WEBVTT 00:00:00.039 --> 00:00:00.610 Seconds. 00:00:01.509 --> 00:00:01.860 Yeah. 00:00:04.159 --> 00:00:04.840 If you guys need a door, 00:00:04.880 --> 00:00:05.349 just pull, 00:00:05.480 --> 00:00:06.000 not push. 00:00:11.119 --> 00:00:11.319 All right, 00:00:11.430 --> 00:00:13.699 we'll give everybody a few minutes to join, 00:00:14.039 --> 00:00:14.779 um, 00:00:15.319 --> 00:00:17.200 and get started here in a minute or two. 00:00:20.190 --> 00:00:21.040 But while we're waiting, 00:00:21.120 --> 00:00:22.639 I'll go ahead and introduce our guest. 00:00:22.739 --> 00:00:22.899 I'm, 00:00:22.959 --> 00:00:26.030 I'm super excited to introduce Michael Safaroff, 00:00:27.989 --> 00:00:28.000 uh, 00:00:28.010 --> 00:00:28.020 of, 00:00:28.030 --> 00:00:29.879 of Terramo Coffee in Sedalia, 00:00:30.120 --> 00:00:30.780 Missouri. 00:00:31.120 --> 00:00:31.239 Uh, 00:00:31.319 --> 00:00:32.799 now that's outside of Kansas City, 00:00:32.919 --> 00:00:33.580 is that right? 00:00:34.040 --> 00:00:34.119 Yeah, 00:00:34.360 --> 00:00:36.020 so it's like smack dab in the middle between, 00:00:36.150 --> 00:00:36.389 uh, 00:00:36.400 --> 00:00:37.680 Kansas City and Saint Louis. 00:00:37.830 --> 00:00:39.020 It's like right there in the middle. 00:00:39.950 --> 00:00:41.939 Relatively new roaster customer, 00:00:42.049 --> 00:00:42.209 I, 00:00:42.299 --> 00:00:42.740 I think you, 00:00:42.819 --> 00:00:44.639 you just got your roaster 00:00:45.220 --> 00:00:46.139 about 1 month ago, 00:00:46.220 --> 00:00:46.880 is that right? 00:00:47.299 --> 00:00:47.669 Uh, 00:00:47.819 --> 00:00:48.619 about 2-3 months ago, 00:00:48.740 --> 00:00:49.040 yeah, 00:00:49.439 --> 00:00:49.450 uh, 00:00:49.500 --> 00:00:50.209 2-3 months ago. 00:00:50.259 --> 00:00:50.650 OK, 00:00:50.860 --> 00:00:50.909 yeah, 00:00:50.979 --> 00:00:51.319 all right. 00:00:53.909 --> 00:00:55.430 And uh when we got the roaster, 00:00:55.509 --> 00:00:56.029 uh, 00:00:56.060 --> 00:00:56.430 I was like, 00:00:56.509 --> 00:00:57.110 oh wow. 00:00:57.349 --> 00:00:58.229 And then I didn't realize, 00:00:58.389 --> 00:00:58.709 hold on, 00:00:58.830 --> 00:00:59.459 I'm not ready for it, 00:00:59.500 --> 00:01:00.590 but I thought I was ready for it. 00:01:00.750 --> 00:01:02.930 And then we got it up and set up 00:01:03.549 --> 00:01:04.080 within the day, 00:01:04.180 --> 00:01:04.500 and we're like, 00:01:04.550 --> 00:01:04.779 wow, 00:01:04.870 --> 00:01:05.410 that was easy. 00:01:06.110 --> 00:01:06.809 All right. 00:01:07.269 --> 00:01:07.669 So let's, 00:01:07.750 --> 00:01:08.849 let's start at the beginning. 00:01:08.949 --> 00:01:09.150 So, 00:01:09.309 --> 00:01:10.589 so tell me about Terramak. 00:01:10.709 --> 00:01:10.910 Tell me, 00:01:11.059 --> 00:01:12.389 tell me how you got started in coffee. 00:01:12.430 --> 00:01:13.510 I know Terramak's more than, 00:01:13.620 --> 00:01:14.430 than a coffee shop. 00:01:14.510 --> 00:01:17.930 So tell me how Terramak got started and how you got into coffee. 00:01:18.819 --> 00:01:19.120 Yeah, 00:01:19.339 --> 00:01:19.620 so, 00:01:19.699 --> 00:01:19.889 uh, 00:01:20.019 --> 00:01:22.339 Termak's root meaning is like a little hideaway. 00:01:22.699 --> 00:01:22.940 Uh, 00:01:23.099 --> 00:01:24.080 so in like, 00:01:24.089 --> 00:01:24.410 uh, 00:01:24.419 --> 00:01:25.449 Siberian culture, 00:01:25.699 --> 00:01:26.889 like they would have like, 00:01:26.980 --> 00:01:27.169 uh, 00:01:27.180 --> 00:01:28.120 like kind of like, 00:01:28.180 --> 00:01:28.489 uh, 00:01:28.569 --> 00:01:29.419 a fishing log, 00:01:29.500 --> 00:01:30.370 but it wasn't for fishing, 00:01:30.419 --> 00:01:32.580 it was like kind of like a sauna house, 00:01:32.809 --> 00:01:34.769 and you would go there with friends and you'd get together, 00:01:34.779 --> 00:01:35.459 and you would sauna, 00:01:35.580 --> 00:01:35.819 eat, 00:01:35.940 --> 00:01:36.860 catch up with friends, 00:01:36.980 --> 00:01:37.220 talk, 00:01:37.250 --> 00:01:38.279 and do whatever you 00:01:38.599 --> 00:01:38.900 like, 00:01:39.059 --> 00:01:40.260 you guys are catching up on life, 00:01:40.379 --> 00:01:41.050 meeting up with friends. 00:01:41.339 --> 00:01:41.919 So, 00:01:43.089 --> 00:01:43.339 Taramak, 00:01:43.449 --> 00:01:44.660 that's how the name came about, 00:01:44.779 --> 00:01:46.519 about just a little cottage or a little hideaway. 