710 --> 00:11:22.039 that's, 00:11:22.090 --> 00:11:24.140 that's mainly going through the espresso line, 00:11:24.270 --> 00:11:24.419 uh, 00:11:24.429 --> 00:11:24.750 drip, 00:11:24.760 --> 00:11:26.099 and then we do, 00:11:26.309 --> 00:11:26.979 I'd have to, 00:11:27.590 --> 00:11:27.789 I mean, 00:11:27.869 --> 00:11:29.460 100 plus bags of retail, 00:11:29.580 --> 00:11:32.179 120 bags maybe of retail every month, 00:11:32.270 --> 00:11:33.020 give or take, 00:11:33.510 --> 00:11:33.590 uh, 00:11:33.640 --> 00:11:35.460 and we do 12 ounce bags, 00:11:35.830 --> 00:11:36.380 um, 00:11:36.590 --> 00:11:37.940 we're old school like that. 00:11:39.979 --> 00:11:40.059 Um, 00:11:40.309 --> 00:11:40.919 so yeah. 00:11:41.489 --> 00:11:43.929 Old school and awesome cause yeah I remember 00:11:43.929 --> 00:11:45.890 -- yeah I -- say that because I think over COVID 00:11:45.890 --> 00:11:49.479 everyone shrunk down to 10 ounce bags and kept the price the same and I was like yeah 00:11:49.729 --> 00:11:51.130 I'm we're just gonna stick to 12 ounce, 00:11:51.210 --> 00:11:52.570 so a little bit more, 00:11:52.609 --> 00:11:53.059 yeah, 00:11:53.289 --> 00:11:53.960 and uh 00:11:54.090 --> 00:11:54.210 yeah, 00:11:54.289 --> 00:11:55.359 if you can touch on that a little bit. 00:11:55.369 --> 00:11:57.520 I know that was a big one when you started 00:11:57.890 --> 00:12:01.840 roasting yourselves and just and the and how your retail had doubled. 00:12:02.270 --> 00:12:02.630 Yeah, 00:12:03.229 --> 00:12:04.059 a little bit more about that, 00:12:04.150 --> 00:12:04.469 yeah. 00:12:04.669 --> 00:12:06.099 That was the unexpected, 00:12:06.270 --> 00:12:06.489 uh, 00:12:06.500 --> 00:12:08.260 benefit and truly just, 00:12:08.380 --> 00:12:13.049 just seeing the increase in our retail paid for the roaster 00:12:13.549 --> 00:12:13.859 itself. 00:12:13.909 --> 00:12:17.070 And that's when the roaster cost 4X what it what it now costs, 00:12:17.150 --> 00:12:17.780 you know. 00:12:18.030 --> 00:12:18.469 Uh, 00:12:18.630 --> 00:12:19.390 and so 00:12:19.960 --> 00:12:21.030 when we had great coffee, 00:12:21.109 --> 00:12:22.989 we had a really highly respected, 00:12:23.140 --> 00:12:23.700 um, 00:12:23.909 --> 00:12:25.419 like award-winning roaster, 00:12:25.590 --> 00:12:25.750 um, 00:12:25.830 --> 00:12:26.919 doing stuff for us, 00:12:27.070 --> 00:12:27.460 uh, 00:12:27.590 --> 00:12:29.909 but we just felt that our customers. 00:12:30.750 --> 00:12:33.229 wanted to be in our cafe and they wanted to buy 00:12:33.440 --> 00:12:34.270 our coffee. 00:12:34.400 --> 00:12:34.969 Um, 00:12:35.320 --> 00:12:36.119 and so 00:12:36.400 --> 00:12:37.880 our packaging is, 00:12:37.919 --> 00:12:38.750 is simple. 00:12:39.359 --> 00:12:40.039 Um, 00:12:40.239 --> 00:12:41.289 I mean simple. 00:12:41.520 --> 00:12:41.679 Like, 00:12:41.799 --> 00:12:44.059 I'm gonna show up a picture of my little, 00:12:44.880 --> 00:12:45.090 like, 00:12:45.239 --> 00:12:46.219 here is our 00:12:47.030 --> 00:12:47.210 Like, 00:12:47.469 --> 00:12:49.260 so imagine that and underneath it, 00:12:49.270 --> 00:12:50.969 it says Costa Rica, 00:12:51.020 --> 00:12:54.469 light and flood and you know the name of the farm and the altitude, 00:12:54.549 --> 00:12:54.780 you know, 00:12:54.900 --> 00:12:56.580 and then on the back we have 00:12:56.750 --> 00:12:58.059 really we pulled from the 00:12:58.270 --> 00:12:59.070 bellwether marketplace, 00:12:59.150 --> 00:12:59.820 we pull 00:13:00.309 --> 00:13:02.229 the information about that coffee and you know, 00:13:02.309 --> 00:13:02.830 the farmer, 00:13:02.840 --> 00:13:03.659 the story, 00:13:03.750 --> 00:13:04.309 the origin. 00:13:05.739 --> 00:13:07.619 So we're not reinventing any wheels. 00:13:07.820 --> 00:13:07.979 Uh, 00:13:08.059 --> 00:13:08.849 we just put it in a, 00:13:09.020 --> 00:13:10.969 we roast our coffee and put it in our bag, 00:13:11.099 --> 00:13:11.690 and 00:13:12.099 --> 00:13:13.380 retail more than doubled. 00:13:13.460 --> 00:13:13.619 I mean, 00:13:13.659 --> 00:13:14.450 now it's probably 00:13:14.659 --> 00:13:17.849 tripled what we used to sell when we were selling someone else's coffee, 00:13:18.020 --> 00:13:18.409 uh, 00:13:18.539 --> 00:13:19.000 and 00:13:20.020 --> 00:13:22.940 Our customers literally could tell a difference day one. 00:13:23.099 --> 00:13:23.489 They 00:13:23.700 --> 00:13:26.770 liked the coffee that we were serving better than 00:13:27.059 --> 00:13:27.729 um 00:13:28.010 --> 00:13:29.849 the roaster that we had been partnering with. 00:13:30.739 --> 00:13:32.549 Uh so that was really encouraging to hear cause 00:13:33.409 --> 00:13:37.609 From our staff to just people that were like super coughing nerds, 00:13:37.650 --> 00:13:37.809 you know, 00:13:37.890 --> 00:13:39.080 there was almost like the, 00:13:39.570 --> 00:13:39.690 well, 00:13:39.780 --> 00:13:41.130 if it runs on electricity, 00:13:41.210 --> 00:13:42.479 is it really coffee? 00:13:42.530 --> 00:13:43.369 Like is it, 00:13:43.630 --> 00:13:44.609 it's kind of like a car, 00:13:44.650 --> 00:13:45.760 if it doesn't run on gas, 00:13:45.809 --> 00:13:46.770 is it really a car? 00:13:46.919 --> 00:13:47.130 Yeah, 00:13:47.330 --> 00:13:48.200 actually it's better, 00:13:48.530 --> 00:13:49.130 um. 00:13:50.210 --> 00:13:53.840 And so it was just weird to see industry specific, 00:13:53.989 --> 00:13:54.010 the, 00:13:54.059 --> 00:13:55.549 the bias, 00:13:55.919 --> 00:13:56.289 um, 00:13:56.299 --> 00:13:56.729 that, 00:13:57.489 --> 00:13:57.669 you know, 00:13:57.859 --> 00:13:59.330 that bellwether just 00:14:00.119 --> 00:14:01.599 Annihilated clearly, 00:14:01.700 --> 00:14:01.880 you know, 00:14:02.039 --> 00:14:03.359 especially with that that new. 00:14:04.150 --> 00:14:04.159 Uh, 00:14:05.219 --> 00:14:05.859 bit that with, 00:14:05.900 --> 00:14:06.289 I guess, 00:14:06.299 --> 00:14:06.570 uh, 00:14:06.599 --> 00:14:07.770 James Hoffman was it, 00:14:08.299 --> 00:14:09.229 that just came out and was like, 00:14:09.299 --> 00:14:09.460 yeah, 00:14:09.619 --> 00:14:13.330 the roasting industry is gonna have to change because of how good the bellwether is. 00:14:13.500 --> 00:14:14.090 So, 00:14:14.580 --> 00:14:14.929 um, 00:14:14.940 --> 00:14:15.059 yeah, 00:14:15.140 --> 00:14:15.299 they, 00:14:15.349 --> 00:14:16.080 they just noticed that, 00:14:16.179 --> 00:14:17.500 so they just started buying, 00:14:17.979 --> 00:14:18.770 buying a retail. 