WEBVTT

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Hi,

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everybody.

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It's Jonathan Bass from Bellwether Coffee.

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Uh,

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thanks for joining us today.

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I'm,

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I'm really excited about today's webinar.

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It's,

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it's a little bit different than what we typically do.

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We spend a lot of time talking about the roasters,

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uh,

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but we have an amazing,

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uh,

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marketplace as well

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of exceptional coffees.

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And one of our,

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our

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longest time and sort of biggest marketplace customers,

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uh,

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is joining us today,

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uh,

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Juliette's Cafe in Newport Beach.

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Uh,

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this is an amazing,

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uh,

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cafe with an incredible coffee program.

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Um,

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I,

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I'm super excited to hear about it myself.

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But,

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uh,

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without further ado,

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I wanna introduce John Hughes,

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uh,

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and,

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and Chris.

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Uh,

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John's the co-owner of Juliette's Cafe,

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and,

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and Chris is the assistant manager.

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Welcome.

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Thank you.

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That's really good.

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Thanks for being with us.

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So,

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so,

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uh,

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we've got a,

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I think we've got a lot of,

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of folks in the audience that would love to build,

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uh,

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a coffee program like the ones you guys have developed.

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Um,

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so tell us a little bit about Juliette's history.

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How do you get started?

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I know you're in a,

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you're in a historic bank building right in the center of Newport Beach.

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It's like a great location,

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but

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tell me how you got started.

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Yeah.

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Well,

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it started goes way back,

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but uh my wife,

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uh,

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my wife is Juliet.

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Um,

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and it goes back almost 30 years now.

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It'll be 30 years next year,

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from a cafe,

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coffee place in Laguna Beach,

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uh,

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back in 1996,

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1997,

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uh,

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to an old cafe that I opened up in Old Town Orange for her to move her out of

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Laguna Beach,

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which is called

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the Filling Station Cafe,

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which is still there.

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And we did a,

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did a coffee program there as well,

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but not like we do here.

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And then from there,

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we sold that in 2010,

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opened up a casual fine dining here in Newport Beach,

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ran that for about nine years until the pandemic hit,

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and we shut that down.

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And so we've done everything from coffee,

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pastries,

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to a little cafe,

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to casual fine dining,

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and we took that culmination of everything

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when this space came available,

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we knew the owners of this building.

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And I was trying to incorporate.

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Uh,

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just the

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only type environment

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with a 3rd wave coffee house and a cafe.

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So you got two sections and two sides going on at the same time.

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And the main purpose that I was trying to create also is an

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environment

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in which baristas can make

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good money.

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And even our food runners uh make good money.

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Everybody in those positions make over 30 bucks an hour with tips,

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the way that we fashioned it.

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Uh,

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so they're,

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they're pulling

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about $15 an hour in tips for everybody

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on average.

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So,

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it was great that environment

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where we can

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upscale food,

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upscale coffee.

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And then create an environment where people can make a decent living.

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And from there,

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uh,

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yeah,

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yeah.

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So,

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so,

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and it's a beautiful space and,

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and toward the end,

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I'd love you to,

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to swing the,

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the,

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the camera around so everybody can see it.

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But,

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um,

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tell us about the coffee program because you guys have one of the most interesting,

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I think,

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uh,

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coffee pro you've got a really discerning clientele there in,

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in Newport Beach.

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And so I,

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I was really fascinated to hear how you put the coffee program together,

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how you think about it.

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Um,

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so,

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so tell us a little bit about how you got started and

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And what you've built out there.

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Well,

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they,

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yeah,

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one of the things we,

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and everything we do here,

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we do from scratch in-house,

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just about everything.

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So,

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and coffee was important that we would be roasting our own coffee in-house.

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And I was originally looking at uh

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other roasters,

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uh,

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but then I bumped into Bellwether uh back at the SEA

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uh

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in Boston.

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Um,

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that's when I saw it,

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got excited about it.

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And then visited a couple of places here in Orange County

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uh that had

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uh the roaster.

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And it just made perfectly

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good sense for me,

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uh,

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to have an electric.

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Uh,

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non-pollution.

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We have the same thing with our hood.

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We have a

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gigantic pollution control unit that,

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uh,

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the air goes out super clean and so

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bellwether creates that atmosphere where I can

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roast without polluting the air.

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That was important to me.

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Uh,

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it was important that we create what we call a

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third wave

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environment,

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uh,

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so we can control the roast,

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control the copies that we want.

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Um,

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and Bellwether,

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um,

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supplied everything I was looking for,

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yeah,

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uh,

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from the quality of the coffee beans to the quality of the machinery.

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So,

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and,

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and you have,

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and you're able to roast there in the cafe so people can see,

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see the roaster.

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Do you,

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do you get a lot of questions about it?

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Uh,

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yeah,

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we do.

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We get more now.

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It used to be in this room I'm sitting in was my roasting room,

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and then my wife kicked me out to expand her baking.

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And so,

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the beauty of,

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and here again is the beauty of,

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uh,

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of the machine,

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you know,

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uh,

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I was able to roll it to a different location,

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uh,

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and,

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uh,

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free up the space for my wife.

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At the same time,

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it was just moving the electrical over.

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And voila,

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you're back up and running in less than 24 hours.

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Um,

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try doing that with a,

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a gas hookup.

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Uh,

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but,

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so that,

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that became a very important part.

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So yeah,

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uh,

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the customers now

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can see it more visually

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because to,

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we placed the machine in an area

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where you walk from the coffee side to the cafe side,

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and then the machine is visual,

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and I'm there roasting quite often,

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and that just stimulates questions.

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People know you're roasting the coffee fresh.

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They,

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they know,

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uh,

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they see it,

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they get excited.

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Uh,

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people bring their kids,

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young,

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old,

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whoever,

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uh,

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they love to ask questions about it,

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and you're able to educate people a lot more about coffee.

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And as you probably know,

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if you're in the industry,

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the majority of people know absolutely nothing

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about

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coffee.

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Yeah.

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They drink it,

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but they don't know that much.

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But they're interested.

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I,

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I,

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I find if you when you start talking,

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it's,

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it's a,

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you know,

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it's the,

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the,

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the different origins.

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It's,

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it's very interesting what you can do with different roast levels.

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So,

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so talk,

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talk,

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tell us about the program.

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What are some of the,

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some of the origins that you're using right now,

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um,

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and how do you think about picking out different origins for,

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for,

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for different drinks?

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Like,

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walk us through,

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sure,

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I mean,

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I probably have

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close to a dozen different ones from Bellwether,

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uh,

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sitting on my shelf.

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We've used the golden hour

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as our house

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espresso

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from the very beginning.

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Um,

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the Guatemalans that you get is what I use for our

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house brewed coffee,

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and I've done that for almost 30 years.

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I've always used the Guatemala

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for my house coffee at every place we've ever had,

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and that's always been important,

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but what I like again about Bellwether

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is you're providing me with

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different.

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Guatemalan coffee is coming from different

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suppliers which I really enjoy

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and that also adds to the conversation with customers.

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The people that are really into the coffee are always asking,

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where does it come from?

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And they'll ask even more questions.

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And so you can provide

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elevation and,

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and information about the typical bean,

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what it,

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where it's from.

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Uh,

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we roast,

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uh,

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mainly a medium roast on almost all my coffees

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and then we do single origins.

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Uh,

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for

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a single origin offering espresso that we rotate out regularly,

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um,

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and from you guys,

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uh,

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everything from,

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uh,

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the Chanta Global from Ethiopia,

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El Salvador,

00:07:49.970 --> 00:07:50.970
Honduras,

00:07:51.250 --> 00:07:51.480
uh,

00:07:51.649 --> 00:07:54.230
probably you've done about 8 or 9 different

00:07:54.529 --> 00:07:57.269
single origin rotations from your supplies.

00:07:57.769 --> 00:08:00.470
And that also is for the people really into.

00:08:00.859 --> 00:08:01.100
Uh,

00:08:01.220 --> 00:08:01.720
coffee,

00:08:02.059 --> 00:08:02.260
are,

00:08:02.339 --> 00:08:03.350
when they see that,

00:08:03.649 --> 00:08:05.760
they really appreciate they're offering them

00:08:06.299 --> 00:08:07.359
other choices

00:08:07.579 --> 00:08:09.559
than just a house espresso.

00:08:10.100 --> 00:08:10.339
Uh,

00:08:10.459 --> 00:08:11.059
and then,

00:08:11.100 --> 00:08:11.500
uh,

00:08:11.579 --> 00:08:11.980
then again,

00:08:12.179 --> 00:08:12.299
again,

00:08:12.380 --> 00:08:14.040
the decaf is there as well.

00:08:14.540 --> 00:08:14.799
Uh,

00:08:14.899 --> 00:08:15.679
we do

00:08:15.899 --> 00:08:16.260
a,

00:08:16.269 --> 00:08:17.049
uh,

00:08:17.260 --> 00:08:18.480
we do a cold brew,

00:08:18.859 --> 00:08:19.079
uh,

00:08:19.089 --> 00:08:19.980
on a brood.

00:08:20.619 --> 00:08:21.570
And from there,

00:08:21.700 --> 00:08:22.170
typically,

00:08:22.260 --> 00:08:24.140
I've offered Papua New Guinea,

00:08:24.500 --> 00:08:25.329
Burundi.

00:08:25.540 --> 00:08:27.739
Those are two of my favorite in the cold brew.

00:08:28.459 --> 00:08:29.220
Um,

00:08:29.250 --> 00:08:31.140
and then we do also,

00:08:31.640 --> 00:08:31.880
uh,

00:08:31.959 --> 00:08:33.179
a single brew,

00:08:33.520 --> 00:08:34.659
and we rotate

00:08:34.919 --> 00:08:37.000
all those other coffees I mentioned.

00:08:37.539 --> 00:08:41.099
We usually have two or three that offers what we call a gold cup.

00:08:41.440 --> 00:08:43.260
And so we brew those off of one of those,

00:08:43.320 --> 00:08:43.669
uh,

00:08:43.679 --> 00:08:45.260
Curtis little single brews.

00:08:45.789 --> 00:08:46.289
And,

00:08:46.299 --> 00:08:46.599
uh,

00:08:47.200 --> 00:08:48.030
and that is,

00:08:48.080 --> 00:08:48.309
uh,

00:08:48.400 --> 00:08:50.900
so we're offering about 6 different choices

00:08:51.039 --> 00:08:52.679
at any given time that rotate.

00:08:53.390 --> 00:08:53.710
Yeah,

00:08:53.869 --> 00:08:54.570
that's awesome.

00:08:54.900 --> 00:08:55.280
So,

00:08:55.510 --> 00:08:55.969
so

00:08:56.229 --> 00:08:57.590
Chris and I were talking earlier,

00:08:57.750 --> 00:08:57.869
you know,

00:08:58.309 --> 00:08:59.549
there's a sweet spot,

00:08:59.710 --> 00:08:59.909
you know,

00:09:00.030 --> 00:09:00.419
for the,

00:09:00.549 --> 00:09:00.700
and,

00:09:00.830 --> 00:09:01.349
and that I,

00:09:01.429 --> 00:09:02.150
I know you guys have,

00:09:02.270 --> 00:09:02.409
have you.

00:09:03.869 --> 00:09:04.270
Oh sorry,

00:09:04.549 --> 00:09:05.659
is my audio gone?

00:09:05.869 --> 00:09:06.690
Can you hear me now?

00:09:09.640 --> 00:09:10.599
I think there might be a,

00:09:10.640 --> 00:09:11.719
a challenge with the connection.

00:09:11.799 --> 00:09:12.619
Can you hear me now?

00:09:13.710 --> 00:09:13.719
Oh,

00:09:14.070 --> 00:09:14.190
we're,

00:09:14.280 --> 00:09:14.309
yeah,

00:09:14.469 --> 00:09:15.130
we're good again.

00:09:15.849 --> 00:09:15.859
OK,

00:09:15.869 --> 00:09:16.409
-- we're good
-- again.

00:09:17.030 --> 00:09:17.229
Yeah,

00:09:17.320 --> 00:09:17.440
I,

00:09:17.539 --> 00:09:19.729
I was saying Chris was and I were talking earlier about,

00:09:19.830 --> 00:09:20.030
um,

00:09:20.150 --> 00:09:20.270
I,

00:09:20.349 --> 00:09:22.900
I know you guys have sourced from different places in the past,

00:09:23.150 --> 00:09:25.349
and it's always been challenging to get kind of the,

00:09:25.429 --> 00:09:27.570
the really specific roasted on date

00:09:27.750 --> 00:09:28.380
and that there's a,

00:09:28.469 --> 00:09:29.510
there's a sweet spot,

00:09:29.630 --> 00:09:29.750
you know,

00:09:29.830 --> 00:09:31.210
when you're roasting yourself,

00:09:31.590 --> 00:09:32.260
you can really,

00:09:32.349 --> 00:09:33.669
you can serve the coffee at,

00:09:33.750 --> 00:09:34.469
at absolute,

00:09:34.630 --> 00:09:34.789
you know,

00:09:34.979 --> 00:09:35.309
peak,

00:09:35.429 --> 00:09:36.169
the peak moment.

00:09:36.770 --> 00:09:37.309
Um,

00:09:37.770 --> 00:09:37.890
you know,

00:09:38.010 --> 00:09:38.729
walk me through that,

00:09:38.849 --> 00:09:38.969
you know,

00:09:39.049 --> 00:09:40.010
how you guys think about that.