00:01:47.069 --> 00:01:47.559 Um, 00:01:47.830 --> 00:01:52.029 and we kind of grew from there cause we are just a little coffee shop in a small town, 00:01:52.150 --> 00:01:53.970 kind of like in the middle of nowhere, 00:01:54.309 --> 00:01:55.099 and, 00:01:55.110 --> 00:01:55.790 uh, 00:01:55.989 --> 00:01:56.260 uh, 00:01:56.269 --> 00:01:57.110 what do you call it, 00:01:57.230 --> 00:01:57.430 uh, 00:01:57.510 --> 00:02:00.050 my mother-in-law actually started a business, 00:02:00.430 --> 00:02:02.660 but she's not part of the coffee shops. 00:02:02.830 --> 00:02:05.010 They had a European market, 00:02:05.669 --> 00:02:07.069 and they brought it into Sedalia, 00:02:07.220 --> 00:02:08.860 and cause the people were like, 00:02:08.949 --> 00:02:09.070 hey, 00:02:09.229 --> 00:02:09.699 move into town, 00:02:09.779 --> 00:02:10.410 move into town. 00:02:10.958 --> 00:02:12.078 And so, 00:02:12.399 --> 00:02:13.759 she was doing everything paper and pen, 00:02:13.839 --> 00:02:14.279 and I was like, 00:02:14.358 --> 00:02:14.639 OK, 00:02:14.748 --> 00:02:16.539 so we moved up here from Oklahoma, 00:02:16.718 --> 00:02:17.759 and we're like, 00:02:18.279 --> 00:02:18.438 man, 00:02:18.518 --> 00:02:19.938 you need to upgrade to the 00:02:20.119 --> 00:02:20.399 future. 00:02:20.518 --> 00:02:22.098 So we like upgraded her 00:02:22.429 --> 00:02:24.919 to from a paper pen to a POS system, 00:02:25.358 --> 00:02:25.819 accounting, 00:02:26.479 --> 00:02:27.009 online websites, 00:02:27.078 --> 00:02:28.208 so you can order stuff. 00:02:28.479 --> 00:02:30.039 And then after everything was said and done, 00:02:30.119 --> 00:02:31.518 we got everything optimized for, 00:02:31.559 --> 00:02:31.718 you know, 00:02:31.798 --> 00:02:32.569 the 21st century. 00:02:32.639 --> 00:02:33.039 We were like, 00:02:33.158 --> 00:02:33.279 hey, 00:02:33.438 --> 00:02:33.559 hey, 00:02:33.738 --> 00:02:33.748 well, 00:02:33.878 --> 00:02:34.378 we're gonna 00:02:34.839 --> 00:02:35.199 head out, 00:02:35.279 --> 00:02:35.438 you know, 00:02:35.518 --> 00:02:36.468 go back to Oklahoma. 00:02:36.798 --> 00:02:37.029 Uh, 00:02:37.078 --> 00:02:39.839 and then the next door business was like a little cupcake shop, 00:02:39.848 --> 00:02:40.498 and they left. 00:02:40.789 --> 00:02:41.190 And they're like, 00:02:41.229 --> 00:02:41.389 hey, 00:02:41.500 --> 00:02:43.729 we need to somehow take that spot 00:02:44.220 --> 00:02:49.449 and find a way to use that as another business to bring clients into our shop 00:02:49.589 --> 00:02:51.750 to get more exposure of the market. 00:02:52.190 --> 00:02:52.789 And so, 00:02:52.869 --> 00:02:53.649 a lot of the customers were like, 00:02:53.669 --> 00:02:54.029 oh my gosh, 00:02:54.119 --> 00:02:54.869 what are you guys gonna do there? 00:02:54.990 --> 00:02:56.100 And then everybody just kept saying, 00:02:56.190 --> 00:02:56.509 coffee shop, 00:02:56.630 --> 00:02:56.949 coffee shop, 00:02:57.070 --> 00:02:57.529 coffee shop. 00:02:57.949 --> 00:02:58.429 So she was like, 00:02:58.470 --> 00:02:58.710 OK, 00:02:58.830 --> 00:02:59.580 let's do the coffee shop. 00:02:59.660 --> 00:03:01.149 So we started helping her with that day one, 00:03:01.229 --> 00:03:01.440 she's like, 00:03:01.470 --> 00:03:01.630 nope. 00:03:02.419 --> 00:03:02.539 Nope, 00:03:02.660 --> 00:03:02.820 I, 00:03:02.899 --> 00:03:03.179 I, 00:03:03.259 --> 00:03:04.100 I don't want to do this. 00:03:04.419 --> 00:03:05.089 And so, 00:03:05.300 --> 00:03:05.580 uh, 00:03:05.660 --> 00:03:07.039 instantly we took over, 00:03:07.100 --> 00:03:07.630 uh, 00:03:07.660 --> 00:03:09.130 and started up the coffee shop, 00:03:09.389 --> 00:03:10.800 not knowing anything about coffee. 00:03:10.830 --> 00:03:11.139 Uh, 00:03:11.500 --> 00:03:11.899 before this, 00:03:11.979 --> 00:03:12.410 I did, 00:03:12.419 --> 00:03:12.729 uh, 00:03:12.740 --> 00:03:14.399 backup generators for 5 years, 00:03:14.660 --> 00:03:14.940 um, 00:03:15.059 --> 00:03:17.720 and then I worked at a precast concrete facility, 00:03:17.979 --> 00:03:18.960 where we just did like, 00:03:18.970 --> 00:03:19.649 uh, 00:03:19.660 --> 00:03:20.039 projecting, 00:03:20.229 --> 00:03:20.410 uh, 00:03:20.419 --> 00:03:22.210 sales and expenses. 