00:14:18.919 --> 00:14:20.250 It's wonderful. 00:14:20.820 --> 00:14:21.460 That's great though, 00:14:21.539 --> 00:14:21.830 and yeah, 00:14:21.900 --> 00:14:23.299 and the simplicity of the bags, 00:14:23.340 --> 00:14:24.570 I think that speaks such 00:14:24.700 --> 00:14:28.270 volumes and let and allows the product to really speak for itself and 00:14:28.520 --> 00:14:31.559 And tying into um a little bit more with that too, 00:14:31.640 --> 00:14:33.950 cause I know that the the sense of 00:14:34.080 --> 00:14:38.390 of community and involvement and just people being that much more dedicated to 00:14:38.640 --> 00:14:41.280 to George really came alive when you when you started 00:14:41.280 --> 00:14:43.590 roasting in house and doing some of these other things, 00:14:43.960 --> 00:14:44.159 you know, 00:14:44.239 --> 00:14:44.640 touch on, 00:14:44.700 --> 00:14:46.710 touch on that a little bit because I know that it was a big, 00:14:46.799 --> 00:14:49.909 a big shift in in really what has made George 00:14:50.280 --> 00:14:51.400 be so successful. 00:14:53.179 --> 00:14:53.469 Yeah, 00:14:53.650 --> 00:14:54.239 I 00:14:55.489 --> 00:14:55.739 You know, 00:14:55.770 --> 00:14:57.250 it's one of those intangibles, 00:14:57.260 --> 00:14:59.729 cause we had been around for a year and people, 00:15:00.099 --> 00:15:00.260 you know, 00:15:00.340 --> 00:15:01.900 I think they love the hospitality, 00:15:01.940 --> 00:15:04.169 they love the the venue that we were in, 00:15:04.340 --> 00:15:04.820 um. 00:15:05.859 --> 00:15:06.349 I joked, 00:15:06.390 --> 00:15:10.619 we knew enough people to help us be in business for about a month, 00:15:11.190 --> 00:15:12.580 just like local support. 00:15:13.200 --> 00:15:13.349 Uh, 00:15:13.469 --> 00:15:13.549 you know, 00:15:13.669 --> 00:15:15.250 cause they would try us out of courtesy, 00:15:15.309 --> 00:15:15.900 you know. 00:15:16.510 --> 00:15:17.010 Um, 00:15:17.590 --> 00:15:20.890 but there was something about once they knew that we were roasting on site, 00:15:21.030 --> 00:15:21.219 uh, 00:15:21.390 --> 00:15:23.200 I think it just kind of touched us like. 00:15:23.950 --> 00:15:25.229 Romanticism for him, 00:15:25.950 --> 00:15:26.820 um, 00:15:27.150 --> 00:15:27.679 that's, 00:15:27.830 --> 00:15:28.070 you know, 00:15:28.150 --> 00:15:29.440 it's almost like eating a, 00:15:29.450 --> 00:15:30.820 a tomato or, 00:15:31.109 --> 00:15:31.229 you know, 00:15:31.349 --> 00:15:33.140 something that came from a farm within, 00:15:33.270 --> 00:15:33.469 you know, 00:15:33.549 --> 00:15:34.590 a certain distance from you, 00:15:34.669 --> 00:15:34.869 you know, 00:15:34.950 --> 00:15:35.289 it's like, 00:15:35.390 --> 00:15:35.710 oh wow, 00:15:35.840 --> 00:15:36.020 I, 00:15:36.150 --> 00:15:37.700 I feel a little bit more connected to. 00:15:38.809 --> 00:15:39.809 To life in the world. 00:15:39.830 --> 00:15:40.690 And so, 00:15:41.010 --> 00:15:41.809 um, 00:15:42.049 --> 00:15:43.969 I didn't think that that people responded when 00:15:43.969 --> 00:15:46.669 they'd realized that this coffee wasn't coming from 00:15:48.450 --> 00:15:50.210 Wherever coffee comes from, 00:15:50.289 --> 00:15:50.510 you know, 00:15:50.690 --> 00:15:51.440 but it was like, 00:15:51.450 --> 00:15:51.729 oh no, 00:15:51.770 --> 00:15:52.929 you're roasting it right there, 00:15:53.049 --> 00:15:54.840 like I'm literally seeing the machine, 00:15:54.849 --> 00:15:56.200 roast it right there, 00:15:56.570 --> 00:15:57.090 um. 00:15:58.119 --> 00:15:58.710 So, 00:15:58.960 --> 00:15:59.590 um, 00:15:59.840 --> 00:15:59.960 yeah, 00:16:00.119 --> 00:16:00.659 it's just 00:16:01.330 --> 00:16:02.190 It just kind of became, 00:16:02.239 --> 00:16:03.559 it's even hard to put into words now, 00:16:03.599 --> 00:16:05.869 but it definitely seemed to really connect 00:16:06.489 --> 00:16:08.390 our customers to our space, 00:16:08.559 --> 00:16:09.859 to our business, 00:16:09.919 --> 00:16:11.760 to and to what they were drinking. 00:16:11.799 --> 00:16:13.070 They just kind of felt 00:16:13.200 --> 00:16:14.460 like it was just more, 00:16:15.119 --> 00:16:16.400 more connection overall. 00:16:17.070 --> 00:16:17.489 Yeah, 00:16:17.729 --> 00:16:17.909 yeah, 00:16:18.020 --> 00:16:18.909 I love that, 00:16:19.169 --> 00:16:19.609 and it is, 00:16:19.650 --> 00:16:19.989 and it's, 00:16:20.000 --> 00:16:20.229 you know, 00:16:20.409 --> 00:16:20.840 um, 00:16:20.849 --> 00:16:22.979 we'll we'll make sure that we we tag, 00:16:23.090 --> 00:16:23.729 um some of, 00:16:23.809 --> 00:16:23.969 you know, 00:16:24.049 --> 00:16:25.929 Georgia's website and their social media and stuff like 00:16:25.929 --> 00:16:28.049 that cause you do get that whole that sense 00:16:28.289 --> 00:16:29.760 even if you're not there in person, 00:16:29.770 --> 00:16:30.159 so. 00:16:30.489 --> 00:16:30.989 Um, 00:16:31.150 --> 00:16:31.750 one of the other, 00:16:31.820 --> 00:16:33.119 the other questions I had 00:16:33.460 --> 00:16:33.799 was, 00:16:33.869 --> 00:16:34.460 um, 00:16:34.469 --> 00:16:37.119 about your staff and your team because this has been 00:16:37.119 --> 00:16:40.030 a great tool that's really connected and you have, 00:16:40.109 --> 00:16:41.599 you have some amazing people 00:16:41.950 --> 00:16:42.349 on your team. 00:16:42.429 --> 00:16:42.830 We actually, 00:16:42.950 --> 00:16:43.030 uh, 00:16:43.109 --> 00:16:45.059 some of our bellwether team got to meet, 00:16:45.429 --> 00:16:46.059 um, 00:16:46.109 --> 00:16:47.830 get to meet the the George team. 00:16:47.869 --> 00:16:48.090 We had, 00:16:48.099 --> 00:16:49.239 we did a whole event, 00:16:49.250 --> 00:16:49.409 uh, 00:16:49.469 --> 00:16:50.190 at the end of July, 00:16:50.270 --> 00:16:51.289 which was super cool. 00:16:51.630 --> 00:16:51.840 But, 00:16:51.849 --> 00:16:52.099 um, 00:16:52.109 --> 00:16:52.270 but yeah, 00:16:52.349 --> 00:16:55.580 if you wanted to touch on that a little bit and then we'll we'll take a few questions, 