00:09:40.049 --> 00:09:40.409
I know it's,

00:09:40.450 --> 00:09:42.119
it's a little bit different for different origins,

00:09:42.169 --> 00:09:42.400
but,

00:09:42.559 --> 00:09:44.390
and can the customers taste the difference?

00:09:45.309 --> 00:09:45.469
I,

00:09:45.549 --> 00:09:45.820
I,

00:09:45.929 --> 00:09:49.650
I personally think they can just because every morning dialing in,

00:09:49.909 --> 00:09:50.950
I can taste the difference.

00:09:50.960 --> 00:09:51.619
Even in,

00:09:51.890 --> 00:09:52.750
even in a latte,

00:09:52.789 --> 00:09:54.109
even in a sweet latte,

00:09:54.190 --> 00:09:56.460
you are able to taste the difference between

00:09:56.869 --> 00:09:57.700
something that's past,

00:09:57.710 --> 00:09:59.809
it's like prime versus something that's like

00:10:00.070 --> 00:10:01.130
way too gassy and like.

00:10:01.184 --> 00:10:01.885
Like way too,

00:10:02.304 --> 00:10:03.164
way too fresh,

00:10:03.424 --> 00:10:03.585
uh,

00:10:03.664 --> 00:10:05.304
which is really funny because most,

00:10:05.455 --> 00:10:05.664
you know,

00:10:05.825 --> 00:10:07.205
most normal people would think

00:10:07.385 --> 00:10:08.224
fresher is better,

00:10:08.304 --> 00:10:09.244
but in reality,

00:10:09.784 --> 00:10:09.895
you,

00:10:09.984 --> 00:10:10.875
you need to let it rest.

00:10:10.945 --> 00:10:12.505
You need to let that coffee degas.

00:10:12.784 --> 00:10:15.005
So to be able to actually control

00:10:15.184 --> 00:10:15.664
and,

00:10:15.825 --> 00:10:16.015
you know,

00:10:16.104 --> 00:10:16.445
as,

00:10:16.664 --> 00:10:17.065
as.

00:10:17.760 --> 00:10:21.479
Somebody who's serving up the customer to be able to offer

00:10:21.479 --> 00:10:24.130
that like prime range of when the coffee is best,

00:10:24.390 --> 00:10:24.869
it's,

00:10:25.039 --> 00:10:25.599
it's huge.

00:10:25.679 --> 00:10:26.799
It's huge in my opinion,

00:10:27.039 --> 00:10:27.229
uh,

00:10:27.239 --> 00:10:28.659
just because you have

00:10:28.760 --> 00:10:29.869
total control of that,

00:10:30.080 --> 00:10:30.309
um,

00:10:30.359 --> 00:10:31.989
as you're tasting your coffees,

00:10:32.239 --> 00:10:33.760
as you're roasting coffees,

00:10:34.080 --> 00:10:35.309
you'll slowly start to notice,

00:10:35.400 --> 00:10:35.559
hey,

00:10:35.650 --> 00:10:37.159
this tastes really good

00:10:37.320 --> 00:10:38.590
from this day to this day,

00:10:38.640 --> 00:10:39.619
and then it kind of just

00:10:39.799 --> 00:10:40.570
goes down.

00:10:40.880 --> 00:10:41.320
So it's like,

00:10:41.400 --> 00:10:41.580
OK,

00:10:41.679 --> 00:10:42.869
now we have our range now.

00:10:44.059 --> 00:10:44.270
Uh,

00:10:44.359 --> 00:10:44.799
we can say,

00:10:44.909 --> 00:10:45.150
hey,

00:10:45.229 --> 00:10:46.750
let's roast on this day

00:10:46.940 --> 00:10:48.929
so that we can serve on another day,

00:10:49.260 --> 00:10:49.950
and it,

00:10:50.030 --> 00:10:54.250
it really makes all the difference from not just the taste but also the presentation

00:10:54.640 --> 00:10:55.030
because,

00:10:55.429 --> 00:10:56.210
because of the gas,

00:10:56.309 --> 00:10:57.869
the gassiness of the coffee,

00:10:58.030 --> 00:11:00.210
you'll get better or worse latte art

00:11:00.369 --> 00:11:01.309
based on that as well.

00:11:01.580 --> 00:11:01.710
Oh,

00:11:01.789 --> 00:11:03.530
it impacts the latte art as well.

00:11:03.650 --> 00:11:03.659
Yeah,

00:11:03.719 --> 00:11:03.729
yeah,

00:11:06.390 --> 00:11:06.419
um,

00:11:06.630 --> 00:11:06.710
yeah,

00:11:06.859 --> 00:11:06.909
I know,

00:11:07.020 --> 00:11:07.309
and it's,

00:11:07.400 --> 00:11:09.859
it's all about offering that premium experience,

00:11:09.869 --> 00:11:10.250
so

00:11:10.700 --> 00:11:10.830
it,

00:11:10.909 --> 00:11:12.349
it all ties into each other.

00:11:13.359 --> 00:11:13.479
Now,

00:11:13.559 --> 00:11:14.000
and you,

00:11:14.140 --> 00:11:16.159
you guys were one of the ones that took advantage.

00:11:16.239 --> 00:11:16.679
We had a,

00:11:16.799 --> 00:11:18.000
we did a webinar about this,

00:11:18.119 --> 00:11:18.640
this coffee,

00:11:18.719 --> 00:11:19.039
but the,

00:11:19.159 --> 00:11:19.359
the,

00:11:19.520 --> 00:11:20.679
the Guji anaerobic,

00:11:20.799 --> 00:11:20.849
uh,

00:11:21.000 --> 00:11:22.419
it was our first anaerobic,

00:11:22.719 --> 00:11:23.080
um,

00:11:23.320 --> 00:11:23.640
so you're,

00:11:23.710 --> 00:11:27.070
you're taking advantage of some of the more exotic coffees that we have.

00:11:27.390 --> 00:11:27.559
What,

00:11:27.640 --> 00:11:28.880
what did you like about that one?

00:11:29.000 --> 00:11:29.119
I,

00:11:29.200 --> 00:11:29.559
I know,

00:11:29.679 --> 00:11:30.159
I know you,

00:11:30.280 --> 00:11:30.440
you,

00:11:30.530 --> 00:11:31.080
you asked for.

00:11:31.179 --> 00:11:31.630
Some more of it.

00:11:31.710 --> 00:11:33.669
I think you were one of the biggest buyers of it.

00:11:33.940 --> 00:11:34.520
What did you,

00:11:35.250 --> 00:11:35.260
yeah,

00:11:35.739 --> 00:11:35.770
it's,

00:11:36.390 --> 00:11:38.890
it was nice to see that you offered that first of all,

00:11:39.390 --> 00:11:40.409
I was actually

00:11:40.669 --> 00:11:42.450
looking at bringing in some anaerobic

00:11:43.109 --> 00:11:44.700
really to offer to the people that,

00:11:45.070 --> 00:11:45.429
people,

00:11:45.549 --> 00:11:45.710
you know,

00:11:45.750 --> 00:11:47.809
the coffee geeks are looking for

00:11:48.309 --> 00:11:49.190
something special.

00:11:49.770 --> 00:11:54.229
And so that was something special and we've mainly utilize that right now

00:11:54.369 --> 00:11:55.840
in those single brews.

00:11:56.200 --> 00:11:57.109
And so

00:11:57.369 --> 00:11:59.289
that's been the main offering for that.

00:11:59.489 --> 00:12:02.229
And so the people who are really into coffee really appreciate

00:12:02.890 --> 00:12:03.270
that

00:12:03.450 --> 00:12:04.030
extra

00:12:04.409 --> 00:12:05.080
offering.

00:12:05.270 --> 00:12:05.280
Yeah,

00:12:05.489 --> 00:12:05.679
that,

00:12:05.690 --> 00:12:06.190
um,

00:12:06.570 --> 00:12:09.469
that little bit of like funky fermentedness going on.

00:12:09.530 --> 00:12:10.080
It really,

00:12:10.250 --> 00:12:11.030
it really,

00:12:11.039 --> 00:12:12.150
it makes a huge difference.

00:12:12.159 --> 00:12:12.570
It's like.

00:12:13.390 --> 00:12:13.590
I,

00:12:13.669 --> 00:12:14.349
I feel like

00:12:14.700 --> 00:12:16.510
offering something like that also can be

00:12:16.510 --> 00:12:18.690
the difference between changing somebody who is

00:12:18.909 --> 00:12:20.549
just into doing like a,

00:12:20.669 --> 00:12:21.270
you know,

00:12:21.669 --> 00:12:23.169
a flavored latte into,

00:12:23.510 --> 00:12:23.929
you know,

00:12:24.260 --> 00:12:26.059
showing them what espresso is all about.

00:12:26.270 --> 00:12:27.309
I know my first time,

00:12:27.349 --> 00:12:28.729
like I kind of fell in love with this.

00:12:32.520 --> 00:12:34.520
I think we lost the audio for a second.

00:12:34.760 --> 00:12:34.919
All right,

00:12:34.940 --> 00:12:34.950
uh,

00:12:35.840 --> 00:12:35.859
all right,

00:12:35.880 --> 00:12:35.950
yeah,

00:12:36.039 --> 00:12:36.539
we're back.

00:12:36.760 --> 00:12:36.859
We're,

00:12:36.950 --> 00:12:37.239
we're back.

00:12:38.159 --> 00:12:38.590
OK,

00:12:38.880 --> 00:12:39.299
so,

00:12:39.320 --> 00:12:40.039
um.

00:12:40.409 --> 00:12:40.659
Yeah,

00:12:40.809 --> 00:12:40.929
no,

00:12:41.090 --> 00:12:41.549
so

00:12:41.690 --> 00:12:42.909
I guess one of my first

00:12:43.929 --> 00:12:46.130
instances where I fell in love with espresso was

00:12:46.289 --> 00:12:47.229
I was in college.

00:12:47.489 --> 00:12:50.729
My drink of choice was a double shot of espresso at Starbucks,

00:12:50.849 --> 00:12:52.770
kick that back so I can pull an all-nighter.

00:12:53.090 --> 00:12:53.969
And one,

00:12:54.090 --> 00:12:54.330
yeah,

00:12:54.450 --> 00:12:58.770
and going to a coffee shop that offered a natural Ethiopia

00:12:59.049 --> 00:13:01.000
and tasting that for the first time,

00:13:01.250 --> 00:13:01.890
my mind was like,

00:13:02.000 --> 00:13:02.429
boom,

00:13:02.570 --> 00:13:02.890
wait,

00:13:03.090 --> 00:13:04.190
coffee can do this.

00:13:04.489 --> 00:13:05.909
There's so much more to it

00:13:06.719 --> 00:13:06.729
than,

00:13:06.890 --> 00:13:07.090
you know,

00:13:07.169 --> 00:13:07.570
like I,

00:13:07.650 --> 00:13:09.109
it's really nice to see.

00:13:09.530 --> 00:13:09.940
Um,

00:13:10.059 --> 00:13:14.080
to see customers kind of experience that like clarity moment that

00:13:14.299 --> 00:13:16.000
I sort of experienced as well

00:13:16.179 --> 00:13:16.549
where they're like,

00:13:16.580 --> 00:13:16.729
oh,

00:13:16.809 --> 00:13:17.570
coffee is coffee,

00:13:17.659 --> 00:13:18.770
and then they taste it and they're like,

00:13:18.820 --> 00:13:19.919
wait a second.

00:13:21.179 --> 00:13:21.190
So

00:13:21.679 --> 00:13:21.690
it,

00:13:21.700 --> 00:13:21.890
it,

00:13:22.580 --> 00:13:22.619
yeah,

00:13:22.700 --> 00:13:23.489
it helps bring,

00:13:23.539 --> 00:13:23.890
uh,

00:13:24.059 --> 00:13:25.380
I mean we have a lot of regulars now,

00:13:25.460 --> 00:13:26.260
people that,

00:13:26.780 --> 00:13:27.020
uh,

00:13:27.030 --> 00:13:29.929
literally eat here and drink here every single day,

00:13:30.020 --> 00:13:30.369
uh,

00:13:30.460 --> 00:13:31.080
which is

00:13:31.299 --> 00:13:31.780
wild,

00:13:31.859 --> 00:13:32.219
but

00:13:32.710 --> 00:13:33.059
in fact,

00:13:33.140 --> 00:13:33.900
Dean's right there.

00:13:33.979 --> 00:13:35.070
He's here every single day,

00:13:35.419 --> 00:13:36.340
right at that seat.

00:13:36.650 --> 00:13:36.659
Uh,

00:13:37.130 --> 00:13:37.679
but

00:13:38.059 --> 00:13:38.070
yeah,

00:13:38.090 --> 00:13:38.849
it's that,

00:13:39.080 --> 00:13:40.270
and that would be another,

00:13:40.409 --> 00:13:40.500
uh,

00:13:40.650 --> 00:13:42.369
he's a solid espresso drinker,

00:13:43.010 --> 00:13:43.059
and,

00:13:43.080 --> 00:13:47.070
but he would be somebody that is excited when we change out the single origin.

00:13:47.890 --> 00:13:49.010
He might have a cup of coffee.

00:13:49.130 --> 00:13:51.109
Now he sees that you have that anaerobic.