00:03:22.539 --> 00:03:23.220 And after that, 00:03:23.339 --> 00:03:23.529 you know, 00:03:23.699 --> 00:03:24.750 just jumped in coffee and it's like, 00:03:24.820 --> 00:03:25.660 I don't know what I'm doing. 00:03:26.250 --> 00:03:27.449 And uh 00:03:27.729 --> 00:03:30.970 we hired a lot of baristas from other cop shops or people that had experience, 00:03:31.009 --> 00:03:33.460 and we just kind of like took everybody's inputs back and forth, 00:03:33.850 --> 00:03:37.289 and we learned real quick that's great, 00:03:37.369 --> 00:03:38.729 but like not the way to do it. 00:03:39.419 --> 00:03:41.350 And so it cost us some money, 00:03:41.429 --> 00:03:42.259 but after 5 years, 00:03:42.309 --> 00:03:43.259 we kind of figured it out. 00:03:43.589 --> 00:03:43.940 Uh, 00:03:43.990 --> 00:03:45.399 we went to coffee fest, 00:03:45.490 --> 00:03:45.699 uh, 00:03:45.710 --> 00:03:46.649 conventions 00:03:46.949 --> 00:03:50.699 and started watching a whole bunch of online videos about other coffee shops, 00:03:51.070 --> 00:03:53.339 and I remember when I went to a coffee fest, 00:03:53.429 --> 00:03:54.710 I like took all their classes of, 00:03:54.720 --> 00:03:55.220 like, 00:03:55.229 --> 00:03:56.369 opening up a coffee shop, 00:03:56.669 --> 00:03:57.229 and I was like, 00:03:57.350 --> 00:03:57.669 oh my gosh, 00:03:57.789 --> 00:03:58.789 can I get out of class? 00:03:58.869 --> 00:03:59.630 I need to call them, 00:03:59.669 --> 00:04:00.460 and I like called the shop, 00:04:00.589 --> 00:04:00.669 like, 00:04:00.750 --> 00:04:01.009 hey, 00:04:01.509 --> 00:04:02.070 stop doing this, 00:04:02.199 --> 00:04:02.820 stop doing this. 00:04:02.910 --> 00:04:03.660 Start timing this, 00:04:03.809 --> 00:04:04.389 start weighing this. 00:04:04.429 --> 00:04:04.710 And I was like, 00:04:04.830 --> 00:04:04.990 guys, 00:04:05.149 --> 00:04:05.380 like, 00:04:05.619 --> 00:04:06.020 oops, 00:04:06.110 --> 00:04:06.529 like. 00:04:07.130 --> 00:04:08.949 And our coffee got better like next day, 00:04:08.960 --> 00:04:12.160 and everything was so much easier and streamlined in our shop like after that, 00:04:12.169 --> 00:04:14.910 and we just started learning more and more and more about coffee 00:04:15.250 --> 00:04:15.529 and 00:04:16.048 --> 00:04:16.410 learning. 00:04:17.168 --> 00:04:17.329 No, 00:04:17.449 --> 00:04:17.949 go ahead. 00:04:18.428 --> 00:04:18.829 Sorry. 00:04:19.289 --> 00:04:19.368 Yeah, 00:04:19.449 --> 00:04:19.928 and then from there, 00:04:19.968 --> 00:04:22.799 we kind of learned more about like tasting our coffee, 00:04:22.808 --> 00:04:23.229 because 00:04:23.609 --> 00:04:26.269 uh the one thing they taught us that changed our shop 00:04:26.459 --> 00:04:26.878 is like, 00:04:26.968 --> 00:04:27.209 guys, 00:04:27.289 --> 00:04:29.769 like there's so many people telling you to do so many things, 00:04:29.889 --> 00:04:30.678 but at the end of the day, 00:04:30.968 --> 00:04:32.408 pull your shot of espresso and try it. 00:04:32.489 --> 00:04:32.759 Like, 00:04:32.919 --> 00:04:33.368 if it tastes good, 00:04:33.408 --> 00:04:33.968 you're doing it right. 00:04:34.720 --> 00:04:36.890 And that changed everything for us. 00:04:37.279 --> 00:04:39.640 One of the things I love about your story is, 00:04:39.720 --> 00:04:39.880 you know, 00:04:40.000 --> 00:04:42.640 so often we hear about Starbucks coming in and 00:04:42.640 --> 00:04:45.399 opening up right next to a small coffee shop, 00:04:45.799 --> 00:04:47.519 but you actually got the idea. 00:04:47.600 --> 00:04:48.820 I know you guys are a bakery. 00:04:49.010 --> 00:04:49.149 Uh, 00:04:49.279 --> 00:04:49.640 you got, 00:04:49.720 --> 00:04:51.980 you got the idea to start serving coffee, 00:04:52.440 --> 00:04:52.559 you know, 00:04:52.679 --> 00:04:53.959 right next to a Starbucks. 00:04:54.079 --> 00:04:54.190 Uh, 00:04:54.359 --> 00:04:55.799 so you opened next to a Starbucks. 00:04:55.880 --> 00:04:56.940 So tell us about that. 00:04:57.440 --> 00:04:59.790 So when you drive into our shopping plaza, 00:04:59.869 --> 00:05:01.269 we have a little plaza on the left, 00:05:01.519 --> 00:05:04.279 and then we had like a big grocery store that went out of business. 00:05:04.350 --> 00:05:05.200 It's now like an Amazon store, 00:05:05.399 --> 00:05:06.679 but Starbucks is right there on the other corner. 