00:16:55.630 --> 00:16:56.140 um, 00:16:56.150 --> 00:16:56.979 from the audience after, 00:16:56.989 --> 00:16:57.950 after this one. 00:16:59.150 --> 00:16:59.619 Yeah, 00:16:59.869 --> 00:17:01.039 so we actually 00:17:02.150 --> 00:17:06.050 Maybe a few points to hit is I think once we brought in the bellwether, 00:17:06.640 --> 00:17:07.219 there's 00:17:07.439 --> 00:17:08.500 within our staff, 00:17:08.598 --> 00:17:11.079 you have people that love coffee and then you have people that 00:17:11.079 --> 00:17:13.810 like love hospitality and want to work at a shop or, 00:17:14.040 --> 00:17:14.400 you know. 00:17:15.479 --> 00:17:15.969 But 00:17:16.170 --> 00:17:19.660 it always seems like maybe 10% of our staff is really into coffee, 00:17:19.819 --> 00:17:20.060 you know, 00:17:20.219 --> 00:17:20.900 and so this, 00:17:20.939 --> 00:17:22.640 I think really helps them 00:17:22.819 --> 00:17:25.819 be on that side of things like they get to go to the marketplace, 00:17:25.890 --> 00:17:26.819 they get to order 00:17:27.098 --> 00:17:27.339 coffee. 00:17:27.380 --> 00:17:28.709 Maybe they went to another shop and they're like, 00:17:28.739 --> 00:17:29.060 oh man, 00:17:29.099 --> 00:17:29.650 we just 00:17:30.140 --> 00:17:31.619 had this great whatever like. 00:17:32.349 --> 00:17:34.459 Let's get a coffee from that region and try it out, 00:17:34.709 --> 00:17:35.109 so. 00:17:36.069 --> 00:17:36.500 Um, 00:17:36.589 --> 00:17:37.540 and they get to sample, 00:17:37.550 --> 00:17:38.349 and they get to cup, 00:17:38.359 --> 00:17:38.790 and they, 00:17:38.829 --> 00:17:39.589 they get to like, 00:17:39.699 --> 00:17:40.099 um, 00:17:42.459 --> 00:17:42.739 you know, 00:17:42.900 --> 00:17:44.489 make decisions for our shop, 00:17:44.540 --> 00:17:46.329 and so they're just that much more 00:17:46.739 --> 00:17:49.540 invested and proud of what they're serving and training the 00:17:49.540 --> 00:17:52.290 other baristas on tasty notes and when you're dialing in, 00:17:52.380 --> 00:17:52.560 you know, 00:17:52.660 --> 00:17:53.180 this 00:17:54.060 --> 00:17:54.989 Brazil on espresso, 00:17:55.099 --> 00:17:56.219 here's what you should be tasting, 00:17:56.260 --> 00:17:56.880 you know, 00:17:57.420 --> 00:17:57.670 um, 00:17:57.680 --> 00:17:59.699 and they're going because that's what they've 00:18:00.770 --> 00:18:01.969 They've come up with themselves. 00:18:02.050 --> 00:18:04.560 It's not just something that a third party has told, 00:18:04.810 --> 00:18:05.290 told us, 00:18:05.489 --> 00:18:05.770 you know, 00:18:06.010 --> 00:18:06.319 so. 00:18:07.109 --> 00:18:08.699 And it gives them off par hours, 00:18:08.709 --> 00:18:09.530 and I think 00:18:09.790 --> 00:18:10.630 for some of our staff, 00:18:10.829 --> 00:18:12.670 especially the ones that want to work for us full time, 00:18:12.750 --> 00:18:13.140 like 00:18:13.510 --> 00:18:16.020 5 shifts a week on bar, 00:18:16.510 --> 00:18:16.750 I mean, 00:18:16.829 --> 00:18:17.369 that'll. 00:18:18.520 --> 00:18:19.959 That'll wear you out fast, 00:18:20.199 --> 00:18:20.599 you know? 00:18:20.680 --> 00:18:24.400 And so to be able to have some shifts where they're able to cup, 00:18:24.479 --> 00:18:25.550 they're able to roast, 00:18:25.599 --> 00:18:27.310 they're able to bag retail. 00:18:27.800 --> 00:18:28.199 Um, 00:18:28.359 --> 00:18:32.109 they're just able to be on site and to work in coffee, 00:18:32.239 --> 00:18:32.709 um, 00:18:32.839 --> 00:18:34.930 but not just fulfilling that next order. 00:18:35.060 --> 00:18:36.329 I really think it's helped. 00:18:37.650 --> 00:18:38.079 Uh, 00:18:38.160 --> 00:18:39.170 with camaraderie, 00:18:39.229 --> 00:18:40.010 with their attitudes, 00:18:40.099 --> 00:18:41.119 with longevity, 00:18:41.329 --> 00:18:41.880 um, 00:18:42.270 --> 00:18:43.680 and then the other element that 00:18:43.810 --> 00:18:45.119 I wanna touch on is, 00:18:45.290 --> 00:18:45.849 um, 00:18:46.910 --> 00:18:50.020 We really had hoped to be able to have a monthly team 00:18:50.229 --> 00:18:52.380 meeting where all of our staff would come together, 00:18:52.589 --> 00:18:53.540 and we would close early, 00:18:53.560 --> 00:18:54.660 and we'd have dinner together. 00:18:55.640 --> 00:18:56.199 Uh, 00:18:56.359 --> 00:18:58.599 and that costs a lot when you're feeding 10 people, 00:18:58.680 --> 00:18:59.160 20 people, 00:18:59.239 --> 00:19:00.030 30 people, 00:19:00.119 --> 00:19:00.280 uh, 00:19:00.439 --> 00:19:02.109 catering Chipotle for everybody, 00:19:02.510 --> 00:19:02.630 uh, 00:19:02.699 --> 00:19:03.939 and then paying them all to be there, 00:19:04.069 --> 00:19:04.550 you know. 00:19:04.920 --> 00:19:08.510 But it really was nice because Bellwether helped us 00:19:08.979 --> 00:19:09.119 cut, 00:19:09.319 --> 00:19:09.520 you know, 00:19:09.599 --> 00:19:13.430 and save on that gigantic wholesale number, 00:19:13.800 --> 00:19:14.069 uh, 00:19:14.079 --> 00:19:14.410 or call, 00:19:14.569 --> 00:19:14.839 like, 00:19:14.920 --> 00:19:17.449 it allows us to reinvest that money 00:19:17.839 --> 00:19:18.270 to 00:19:18.560 --> 00:19:19.609 pay our staff better, 00:19:19.719 --> 00:19:20.270 to 00:19:20.630 --> 00:19:22.920 pay for uh a time each. 00:19:23.489 --> 00:19:24.359 A time each month, 00:19:24.489 --> 00:19:24.660 like, 00:19:24.810 --> 00:19:26.640 so we're not getting revenue cause we closed early, 00:19:26.689 --> 00:19:27.369 and we're paying. 00:19:28.349 --> 00:19:28.719 You know, 00:19:28.880 --> 00:19:30.869 all of our staff to be there all at once, 00:19:31.369 --> 00:19:31.530 uh, 00:19:31.599 --> 00:19:33.640 and we're feeding them and so like, 00:19:33.920 --> 00:19:34.750 on paper, 00:19:34.959 --> 00:19:38.050 I can't imagine a a gigantic company like Starbucks, 00:19:38.199 --> 00:19:38.599 you know, 00:19:38.959 --> 00:19:41.160 selling that off to their shareholders and, 00:19:41.359 --> 00:19:41.560 you know, 00:19:41.609 --> 00:19:41.949 but 00:19:43.099 --> 00:19:43.859 Because we own it, 00:19:43.900 --> 00:19:44.819 we get to do what we want, 00:19:44.900 --> 00:19:45.099 you know, 00:19:45.180 --> 00:19:48.329 and that was the element of we really wanted to invest well 00:19:48.500 --> 00:19:49.660 uh in our staff, 00:19:49.739 --> 00:19:51.650 and we wanted our staff to feel safe, 00:19:51.880 --> 00:19:52.140 uh, 00:19:52.150 --> 00:19:53.400 and connected to one another, 00:19:53.500 --> 00:19:54.130 um, 00:19:54.579 --> 00:19:55.079 and 00:19:55.770 --> 00:19:56.619 I think the, 00:19:56.719 --> 00:19:59.599 the benefits of that far outweigh the 00:19:59.760 --> 00:20:00.930 the investment. 