00:13:51.729 --> 00:13:55.349
Somebody that's educated on coffee gets excited that you're offering,

00:13:55.989 --> 00:13:56.000
uh,

00:13:56.130 --> 00:13:56.359
you know,

00:13:56.530 --> 00:13:57.349
something that's

00:13:58.179 --> 00:13:59.530
Better than what you can find around you

00:14:00.820 --> 00:14:01.640
and uh

00:14:02.059 --> 00:14:03.059
now do you find that

00:14:03.700 --> 00:14:04.320
sorry go ahead

00:14:04.859 --> 00:14:04.950
no

00:14:05.530 --> 00:14:08.179
no do you find that a lot of the customers they come in and

00:14:08.179 --> 00:14:11.539
they can immediately tell or is that an education process that you have to,

00:14:11.619 --> 00:14:11.780
you know,

00:14:11.859 --> 00:14:12.719
maybe they've had

00:14:12.940 --> 00:14:13.219
they've had.

00:14:13.400 --> 00:14:15.000
More basic espressos

00:14:15.280 --> 00:14:17.229
in the past and you're introducing them to they,

00:14:17.280 --> 00:14:19.520
they realize that there's a new level of quality.

00:14:20.030 --> 00:14:21.359
It creates conversation,

00:14:21.559 --> 00:14:21.719
you know,

00:14:21.799 --> 00:14:23.700
I think that's probably the key about

00:14:24.239 --> 00:14:26.559
the whole program about having a bellwether

00:14:26.559 --> 00:14:28.500
inside here and roasting your own coffee.

00:14:28.950 --> 00:14:29.309
You know,

00:14:29.570 --> 00:14:29.580
the,

00:14:29.710 --> 00:14:31.690
the important part about business

00:14:31.989 --> 00:14:32.890
in the food

00:14:33.109 --> 00:14:34.409
beverage industry

00:14:34.710 --> 00:14:37.380
is that rapport that you have with your customers,

00:14:37.830 --> 00:14:39.070
and you,

00:14:39.390 --> 00:14:41.919
I always say you're not really competing against your

00:14:42.229 --> 00:14:42.500
neighbors,

00:14:42.549 --> 00:14:44.440
you're really competing against yourself.

00:14:44.760 --> 00:14:46.109
If you provide a quality.

00:14:46.284 --> 00:14:46.744
Product

00:14:47.544 --> 00:14:50.635
with with explanations and excitement about

00:14:50.905 --> 00:14:52.284
all these new things that are

00:14:52.505 --> 00:14:53.224
out there

00:14:53.505 --> 00:14:56.085
you have customers that keep coming back for more

00:14:56.424 --> 00:14:57.364
and they enjoy that

00:14:58.525 --> 00:15:02.265
and then not just that like also the staff like just to like shout out our staff is

00:15:02.625 --> 00:15:03.385
they're they're.

00:15:03.969 --> 00:15:06.890
At least from when I first started working compared to like

00:15:06.890 --> 00:15:11.030
now they're so much more like well-rounded and educated about our copies

00:15:11.219 --> 00:15:12.119
and I,

00:15:12.210 --> 00:15:13.750
I feel very comfortable like

00:15:14.010 --> 00:15:17.190
letting them dial in like a lot of even our

00:15:17.330 --> 00:15:19.039
people that are still kind of learning,

00:15:19.489 --> 00:15:19.880
they,

00:15:19.969 --> 00:15:22.909
they can tell that when something's off about the shot

00:15:23.169 --> 00:15:24.049
and they're like,

00:15:24.130 --> 00:15:24.330
hey,

00:15:24.369 --> 00:15:25.520
we need to fix this,

00:15:25.530 --> 00:15:26.010
um,

00:15:26.169 --> 00:15:26.609
just the,

00:15:26.729 --> 00:15:27.789
the ability to.

00:15:28.789 --> 00:15:31.820
care so much about it to not just pull that

00:15:32.059 --> 00:15:34.469
52nd shot and just serve it up and go,

00:15:34.710 --> 00:15:35.070
um,

00:15:35.190 --> 00:15:35.309
you know,

00:15:35.429 --> 00:15:38.780
holding ourselves to a lot higher standards than a lot of these changes,

00:15:38.950 --> 00:15:40.250
chains or even

00:15:40.510 --> 00:15:41.179
like John said,

00:15:41.190 --> 00:15:42.390
the third wave copies.

00:15:42.469 --> 00:15:42.799
I,

00:15:43.109 --> 00:15:43.590
unfortunately,

00:15:43.659 --> 00:15:44.419
I'm not gonna name names,

00:15:44.429 --> 00:15:45.270
but I've been to a few,

00:15:45.309 --> 00:15:45.710
uh,

00:15:46.229 --> 00:15:47.869
specialty coffee shops that

00:15:48.109 --> 00:15:51.179
I've seen somebody pull a 40-second shot and serve it to me and I'm just like,

00:15:51.270 --> 00:15:51.619
what,

00:15:51.719 --> 00:15:51.979
you know,

00:15:52.109 --> 00:15:52.590
what?

00:15:53.679 --> 00:15:54.200
But yeah,

00:15:54.359 --> 00:15:54.539
no,

00:15:54.640 --> 00:15:57.760
I think our standards are also a lot higher than most shops,

00:15:58.020 --> 00:15:58.159
uh,

00:15:58.440 --> 00:16:00.359
including like our staff has said that too.

00:16:00.440 --> 00:16:01.859
It's like your standards for latte art

00:16:02.320 --> 00:16:05.140
and for like coffee knowledge is a whole lot higher than most,

00:16:05.400 --> 00:16:05.809
uh,

00:16:06.119 --> 00:16:07.609
specialty places I've worked at.

00:16:07.919 --> 00:16:09.580
So being able to kind of like

00:16:09.960 --> 00:16:11.979
showcase that skill to the customers

00:16:12.080 --> 00:16:13.119
is huge too

00:16:13.440 --> 00:16:14.099
because we,

00:16:14.359 --> 00:16:14.510
you know,

00:16:14.559 --> 00:16:14.880
as a,

00:16:14.960 --> 00:16:16.039
as a roaster you.

00:16:16.580 --> 00:16:18.679
You know how easy it is to make

00:16:18.940 --> 00:16:20.330
good coffee taste bad.

00:16:21.270 --> 00:16:21.280
So,

00:16:22.140 --> 00:16:24.200
but it is a skill to make,

00:16:24.460 --> 00:16:24.780
you know,

00:16:24.940 --> 00:16:27.719
-- to make that good coffee taste good every single
-- time,

00:16:27.859 --> 00:16:28.030
right?

00:16:28.260 --> 00:16:28.280
Yeah,

00:16:28.900 --> 00:16:29.299
you can't,

00:16:29.380 --> 00:16:31.570
you cannot make bad coffee taste good.

00:16:31.840 --> 00:16:31.849
Yes,

00:16:32.020 --> 00:16:33.900
but you can make good coffee taste bad.

00:16:34.835 --> 00:16:35.325
Yeah,

00:16:35.674 --> 00:16:35.895
that's,

00:16:35.994 --> 00:16:36.395
that's,

00:16:36.515 --> 00:16:37.375
that's very true.

00:16:37.674 --> 00:16:37.784
Now,

00:16:37.835 --> 00:16:38.155
do you,

00:16:38.275 --> 00:16:38.635
do you,

00:16:38.715 --> 00:16:38.994
um,

00:16:39.155 --> 00:16:39.734
do you

00:16:40.075 --> 00:16:41.955
try to customize your own profiles,

00:16:41.994 --> 00:16:42.184
or,

00:16:42.234 --> 00:16:42.575
or how do,

00:16:42.755 --> 00:16:43.414
how do you,

00:16:43.715 --> 00:16:44.184
how do you,

00:16:44.364 --> 00:16:44.385
yeah,

00:16:44.554 --> 00:16:45.025
I was

00:16:45.234 --> 00:16:45.674
think about that.

00:16:45.784 --> 00:16:46.335
I,

00:16:46.674 --> 00:16:47.664
I was planning on,

00:16:47.715 --> 00:16:48.474
but not yet,

00:16:48.594 --> 00:16:50.174
but we are gonna play a little bit.

00:16:50.344 --> 00:16:50.354
It,

00:16:50.434 --> 00:16:50.765
it's,

00:16:50.794 --> 00:16:51.414
uh,

00:16:51.755 --> 00:16:52.414
I mean,

00:16:53.155 --> 00:16:53.354
you know,

00:16:53.434 --> 00:16:54.474
you don't break what's,

00:16:54.515 --> 00:16:54.784
uh,

00:16:54.794 --> 00:16:56.015
working really good for you.

00:16:56.315 --> 00:16:56.585
Uh,

00:16:56.755 --> 00:16:57.255
so

00:16:58.114 --> 00:17:00.864
like I've been very happy with the profiles that you,

00:17:00.955 --> 00:17:01.875
you guys have.

00:17:02.210 --> 00:17:02.559
I'm,

00:17:02.770 --> 00:17:03.750
me personally,

00:17:03.900 --> 00:17:06.589
and plus the crowd that comes to this area,

00:17:07.010 --> 00:17:07.050
uh,

00:17:07.250 --> 00:17:09.280
I mainly roast medium roasts.

00:17:09.650 --> 00:17:12.530
I'll roast an occasional light roast if it's for,

00:17:12.810 --> 00:17:13.810
especially for a single,

00:17:13.969 --> 00:17:15.348
single brew cup of coffee.

00:17:16.030 --> 00:17:16.040
Uh,

00:17:16.050 --> 00:17:18.229
if you're doing a pour over or something like that.

00:17:18.618 --> 00:17:18.670
Um,

00:17:19.010 --> 00:17:19.709
I prefer

00:17:20.329 --> 00:17:21.150
medium

00:17:21.530 --> 00:17:23.189
only because I'm pulling out

00:17:23.329 --> 00:17:25.108
those chocolate nutty notes

00:17:25.530 --> 00:17:27.329
along with those fruit notes.

00:17:27.689 --> 00:17:29.880
And if you go one way or the other,

00:17:30.170 --> 00:17:30.949
you can lose

00:17:31.359 --> 00:17:32.010
part of that.

00:17:32.439 --> 00:17:33.180
So,

00:17:33.680 --> 00:17:34.000
so that,

00:17:34.079 --> 00:17:35.199
that's me,

00:17:35.640 --> 00:17:36.260
uh,

00:17:36.719 --> 00:17:39.469
definitely pushing my own personal taste buds on,

00:17:39.560 --> 00:17:40.510
on customers,

00:17:40.839 --> 00:17:42.560
but you gotta listen to the customer too,

00:17:42.739 --> 00:17:44.420
so you gotta be a little bit flexible.

00:17:44.719 --> 00:17:47.520
So that's where I've gone and done some lighter roasts,

00:17:47.760 --> 00:17:47.920
you know,

00:17:48.079 --> 00:17:49.420
for those people that prefer

00:17:49.630 --> 00:17:50.520
a lighter roast.

00:17:51.390 --> 00:17:51.719
Yeah,

00:17:52.000 --> 00:17:52.119
well,

00:17:52.199 --> 00:17:52.359
I,

00:17:52.479 --> 00:17:52.640
I'll,

00:17:52.719 --> 00:17:54.400
I'll ask you one more question and then we can,

00:17:54.520 --> 00:17:56.479
we can take some questions from the audience.

00:17:56.599 --> 00:17:56.859
Um,

00:17:57.119 --> 00:17:58.079
so I know you had a latte,

00:17:58.160 --> 00:17:59.239
we mentioned latte art.

00:17:59.439 --> 00:18:00.579
I know you had a latte art

00:18:00.770 --> 00:18:01.839
throwdown on Wednesday.

00:18:02.099 --> 00:18:02.109
Yeah,

00:18:02.680 --> 00:18:02.800
so,

00:18:02.959 --> 00:18:03.900
so tell us about that.

00:18:04.000 --> 00:18:04.280
That's,

00:18:04.400 --> 00:18:04.880
we have a lot of,

00:18:04.959 --> 00:18:07.040
a lot of folks that like to do throwdowns and

00:18:07.280 --> 00:18:08.479
you're having the roasting in-house.

00:18:08.719 --> 00:18:08.959
It's,

00:18:09.040 --> 00:18:10.670
it's a conversation starter and,

00:18:10.719 --> 00:18:10.920
uh,

00:18:11.119 --> 00:18:12.260
so how did that go?

00:18:12.979 --> 00:18:13.569
It is,

00:18:13.589 --> 00:18:13.790
and,

00:18:13.869 --> 00:18:16.410
and Chris here is very involved

00:18:16.689 --> 00:18:16.859
with,

00:18:16.910 --> 00:18:17.069
you know,

00:18:17.229 --> 00:18:18.530
LA and Orange County,

00:18:19.020 --> 00:18:19.290
uh,

00:18:19.310 --> 00:18:19.869
has a,

00:18:20.069 --> 00:18:21.250
has a pretty big,

00:18:21.540 --> 00:18:21.819
uh,

00:18:21.829 --> 00:18:22.439
community,

00:18:22.510 --> 00:18:24.609
and they're very competitive.

00:18:25.030 --> 00:18:25.390
Uh,

00:18:25.430 --> 00:18:27.930
these throwdowns happen probably on a monthly basis.