00:05:06.720 --> 00:05:07.369 So when you drive in, 00:05:07.420 --> 00:05:07.959 it's like, 00:05:08.179 --> 00:05:08.239 well, 00:05:08.290 --> 00:05:08.869 we can go to Treb 00:05:09.359 --> 00:05:10.269 or you can go to Starbucks. 00:05:10.480 --> 00:05:13.899 And Starbucks always has a line because of the like awkward parking 00:05:14.440 --> 00:05:14.790 deals 00:05:14.959 --> 00:05:15.630 and good for them, 00:05:15.679 --> 00:05:15.880 you know, 00:05:16.040 --> 00:05:17.040 they bring customers. 00:05:17.114 --> 00:05:18.774 They train them on liking coffee, 00:05:18.954 --> 00:05:22.505 and then bring them on over because sometimes Starbucks line is a little too long. 00:05:22.834 --> 00:05:24.174 And so for the first 00:05:24.315 --> 00:05:24.795 few years, 00:05:24.875 --> 00:05:26.274 we fed off of their overflow, 00:05:26.434 --> 00:05:27.075 keeping us afloat, 00:05:27.154 --> 00:05:28.385 and then people started learning like, 00:05:28.434 --> 00:05:28.704 oh wow, 00:05:28.785 --> 00:05:29.225 hold on, 00:05:29.595 --> 00:05:31.535 there's another great option for coffee. 00:05:31.714 --> 00:05:33.174 And I know there's a lot of stories 00:05:33.274 --> 00:05:34.304 other way around, 00:05:34.315 --> 00:05:34.755 where like, 00:05:34.795 --> 00:05:36.945 you're already established and Starbucks comes in, 00:05:37.355 --> 00:05:38.975 and I don't know how it is that way, 00:05:39.054 --> 00:05:39.415 but 00:05:39.654 --> 00:05:40.475 for us, 00:05:40.880 --> 00:05:42.079 It was great because people are like, 00:05:42.160 --> 00:05:43.649 I go to Starbucks every morning, 00:05:43.760 --> 00:05:45.959 and now I'm gonna go to you guys every morning, 00:05:46.160 --> 00:05:47.980 and a lot of those customers became my regulars, 00:05:47.989 --> 00:05:49.029 and it's not that like 00:05:49.359 --> 00:05:50.309 they hate Starbucks, 00:05:50.359 --> 00:05:51.940 they just want something local, 00:05:52.239 --> 00:05:53.420 and they want something different, 00:05:53.440 --> 00:05:53.510 cause, 00:05:53.519 --> 00:05:53.679 you know, 00:05:53.720 --> 00:05:54.959 you can get Starbucks anywhere and not great, 00:05:55.200 --> 00:05:55.359 they, 00:05:55.440 --> 00:05:55.739 you know, 00:05:55.920 --> 00:05:58.059 they have many locations that have consistency, 00:05:58.399 --> 00:05:58.720 uh, 00:05:58.839 --> 00:05:58.989 but, 00:05:59.000 --> 00:05:59.160 you know, 00:05:59.230 --> 00:06:00.279 it's nice to have something different. 00:06:01.170 --> 00:06:01.450 Yeah, 00:06:01.570 --> 00:06:02.209 absolutely. 00:06:02.529 --> 00:06:03.450 So tell me about your, 00:06:03.570 --> 00:06:04.609 so tell me about your menu. 00:06:04.769 --> 00:06:05.839 So your bakery and, 00:06:06.049 --> 00:06:06.709 and, 00:06:06.809 --> 00:06:07.559 and a coffee shop. 00:06:07.649 --> 00:06:07.769 So, 00:06:07.890 --> 00:06:08.750 so tell us about what, 00:06:08.809 --> 00:06:09.950 what you offer there. 00:06:10.410 --> 00:06:12.200 So we do specialty coffees. 00:06:12.329 --> 00:06:12.570 Uh, 00:06:12.690 --> 00:06:14.029 so every month we have, 00:06:14.170 --> 00:06:14.290 uh, 00:06:14.489 --> 00:06:15.970 specialty drinks that we put on the board. 00:06:16.369 --> 00:06:16.609 Uh, 00:06:16.679 --> 00:06:18.209 we have Red Bull Energy drinks. 00:06:18.279 --> 00:06:18.959 We have, 00:06:19.010 --> 00:06:19.739 uh, 00:06:20.250 --> 00:06:20.829 sandwiches. 00:06:20.959 --> 00:06:22.089 Breakfast has been really big. 00:06:22.160 --> 00:06:22.489 Uh, 00:06:22.730 --> 00:06:24.320 we kind of focused on like, 00:06:24.410 --> 00:06:24.609 hey. 00:06:25.359 --> 00:06:26.480 How can we make breakfast, 00:06:26.540 --> 00:06:26.920 but like, 00:06:27.160 --> 00:06:28.809 you know how you eat breakfast and you get hungry again. 00:06:28.940 --> 00:06:29.350 We were like, 00:06:29.440 --> 00:06:32.279 let's make breakfast where you buy the breakfast sandwich and you're like, 00:06:32.320 --> 00:06:32.799 2 o'clock, 00:06:32.869 --> 00:06:33.200 you're like, 00:06:33.320 --> 00:06:34.640 I'm just now getting hungry, 00:06:34.720 --> 00:06:34.880 like, 00:06:34.920 --> 00:06:35.339 you know. 00:06:35.720 --> 00:06:38.160 And so we have uh BLTs, 00:06:38.200 --> 00:06:38.880 burritos, 00:06:38.989 --> 00:06:39.640 egg bites, 00:06:39.799 --> 00:06:40.350 breakfast, 00:06:40.420 --> 00:06:40.950 muffins, 00:06:41.070 --> 00:06:42.179 breakfast bagels, 00:06:42.440 --> 00:06:42.720 um, 00:06:42.799 --> 00:06:43.640 and then we, 00:06:43.760 --> 00:06:44.559 after Christmas, 00:06:44.630 --> 00:06:45.320 since it's so hectic, 00:06:45.399 --> 00:06:46.700 we wanna get into soups. 