00:20:01.880 --> 00:20:02.010 Um, 00:20:02.089 --> 00:20:03.839 but it's just been really sweet just to see, 00:20:04.010 --> 00:20:04.369 uh, 00:20:04.530 --> 00:20:05.680 true friendships 00:20:05.969 --> 00:20:07.689 happen and to see people who didn't know each 00:20:07.689 --> 00:20:10.140 other before now stand up at each other's weddings, 00:20:10.489 --> 00:20:10.770 um, 00:20:10.890 --> 00:20:12.060 because they're just now besties, 00:20:12.130 --> 00:20:12.410 you know, 00:20:12.449 --> 00:20:12.839 and, 00:20:13.290 --> 00:20:13.880 um, 00:20:14.130 --> 00:20:15.560 it's just really sweet to see 00:20:15.770 --> 00:20:19.400 their lives benefiting because of the people that they get to work with. 00:20:19.530 --> 00:20:20.119 Um, 00:20:20.449 --> 00:20:20.949 and, 00:20:21.130 --> 00:20:21.300 you know, 00:20:21.449 --> 00:20:22.119 it's been horrible. 00:20:23.199 --> 00:20:23.760 Very cool. 00:20:23.839 --> 00:20:24.119 Oh, 00:20:24.239 --> 00:20:25.030 I love that, 00:20:25.199 --> 00:20:25.949 love that so much, 00:20:25.959 --> 00:20:26.199 Christian. 00:20:26.239 --> 00:20:27.410 Thanks for sharing that cause it is, 00:20:28.439 --> 00:20:28.760 I mean, 00:20:29.000 --> 00:20:31.550 really when we take a step back and think about how, 00:20:31.719 --> 00:20:33.030 how it could all be connected 00:20:33.280 --> 00:20:33.640 differently, 00:20:33.760 --> 00:20:34.709 so that's great. 00:20:34.969 --> 00:20:35.310 Um, 00:20:35.319 --> 00:20:35.489 and yeah, 00:20:35.560 --> 00:20:39.390 I know we have a couple questions um for you from the audience. 00:20:39.479 --> 00:20:40.260 This is a good one. 00:20:40.520 --> 00:20:43.430 Right now our cafe goes goes through about 60 kg a month, 00:20:43.599 --> 00:20:45.189 including all of our preparations in retail. 00:20:45.439 --> 00:20:46.119 At that volume, 00:20:46.160 --> 00:20:50.670 would you say a bellwether makes sense already or is it more designed for 100 00:20:50.880 --> 00:20:51.829 kg a week? 00:20:52.219 --> 00:20:52.510 Yeah, 00:20:52.670 --> 00:20:54.939 that's a great question because uh when we 00:20:55.199 --> 00:21:00.089 bought the original series one roaster and I think it was $80,000 like they really, 00:21:00.119 --> 00:21:03.750 really was like a threshold that you had to hit a higher volume. 00:21:04.680 --> 00:21:05.849 If I'm not mistaken, 00:21:05.920 --> 00:21:08.479 60 kg is probably close to 100 pounds. 00:21:08.680 --> 00:21:08.770 Sorry, 00:21:08.849 --> 00:21:09.219 my 00:21:09.920 --> 00:21:12.150 My rest of the world to America conversion. 00:21:13.660 --> 00:21:14.300 Is it what, 00:21:14.420 --> 00:21:16.250 it never was what it needed to be. 00:21:16.500 --> 00:21:16.949 Um, 00:21:17.099 --> 00:21:17.380 but yeah, 00:21:17.540 --> 00:21:17.699 I, 00:21:17.819 --> 00:21:19.050 I really think, 00:21:19.380 --> 00:21:20.089 um, 00:21:20.339 --> 00:21:21.260 off the top of my head, 00:21:21.339 --> 00:21:21.459 yeah, 00:21:21.619 --> 00:21:22.060 you are, 00:21:22.180 --> 00:21:22.770 you are 00:21:23.239 --> 00:21:24.540 definitely past the break, 00:21:24.770 --> 00:21:25.500 break even 00:21:25.819 --> 00:21:26.060 point, 00:21:26.300 --> 00:21:26.540 um, 00:21:26.619 --> 00:21:27.050 on the, 00:21:27.060 --> 00:21:28.449 especially on the shop roaster, 00:21:28.829 --> 00:21:28.959 um, 00:21:28.969 --> 00:21:29.900 and the cost that it is, 00:21:29.910 --> 00:21:32.369 and then buying from coffee from the wholesale marketplace. 00:21:33.020 --> 00:21:33.520 We, 00:21:34.020 --> 00:21:35.060 we buy. 00:21:36.449 --> 00:21:36.939 From the, 00:21:36.949 --> 00:21:40.589 the lowest price point to the highest price point on the bellwether marketplace, 00:21:40.650 --> 00:21:42.209 we buy in pallets and, 00:21:42.250 --> 00:21:45.680 and whole bags which ends up being about 150 pounds. 00:21:46.989 --> 00:21:47.760 What is that 00:21:47.989 --> 00:21:49.900 65 kg of, 00:21:51.270 --> 00:21:51.939 um, 00:21:52.469 --> 00:21:54.479 so we buy pallets at a at a time, 00:21:54.510 --> 00:21:54.939 um, 00:21:54.949 --> 00:21:56.219 and with shipping, 00:21:56.439 --> 00:21:56.660 um, 00:21:56.670 --> 00:21:57.800 at least stateside, 00:21:57.989 --> 00:21:59.839 we're averaging right around 00:22:00.069 --> 00:22:02.709 $5 a pound green 00:22:02.949 --> 00:22:05.790 and that's again that's single origin Brazil to 00:22:06.560 --> 00:22:06.880 You know, 00:22:07.119 --> 00:22:09.959 Papua New Guinea or Ethiopia type stuff and so. 00:22:10.729 --> 00:22:11.939 That's really nice to know that, 00:22:12.010 --> 00:22:12.170 OK, 00:22:12.449 --> 00:22:14.609 green I'm at 5.5 and then plus I, 00:22:14.689 --> 00:22:15.119 I, 00:22:15.329 --> 00:22:16.250 I average like, 00:22:16.329 --> 00:22:16.800 you know, 00:22:17.089 --> 00:22:18.160 the shop roaster, 00:22:18.530 --> 00:22:21.339 let's say you took a 5 year loan to pay for it, 00:22:21.439 --> 00:22:21.880 um, 00:22:22.010 --> 00:22:22.170 you know, 00:22:22.250 --> 00:22:24.410 then what that breaks down monthly like. 00:22:25.119 --> 00:22:26.430 You're covering that cost 00:22:26.719 --> 00:22:27.510 super fast. 00:22:28.880 --> 00:22:28.969 Well, 00:22:29.040 --> 00:22:29.270 what? 00:22:29.280 --> 00:22:31.270 I think it was 60 kg was the original. 00:22:31.880 --> 00:22:32.030 Yep, 00:22:32.099 --> 00:22:32.520 yeah. 00:22:33.040 --> 00:22:33.510 I 00:22:33.880 --> 00:22:34.400 completely agree. 00:22:34.479 --> 00:22:36.280 I think that that is um the 60 kg, 00:22:36.359 --> 00:22:36.439 yeah, 00:22:36.520 --> 00:22:37.959 it's about you're right on like 100, 00:22:37.969 --> 00:22:39.790 130ish pounds 00:22:40.239 --> 00:22:41.869 a week and that's a healthy volume 00:22:42.119 --> 00:22:43.989 to for sure go in this direction. 00:22:44.119 --> 00:22:44.550 So that was, 00:22:44.589 --> 00:22:44.979 that was really helpful. 