00:18:28.430 --> 00:18:30.229
-- I'm actually
-- going to one after the shift,

00:18:30.349 --> 00:18:30.770
so,

00:18:31.689 --> 00:18:31.699
yeah,

00:18:31.729 --> 00:18:32.780
and so it's,

00:18:33.270 --> 00:18:33.390
you know,

00:18:33.500 --> 00:18:33.790
it is,

00:18:33.869 --> 00:18:34.890
it's important,

00:18:34.989 --> 00:18:35.569
um,

00:18:35.949 --> 00:18:36.069
you know,

00:18:36.109 --> 00:18:38.209
I feel sometimes people feel like,

00:18:38.829 --> 00:18:39.430
um,

00:18:39.630 --> 00:18:40.229
that's why I,

00:18:40.270 --> 00:18:41.569
I hate the word competition.

00:18:41.750 --> 00:18:42.670
I just don't like it.

00:18:43.160 --> 00:18:43.410
I,

00:18:43.510 --> 00:18:45.109
I think it's great if you can create

00:18:45.439 --> 00:18:47.069
a community with other people,

00:18:47.750 --> 00:18:48.390
like-minded,

00:18:48.849 --> 00:18:49.689
um,

00:18:49.969 --> 00:18:51.530
and it's great to have them come,

00:18:51.650 --> 00:18:53.150
have that experience

00:18:53.290 --> 00:18:54.170
to be part of that,

00:18:54.250 --> 00:18:55.510
to be part of that community,

00:18:56.089 --> 00:18:57.920
and it also spreads the word about your,

00:18:58.000 --> 00:18:59.410
your place and what you're doing.

00:19:00.050 --> 00:19:01.439
So when you have competitors,

00:19:01.489 --> 00:19:04.069
actually the individual that won the competition

00:19:04.599 --> 00:19:07.239
is trying to buy uh 5 pounds a month of the

00:19:07.479 --> 00:19:08.650
golden hour I roast

00:19:09.050 --> 00:19:10.400
for their own personal use,

00:19:10.689 --> 00:19:11.250
so.

00:19:11.949 --> 00:19:12.520
So I mean it's,

00:19:12.550 --> 00:19:12.819
it's,

00:19:12.829 --> 00:19:13.829
it's funny in that sense,

00:19:13.910 --> 00:19:14.459
but it,

00:19:14.469 --> 00:19:14.619
again,

00:19:14.630 --> 00:19:14.979
it's,

00:19:14.989 --> 00:19:15.510
um,

00:19:15.869 --> 00:19:16.069
you know,

00:19:16.270 --> 00:19:17.829
community is exposure.

00:19:18.449 --> 00:19:18.459
It,

00:19:18.469 --> 00:19:18.660
it,

00:19:18.729 --> 00:19:19.280
it is

00:19:19.430 --> 00:19:19.750
and,

00:19:19.859 --> 00:19:20.810
and being,

00:19:21.189 --> 00:19:21.339
uh,

00:19:21.349 --> 00:19:22.469
and I enjoy,

00:19:22.589 --> 00:19:22.979
uh,

00:19:22.989 --> 00:19:23.599
you know,

00:19:23.949 --> 00:19:26.250
sponsoring the people that work for me.

00:19:27.030 --> 00:19:28.150
They wanted to do this,

00:19:28.390 --> 00:19:30.329
so I wanted to do this for them.

00:19:30.869 --> 00:19:32.849
And then at the same time,

00:19:32.869 --> 00:19:34.930
I get the benefit of everybody

00:19:35.069 --> 00:19:38.609
out there in the LA and Orange County world that are really into.

00:19:38.949 --> 00:19:39.150
Uh,

00:19:39.229 --> 00:19:40.609
this whole coffee competition,

00:19:40.869 --> 00:19:41.550
lot of art,

00:19:41.949 --> 00:19:42.189
uh,

00:19:42.390 --> 00:19:42.989
to be,

00:19:43.109 --> 00:19:43.459
um,

00:19:43.709 --> 00:19:44.089
be,

00:19:44.630 --> 00:19:45.829
make us more visible to them.

00:19:46.089 --> 00:19:46.180
Yeah,

00:19:46.469 --> 00:19:46.790
that's great,

00:19:46.869 --> 00:19:47.729
it's been great.

00:19:48.680 --> 00:19:48.689
My,

00:19:48.709 --> 00:19:49.130
my biggest,

00:19:49.229 --> 00:19:49.599
uh,

00:19:50.910 --> 00:19:50.949
no,

00:19:51.030 --> 00:19:51.099
no,

00:19:51.229 --> 00:19:51.420
go ahead,

00:19:51.510 --> 00:19:51.790
Chris.

00:19:52.619 --> 00:19:52.969
Oh,

00:19:52.979 --> 00:19:53.060
yeah,

00:19:53.180 --> 00:19:53.260
no,

00:19:53.339 --> 00:19:53.579
my,

00:19:53.660 --> 00:19:55.030
my biggest reason for,

00:19:55.099 --> 00:19:55.760
at least

00:19:55.900 --> 00:19:56.180
in,

00:19:56.300 --> 00:19:57.040
in my,

00:19:57.339 --> 00:19:58.020
you know,

00:19:58.380 --> 00:19:58.959
in my opinion,

00:19:59.060 --> 00:20:00.219
my biggest reason for,

00:20:00.339 --> 00:20:00.500
you know,

00:20:00.619 --> 00:20:03.550
hosting this throwdown or like putting it all together was

00:20:03.939 --> 00:20:05.459
because like Juliet's Coffee,

00:20:05.660 --> 00:20:06.479
Juliette's has

00:20:07.089 --> 00:20:07.969
really great coffee,

00:20:08.099 --> 00:20:09.160
and I feel like

00:20:09.780 --> 00:20:10.229
Um,

00:20:10.260 --> 00:20:12.900
because we're kind of like tucked in a corner and also,

00:20:13.060 --> 00:20:13.489
uh,

00:20:13.500 --> 00:20:13.959
we

00:20:14.260 --> 00:20:16.500
have never done a throwdown before.

00:20:16.930 --> 00:20:19.699
There were not that many people that really knew about us.

00:20:19.780 --> 00:20:19.979
They,

00:20:20.099 --> 00:20:21.119
as far as like

00:20:21.300 --> 00:20:23.239
the actual third wave community.

00:20:23.530 --> 00:20:24.010
Um,

00:20:24.099 --> 00:20:26.920
we're not as like well known in that third wave community,

00:20:27.010 --> 00:20:28.989
but everybody who has come here

00:20:29.170 --> 00:20:29.489
has said,

00:20:29.579 --> 00:20:29.729
oh,

00:20:29.770 --> 00:20:30.910
you guys have great coffee.

00:20:31.010 --> 00:20:32.750
Why aren't you doing more with that

00:20:33.050 --> 00:20:33.959
specialty community?

00:20:34.290 --> 00:20:36.750
So the way that I kind of tackled it was

00:20:37.290 --> 00:20:40.130
how can we kind of debut ourselves to that.

00:20:40.275 --> 00:20:43.214
Community and be like hey we're here we've been here

00:20:43.635 --> 00:20:44.035
it's like,

00:20:44.074 --> 00:20:44.234
you know,

00:20:44.364 --> 00:20:44.505
come,

00:20:44.635 --> 00:20:46.885
come and join you know we're part of this too

00:20:47.074 --> 00:20:48.734
so like come have a good time too

00:20:48.994 --> 00:20:51.594
uh we're not just kind of keeping to ourselves like

00:20:51.915 --> 00:20:52.435
some of the,

00:20:52.494 --> 00:20:52.675
you know,

00:20:52.785 --> 00:20:54.665
like bigger chains and stuff like we,

00:20:54.714 --> 00:20:55.415
we wanna be,

00:20:55.675 --> 00:20:56.974
we wanna be part of the group too

00:20:57.275 --> 00:20:57.964
and

00:20:58.714 --> 00:21:00.675
yeah no it it was honestly it was,

00:21:00.734 --> 00:21:03.594
it was great to see how big of a turnout it was

00:21:03.755 --> 00:21:05.055
but also like how

00:21:05.635 --> 00:21:07.375
well received it was too,

00:21:07.594 --> 00:21:08.035
um.

00:21:08.540 --> 00:21:11.250
What the MC who uh who helped us out,

00:21:11.420 --> 00:21:13.599
he was saying that this was the very first

00:21:13.890 --> 00:21:14.400
uh

00:21:14.540 --> 00:21:16.439
like local throwdown where

00:21:17.140 --> 00:21:17.920
everything was

00:21:18.339 --> 00:21:22.400
so well organized and like so fair and skill-based that

00:21:23.099 --> 00:21:23.500
He,

00:21:23.819 --> 00:21:27.359
I don't think we had anybody complain about like the calls or

00:21:27.819 --> 00:21:28.099
about,

00:21:28.180 --> 00:21:28.339
you know,

00:21:28.420 --> 00:21:30.780
the rounds or really much criticism,

00:21:30.849 --> 00:21:33.020
which honestly was like huge for me

00:21:33.219 --> 00:21:35.130
because I was expecting a ton of criticism,

00:21:35.300 --> 00:21:37.729
but everybody was like this was really well put together,

00:21:37.819 --> 00:21:38.189
man.

00:21:38.829 --> 00:21:39.449
That's great.

00:21:40.000 --> 00:21:40.010
Now

00:21:40.560 --> 00:21:42.079
it sounds like you're mostly

00:21:42.219 --> 00:21:44.420
roasting or mostly serving a lot of,

00:21:44.530 --> 00:21:45.250
of what you roast,

00:21:45.300 --> 00:21:46.410
but you're also selling,

00:21:46.530 --> 00:21:46.890
uh,

00:21:46.900 --> 00:21:48.020
bags at retail as well.

00:21:48.099 --> 00:21:48.569
It sounds like,

00:21:48.699 --> 00:21:48.900
yeah,

00:21:49.060 --> 00:21:49.109
yeah,

00:21:49.219 --> 00:21:49.920
I still do,

00:21:50.000 --> 00:21:50.189
uh,

00:21:50.219 --> 00:21:51.459
retail and I'm getting ready.

00:21:51.655 --> 00:21:52.954
Ready to expand,

00:21:53.114 --> 00:21:53.344
uh,

00:21:53.435 --> 00:21:55.775
that's part of my wife kicked me out of here

00:21:56.915 --> 00:21:58.145
and where you're going to see the rosary,

00:21:58.234 --> 00:21:59.094
you're gonna see some

00:21:59.474 --> 00:22:01.494
that whole area is being remodeled,

00:22:01.935 --> 00:22:01.944
uh,

00:22:01.994 --> 00:22:04.135
and it's to be able to showcase

00:22:04.344 --> 00:22:05.214
the retail,

00:22:05.864 --> 00:22:05.875
uh,

00:22:06.305 --> 00:22:06.974
coffee more

00:22:07.675 --> 00:22:11.714
and then in the future look at doing some online stuff as well.

00:22:12.114 --> 00:22:14.055
We've had people that come to the restaurant.

00:22:14.314 --> 00:22:17.515
We have a lot of international people that know us from our previous place,

00:22:17.765 --> 00:22:20.074
and they've asked me to ship coffee out of state to them.

00:22:20.630 --> 00:22:21.229
So,

00:22:21.630 --> 00:22:23.750
so now that'll be the next stage is

00:22:24.030 --> 00:22:24.890
to finish,

00:22:24.900 --> 00:22:24.969
uh,

00:22:24.979 --> 00:22:26.060
this area,

00:22:26.390 --> 00:22:27.890
showcase the coffee even more,

00:22:28.270 --> 00:22:30.130
and get more on that retail side,

00:22:30.270 --> 00:22:31.630
and that's how you build cells,

00:22:32.130 --> 00:22:32.140
yeah,

00:22:32.270 --> 00:22:34.619
and it's a way to stay connected with folks even if they're,

00:22:34.790 --> 00:22:35.550
they're not local.

00:22:35.750 --> 00:22:35.989
Yeah,

00:22:36.229 --> 00:22:36.770
that's great.

00:22:37.150 --> 00:22:37.660
Exactly,

00:22:38.030 --> 00:22:38.599
exactly.

00:22:38.949 --> 00:22:39.180
All right,

00:22:39.270 --> 00:22:39.510
well,

00:22:39.630 --> 00:22:40.069
I will,

00:22:40.079 --> 00:22:40.609
um.

00:22:41.089 --> 00:22:41.650
Uh,

00:22:41.770 --> 00:22:43.979
I will take some questions from the audience.

00:22:44.130 --> 00:22:44.530
So,

00:22:44.650 --> 00:22:44.890
uh,

00:22:45.010 --> 00:22:46.670
go ahead if you have a question,

00:22:46.969 --> 00:22:47.180
uh,

00:22:47.250 --> 00:22:48.550
for John and Chris,

00:22:48.810 --> 00:22:49.089
um,

00:22:49.329 --> 00:22:50.400
put it in the chat.

00:22:50.760 --> 00:22:50.890
Uh,

00:22:50.959 --> 00:22:52.550
we've got one so far.

00:22:52.959 --> 00:22:53.189
Um,

00:22:53.250 --> 00:22:54.910
I will go to Will.

00:22:55.130 --> 00:22:56.260
So Will says,

00:22:56.329 --> 00:22:56.930
ask,

00:22:57.050 --> 00:22:57.280
um,

00:22:57.410 --> 00:23:02.020
can you share the Meridian Blend blend profile selection and why you chose that?