00:06:47.149 --> 00:06:49.200 And uh we already started the process of all that, 00:06:49.320 --> 00:06:49.549 but, 00:06:49.559 --> 00:06:49.989 um, 00:06:50.000 --> 00:06:53.480 and then we have a few bakers that have commercial bakeries 00:06:53.679 --> 00:06:54.339 in town 00:06:54.440 --> 00:06:55.079 that bake for us, 00:06:55.100 --> 00:06:56.309 and they bring their products in, 00:06:56.529 --> 00:07:00.660 and then we have our handful of desserts that we bake and we bring on the shelf. 00:07:00.880 --> 00:07:04.850 And then we also have macaron bakers who bake macarons for us and bring them in, 00:07:05.160 --> 00:07:07.470 and then we just started baking our own macacarons, 00:07:07.480 --> 00:07:08.399 cause it's like a hard, 00:07:08.480 --> 00:07:09.720 you gotta like get a right oven, 00:07:09.799 --> 00:07:10.380 the right consistency. 00:07:10.480 --> 00:07:11.359 It's a really hard dessert to make, 00:07:11.480 --> 00:07:11.779 but 00:07:12.119 --> 00:07:12.519 Uh, 00:07:12.640 --> 00:07:13.239 we like to, 00:07:13.320 --> 00:07:16.820 we're gonna try to provide like a new experience and dessert and coffee cause, 00:07:17.040 --> 00:07:17.160 you know, 00:07:17.230 --> 00:07:17.850 it's kind of like, 00:07:17.869 --> 00:07:18.510 it's what people want, 00:07:18.619 --> 00:07:19.040 something sweet, 00:07:19.269 --> 00:07:19.799 a little treat, 00:07:19.880 --> 00:07:20.450 pick me up. 00:07:20.920 --> 00:07:21.260 Yeah, 00:07:21.480 --> 00:07:21.880 so, 00:07:22.079 --> 00:07:23.750 so it's been a community effort. 00:07:24.119 --> 00:07:24.239 So, 00:07:24.359 --> 00:07:24.700 so, 00:07:24.720 --> 00:07:25.339 you started 00:07:25.440 --> 00:07:27.200 the bakery and then you, 00:07:27.279 --> 00:07:31.089 you added the coffee shop and then at some point you decided to do roast on your own. 00:07:31.190 --> 00:07:32.579 So sort of walk me through 00:07:33.160 --> 00:07:34.059 kind of that decision. 00:07:34.160 --> 00:07:34.279 What, 00:07:34.359 --> 00:07:34.519 what, 00:07:34.670 --> 00:07:37.070 why did you decide to start roasting on your own and, 00:07:37.190 --> 00:07:39.299 -- and ultimately choose Bellwether for -- that? 00:07:39.720 --> 00:07:39.880 Yeah, 00:07:40.160 --> 00:07:40.519 so. 00:07:41.049 --> 00:07:41.450 Uh, 00:07:41.529 --> 00:07:42.420 Brazil coffee is, 00:07:42.500 --> 00:07:43.660 I heard that there was a drought, 00:07:43.980 --> 00:07:44.540 and, 00:07:44.579 --> 00:07:44.769 uh, 00:07:44.859 --> 00:07:45.899 so over, 00:07:45.940 --> 00:07:48.059 we opened like right when COVID started. 00:07:48.179 --> 00:07:49.059 So people were coming in like, 00:07:49.140 --> 00:07:50.049 why are you guys opening a shop? 00:07:50.100 --> 00:07:50.850 We're in the middle of COVID. 00:07:50.859 --> 00:07:51.100 I'm like, 00:07:51.140 --> 00:07:51.480 sorry, 00:07:51.739 --> 00:07:51.940 you know, 00:07:52.049 --> 00:07:52.380 we're just, 00:07:52.570 --> 00:07:52.730 it's, 00:07:52.859 --> 00:07:53.820 we just have to right now. 00:07:54.140 --> 00:07:54.609 And, 00:07:54.660 --> 00:07:55.070 uh, 00:07:55.100 --> 00:07:55.290 but, 00:07:55.299 --> 00:07:55.679 um. 00:07:56.600 --> 00:07:56.609 We, 00:07:57.320 --> 00:08:00.510 we were getting our beans roasted at like 7 to $8 a pound. 00:08:01.179 --> 00:08:02.609 And it went up because of inflation, 00:08:02.619 --> 00:08:02.929 and we're like, 00:08:02.970 --> 00:08:03.119 OK, 00:08:03.179 --> 00:08:03.540 that's fine, 00:08:03.579 --> 00:08:04.339 we can adjust. 00:08:04.700 --> 00:08:05.420 And then it went up again, 00:08:05.459 --> 00:08:05.700 and like, 00:08:05.739 --> 00:08:05.820 OK, 00:08:05.940 --> 00:08:06.420 we can adjust. 00:08:06.459 --> 00:08:08.239 And then one time we had to do a major, 00:08:08.299 --> 00:08:10.040 like 20% hike because 00:08:10.459 --> 00:08:13.959 we were going into debt like thousands every month, 00:08:14.059 --> 00:08:14.910 even week, 00:08:15.109 --> 00:08:15.899 and we're like, 00:08:15.980 --> 00:08:16.140 OK, 00:08:16.260 --> 00:08:17.040 so we just did a 00:08:17.380 --> 00:08:18.100 big jump, 00:08:18.649 --> 00:08:22.739 cause I think most businesses had to do that during uh post end of COVID. 