00:22:46.160 --> 00:22:46.239 Yeah, 00:22:46.359 --> 00:22:46.479 I, 00:22:46.599 --> 00:22:46.839 I, 00:22:46.900 --> 00:22:48.300 I don't know the numbers in front of me, 00:22:48.400 --> 00:22:49.550 but I would think 00:22:50.239 --> 00:22:51.290 half that volume, 00:22:51.359 --> 00:22:52.069 you're still. 00:22:52.619 --> 00:22:54.300 You're still profiting with bellwether, 00:22:54.410 --> 00:22:54.959 like 00:22:56.170 --> 00:22:57.680 someone do the math and let us know, 00:22:57.930 --> 00:22:58.400 like, 00:22:58.410 --> 00:22:58.430 you know, 00:22:59.170 --> 00:23:02.979 at a at a machine that costs maybe let's say 25,000 or 20, 00:23:03.010 --> 00:23:03.400 um. 00:23:04.369 --> 00:23:04.589 You know, 00:23:04.670 --> 00:23:05.550 I don't know what it costs in 00:23:05.550 --> 00:23:07.709 different people's marketplaces and shipping and whatnot, 00:23:07.790 --> 00:23:08.099 but 00:23:09.199 --> 00:23:09.579 Yeah, 00:23:09.760 --> 00:23:11.469 divide that by 3 years and 00:23:11.839 --> 00:23:13.079 or 5 years or whatever, 00:23:13.160 --> 00:23:13.479 yeah. 00:23:14.260 --> 00:23:14.750 Yeah, 00:23:15.040 --> 00:23:15.869 good to go. 00:23:16.319 --> 00:23:16.790 Um, 00:23:17.000 --> 00:23:17.219 cool. 00:23:17.319 --> 00:23:17.359 Well, 00:23:17.439 --> 00:23:18.430 and kind of shifting, 00:23:18.439 --> 00:23:18.910 um, 00:23:19.000 --> 00:23:21.189 over to the marketplace cause we, 00:23:21.280 --> 00:23:21.869 we love, 00:23:21.959 --> 00:23:22.430 I mean, 00:23:22.560 --> 00:23:23.579 obviously that you, 00:23:23.920 --> 00:23:26.280 you understand the the value and why it's so, 00:23:26.319 --> 00:23:26.550 uh, 00:23:26.560 --> 00:23:29.790 why our marketplace is another really differentiating factor 00:23:30.160 --> 00:23:30.369 for, 00:23:30.479 --> 00:23:33.790 for both other customers and so we had a um a question from the audience. 00:23:33.880 --> 00:23:36.109 How did you decide which beans 00:23:36.400 --> 00:23:38.430 to start with from our marketplace? 00:23:38.640 --> 00:23:38.650 Yeah, 00:23:39.280 --> 00:23:40.150 great question. 00:23:41.040 --> 00:23:41.660 Um, 00:23:41.920 --> 00:23:42.890 we really looked at, 00:23:42.959 --> 00:23:43.410 at 00:23:44.119 --> 00:23:47.989 what our menu was gonna be and who our primary customers were gonna be. 00:23:48.359 --> 00:23:49.810 The reason why I say that is 00:23:50.599 --> 00:23:51.040 Um, 00:23:51.170 --> 00:23:53.680 some of the top coffee people, 00:23:53.689 --> 00:23:54.280 um, 00:23:54.410 --> 00:23:55.329 that are interested in coffee, 00:23:55.369 --> 00:23:55.849 they want, 00:23:56.010 --> 00:23:57.979 they want single origin pour over us, 00:23:58.010 --> 00:24:00.000 and they want that for everyone, 00:24:00.010 --> 00:24:02.310 and don't put milk anywhere in, 00:24:02.369 --> 00:24:03.119 in the building, 00:24:03.250 --> 00:24:03.829 you know. 00:24:04.489 --> 00:24:07.160 But our business was not gonna be built off of that, 00:24:07.170 --> 00:24:10.359 like the majority of our coffee is going in milk and sugar. 00:24:10.430 --> 00:24:10.849 And I'm like, 00:24:10.890 --> 00:24:11.209 let's, 00:24:11.290 --> 00:24:12.209 let's lean into that. 00:24:12.290 --> 00:24:12.829 Let's, 00:24:13.170 --> 00:24:13.329 you know, 00:24:13.489 --> 00:24:13.880 do I, 00:24:13.930 --> 00:24:14.510 I drink, 00:24:14.729 --> 00:24:14.890 you know, 00:24:15.089 --> 00:24:15.609 black coffee, 00:24:15.689 --> 00:24:16.119 but 00:24:16.930 --> 00:24:17.810 I love lattes, 00:24:17.890 --> 00:24:18.260 so. 00:24:18.800 --> 00:24:19.739 Um, 00:24:19.780 --> 00:24:19.989 like, 00:24:20.020 --> 00:24:22.290 let's just make everything we offer 00:24:22.579 --> 00:24:23.420 taste amazing, 00:24:23.739 --> 00:24:25.579 taste better than Starbucks, 00:24:25.699 --> 00:24:27.609 tastes better than the people down the street. 00:24:27.660 --> 00:24:28.290 And so 00:24:29.099 --> 00:24:30.609 we bought coffee 00:24:30.859 --> 00:24:34.540 to and dialed it in a roast levels that would complement our menu. 00:24:35.260 --> 00:24:35.949 And so 00:24:36.150 --> 00:24:37.859 the coffee we have on drip, 00:24:38.069 --> 00:24:38.420 um, 00:24:38.430 --> 00:24:40.900 typically is more of a Central American 00:24:40.900 --> 00:24:43.449 because we know people are quote wanting like 00:24:43.790 --> 00:24:45.619 a dark roast coffee and 00:24:45.959 --> 00:24:47.310 kind of like translate that was like, 00:24:47.349 --> 00:24:47.469 oh, 00:24:47.520 --> 00:24:47.969 they're looking, 00:24:48.069 --> 00:24:49.900 they're not looking for florals and bright, 00:24:50.589 --> 00:24:50.949 um, 00:24:50.989 --> 00:24:51.119 you know, 00:24:51.189 --> 00:24:52.069 fruity flavors, 00:24:52.109 --> 00:24:53.260 they're looking for 00:24:53.829 --> 00:24:54.410 earth tones, 00:24:54.489 --> 00:24:55.189 stone fruits, 00:24:55.310 --> 00:24:55.510 you know, 00:24:55.630 --> 00:24:58.640 things that typically you're gonna find more in a Central American, 00:24:58.790 --> 00:24:59.189 um. 00:25:00.170 --> 00:25:00.959 But on pour over, 00:25:01.109 --> 00:25:01.619 we, 00:25:01.790 --> 00:25:02.819 we only have 00:25:03.310 --> 00:25:05.219 like a Costa Rica or in Ethiopia, 00:25:05.349 --> 00:25:06.719 something at a higher altitude and 00:25:07.709 --> 00:25:07.790 Uh, 00:25:07.869 --> 00:25:08.540 more fruity 00:25:08.910 --> 00:25:09.469 for it or, 00:25:09.510 --> 00:25:09.819 you know. 00:25:12.170 --> 00:25:12.920 Um, 00:25:13.410 --> 00:25:14.719 and then on espresso, 00:25:14.890 --> 00:25:16.260 same thing we typically do, 00:25:16.449 --> 00:25:16.699 um, 00:25:16.729 --> 00:25:18.489 because we know we're putting it with milk, 00:25:18.729 --> 00:25:18.910 uh, 00:25:18.969 --> 00:25:19.410 and sugar. 00:25:19.449 --> 00:25:20.359 We want it to, 00:25:20.530 --> 00:25:21.119 to hold up. 00:25:21.170 --> 00:25:24.959 We want someone to drink a vanilla latte and know that they also are drinking coffee, 00:25:25.319 --> 00:25:25.449 um, 00:25:25.530 --> 00:25:26.489 cause we just think that, 00:25:26.770 --> 00:25:27.699 that tastes good. 00:25:28.050 --> 00:25:29.199 That's what they're going for. 00:25:29.550 --> 00:25:29.829 Uh, 00:25:29.930 --> 00:25:30.839 and so we, 00:25:31.369 --> 00:25:34.449 we found that those coffees and those roast levels to match that. 00:25:35.640 --> 00:25:36.189 Very cool. 00:25:36.310 --> 00:25:36.430 Yeah, 00:25:36.510 --> 00:25:37.319 that's very helpful. 