00:23:02.410 --> 00:23:02.489
Uh,

00:23:02.560 --> 00:23:04.209
was it default or customized?

00:23:05.150 --> 00:23:05.349
Well,

00:23:05.469 --> 00:23:05.609
I,

00:23:05.709 --> 00:23:06.869
I actually chose the,

00:23:06.949 --> 00:23:07.930
the golden hour.

00:23:08.069 --> 00:23:08.119
Oh,

00:23:08.189 --> 00:23:08.869
the golden hour,

00:23:08.989 --> 00:23:09.329
OK,

00:23:09.630 --> 00:23:09.709
yeah,

00:23:09.790 --> 00:23:09.900
yeah,

00:23:10.310 --> 00:23:10.339
I,

00:23:10.449 --> 00:23:10.459
I,

00:23:10.869 --> 00:23:11.810
but the meridian,

00:23:12.109 --> 00:23:12.300
uh,

00:23:12.390 --> 00:23:12.589
I,

00:23:12.670 --> 00:23:13.569
I actually

00:23:13.699 --> 00:23:14.920
in the very beginning.

00:23:18.819 --> 00:23:19.560
I,

00:23:20.180 --> 00:23:21.800
I purchased and roasted

00:23:22.020 --> 00:23:23.140
all three of the espresso,

00:23:23.219 --> 00:23:23.819
the Meridian,

00:23:23.969 --> 00:23:24.449
the golden hour,

00:23:24.969 --> 00:23:26.020
and your sunrise.

00:23:26.310 --> 00:23:27.030
And

00:23:27.339 --> 00:23:28.640
uh it just,

00:23:29.109 --> 00:23:29.880
for me,

00:23:30.079 --> 00:23:30.329
uh,

00:23:30.339 --> 00:23:31.439
they're all good,

00:23:31.819 --> 00:23:32.660
except for,

00:23:32.979 --> 00:23:36.069
for me and my taste buds in that medium profile,

00:23:36.300 --> 00:23:37.459
the golden hour shine.

00:23:37.969 --> 00:23:42.079
And I did all of them in a medium and a medium dark roast

00:23:42.459 --> 00:23:45.900
before I finalized which one I thought was gonna be best for this location.

00:23:46.489 --> 00:23:47.520
And I think

00:23:47.849 --> 00:23:50.550
I think you also got to realize every location.

00:23:51.670 --> 00:23:53.819
The customers are going to be a little different

00:23:54.280 --> 00:23:56.420
and you're trying to find that balance

00:23:57.040 --> 00:23:59.079
somewhere in between that's going to make them.

00:24:02.349 --> 00:24:03.880
The Majority of people happy,

00:24:04.069 --> 00:24:05.489
and that's what I was shooting for.

00:24:07.290 --> 00:24:08.020
OK,

00:24:08.770 --> 00:24:08.930
sorry,

00:24:09.089 --> 00:24:11.050
I think we're having a little bit of an audio issue.

00:24:11.180 --> 00:24:11.949
I'll give it a second,

00:24:12.300 --> 00:24:12.560
uh,

00:24:12.569 --> 00:24:13.489
-- before it comes
-- back.

00:24:14.869 --> 00:24:14.880
OK,

00:24:15.390 --> 00:24:16.189
-- I think we
-- lost.

00:24:16.650 --> 00:24:16.709
Oh,

00:24:16.780 --> 00:24:17.270
there we are.

00:24:17.430 --> 00:24:18.229
We're back again.

00:24:18.920 --> 00:24:20.400
I don't know if you heard me or not.

00:24:21.609 --> 00:24:21.810
I,

00:24:21.890 --> 00:24:22.650
I think I caught,

00:24:22.729 --> 00:24:23.989
I think we caught most of that,

00:24:25.329 --> 00:24:26.069
um.

00:24:29.339 --> 00:24:30.890
John and Chris might have to dial back in.

00:24:30.969 --> 00:24:32.719
I think they're having a connectivity issue.

00:24:33.089 --> 00:24:33.969
So give us,

00:24:34.170 --> 00:24:34.930
give us one moment.

00:24:53.209 --> 00:24:53.219
OK,

00:24:54.930 --> 00:24:55.630
I think we're back.

00:24:56.369 --> 00:24:56.569
All right,

00:24:56.650 --> 00:24:57.209
we're back.

00:24:58.160 --> 00:24:59.300
So we'll take another one.

00:24:59.589 --> 00:25:03.400
How long is it ideal to keep the beans for degassing after roasting?

00:25:04.670 --> 00:25:04.829
You,

00:25:04.920 --> 00:25:05.150
you know,

00:25:05.390 --> 00:25:05.640
it,

00:25:05.729 --> 00:25:07.359
it does depend on bean

00:25:07.589 --> 00:25:08.109
to bean,

00:25:08.229 --> 00:25:09.170
I think if you're looking for,

00:25:09.949 --> 00:25:13.089
I'm trying to shoot for what is the prime for that,

00:25:13.589 --> 00:25:14.229
um,

00:25:14.510 --> 00:25:16.270
and a lot of that is just tasting it,

00:25:16.349 --> 00:25:16.739
but

00:25:16.989 --> 00:25:17.229
I mean,

00:25:17.349 --> 00:25:17.589
uh,

00:25:17.630 --> 00:25:18.030
for me,

00:25:18.109 --> 00:25:19.369
at a minimum 5 days,

00:25:19.910 --> 00:25:20.380
it is,

00:25:20.469 --> 00:25:20.810
but

00:25:20.989 --> 00:25:24.729
the prime of golden hour is typically 7 to 20 days,

00:25:25.069 --> 00:25:26.390
and that's usually the prime.

00:25:27.229 --> 00:25:27.750
And we try,

00:25:27.829 --> 00:25:29.209
I try to roast it,

00:25:29.650 --> 00:25:31.650
knowing that I'm gonna serve that roast

00:25:31.819 --> 00:25:33.530
5 to 7 days starting,

00:25:33.989 --> 00:25:35.020
but at day 20,

00:25:35.109 --> 00:25:38.050
I'm gonna probably shift that and use it as a cold brew.

00:25:38.390 --> 00:25:39.050
Um,

00:25:39.310 --> 00:25:40.130
just because

00:25:40.550 --> 00:25:42.270
trying to keep that optimal is,

00:25:42.349 --> 00:25:43.489
is very important

00:25:43.750 --> 00:25:47.329
to keep that consistency of the taste that customers are expecting.

00:25:48.800 --> 00:25:51.300
But degassing is extremely important.

00:25:51.839 --> 00:25:52.189
Yeah,

00:25:52.430 --> 00:25:52.560
I,

00:25:52.640 --> 00:25:54.479
I always get nervous when I go to a place

00:25:54.479 --> 00:25:56.540
and they told me they just roasted it yesterday.

00:25:56.680 --> 00:25:57.339
Yeah,

00:25:58.040 --> 00:25:58.329
yeah,

00:25:58.339 --> 00:25:58.349
yeah,

00:25:58.359 --> 00:25:58.369
yeah,

00:25:59.199 --> 00:25:59.520
yeah,

00:25:59.800 --> 00:26:00.369
totally.

00:26:00.750 --> 00:26:01.119
So,

00:26:01.160 --> 00:26:01.780
um,

00:26:02.160 --> 00:26:03.319
Bob asks,

00:26:03.479 --> 00:26:05.119
-- do you wholesale your
-- beans?

00:26:06.640 --> 00:26:06.800
I,

00:26:06.880 --> 00:26:08.619
I don't host sell my beans right now,

00:26:09.239 --> 00:26:09.520
uh,

00:26:09.640 --> 00:26:12.380
but it's definitely something I'll be looking at in the future.

00:26:13.040 --> 00:26:13.479
Um,

00:26:13.599 --> 00:26:14.790
this location,

00:26:14.949 --> 00:26:16.500
we've only been here,

00:26:17.000 --> 00:26:17.119
uh,

00:26:17.189 --> 00:26:18.209
2.5 years.

00:26:18.319 --> 00:26:20.569
We've been in the industry almost 30,

00:26:21.040 --> 00:26:21.319
um,

00:26:21.439 --> 00:26:21.939
but

00:26:22.479 --> 00:26:22.599
yeah,

00:26:22.680 --> 00:26:24.979
this location took me 2 years just to start.

00:26:27.920 --> 00:26:28.050
Yeah,

00:26:28.199 --> 00:26:28.670
losing.

00:26:28.839 --> 00:26:29.140
Sorry,

00:26:29.359 --> 00:26:29.369
yeah,

00:26:30.040 --> 00:26:30.660
it's OK,

00:26:31.040 --> 00:26:31.400
but yeah,

00:26:31.520 --> 00:26:31.670
it,

00:26:31.760 --> 00:26:32.510
it's definitely,

00:26:32.560 --> 00:26:33.349
if you can hear me,

00:26:33.479 --> 00:26:33.599
it,

00:26:33.680 --> 00:26:37.239
it's definitely something that I am looking at doing in the future.

00:26:39.010 --> 00:26:39.540
OK.

00:26:40.180 --> 00:26:40.839
And then,

00:26:40.859 --> 00:26:41.479
um,

00:26:42.020 --> 00:26:44.680
how is the popularity of Ethiopian coffee?

00:26:44.780 --> 00:26:45.380
Which coffee,

00:26:45.459 --> 00:26:46.770
Arabica or robusta,

00:26:46.859 --> 00:26:47.680
is more popular?

00:26:49.510 --> 00:26:50.069
Uh,

00:26:50.150 --> 00:26:51.760
-- I can let Chris answer that
-- one.

00:26:51.989 --> 00:26:52.109
Yeah,

00:26:52.229 --> 00:26:52.310
no,

00:26:52.390 --> 00:26:53.989
the Ethiopia is very popular,

00:26:54.069 --> 00:26:54.569
obviously,

00:26:54.650 --> 00:26:55.030
uh,

00:26:55.469 --> 00:26:55.770
uh,

00:26:55.829 --> 00:26:55.930
I,

00:26:55.989 --> 00:26:57.750
I don't think we purchased any robust stuff from them,

00:26:57.859 --> 00:26:58.170
do we?

00:26:58.349 --> 00:26:58.510
No,

00:26:58.589 --> 00:26:58.699
I,

00:26:58.790 --> 00:26:59.069
I mean,

00:26:59.150 --> 00:26:59.670
I'm,

00:26:59.829 --> 00:27:01.810
I'm big fans of natural.

00:27:02.349 --> 00:27:02.890
So,

00:27:02.989 --> 00:27:03.119
uh,

00:27:03.180 --> 00:27:04.569
the Ethiopian Shanta Globe,

00:27:04.670 --> 00:27:05.140
I still have.

00:27:05.189 --> 00:27:06.050
I bought another,

00:27:06.579 --> 00:27:06.819
uh,

00:27:06.829 --> 00:27:09.770
bag of that to have it sitting on the side that we like to,

00:27:09.829 --> 00:27:10.060
uh,

00:27:10.069 --> 00:27:10.650
run off

00:27:10.790 --> 00:27:11.069
in our,

00:27:11.150 --> 00:27:12.030
in our signal.

00:27:12.420 --> 00:27:12.839
Um,

00:27:12.949 --> 00:27:15.359
I personally prefer Arabica beans.

00:27:15.819 --> 00:27:16.510
That's just

00:27:16.900 --> 00:27:17.209
-- becomes
-- a

00:27:17.209 --> 00:27:17.839
-- personal
-- choice.

00:27:18.099 --> 00:27:18.699
They're really good.

00:27:18.739 --> 00:27:20.420
And to kind of like go back to the,

00:27:20.500 --> 00:27:20.770
uh,

00:27:20.859 --> 00:27:21.900
the degassing,

00:27:21.939 --> 00:27:22.359
um,

00:27:23.020 --> 00:27:25.160
the degassing like importance of it too

00:27:25.339 --> 00:27:25.900
is,

00:27:26.219 --> 00:27:26.380
you know,

00:27:26.449 --> 00:27:29.020
if you're pulling a shot that's like super fresh as well,

00:27:29.219 --> 00:27:29.339
um,

00:27:29.420 --> 00:27:29.579
you know,

00:27:29.660 --> 00:27:32.010
there's all those like volatile compounds that will

00:27:32.010 --> 00:27:35.020
make your coffee taste just unnecessarily bitter.

00:27:35.449 --> 00:27:36.109
So,

00:27:36.329 --> 00:27:36.489
uh,

00:27:36.569 --> 00:27:36.650
yeah,

00:27:36.810 --> 00:27:36.930
no,

00:27:37.089 --> 00:27:37.239
it,

00:27:37.250 --> 00:27:39.290
it does very much worry me when people say,

00:27:39.329 --> 00:27:39.489
oh,

00:27:39.550 --> 00:27:42.689
we just roasted yesterday or a couple of days and they're already serving it

00:27:43.050 --> 00:27:43.270
because,

00:27:43.380 --> 00:27:43.530
you know,

00:27:43.650 --> 00:27:44.650
there's that weird,

00:27:44.689 --> 00:27:45.000
um,

00:27:45.089 --> 00:27:45.250
you know,

00:27:45.410 --> 00:27:46.530
mind connection with,

00:27:46.729 --> 00:27:46.930
oh,

00:27:47.130 --> 00:27:47.469
crema,

00:27:47.569 --> 00:27:49.000
if it's got really good crema,

00:27:49.050 --> 00:27:50.099
that means that it's good,

00:27:50.369 --> 00:27:53.310
but that's not necessarily true because you can have a really nice

00:27:53.449 --> 00:27:54.770
freshly roasted coffee

00:27:54.969 --> 00:27:55.380
that

00:27:55.530 --> 00:27:57.099
has had no opportunity to begin.