00:08:23.190 --> 00:08:24.470 And then after that, 00:08:24.480 --> 00:08:25.519 we thought everything was settled down, 00:08:25.600 --> 00:08:25.720 you know, 00:08:25.799 --> 00:08:26.739 bacon started going cheaper, 00:08:26.820 --> 00:08:28.059 a few other things started going cheaper, 00:08:28.359 --> 00:08:29.170 but coffee didn't. 00:08:29.410 --> 00:08:30.959 Coffee kept going up and up and up, 00:08:31.040 --> 00:08:31.579 and then 00:08:31.940 --> 00:08:32.900 we are now, 00:08:33.239 --> 00:08:34.140 uh, 00:08:34.239 --> 00:08:35.429 with two different roasters, 00:08:35.510 --> 00:08:36.599 and they were a big help, 00:08:36.719 --> 00:08:37.770 and they still are a big help. 00:08:37.880 --> 00:08:39.349 They provided us all of our beans, 00:08:39.549 --> 00:08:39.830 straight, 00:08:39.919 --> 00:08:40.400 they roasted it, 00:08:40.479 --> 00:08:41.099 bring it to us, 00:08:41.479 --> 00:08:42.058 good to go. 00:08:42.400 --> 00:08:43.219 But the price is, 00:08:43.289 --> 00:08:43.440 you know, 00:08:43.520 --> 00:08:44.039 one roaster, 00:08:44.200 --> 00:08:45.219 he's at $12 a pound, 00:08:45.239 --> 00:08:46.390 and we love their coffee, 00:08:46.429 --> 00:08:47.159 and it's just really great, 00:08:47.200 --> 00:08:48.140 and our customers love it. 00:08:48.320 --> 00:08:51.520 And the other roasters up to $1,4 to $15 a pound roasted coffee. 00:08:52.049 --> 00:08:53.609 And people are coming in, 00:08:53.659 --> 00:08:53.940 they're like, 00:08:54.059 --> 00:08:54.369 hey, 00:08:54.659 --> 00:08:56.820 why are your beans so expensive? 00:08:57.099 --> 00:08:57.570 And we're like, 00:08:57.619 --> 00:08:58.020 I'm sorry, 00:08:58.099 --> 00:08:58.250 like, 00:08:58.330 --> 00:08:58.460 you know, 00:08:58.539 --> 00:08:59.929 there's nothing we can do about it. 00:09:00.260 --> 00:09:01.580 And I knew that there was a drought, 00:09:01.619 --> 00:09:02.380 and I knew there was a price, 00:09:02.489 --> 00:09:03.260 cause all our roasting like, 00:09:03.340 --> 00:09:03.460 hey, 00:09:03.539 --> 00:09:03.780 listen, 00:09:03.900 --> 00:09:06.239 there's gonna be a price increase on our next delivery, 00:09:06.849 --> 00:09:08.859 just FYI be prepared for it, 00:09:08.979 --> 00:09:09.500 and that's great. 00:09:09.580 --> 00:09:11.530 I love the communication that they were giving us for that, 00:09:11.619 --> 00:09:13.260 and we accounted for it a little bit, 00:09:13.359 --> 00:09:14.460 so we ate some of the costs, 00:09:14.729 --> 00:09:16.340 but we had to raise some of the costs. 00:09:16.755 --> 00:09:20.875 And Missouri is having a minimum wage increase to $15 an hour. 00:09:21.125 --> 00:09:23.755 And I think we're at $1,325 13,750 dollars. 00:09:23.924 --> 00:09:24.234 And I was like, 00:09:24.284 --> 00:09:24.405 guys, 00:09:24.445 --> 00:09:24.885 that's gonna, 00:09:25.005 --> 00:09:25.825 we're gonna go out of business. 00:09:26.005 --> 00:09:26.604 Like that's it, 00:09:26.645 --> 00:09:26.965 like, 00:09:27.125 --> 00:09:27.604 like we can't, 00:09:27.724 --> 00:09:29.364 we're gonna get priced out of our shop. 00:09:29.684 --> 00:09:30.674 And so we were like, 00:09:30.765 --> 00:09:33.945 the only way we can do it is we need to somehow get our expenses down 00:09:34.085 --> 00:09:37.505 and our biggest expense is electricity and espresso beans. 00:09:37.765 --> 00:09:38.125 And we're like, 00:09:38.244 --> 00:09:38.284 well, 00:09:38.325 --> 00:09:40.844 we can't make electric cheaper cause we've already done the most we can. 00:09:41.159 --> 00:09:43.479 And so we started looking at the roasters, 00:09:43.489 --> 00:09:43.960 and we're like, 00:09:44.039 --> 00:09:44.049 well, 00:09:44.130 --> 00:09:45.190 we can't get a gas line. 00:09:45.450 --> 00:09:45.609 Uh, 00:09:45.659 --> 00:09:47.760 we have like no room in the back of our shop, 00:09:47.809 --> 00:09:49.349 and we needed something that I could just 00:09:49.890 --> 00:09:50.289 put it in there, 00:09:50.330 --> 00:09:50.609 and I was like, 00:09:50.690 --> 00:09:50.729 OK, 00:09:50.849 --> 00:09:51.830 we can probably get electric. 