00:25:37.369 --> 00:25:37.380 And, 00:25:37.390 --> 00:25:38.349 and one thing, 00:25:38.469 --> 00:25:38.959 Christian, 00:25:39.109 --> 00:25:39.699 um, 00:25:39.910 --> 00:25:40.540 that you, 00:25:40.630 --> 00:25:40.790 I mean, 00:25:41.109 --> 00:25:41.349 you, 00:25:41.469 --> 00:25:42.500 you've been with us for a while, 00:25:42.630 --> 00:25:45.060 so one thing that we do now is once someone 00:25:45.430 --> 00:25:47.510 places their initial deposit 00:25:47.790 --> 00:25:49.520 and are starting the process of getting the roaster, 00:25:49.589 --> 00:25:53.180 they actually get a full-on consultation with Zoe, 00:25:53.430 --> 00:25:54.420 with our head roaster. 00:25:54.890 --> 00:25:54.930 higher than you. 00:25:57.390 --> 00:25:58.180 So she, 00:25:58.310 --> 00:25:58.430 yeah, 00:25:58.589 --> 00:26:00.959 talks through all the details and helps them 00:26:00.959 --> 00:26:03.180 really figure out what's gonna taste good, 00:26:03.510 --> 00:26:06.420 send samples for the whole team to be able to try. 00:26:06.630 --> 00:26:09.380 So even before they get their shop roaster, 00:26:09.670 --> 00:26:11.709 they know exactly what coffees they want, 00:26:11.790 --> 00:26:12.630 what quantities, 00:26:12.989 --> 00:26:13.579 everything like that, 00:26:13.709 --> 00:26:14.099 so. 00:26:14.640 --> 00:26:15.469 That's really cool. 00:26:15.680 --> 00:26:15.900 That's, 00:26:16.319 --> 00:26:17.069 that's really cool. 00:26:17.479 --> 00:26:17.709 I was like, 00:26:17.719 --> 00:26:17.939 and yeah, 00:26:18.000 --> 00:26:19.079 you know Zoe now too, 00:26:19.119 --> 00:26:19.800 -- and she's -- she's she's like, 00:26:22.589 --> 00:26:24.420 she's definitely like main reason why, 00:26:24.560 --> 00:26:24.680 you know, 00:26:24.920 --> 00:26:25.949 anybody should put a deposit in. 00:26:26.000 --> 00:26:26.349 So, 00:26:26.680 --> 00:26:27.239 um, 00:26:27.280 --> 00:26:27.489 uh, 00:26:27.500 --> 00:26:30.020 we have another question for you that came from the audience. 00:26:30.239 --> 00:26:35.910 So how much space in square feet have you dedicated for roasting and packaging 00:26:36.280 --> 00:26:37.510 your coffee? 00:26:37.959 --> 00:26:38.119 Yeah, 00:26:38.280 --> 00:26:41.119 so the machine itself is about the size of a home refrigerator. 00:26:41.599 --> 00:26:42.109 Uh, 00:26:42.239 --> 00:26:42.910 and so, 00:26:43.040 --> 00:26:46.479 I would really say it just depends on how the volume of coffee you're gonna order. 00:26:46.560 --> 00:26:47.839 So a pallet is like what, 00:26:47.920 --> 00:26:48.790 4 by 4, 00:26:49.099 --> 00:26:52.270 and then you need to walk around it and lift a big bag up and off of it. 00:26:52.359 --> 00:26:52.650 So, 00:26:53.550 --> 00:26:54.060 We, 00:26:54.180 --> 00:26:55.709 we have about 200 square feet, 00:26:55.790 --> 00:26:57.339 I would say total. 00:26:57.630 --> 00:26:58.270 Um, 00:26:58.310 --> 00:27:00.099 I think only a 10 by 20 room. 00:27:00.310 --> 00:27:00.939 Um, 00:27:01.510 --> 00:27:04.189 it shares some storage space with some other dry goods, 00:27:04.310 --> 00:27:04.849 so, 00:27:05.219 --> 00:27:05.680 um. 00:27:06.479 --> 00:27:08.040 Maybe technically less than that. 00:27:08.150 --> 00:27:08.319 I mean, 00:27:08.400 --> 00:27:08.680 I've, 00:27:08.760 --> 00:27:12.270 I've been at a friend's cafe who has the shop roaster. 00:27:13.420 --> 00:27:15.310 They probably have 10 square feet. 00:27:15.339 --> 00:27:15.619 Literally, 00:27:15.660 --> 00:27:18.010 it's the roaster right next to it or 00:27:18.219 --> 00:27:19.369 like 3 or 4 00:27:19.660 --> 00:27:20.339 coffee bags, 00:27:20.420 --> 00:27:21.739 like whole bags of coffee. 00:27:21.859 --> 00:27:22.819 They don't even buy the boxes, 00:27:22.859 --> 00:27:24.300 they just buy the big bags. 00:27:24.660 --> 00:27:26.500 And then right next to that are all their storage 00:27:26.500 --> 00:27:28.849 bins where they put the roasted coffee that they're, 00:27:28.979 --> 00:27:29.099 you know, 00:27:29.180 --> 00:27:30.040 that they need. 00:27:30.540 --> 00:27:31.079 Um, 00:27:31.660 --> 00:27:33.640 granted their volume is a little less than ours, 00:27:33.689 --> 00:27:34.130 but, 00:27:34.459 --> 00:27:34.969 uh, 00:27:34.979 --> 00:27:35.390 it's, 00:27:35.459 --> 00:27:37.209 it's really impressive to see, 00:27:37.780 --> 00:27:38.449 um, 00:27:38.900 --> 00:27:39.319 even a, 00:27:39.349 --> 00:27:39.359 a, 00:27:39.380 --> 00:27:42.819 a really small kind of cafe space. 00:27:43.400 --> 00:27:43.780 Um, 00:27:43.819 --> 00:27:44.430 able to do it. 00:27:44.459 --> 00:27:45.699 And then for bagging, 00:27:45.739 --> 00:27:47.900 like we get we literally went to Amazon and bought 00:27:47.900 --> 00:27:50.650 one of those like press sealers and you know bags 00:27:51.020 --> 00:27:51.750 on a cardboard box, 00:27:51.819 --> 00:27:52.290 like it's 00:27:53.030 --> 00:27:55.030 The space that we use for bagging or retail, 00:27:55.069 --> 00:27:56.780 the same space that we use, 00:27:57.010 --> 00:27:57.540 um, 00:27:57.550 --> 00:27:57.790 you know, 00:27:57.829 --> 00:27:58.459 to 00:27:59.030 --> 00:28:00.699 prep other things throughout the week. 00:28:00.790 --> 00:28:03.219 And so we don't really need a dedicated 00:28:03.670 --> 00:28:04.739 prep table for that. 00:28:05.930 --> 00:28:06.280 Cool, 00:28:06.410 --> 00:28:06.530 yeah, 00:28:06.689 --> 00:28:06.770 no, 00:28:06.810 --> 00:28:08.089 that's really helpful and 00:28:08.369 --> 00:28:08.579 it is, 00:28:08.609 --> 00:28:09.729 it's it's interesting. 00:28:09.810 --> 00:28:10.010 I mean, 00:28:10.050 --> 00:28:11.680 the footprint and how 00:28:11.839 --> 00:28:13.599 and what where you can set this up 00:28:13.849 --> 00:28:17.420 is very different than if you think of any other kind of roaster 00:28:17.810 --> 00:28:18.800 out there in the market, 00:28:18.890 --> 00:28:19.250 so, 00:28:19.290 --> 00:28:19.619 uh. 00:28:19.770 --> 00:28:20.520 Oh yeah. 00:28:21.479 --> 00:28:22.810 Well that was such a huge win is we 00:28:22.810 --> 00:28:26.800 didn't have to go through dedicated space and zoning and 00:28:29.670 --> 00:28:29.959 You know, 00:28:30.319 --> 00:28:33.949 every city has their own hoops to jump through to get permits, 00:28:34.040 --> 00:28:34.839 and this was just like, 00:28:34.959 --> 00:28:38.550 oh like we're we just bought an electric oven and we just plugged it in. 00:28:39.199 --> 00:28:39.349 Yeah, 00:28:40.239 --> 00:28:40.439 no, 00:28:40.520 --> 00:28:41.829 no permits required, 00:28:42.479 --> 00:28:42.599 yeah, 00:28:42.800 --> 00:28:42.959 yeah, 00:28:43.010 --> 00:28:43.030 yeah, 00:28:43.160 --> 00:28:45.310 they're trying to make it as easy as possible. 