00:27:59.060 --> 00:28:00.599
Like amazing crema,

00:28:01.060 --> 00:28:02.329
but it'll be,

00:28:02.500 --> 00:28:02.869
it'll

00:28:03.260 --> 00:28:04.119
absolutely terrible,

00:28:05.260 --> 00:28:05.510
yeah,

00:28:05.859 --> 00:28:06.030
yeah,

00:28:06.260 --> 00:28:06.270
no,

00:28:06.449 --> 00:28:06.579
and,

00:28:06.660 --> 00:28:07.380
and for the record,

00:28:07.459 --> 00:28:07.810
we don't,

00:28:07.859 --> 00:28:09.300
we don't provide robusta,

00:28:09.420 --> 00:28:09.780
um,

00:28:09.900 --> 00:28:10.839
or robusta in,

00:28:11.180 --> 00:28:11.420
in the,

00:28:11.439 --> 00:28:11.819
I,

00:28:11.939 --> 00:28:12.819
I didn't think you did,

00:28:12.939 --> 00:28:13.380
but it's,

00:28:13.420 --> 00:28:13.819
uh,

00:28:14.060 --> 00:28:15.229
and that's another thing

00:28:15.949 --> 00:28:17.699
-- I'm thankful for
-- we only

00:28:17.699 --> 00:28:18.479
provide that,

00:28:19.260 --> 00:28:19.709
um,

00:28:20.219 --> 00:28:22.400
-- so
-- Bradley's debate on that.

00:28:23.219 --> 00:28:24.680
Bradley asked two questions.

00:28:25.060 --> 00:28:25.380
Uh,

00:28:25.500 --> 00:28:25.829
are there,

00:28:25.939 --> 00:28:28.979
are there bellwether roasters available in Australia and how

00:28:28.979 --> 00:28:30.839
many roasters do you have in your cafe?

00:28:31.099 --> 00:28:31.839
I can say,

00:28:31.900 --> 00:28:32.329
yes.

00:28:32.500 --> 00:28:32.959
Uh,

00:28:33.300 --> 00:28:33.489
for,

00:28:33.619 --> 00:28:35.160
for the first time this year,

00:28:35.270 --> 00:28:35.540
uh,

00:28:35.780 --> 00:28:38.239
bellwether roasters are available in Australia,

00:28:38.619 --> 00:28:39.099
um,

00:28:39.380 --> 00:28:39.770
and,

00:28:39.900 --> 00:28:40.300
and through,

00:28:40.420 --> 00:28:41.319
through a distributor,

00:28:41.339 --> 00:28:41.500
uh,

00:28:41.579 --> 00:28:42.680
called Extracted.

00:28:42.979 --> 00:28:43.420
Uh,

00:28:43.459 --> 00:28:44.459
and so I can,

00:28:44.540 --> 00:28:45.689
we can reach out to you,

00:28:45.770 --> 00:28:45.900
uh,

00:28:45.969 --> 00:28:47.859
and put you in touch directly with them,

00:28:48.459 --> 00:28:48.660
uh,

00:28:48.810 --> 00:28:49.300
Bradley.

00:28:49.579 --> 00:28:49.689
Uh,

00:28:49.739 --> 00:28:51.520
but how many roasters do you have in the cafe,

00:28:51.709 --> 00:28:52.060
John?

00:28:53.150 --> 00:28:53.430
Uh,

00:28:53.550 --> 00:28:53.859
well,

00:28:54.069 --> 00:28:55.130
one right now.

00:28:55.229 --> 00:28:56.030
Um,

00:28:56.550 --> 00:28:56.709
you know,

00:28:56.819 --> 00:28:57.390
there's always,

00:28:57.469 --> 00:29:00.550
I was very excited when I saw you guys came out with your shop roaster,

00:29:01.119 --> 00:29:01.130
uh,

00:29:01.150 --> 00:29:02.589
something you could throw on the countertop,

00:29:02.670 --> 00:29:03.550
which I just,

00:29:03.989 --> 00:29:04.810
for me,

00:29:05.270 --> 00:29:06.109
um,

00:29:06.390 --> 00:29:07.670
I got excited about that.

00:29:07.839 --> 00:29:09.420
My wife is actually Korean.

00:29:09.670 --> 00:29:10.770
When I was in Korea,

00:29:11.030 --> 00:29:11.550
I was thinking,

00:29:11.670 --> 00:29:15.010
how do I get a hold of Bellwether to be the distributor throughout Southeast Asia,

00:29:15.349 --> 00:29:15.739
uh,

00:29:15.750 --> 00:29:18.290
because electric roasters are really popular there.

00:29:18.589 --> 00:29:18.599
Uh,

00:29:18.949 --> 00:29:19.510
in the future,

00:29:19.709 --> 00:29:19.780
I,

00:29:19.869 --> 00:29:24.000
I'm definitely may consider doing a shop roaster and separating them,

00:29:24.430 --> 00:29:25.030
and,

00:29:25.060 --> 00:29:25.599
uh,

00:29:25.829 --> 00:29:28.609
but I do have plans to maybe do another,

00:29:29.069 --> 00:29:29.280
uh,

00:29:29.510 --> 00:29:30.449
another place

00:29:30.869 --> 00:29:31.750
like what we're doing,

00:29:31.829 --> 00:29:32.030
but,

00:29:32.150 --> 00:29:33.010
but in Korea,

00:29:33.229 --> 00:29:33.709
uh,

00:29:34.390 --> 00:29:34.510
not,

00:29:34.619 --> 00:29:35.689
not here in the states.

00:29:36.260 --> 00:29:36.650
Yeah.

00:29:37.510 --> 00:29:38.589
So Michael asked,

00:29:38.709 --> 00:29:42.010
did the roaster require any permitting from the county?

00:29:42.589 --> 00:29:43.449
Yes.

00:29:44.420 --> 00:29:44.540
Yeah,

00:29:44.699 --> 00:29:44.859
you're,

00:29:44.939 --> 00:29:45.729
you're gonna have to.

00:29:45.780 --> 00:29:46.699
When I got it,

00:29:46.939 --> 00:29:50.359
it was prior to Bellwether getting their NSF approvals

00:29:51.180 --> 00:29:51.939
or ETL.

00:29:52.219 --> 00:29:53.800
so I had to actually,

00:29:54.420 --> 00:29:56.079
it was when it first came out.

00:29:56.459 --> 00:29:57.660
And so we had to have,

00:29:57.729 --> 00:29:58.000
uh,

00:29:58.030 --> 00:30:00.000
have them actually come on site

00:30:00.339 --> 00:30:01.170
and it was easy though.

00:30:01.250 --> 00:30:02.099
They just came,

00:30:02.319 --> 00:30:04.189
I paid a fee or you paid a fee,

00:30:04.469 --> 00:30:06.439
and uh they got it approved.

00:30:06.660 --> 00:30:06.849
Uh,

00:30:06.900 --> 00:30:08.959
the health department was great because

00:30:09.459 --> 00:30:11.319
they were just looking for that approval.

00:30:11.859 --> 00:30:12.219
Uh,

00:30:12.270 --> 00:30:12.890
and the,

00:30:12.930 --> 00:30:14.500
the individual that I had was,

00:30:14.540 --> 00:30:15.079
uh,

00:30:15.380 --> 00:30:17.280
was kind of excited seeing that

00:30:17.619 --> 00:30:18.949
I didn't have an exhaust.

00:30:19.359 --> 00:30:21.920
So we didn't have to deal with that whole exhaust issue.

00:30:22.339 --> 00:30:23.040
Um,

00:30:23.260 --> 00:30:23.579
it,

00:30:23.790 --> 00:30:25.660
I had absolutely no problems getting it approved.

00:30:25.689 --> 00:30:26.319
And now

00:30:26.660 --> 00:30:29.300
that you guys have all of these approved,

00:30:29.579 --> 00:30:29.849
uh,

00:30:29.859 --> 00:30:31.880
from ETL or NSF,

00:30:32.300 --> 00:30:32.829
um,

00:30:33.079 --> 00:30:33.089
there,

00:30:33.099 --> 00:30:34.400
there should be absolutely no issue.

00:30:35.060 --> 00:30:35.359
Yeah.

00:30:35.810 --> 00:30:36.130
Um,

00:30:36.239 --> 00:30:36.369
and,

00:30:36.449 --> 00:30:37.050
and Michael,

00:30:37.250 --> 00:30:37.530
we,

00:30:37.729 --> 00:30:38.400
you do not,

00:30:39.199 --> 00:30:39.969
exactly as John said,

00:30:40.050 --> 00:30:41.569
so for the shop roaster and the,

00:30:41.630 --> 00:30:43.150
and the continuous roasting option,

00:30:43.359 --> 00:30:43.530
um,

00:30:43.650 --> 00:30:43.849
there,

00:30:43.969 --> 00:30:44.250
there's,

00:30:44.329 --> 00:30:44.750
there's

00:30:44.969 --> 00:30:47.810
typically no permitting required what you would that.

00:30:48.880 --> 00:30:51.430
Beyond what you would require to open a restaurant,

00:30:51.560 --> 00:30:51.689
right,

00:30:51.800 --> 00:30:53.930
so we do have all the necessary certifications.

00:30:54.000 --> 00:30:54.130
It,

00:30:54.199 --> 00:30:54.550
it,

00:30:54.680 --> 00:30:56.680
it plugs into a standard commercial outlet,

00:30:56.839 --> 00:30:56.959
you know,

00:30:57.209 --> 00:30:59.239
240 amp or 240 volt,

00:30:59.650 --> 00:30:59.959
uh,

00:31:00.079 --> 00:31:00.800
and so it's,

00:31:00.880 --> 00:31:02.750
it's a lot simpler than it was,

00:31:02.839 --> 00:31:02.949
uh,

00:31:03.030 --> 00:31:04.939
several years ago when John got started,

00:31:05.319 --> 00:31:05.479
uh,

00:31:05.619 --> 00:31:05.630
with,

00:31:05.719 --> 00:31:05.800
well,

00:31:05.920 --> 00:31:06.000
yeah,

00:31:06.520 --> 00:31:08.239
and if you get another roaster,

00:31:08.280 --> 00:31:10.300
now you're gonna have to deal with an afterburner.

00:31:10.719 --> 00:31:13.030
Now you're gonna have to deal with all the pollution controls,

00:31:13.040 --> 00:31:14.300
and that's different in every

00:31:14.880 --> 00:31:15.160
city,

00:31:15.319 --> 00:31:15.660
county,

00:31:15.880 --> 00:31:16.189
state,

00:31:16.339 --> 00:31:16.349
uh,

00:31:16.520 --> 00:31:17.359
they're all different.

00:31:17.920 --> 00:31:18.689
Um,

00:31:19.390 --> 00:31:19.400
that,

00:31:19.449 --> 00:31:20.150
that's just

00:31:20.290 --> 00:31:22.189
something to really consider

00:31:22.640 --> 00:31:24.270
is the added cost.

00:31:25.520 --> 00:31:26.099
And

00:31:26.239 --> 00:31:27.050
doing that

00:31:27.359 --> 00:31:27.369
and

00:31:27.660 --> 00:31:27.709
uh

00:31:27.949 --> 00:31:28.640
on top of it,

00:31:28.739 --> 00:31:28.790
yeah,

00:31:28.959 --> 00:31:30.550
and a few years later you decide

00:31:30.680 --> 00:31:31.959
you don't like where it's at,

00:31:32.369 --> 00:31:32.380
yeah,

00:31:32.520 --> 00:31:32.959
good luck.

00:31:33.319 --> 00:31:33.530
Yes,

00:31:33.839 --> 00:31:35.060
if your wife tells you to move,

00:31:35.140 --> 00:31:35.560
uh,

00:31:36.010 --> 00:31:36.599
move your roaster,

00:31:36.640 --> 00:31:37.619
it's a lot easier,

00:31:38.119 --> 00:31:38.430
uh,

00:31:38.479 --> 00:31:39.199
but again,

00:31:39.319 --> 00:31:39.760
um,

00:31:40.000 --> 00:31:40.319
I,

00:31:40.459 --> 00:31:41.189
I really,

00:31:41.400 --> 00:31:43.140
really am excited to one day,

00:31:43.599 --> 00:31:43.839
uh,

00:31:43.849 --> 00:31:45.160
check out the shop roaster.

00:31:45.359 --> 00:31:45.469
I,

00:31:45.520 --> 00:31:47.579
I just think that's a game changer for you guys.