00:09:52.090 --> 00:09:53.690 And I'm just scrolling on YouTube and I see you guys. 00:09:53.729 --> 00:09:54.039 I'm like, 00:09:54.090 --> 00:09:54.349 OK, 00:09:54.530 --> 00:09:54.909 cool. 00:09:55.090 --> 00:09:56.130 I'm gonna check these guys out. 00:09:56.210 --> 00:09:57.590 And I like message 00:09:57.929 --> 00:09:59.000 uh you guys, 00:09:59.010 --> 00:09:59.330 and I'm like, 00:09:59.369 --> 00:10:00.729 I'm gonna see who that competition is. 00:10:01.010 --> 00:10:01.909 And I started reaching out, 00:10:01.919 --> 00:10:03.289 and then I started finding out your guys' stuff. 00:10:03.330 --> 00:10:03.530 I'm like, 00:10:03.539 --> 00:10:03.890 holy cow, 00:10:03.969 --> 00:10:04.729 it's affordable. 00:10:05.049 --> 00:10:06.179 And then I found out, 00:10:06.270 --> 00:10:06.419 like, 00:10:06.500 --> 00:10:06.619 you know, 00:10:06.700 --> 00:10:08.500 I just get the box and plug it in. 00:10:08.599 --> 00:10:08.859 Obviously, 00:10:08.900 --> 00:10:10.400 I had an electrician run a wire 00:10:10.580 --> 00:10:12.080 to the right voltage that we needed. 00:10:12.580 --> 00:10:13.580 And I was like, 00:10:13.659 --> 00:10:13.900 OK, 00:10:14.020 --> 00:10:14.219 you know, 00:10:14.380 --> 00:10:14.640 calling. 00:10:14.659 --> 00:10:14.940 I was like, 00:10:15.020 --> 00:10:17.539 I'm ready for a technician to come out and like install this for me, 00:10:17.659 --> 00:10:17.809 like, 00:10:17.859 --> 00:10:18.140 no. 00:10:19.299 --> 00:10:20.500 Turn it on and start roasting. 00:10:20.580 --> 00:10:20.789 I was like, 00:10:20.859 --> 00:10:21.440 no way. 00:10:21.780 --> 00:10:22.159 And 00:10:22.739 --> 00:10:23.099 sure enough, 00:10:23.140 --> 00:10:23.679 that night, 00:10:23.820 --> 00:10:25.820 we literally started roasting our first batch. 00:10:26.669 --> 00:10:27.280 And it was great. 00:10:28.500 --> 00:10:28.820 Wow. 00:10:28.979 --> 00:10:29.299 So, 00:10:29.460 --> 00:10:30.359 so you were paying, 00:10:30.700 --> 00:10:30.820 it, 00:10:30.900 --> 00:10:31.929 it sounds like 00:10:32.059 --> 00:10:34.900 you mentioned like 15 bucks a pound roughly for, 00:10:34.979 --> 00:10:36.130 for roasted rooster, 00:10:36.739 --> 00:10:37.059 right? 00:10:37.229 --> 00:10:38.320 And so what, 00:10:38.500 --> 00:10:38.900 so, 00:10:39.099 --> 00:10:40.380 so walk the audience through that. 00:10:40.500 --> 00:10:41.169 So you, 00:10:41.460 --> 00:10:43.250 so now you're buying green from, 00:10:43.419 --> 00:10:44.880 from Bellwether in part, 00:10:45.260 --> 00:10:45.679 right? 00:10:46.169 --> 00:10:46.450 Uh, 00:10:46.580 --> 00:10:46.739 and, 00:10:46.859 --> 00:10:48.239 and how much are you paying for that? 00:10:48.869 --> 00:10:49.609 Um, 00:10:49.919 --> 00:10:51.039 last I calculated, 00:10:51.080 --> 00:10:51.390 uh, 00:10:51.479 --> 00:10:52.280 it was, 00:10:52.440 --> 00:10:54.140 I haven't done the numbers exactly, 00:10:54.830 --> 00:10:55.039 uh, 00:10:55.159 --> 00:10:56.419 but I know it was, 00:10:56.489 --> 00:10:56.859 uh, 00:10:57.429 --> 00:10:58.760 between 6 to 7 00:10:58.960 --> 00:11:01.450 or even $8 a pound at the end after shipping. 00:11:01.760 --> 00:11:01.989 Um, 00:11:02.080 --> 00:11:03.919 I know if I like go through my notes and my history, 00:11:04.000 --> 00:11:05.150 I'll be able to find it, 00:11:05.640 --> 00:11:05.880 but, 00:11:05.919 --> 00:11:06.520 um, 00:11:06.840 --> 00:11:09.000 I got quite a bit of beans, 00:11:09.159 --> 00:11:10.309 and right now, 00:11:10.359 --> 00:11:11.900 like this 12 ounce bag, 00:11:12.119 --> 00:11:13.750 I'm able to sell it for, 00:11:13.760 --> 00:11:14.179 uh, 00:11:14.190 --> 00:11:15.950 17 with a good margin, 00:11:16.239 --> 00:11:16.739 and then, 00:11:16.760 --> 00:11:17.380 uh, 00:11:17.979 --> 00:11:20.890 The other bags we're already at $22 a pound, 00:11:20.989 --> 00:11:22.380 and we don't have a good margin on that. 00:11:22.429 --> 00:11:23.030 It's still OK, 00:11:23.150 --> 00:11:25.030 but it's not like where we want it to be. 00:11:25.729 --> 00:11:27.909 And so I would say anywhere from 00:11:28.210 --> 00:11:30.669 7 to 9 is our like landed after 00:11:30.960 --> 00:11:32.330 uh shipping fees and everything. 