00:28:45.699 --> 00:28:45.959 Um, 00:28:46.040 --> 00:28:46.239 OK, 00:28:46.630 --> 00:28:49.020 so 11 final question and thank you so 00:28:49.020 --> 00:28:50.719 much to everybody who keeps sending in questions. 00:28:50.760 --> 00:28:51.479 We will get 00:28:51.920 --> 00:28:53.079 all of them answered. 00:28:53.280 --> 00:28:53.359 Um, 00:28:53.400 --> 00:28:54.520 wanted to give a few to Christian, 00:28:54.560 --> 00:28:55.229 but then our, 00:28:55.359 --> 00:28:57.349 our sales managers will be following up with you. 00:28:57.640 --> 00:28:57.829 But, 00:28:57.839 --> 00:28:58.150 um, 00:28:58.160 --> 00:28:58.869 last one for you, 00:28:58.880 --> 00:28:59.219 Christian, 00:28:59.239 --> 00:29:03.719 is how many coffee types do you offer for sale and how frequently 00:29:03.920 --> 00:29:04.959 do you change them? 00:29:06.880 --> 00:29:08.479 I think 5 or 6. 00:29:08.599 --> 00:29:09.819 We always have a decaf, 00:29:10.099 --> 00:29:10.510 um, 00:29:10.520 --> 00:29:11.140 just for, 00:29:11.520 --> 00:29:12.869 for our regulars of the world. 00:29:13.000 --> 00:29:13.430 Um, 00:29:13.439 --> 00:29:14.160 and then we, 00:29:14.239 --> 00:29:16.550 we put on retail everything that we serve. 00:29:16.640 --> 00:29:18.670 So if we have a single origin espresso, 00:29:18.959 --> 00:29:20.109 then something on drip. 00:29:20.910 --> 00:29:24.209 And then we'll do 2 on pour over, 00:29:24.640 --> 00:29:25.199 um. 00:29:26.050 --> 00:29:29.660 We rotate our pour overs um a little more frequently, 00:29:29.790 --> 00:29:30.430 uh, 00:29:30.709 --> 00:29:31.099 but 00:29:31.270 --> 00:29:32.750 as far as our drip and espresso, 00:29:32.829 --> 00:29:34.670 we tried it well because we're buying it by the palate, 00:29:34.869 --> 00:29:35.420 so we'll 00:29:36.439 --> 00:29:38.109 We typically every 3 months or so, 00:29:38.280 --> 00:29:41.189 it seems like it's when we're rotating out um 00:29:41.520 --> 00:29:43.619 to put a new coffee on drip or on Spro. 00:29:43.760 --> 00:29:45.459 But if we found something that's just 00:29:46.000 --> 00:29:48.189 crushing it on Spro or like don't. 00:29:49.109 --> 00:29:50.469 Buy as much of that as we can. 00:29:50.579 --> 00:29:51.859 Let's not rock the boat. 00:29:52.199 --> 00:29:52.630 Um, 00:29:52.680 --> 00:29:52.920 let's, 00:29:53.000 --> 00:29:54.170 let's play with, 00:29:54.520 --> 00:29:54.680 you know, 00:29:54.880 --> 00:29:57.910 changing up the variety on drip or on pour over. 00:29:58.079 --> 00:29:58.530 Um, 00:29:58.800 --> 00:29:59.229 but yeah, 00:29:59.400 --> 00:30:00.349 when Spro's happy, 00:30:00.560 --> 00:30:01.319 the shop's happy, 00:30:01.439 --> 00:30:02.270 so we're just gonna 00:30:02.979 --> 00:30:03.880 keep with that. 00:30:04.660 --> 00:30:05.219 Yeah, 00:30:05.500 --> 00:30:05.560 well, 00:30:05.619 --> 00:30:05.869 cool. 00:30:05.939 --> 00:30:06.060 So, 00:30:06.069 --> 00:30:08.130 so final question for you, 00:30:08.449 --> 00:30:09.050 um, 00:30:09.180 --> 00:30:10.060 it's just if you, 00:30:10.099 --> 00:30:10.260 you know, 00:30:10.349 --> 00:30:10.810 if you, 00:30:10.939 --> 00:30:12.079 there is somebody 00:30:12.420 --> 00:30:15.060 watching this or or listening and they're they're right on the edge 00:30:15.060 --> 00:30:18.849 of considering if a shop roaster is the right direction to go. 00:30:19.339 --> 00:30:21.209 Any last pieces of 00:30:21.619 --> 00:30:23.180 advice or guidance 00:30:23.520 --> 00:30:25.020 to to pass on to them. 00:30:25.739 --> 00:30:26.109 Yeah, 00:30:26.270 --> 00:30:28.199 I'm gonna go with the proverb that who, 00:30:28.310 --> 00:30:29.469 who knows who's quoted it, 00:30:29.510 --> 00:30:32.660 but it's like the best time to plant a tree was 20 years ago, 00:30:32.790 --> 00:30:33.150 you know, 00:30:33.459 --> 00:30:33.579 the, 00:30:33.709 --> 00:30:35.780 the next best day to plant a tree is today, 00:30:35.859 --> 00:30:39.359 and that's like the best time to have bought a bellwether was 7 years ago, 00:30:39.939 --> 00:30:40.099 uh, 00:30:40.510 --> 00:30:41.630 when they first were for sale. 00:30:41.790 --> 00:30:43.300 Then the second best time is today. 00:30:43.430 --> 00:30:43.829 Like, 00:30:44.270 --> 00:30:45.319 you will not regret it. 00:30:45.430 --> 00:30:46.869 I remember someone asked me like, 00:30:46.949 --> 00:30:47.000 well, 00:30:47.069 --> 00:30:49.869 how much coffee did you go through before you were able to serve it on bar? 00:30:49.920 --> 00:30:50.380 I was like, 00:30:50.390 --> 00:30:51.829 literally the first roast. 00:30:52.430 --> 00:30:52.680 Like, 00:30:52.760 --> 00:30:55.349 our test roast was so good, 00:30:55.579 --> 00:30:56.739 we started serving it. 00:30:56.800 --> 00:30:58.430 And so for me wanting to save money, 00:30:58.520 --> 00:30:59.000 I was like, 00:31:00.239 --> 00:31:00.670 You know, 00:31:00.949 --> 00:31:01.040 all, 00:31:01.160 --> 00:31:02.140 all the things were happy. 00:31:02.640 --> 00:31:02.800 Uh, 00:31:02.920 --> 00:31:03.239 so yeah, 00:31:03.439 --> 00:31:03.619 you, 00:31:03.680 --> 00:31:04.829 you will not regret, 00:31:04.920 --> 00:31:05.170 um, 00:31:05.180 --> 00:31:05.670 if, 00:31:06.239 --> 00:31:06.359 I mean, 00:31:06.400 --> 00:31:09.359 if owning a cafe or starting a cafe that 00:31:09.619 --> 00:31:10.229 like, 00:31:10.560 --> 00:31:10.790 I, 00:31:10.890 --> 00:31:13.239 I would be shocked now if I was consulting someone, 00:31:13.250 --> 00:31:18.189 if they didn't put the shop roaster on their essentials equipment list. 00:31:19.020 --> 00:31:19.459 Um, 00:31:19.540 --> 00:31:19.660 like, 00:31:19.670 --> 00:31:22.439 you wouldn't open a cafe without a drip machine or 00:31:22.439 --> 00:31:24.750 an espresso machine or a refrigerator for your milk. 00:31:24.780 --> 00:31:25.050 Like, 00:31:25.380 --> 00:31:27.300 don't open one without a shop roaster. 