00:31:48.569 --> 00:31:48.900
Yeah,

00:31:49.140 --> 00:31:49.219
no,

00:31:49.300 --> 00:31:49.500
it's,

00:31:49.579 --> 00:31:50.180
it's been,

00:31:50.260 --> 00:31:51.489
it's been very popular,

00:31:51.619 --> 00:31:51.859
um,

00:31:51.939 --> 00:31:54.000
but the V2 is a great machine as well,

00:31:54.660 --> 00:31:54.900
and,

00:31:54.979 --> 00:31:55.250
uh,

00:31:55.369 --> 00:31:56.410
and so it is,

00:31:56.489 --> 00:31:56.770
it is,

00:31:57.099 --> 00:31:57.430
and the,

00:31:57.500 --> 00:31:59.560
the core technology is very similar,

00:32:00.060 --> 00:32:00.520
um,

00:32:01.060 --> 00:32:01.709
so the,

00:32:01.859 --> 00:32:04.459
how did you calibrate your machine to your drip coffee?

00:32:04.569 --> 00:32:06.140
How many ounces to yield?

00:32:06.339 --> 00:32:08.739
Do you hold your drip coffee in an AirPod?

00:32:10.430 --> 00:32:11.109
Well,

00:32:11.510 --> 00:32:11.709
yeah,

00:32:11.829 --> 00:32:12.310
we have.

00:32:12.390 --> 00:32:12.709
I mean,

00:32:12.869 --> 00:32:13.229
currently,

00:32:13.310 --> 00:32:14.650
I use a,

00:32:15.189 --> 00:32:18.260
a ground control uh brewer for it,

00:32:18.430 --> 00:32:20.369
which gives you a lot of flexibility.

00:32:20.869 --> 00:32:21.810
And we're,

00:32:22.150 --> 00:32:23.410
we are actually

00:32:23.829 --> 00:32:25.770
constantly adjusting

00:32:26.390 --> 00:32:29.290
uh the settings on the ground control for

00:32:29.579 --> 00:32:30.849
our drip brew.

00:32:31.410 --> 00:32:32.109
So,

00:32:32.189 --> 00:32:32.550
I mean,

00:32:32.630 --> 00:32:33.310
if you're familiar,

00:32:33.390 --> 00:32:35.180
if you're not familiar with ground control,

00:32:35.550 --> 00:32:35.739
uh,

00:32:35.790 --> 00:32:38.930
it allows you that ability to manipulate.

00:32:39.500 --> 00:32:40.109
Uh,

00:32:40.219 --> 00:32:42.219
the different volumes of water coming in

00:32:42.420 --> 00:32:43.939
with an agitator,

00:32:44.380 --> 00:32:45.290
almost like a,

00:32:45.540 --> 00:32:47.339
kind of like a pour over for drip brew.

00:32:47.930 --> 00:32:47.989
Um,

00:32:48.219 --> 00:32:49.560
so there's no set.

00:32:49.939 --> 00:32:51.920
We do do 11 gallon

00:32:52.300 --> 00:32:52.890
from that.

00:32:53.089 --> 00:32:53.859
However,

00:32:54.219 --> 00:32:56.040
we play with and adjust,

00:32:56.459 --> 00:32:56.800
uh,

00:32:56.819 --> 00:32:57.420
the,

00:32:58.099 --> 00:32:58.280
uh,

00:32:58.300 --> 00:33:01.689
the flows and the amounts of flows and the timing of the flows

00:33:01.900 --> 00:33:04.079
to bring out different flavors from the coffee.

00:33:05.849 --> 00:33:06.290
So,

00:33:06.560 --> 00:33:07.280
we had one,

00:33:07.380 --> 00:33:07.719
and sorry,

00:33:07.810 --> 00:33:08.119
there's a,

00:33:08.199 --> 00:33:10.599
a separate Q&A portion uh from Katie.

00:33:10.640 --> 00:33:11.400
It's a long one,

00:33:11.479 --> 00:33:12.579
so I'm not gonna put it on the screen.

00:33:13.040 --> 00:33:13.280
So,

00:33:13.449 --> 00:33:18.300
so she saw that we recently uh ended support for the original series,

00:33:18.319 --> 00:33:18.550
uh,

00:33:18.560 --> 00:33:18.719
from,

00:33:18.839 --> 00:33:19.920
from many years ago,

00:33:20.160 --> 00:33:20.319
uh,

00:33:20.329 --> 00:33:21.060
in January.

00:33:21.310 --> 00:33:24.560
As someone considering investing in a model launched in 2022,

00:33:24.640 --> 00:33:26.030
I assume that's a V2,

00:33:26.319 --> 00:33:27.969
little clarity on the long-term outlook,

00:33:28.250 --> 00:33:28.469
uh,

00:33:28.560 --> 00:33:28.750
the,

00:33:28.839 --> 00:33:30.109
the expected life,

00:33:30.199 --> 00:33:31.750
lifespan for the current model.

00:33:32.000 --> 00:33:33.849
Is there a defined end of support timeline?

00:33:34.469 --> 00:33:34.750
Um,

00:33:34.829 --> 00:33:37.170
how do we handle parts availability and,

00:33:37.229 --> 00:33:37.829
uh,

00:33:38.069 --> 00:33:38.869
for Chris and John,

00:33:38.949 --> 00:33:40.569
how do you feel that support has been,

00:33:41.069 --> 00:33:41.339
uh,

00:33:41.349 --> 00:33:42.589
for issues that may arise?

00:33:42.790 --> 00:33:43.469
I'll say,

00:33:43.760 --> 00:33:44.060
uh,

00:33:44.189 --> 00:33:44.329
we,

00:33:44.430 --> 00:33:44.750
we,

00:33:44.910 --> 00:33:45.339
we,

00:33:45.589 --> 00:33:45.770
we,

00:33:45.869 --> 00:33:46.030
yes,

00:33:46.150 --> 00:33:47.979
we will continue to support the V2.

00:33:48.109 --> 00:33:48.329
Um,

00:33:48.510 --> 00:33:48.949
John and,

00:33:49.069 --> 00:33:49.849
and Chris,

00:33:49.869 --> 00:33:50.140
uh,

00:33:50.150 --> 00:33:51.180
use the V2,

00:33:51.469 --> 00:33:51.979
um,

00:33:52.229 --> 00:33:52.829
and it's a,

00:33:53.089 --> 00:33:53.099
the,

00:33:53.250 --> 00:33:53.390
you know,

00:33:53.469 --> 00:33:53.670
they're,

00:33:53.750 --> 00:33:55.109
they're an excellent machine.

00:33:55.459 --> 00:33:56.030
Um,

00:33:56.109 --> 00:33:56.270
I,

00:33:56.439 --> 00:33:56.500
yeah,

00:33:56.589 --> 00:33:57.449
I can let them,

00:33:57.630 --> 00:33:58.060
uh,

00:33:58.069 --> 00:33:59.469
answer any questions they have about,

00:33:59.670 --> 00:34:00.439
about support.

00:34:01.469 --> 00:34:01.709
Yeah,

00:34:01.829 --> 00:34:02.609
I mean,

00:34:03.160 --> 00:34:05.089
I could just tell you I've been

00:34:05.430 --> 00:34:07.810
doing this for almost 3 years with this machine.

00:34:08.540 --> 00:34:08.989
Uh,

00:34:09.060 --> 00:34:11.239
and if you're somebody like me who's very,

00:34:11.260 --> 00:34:11.600
uh,

00:34:11.620 --> 00:34:12.399
technically

00:34:12.820 --> 00:34:14.520
able to do a lot of stuff,

00:34:14.938 --> 00:34:16.399
most of it I've done myself,

00:34:16.620 --> 00:34:18.239
probably 99%.

00:34:18.659 --> 00:34:18.978
Uh,

00:34:18.989 --> 00:34:21.199
whenever there's been an issue that comes up,

00:34:21.620 --> 00:34:23.260
I'm usually able to resolve it.

00:34:23.340 --> 00:34:24.020
If not,

00:34:24.340 --> 00:34:24.500
uh,

00:34:24.620 --> 00:34:26.199
then I deal with tech support,

00:34:26.418 --> 00:34:27.918
and usually within a few hours,

00:34:28.219 --> 00:34:30.080
most of the time it's been resolved.

00:34:30.340 --> 00:34:32.418
And if there was a part that needed to be replaced,

00:34:32.500 --> 00:34:33.409
like I did have,

00:34:33.739 --> 00:34:33.969
uh,

00:34:33.978 --> 00:34:35.540
the little CPU go out.

00:34:36.000 --> 00:34:36.469
Uh,

00:34:36.489 --> 00:34:39.668
and I had to send that back to Bellwether to get the software,

00:34:40.060 --> 00:34:40.570
uh,

00:34:40.649 --> 00:34:41.149
program,

00:34:41.570 --> 00:34:41.870
uh,

00:34:42.010 --> 00:34:43.629
and sent back again.

00:34:44.010 --> 00:34:44.290
And,

00:34:44.389 --> 00:34:45.929
and that took a few days to do.

00:34:46.010 --> 00:34:47.070
And in the meantime,

00:34:47.330 --> 00:34:48.830
I just went and I ordered

00:34:49.129 --> 00:34:51.629
my coffee roasted by you guys

00:34:51.929 --> 00:34:53.510
to the profiles I prefer

00:34:53.810 --> 00:34:57.310
and to cover the time when it was down for those few days.

00:34:57.949 --> 00:34:57.959
Um,

00:34:58.330 --> 00:34:59.949
but the majority of the time,

00:35:00.199 --> 00:35:02.169
it's usually resolved within a day.

00:35:02.989 --> 00:35:03.449
Yeah.

00:35:04.629 --> 00:35:05.360
Um,

00:35:05.760 --> 00:35:06.260
so

00:35:06.439 --> 00:35:07.840
we'll take one or two more.

00:35:08.000 --> 00:35:08.120
Uh,

00:35:08.199 --> 00:35:09.860
you've been super generous with your time.

00:35:10.139 --> 00:35:13.600
So Tariq asks how many ounces per gallon to make a cold brew,

00:35:13.709 --> 00:35:14.139
uh,

00:35:15.520 --> 00:35:16.979
concentrate from the golden hour?

00:35:18.669 --> 00:35:18.709
We don't,

00:35:18.949 --> 00:35:19.159
yeah,

00:35:19.479 --> 00:35:19.600
we,

00:35:19.840 --> 00:35:19.969
now,

00:35:20.000 --> 00:35:21.199
we don't do concentrate.

00:35:21.280 --> 00:35:22.629
That's the other beauty of a,

00:35:22.709 --> 00:35:23.860
of a ground control.

00:35:24.239 --> 00:35:28.300
So I do my cold brew through my ground control machine.

00:35:29.100 --> 00:35:29.510
Uh,

00:35:29.590 --> 00:35:30.229
and,

00:35:30.270 --> 00:35:30.739
uh,

00:35:30.909 --> 00:35:31.830
that takes about,

00:35:31.989 --> 00:35:32.270
I don't know,

00:35:32.350 --> 00:35:33.310
10 minutes to brew.

00:35:33.790 --> 00:35:33.939
Yeah,

00:35:34.149 --> 00:35:37.090
about 10 minutes to do a cold brew through a ground control.

00:35:37.629 --> 00:35:38.389
Um,

00:35:38.830 --> 00:35:41.429
if you're dealing with a concentrate machine,

00:35:42.100 --> 00:35:42.110
uh,

00:35:42.189 --> 00:35:43.989
I did do that in the beginning,

00:35:44.030 --> 00:35:45.070
and I'll be honest with you,

00:35:45.149 --> 00:35:46.889
that was me playing around with,

00:35:47.030 --> 00:35:47.550
with it,

00:35:47.949 --> 00:35:50.169
to dialing it into my own personal taste.

00:35:50.590 --> 00:35:51.530
We did have,

00:35:51.590 --> 00:35:51.820
uh,

00:35:51.830 --> 00:35:54.050
one of those bun nitros in the beginning.

00:35:54.689 --> 00:35:55.270
Um,

00:35:55.290 --> 00:35:56.090
I didn't like it,

00:35:56.290 --> 00:35:56.969
got rid of it,

00:35:57.090 --> 00:35:58.949
and switched over to a brood machine

00:35:59.409 --> 00:36:02.070
and let my ground control do my cold brew for me.

00:36:02.409 --> 00:36:02.889
And that,

00:36:02.969 --> 00:36:04.780
that's just been a game changer for us.

00:36:05.489 --> 00:36:05.800
Yeah,

00:36:06.360 --> 00:36:06.370
people,

00:36:06.540 --> 00:36:09.600
people just loved the cold brew that comes out from the

00:36:09.889 --> 00:36:11.280
bellwether coffee that we use,

00:36:11.540 --> 00:36:11.580
uh,

00:36:11.860 --> 00:36:13.120
and the brewed machine.

00:36:14.100 --> 00:36:14.679
Yeah,

00:36:15.100 --> 00:36:15.570
um,

00:36:15.860 --> 00:36:16.820
so one more,

00:36:16.929 --> 00:36:17.879
one last question,

00:36:18.060 --> 00:36:18.540
um,

00:36:18.699 --> 00:36:18.860
and,

00:36:18.959 --> 00:36:19.320
and

00:36:19.739 --> 00:36:23.540
our bellwether exhibiting at World of Coffee in San Diego in April?

00:36:23.830 --> 00:36:24.060
Uh,

00:36:24.260 --> 00:36:24.419
yes,

00:36:24.540 --> 00:36:25.060
we are,

00:36:25.179 --> 00:36:25.639
and,

00:36:25.659 --> 00:36:25.820
uh,

00:36:25.860 --> 00:36:27.520
it's right down the road in San Diego

00:36:28.219 --> 00:36:29.020
from Chris and John.

00:36:29.100 --> 00:36:29.760
Maybe they'll,

00:36:30.719 --> 00:36:30.830
maybe they'll come.

00:36:32.510 --> 00:36:33.000
can join us.

00:36:33.600 --> 00:36:33.879
Sorry,

00:36:34.310 --> 00:36:34.320
yeah,

00:36:34.399 --> 00:36:34.739
yeah.

00:36:35.469 --> 00:36:35.479
Well,

00:36:35.639 --> 00:36:35.820
Chris,

00:36:35.939 --> 00:36:35.969
uh,

00:36:36.159 --> 00:36:37.520
Chris might be competing,

00:36:37.840 --> 00:36:38.070
uh,

00:36:38.080 --> 00:36:38.679
in that.

00:36:38.760 --> 00:36:39.860
I'm gonna be,

00:36:40.360 --> 00:36:41.199
I'll be going down.

00:36:41.280 --> 00:36:43.610
I'm actually doing a two-week trip to Korea

00:36:43.800 --> 00:36:44.580
and we'll be back,

00:36:44.590 --> 00:36:44.750
uh,

00:36:44.760 --> 00:36:45.889
the week before,

00:36:46.239 --> 00:36:46.510
uh,

00:36:46.520 --> 00:36:47.939
and heading over to see you guys,

00:36:48.040 --> 00:36:48.429
uh,

00:36:48.439 --> 00:36:48.939
there.

00:36:49.360 --> 00:36:49.810
Um,

00:36:50.080 --> 00:36:50.199
like,

00:36:50.239 --> 00:36:50.439
if you,

00:36:50.510 --> 00:36:51.580
if you're into the coffee,

00:36:52.040 --> 00:36:52.159
go,

00:36:52.280 --> 00:36:53.280
go to these events.

00:36:53.360 --> 00:36:55.209
It's the best place to meet people,

00:36:55.600 --> 00:36:56.020
to meet,

00:36:56.070 --> 00:36:56.270
uh,

00:36:56.280 --> 00:36:57.080
vendors,

00:36:57.090 --> 00:36:57.110
uh,

00:36:57.120 --> 00:36:57.800
like yourself.

00:36:57.879 --> 00:36:58.419
That's how

00:36:58.800 --> 00:36:59.879
I found Bellwether.

00:37:00.510 --> 00:37:02.790
You guys are there showing me everything,

00:37:03.110 --> 00:37:03.620
uh,

00:37:03.629 --> 00:37:06.510
and answered all my questions and,

00:37:06.790 --> 00:37:07.070
you know,

00:37:07.149 --> 00:37:08.050
it was a great,

00:37:08.270 --> 00:37:10.889
great opportunity to meet you guys and ended up being

00:37:11.310 --> 00:37:12.389
great for my business.

00:37:13.110 --> 00:37:14.649
The events are great for us.

00:37:14.750 --> 00:37:15.320
I would echo,

00:37:15.429 --> 00:37:15.870
John,

00:37:15.989 --> 00:37:16.270
um,

00:37:16.510 --> 00:37:16.540
they,

00:37:16.709 --> 00:37:16.989
they,

00:37:17.139 --> 00:37:17.350
uh,

00:37:17.590 --> 00:37:18.709
you learn so much,

00:37:18.830 --> 00:37:19.100
uh,

00:37:19.270 --> 00:37:20.040
about the industry.

00:37:20.149 --> 00:37:21.889
They're particularly great for us because

00:37:22.110 --> 00:37:25.050
we're the only company that can roast on a trade show floor.

00:37:25.590 --> 00:37:25.820
Um,

00:37:26.729 --> 00:37:27.189
you can plug it,

00:37:27.290 --> 00:37:28.219
plug it in and roast.

00:37:28.270 --> 00:37:29.100
It's ventless,

00:37:29.129 --> 00:37:29.139
uh,

00:37:29.830 --> 00:37:30.290
so

00:37:30.989 --> 00:37:31.860
everybody else has the,

00:37:31.870 --> 00:37:33.350
the roaster might be in the corner of the boo.

00:37:33.492 --> 00:37:34.133
If you can see it,

00:37:34.212 --> 00:37:37.643
but we're actually roasting live on the trade show floor so you can see the,

00:37:38.052 --> 00:37:38.292
the,

00:37:38.393 --> 00:37:39.472
the roaster in action,

00:37:39.693 --> 00:37:39.812
uh,

00:37:39.933 --> 00:37:40.202
so the,

00:37:40.212 --> 00:37:42.012
the trade shows are a lot of fun for us.

00:37:42.322 --> 00:37:42.452
Uh,

00:37:42.572 --> 00:37:44.133
sounds like Chris and John will be there,

00:37:44.333 --> 00:37:45.732
but there's also another one,

00:37:45.972 --> 00:37:47.373
LA Coffee Fest in,

00:37:47.532 --> 00:37:47.693
uh,

00:37:47.772 --> 00:37:48.583
in August.

00:37:48.693 --> 00:37:49.083
Um,

00:37:49.492 --> 00:37:49.502
yes,

00:37:49.633 --> 00:37:49.643
yes,

00:37:49.712 --> 00:37:49.722
that

00:37:50.933 --> 00:37:51.992
if you missed that one.

00:37:52.123 --> 00:37:52.532
So

00:37:52.772 --> 00:37:52.853
yeah,

00:37:53.012 --> 00:37:53.933
come down and see us.

00:37:54.196 --> 00:37:54.775
Um,

00:37:55.115 --> 00:37:55.486
so

00:37:55.676 --> 00:37:56.196
John and Chris,

00:37:56.266 --> 00:37:57.936
you've been so generous with your time.

00:37:58.035 --> 00:37:58.275
Let me,

00:37:58.436 --> 00:37:58.835
let me put,

00:37:58.996 --> 00:37:59.196
so,

00:37:59.355 --> 00:38:01.295
so go see John and Chris.

00:38:01.676 --> 00:38:01.916
Uh,

00:38:01.996 --> 00:38:04.085
it's Juliette's Cafe and Coffee Culture.

00:38:04.196 --> 00:38:04.565
Oh well,

00:38:04.795 --> 00:38:05.506
before we go,

00:38:05.916 --> 00:38:06.115
why don't,

00:38:06.226 --> 00:38:06.996
why don't you give us a,

00:38:07.115 --> 00:38:08.156
give us a view of the,

00:38:08.226 --> 00:38:08.645
um,

00:38:09.186 --> 00:38:10.156
-- I'll let Chris do
-- it,

00:38:10.315 --> 00:38:10.406
yeah,

00:38:10.916 --> 00:38:12.355
slowing down a little here,

00:38:12.476 --> 00:38:13.105
so it's OK,

00:38:13.395 --> 00:38:14.436
but I'll let Chris take it.

00:38:15.120 --> 00:38:15.919
Thanks again guys.

00:38:16.120 --> 00:38:17.800
Really nice seeing you and talking to you.

00:38:19.060 --> 00:38:21.389
Anybody can reach out to me anytime about anything.

00:38:22.000 --> 00:38:22.280
All right,

00:38:22.320 --> 00:38:22.820
all right.

00:38:23.000 --> 00:38:23.520
Let me see.

00:38:23.909 --> 00:38:24.469
You wanna get out of,

00:38:24.479 --> 00:38:24.560
yeah,

00:38:24.989 --> 00:38:25.280
let me,

00:38:25.370 --> 00:38:25.750
uh,

00:38:25.800 --> 00:38:26.040
I'm,

00:38:26.120 --> 00:38:28.010
I wonder if I can switch the camera.

00:38:28.560 --> 00:38:28.919
Oh.

00:38:30.209 --> 00:38:30.340
Yeah,

00:38:30.419 --> 00:38:30.659
I'll,

00:38:30.739 --> 00:38:31.540
I'll make you the,

00:38:31.739 --> 00:38:32.020
the,

00:38:32.139 --> 00:38:33.239
the biggest on the screen.

00:38:33.379 --> 00:38:33.659
All right,

00:38:33.699 --> 00:38:34.699
-- I'm just gonna
-- have to,

00:38:34.899 --> 00:38:35.320
uh,

00:38:35.780 --> 00:38:36.810
show you guys this way.

00:38:37.020 --> 00:38:37.300
All right,

00:38:37.379 --> 00:38:39.479
-- so this is
-- our chef's area.

00:38:41.030 --> 00:38:43.250
-- And this is the roaster
-- area right here.

00:38:44.840 --> 00:38:45.830
That's uh.

00:38:46.639 --> 00:38:47.580
And then the

00:38:48.120 --> 00:38:49.699
main dining area.

00:38:51.439 --> 00:38:54.419
Looks like you're having another terrible weather day in Newport Beach.

00:38:54.639 --> 00:38:55.030
Yeah,

00:38:55.120 --> 00:38:55.520
I know,

00:38:55.689 --> 00:38:57.540
it's just such terrible weather.

00:39:00.129 --> 00:39:00.830
And then

00:39:01.290 --> 00:39:02.709
our lovely baristas.

00:39:03.580 --> 00:39:04.360
All right.

00:39:04.929 --> 00:39:05.729
All right.

00:39:07.179 --> 00:39:09.709
And then we do have a full kitchen as well as

00:39:09.989 --> 00:39:11.550
um a bakery over here.

00:39:11.669 --> 00:39:12.389
Maybe I can

00:39:12.669 --> 00:39:14.449
-- get a glimpse of Juliet over
-- there.

00:39:15.189 --> 00:39:15.709
Oh wow,

00:39:15.790 --> 00:39:16.250
OK.

00:39:16.729 --> 00:39:16.750
She did.

00:39:18.979 --> 00:39:19.489
All right

00:39:21.300 --> 00:39:21.310
Be.

00:39:22.459 --> 00:39:23.129
All right,

00:39:23.629 --> 00:39:23.669
yeah,

00:39:23.750 --> 00:39:25.070
it's a pretty good sized place.

00:39:25.189 --> 00:39:25.840
It is a pretty good,

00:39:26.070 --> 00:39:26.810
we've got about,

00:39:28.590 --> 00:39:32.330
we got about 3500 square feet with a 1200 square foot patio.

00:39:32.629 --> 00:39:33.070
Yeah,

00:39:33.629 --> 00:39:33.830
so,

00:39:33.939 --> 00:39:34.070
and,

00:39:34.179 --> 00:39:35.350
and you said you have,

00:39:35.520 --> 00:39:35.669
you,

00:39:35.750 --> 00:39:37.399
you have hundreds of customers a day.

00:39:37.500 --> 00:39:37.629
You're,

00:39:37.709 --> 00:39:37.909
you're,

00:39:38.070 --> 00:39:38.570
you're saying.

00:39:39.689 --> 00:39:40.050
Uh,

00:39:40.159 --> 00:39:40.169
yeah,

00:39:40.219 --> 00:39:41.179
at this location,

00:39:41.260 --> 00:39:41.419
yeah,

00:39:41.620 --> 00:39:42.770
Friday we'll probably do,

00:39:42.820 --> 00:39:42.969
uh,

00:39:43.020 --> 00:39:44.770
we do a few 100 on Fridays,

00:39:44.860 --> 00:39:47.050
do about 6 to 800 on Saturday,

00:39:47.090 --> 00:39:48.590
and then then on Sunday the same,

00:39:49.159 --> 00:39:50.540
but the busiest is Sunday.

00:39:51.100 --> 00:39:53.469
The line does go out the door to the next building sometimes,

00:39:54.100 --> 00:39:55.040
which is fine.

00:39:55.689 --> 00:39:57.080
That's a good problem to have.

00:39:57.979 --> 00:39:58.370
It's a,

00:39:58.419 --> 00:39:59.350
it's a very good.

00:39:59.419 --> 00:40:00.500
The other is not good,

00:40:00.659 --> 00:40:01.120
but.

00:40:02.179 --> 00:40:03.610
And it's good for our employees.

00:40:03.699 --> 00:40:04.060
Yeah,

00:40:04.419 --> 00:40:04.989
yeah.

00:40:05.919 --> 00:40:06.060
Well,

00:40:06.179 --> 00:40:07.360
thank you both so much.

00:40:07.459 --> 00:40:09.159
You've been super generous with your time.

00:40:09.300 --> 00:40:09.580
Um,

00:40:09.699 --> 00:40:10.719
have a great weekend

00:40:11.179 --> 00:40:12.989
and thanks everybody for joining us.

00:40:13.179 --> 00:40:13.290
Uh,

00:40:13.340 --> 00:40:14.939
this has been John Hughes and,

00:40:15.040 --> 00:40:17.879
and Chris from Juliette's Cafe in Newport Beach.

00:40:18.139 --> 00:40:18.979
If you're in the,

00:40:19.139 --> 00:40:19.439
the,

00:40:19.699 --> 00:40:21.659
in Orange County in the Newport Beach area,

00:40:21.820 --> 00:40:22.540
go down and see them.

00:40:22.580 --> 00:40:24.159
They have an amazing coffee program.

00:40:24.820 --> 00:40:25.159
Uh,

00:40:25.300 --> 00:40:27.000
thank you so much for joining us.

00:40:27.459 --> 00:40:27.979
You got it.

00:40:28.110 --> 00:40:28.719
Thank you.

00:40:29.060 --> 00:40:29.820
Take care.

00:40:30.260 --> 00:40:30.540
Take care,

00:40:30.620 --> 00:40:31.100
guys.