00:31:27.339 --> 00:31:27.989 It's just, 00:31:28.459 --> 00:31:29.770 it's just too crucial. 00:31:30.229 --> 00:31:30.339 Uh, 00:31:30.410 --> 00:31:32.359 and with everything else and rising costs, 00:31:32.410 --> 00:31:32.819 etc. 00:31:32.859 --> 00:31:33.180 etc. 00:31:33.300 --> 00:31:33.689 like, 00:31:33.699 --> 00:31:36.050 to be able to control that part of it. 00:31:37.180 --> 00:31:37.650 Um, 00:31:38.420 --> 00:31:38.430 Yeah, 00:31:38.810 --> 00:31:39.609 you won't regret it. 00:31:40.579 --> 00:31:40.969 Cool. 00:31:41.099 --> 00:31:41.260 Oh, 00:31:41.339 --> 00:31:41.890 awesome. 00:31:42.140 --> 00:31:42.219 Well, 00:31:42.339 --> 00:31:43.020 thank you so much, 00:31:43.180 --> 00:31:43.500 Christian. 00:31:43.540 --> 00:31:45.339 Thank you for your time and and your partnership. 00:31:45.420 --> 00:31:45.680 We, 00:31:45.900 --> 00:31:47.650 we value it so much and 00:31:48.060 --> 00:31:48.689 um 00:31:48.900 --> 00:31:49.140 and yeah, 00:31:49.219 --> 00:31:49.579 and again, 00:31:49.689 --> 00:31:50.020 we will, 00:31:50.060 --> 00:31:52.020 we'll be reaching out to everybody answering any 00:31:52.020 --> 00:31:53.729 other questions that we didn't get to, 00:31:53.780 --> 00:31:55.239 but um there is a link 00:31:55.500 --> 00:31:59.030 still on here um about that initial $500 deposit. 00:31:59.420 --> 00:32:03.729 Our sales managers will be following up and then anytime you're in Texas 00:32:04.089 --> 00:32:05.489 just north of Dallas, 00:32:07.390 --> 00:32:08.540 come home yeahopel come on by and uh. 00:32:09.560 --> 00:32:09.569 Yeah. 00:32:10.630 --> 00:32:10.670 Sorry, 00:32:10.680 --> 00:32:12.439 I just wanna say one more thing for, 00:32:12.829 --> 00:32:13.630 for everyone. 00:32:13.790 --> 00:32:14.130 Um, 00:32:14.150 --> 00:32:16.560 I literally am getting nothing to do this, 00:32:16.589 --> 00:32:17.060 like, 00:32:17.310 --> 00:32:18.349 the time out of my day, 00:32:18.430 --> 00:32:18.569 like, 00:32:18.589 --> 00:32:20.939 this is how much I love Bellwether for 7 years. 00:32:21.030 --> 00:32:23.619 Like anytime Bellwether asks me to do anything, 00:32:23.750 --> 00:32:24.180 I'm, 00:32:24.260 --> 00:32:24.939 I'm in, 00:32:25.510 --> 00:32:26.060 um, 00:32:26.109 --> 00:32:27.699 because they have just been so, 00:32:28.109 --> 00:32:28.359 uh, 00:32:28.369 --> 00:32:34.500 wonderful to work with and has like the trajectory of my family and my business. 00:32:34.930 --> 00:32:34.939 It 00:32:35.079 --> 00:32:37.880 is what it is because of the partnership that I've had with Bellwether. 00:32:37.959 --> 00:32:38.239 Like, 00:32:38.400 --> 00:32:38.680 we, 00:32:38.780 --> 00:32:41.819 we've been able to survive off of being a single shop 00:32:41.920 --> 00:32:42.630 because of, 00:32:43.239 --> 00:32:43.989 um, 00:32:44.920 --> 00:32:45.770 because of our, 00:32:45.819 --> 00:32:46.589 our, 00:32:46.920 --> 00:32:48.359 our cost effectiveness, 00:32:48.550 --> 00:32:48.880 uh, 00:32:48.920 --> 00:32:50.189 and Bellwether is the, 00:32:50.229 --> 00:32:52.849 the biggest number one piece in that pie. 00:32:53.390 --> 00:32:53.890 Um, 00:32:53.930 --> 00:32:55.560 of helping us be sustainable. 00:32:55.630 --> 00:32:58.000 And so anytime Bellwether asks me to do something, 00:32:58.050 --> 00:32:58.920 the answer is yes, 00:32:59.170 --> 00:33:00.520 before I even know what it is. 00:33:01.130 --> 00:33:01.400 Uh, 00:33:01.489 --> 00:33:03.810 and so for anybody who's out there might be skeptical, 00:33:03.849 --> 00:33:04.150 I'm like, 00:33:04.209 --> 00:33:04.250 yeah, 00:33:04.369 --> 00:33:05.880 this is just a big infomercial. 00:33:06.209 --> 00:33:06.780 Um, 00:33:07.050 --> 00:33:07.719 it is not, 00:33:07.810 --> 00:33:09.839 it is just a dude who's been, 00:33:10.300 --> 00:33:10.979 uh, 00:33:11.760 --> 00:33:13.859 Enormously blessed and benefited from 00:33:14.199 --> 00:33:16.199 uh finding Bellwether and working with him. 00:33:17.140 --> 00:33:17.510 Um, 00:33:17.560 --> 00:33:19.180 and the more people I can encourage, 00:33:19.310 --> 00:33:20.510 especially locally owned, 00:33:20.750 --> 00:33:21.030 um, 00:33:21.150 --> 00:33:21.790 family owned, 00:33:21.949 --> 00:33:23.500 small businesses like 00:33:24.290 --> 00:33:24.430 Like, 00:33:24.449 --> 00:33:24.770 I just, 00:33:24.849 --> 00:33:25.089 I, 00:33:25.130 --> 00:33:26.250 I want you all to succeed too. 00:33:26.410 --> 00:33:26.520 Like, 00:33:26.530 --> 00:33:30.410 you have a reason and a passion and a purpose for why you're opening up your shop and 00:33:30.770 --> 00:33:34.160 to get that buried because of the finances of it all. 00:33:34.290 --> 00:33:34.770 Like, 00:33:35.290 --> 00:33:36.000 it just stinks. 00:33:36.010 --> 00:33:36.880 Like you can't dream, 00:33:36.969 --> 00:33:38.760 you can't think about other people when you're 00:33:38.969 --> 00:33:40.079 trying to make ends meet. 00:33:40.290 --> 00:33:40.560 Um, 00:33:40.569 --> 00:33:42.859 and Bellwether just provided so much relief, 00:33:43.050 --> 00:33:43.400 um, 00:33:43.410 --> 00:33:44.760 it took the pressure off, 00:33:45.290 --> 00:33:45.729 um, 00:33:45.810 --> 00:33:47.650 that allowed us to kind of keep the main thing, 00:33:47.689 --> 00:33:48.239 the main thing, 00:33:48.329 --> 00:33:48.579 so. 00:33:49.670 --> 00:33:50.390 Thanks to Bellwether, 00:33:50.709 --> 00:33:51.510 everyone is watching, 00:33:51.670 --> 00:33:54.670 like literally start a coffee shop so you can 00:33:54.670 --> 00:33:56.989 buy a shop roaster and you won't regret it. 00:33:57.790 --> 00:33:58.660 Yeah, 00:33:58.869 --> 00:33:59.390 that's perfect. 00:33:59.469 --> 00:34:00.310 That was the best ending. 00:34:00.430 --> 00:34:00.900 OK. 00:34:01.109 --> 00:34:01.160 Well, 00:34:01.229 --> 00:34:01.709 thank you again, 00:34:01.869 --> 00:34:02.189 Christian, 00:34:02.270 --> 00:34:04.359 thanks everybody for joining us and uh and yeah, 00:34:04.550 --> 00:34:05.619 we'll we'll be in touch soon. 00:34:06.520 --> 00:34:06.540 All right. 00:34:07.829 --> 00:34:08.510 Bye y'all 00:34:08.830 --> 00:34:09.620 from Texas.