00:11:33.260 --> 00:11:33.630 OK, 00:11:33.750 --> 00:11:35.229 so a little bit less than half. 00:11:35.400 --> 00:11:35.510 You're, 00:11:35.630 --> 00:11:35.869 so you're, 00:11:35.950 --> 00:11:38.250 you're cutting your coffee costs essentially in half, 00:11:38.390 --> 00:11:40.250 and then you're adding a new revenue stream, 00:11:40.760 --> 00:11:40.869 uh, 00:11:41.070 --> 00:11:42.349 because you're able to sell, 00:11:42.489 --> 00:11:42.750 uh, 00:11:42.830 --> 00:11:43.609 you're able to sell, 00:11:43.969 --> 00:11:44.090 uh, 00:11:44.099 --> 00:11:45.130 your own roasted coffee, 00:11:45.710 --> 00:11:45.950 um, 00:11:46.109 --> 00:11:46.789 -- at a little -- bit better 00:11:46.789 --> 00:11:47.460 margin, 00:11:47.890 --> 00:11:47.900 yeah, 00:11:47.989 --> 00:11:48.190 yeah, 00:11:48.349 --> 00:11:50.640 and we can control what we're putting out. 00:11:50.830 --> 00:11:53.169 Like if I want to get an Ethiopian single origin, 00:11:53.390 --> 00:11:56.140 I'm literally just gonna go on the site and I'm just gonna order it, 00:11:56.460 --> 00:11:57.270 put it on the shelf, 00:11:57.390 --> 00:11:57.710 and be like, 00:11:57.789 --> 00:11:57.950 hey, 00:11:58.039 --> 00:11:58.419 you know, 00:11:58.669 --> 00:11:59.109 you can get light, 00:11:59.190 --> 00:11:59.510 medium, 00:11:59.630 --> 00:11:59.909 dark. 00:12:00.309 --> 00:12:01.270 Whatever you guys want, 00:12:01.390 --> 00:12:02.340 I can roast it, 00:12:02.349 --> 00:12:04.429 and it's cool that like you guys have the profiles, 00:12:04.510 --> 00:12:05.969 like you guys already did all the work, 00:12:06.469 --> 00:12:07.500 so I can just call you guys like, 00:12:07.510 --> 00:12:07.799 hey, 00:12:08.000 --> 00:12:11.500 what do you guys recommend roast on this specific harvest, 00:12:11.830 --> 00:12:15.469 and you guys usually have something that you can just download into my system 00:12:15.750 --> 00:12:19.770 and I can roast it and even watch your guys' scale versus my scale on the chart, 00:12:19.789 --> 00:12:20.099 uh, 00:12:20.109 --> 00:12:21.150 when it's roasting something. 00:12:22.260 --> 00:12:22.270 Um, 00:12:22.659 --> 00:12:22.780 yeah, 00:12:23.099 --> 00:12:23.219 and, 00:12:23.340 --> 00:12:23.820 and so you, 00:12:23.940 --> 00:12:24.799 you were walking me through, 00:12:24.900 --> 00:12:26.409 you did the math on how much, 00:12:26.580 --> 00:12:27.830 how much you're gonna save each month. 00:12:27.940 --> 00:12:28.010 We, 00:12:28.099 --> 00:12:28.780 we have a lot of, 00:12:28.859 --> 00:12:31.559 a lot of the folks in the audience are probably wrestling with some of the same 00:12:31.979 --> 00:12:32.679 economics, 00:12:32.739 --> 00:12:33.130 uh, 00:12:33.559 --> 00:12:34.719 but because the cost of, 00:12:35.140 --> 00:12:36.280 of green has gone up, 00:12:36.320 --> 00:12:37.570 or the cost of everything has gone up, 00:12:37.619 --> 00:12:37.820 I guess, 00:12:37.900 --> 00:12:38.919 over the last couple of years. 00:12:39.169 --> 00:12:40.059 So you wanna walk, 00:12:40.260 --> 00:12:41.020 walk us through. 00:12:41.140 --> 00:12:43.700 So did you calculate how much you're gonna save each month, 00:12:43.890 --> 00:12:44.250 uh, 00:12:44.719 --> 00:12:44.729 by, 00:12:44.739 --> 00:12:45.460 by using bellwether? 00:12:46.280 --> 00:12:46.479 Yeah, 00:12:46.599 --> 00:12:46.989 so, 00:12:47.039 --> 00:12:48.020 um, 00:12:48.440 --> 00:12:49.020 here 00:12:49.169 --> 00:12:49.679 is, 00:12:49.799 --> 00:12:51.900 so we do about 00:12:52.669 --> 00:12:53.039 Uh, 00:12:53.119 --> 00:12:55.039 roughly 100, 00:12:55.169 --> 00:12:55.700 uh, 00:12:56.219 --> 00:12:58.320 160 pounds a week. 00:12:58.640 --> 00:12:59.280 That's with, 00:12:59.349 --> 00:12:59.630 uh, 00:12:59.760 --> 00:13:00.750 what we sell, 00:13:01.200 --> 00:13:02.669 what we use for espresso, 00:13:02.789 --> 00:13:03.840 what we use for drip, 00:13:04.119 --> 00:13:04.880 what we use for cold brew. 00:13:05.000 --> 00:13:07.059 Cold brew has picked up dramatically for us recently. 00:13:07.190 --> 00:13:07.390 Um, 00:13:07.719 --> 00:13:08.690 everybody's wanting it, 00:13:09.000 --> 00:13:11.020 and I pay 00:13:11.369 --> 00:13:12.179 currently, 00:13:12.599 --> 00:13:13.080 uh, 00:13:13.239 --> 00:13:15.140 about 2400, 00:13:15.630 --> 00:13:15.840 uh, 00:13:15.960 --> 00:13:16.400 roughly. 00:13:16.520 --> 00:13:20.599 It's on the higher end of like peak season of how much beans we're ordering. 00:13:21.030 --> 00:13:21.979 And uh 00:13:22.200 --> 00:13:26.219 that's it's gonna bring it down to 1200 to $1300 each week. 00:13:26.400 --> 00:13:26.869 uh, 00:13:26.880 --> 00:13:29.179 so we're we're saving $1200 00:13:29.440 --> 00:13:31.859 and what every year that's what, 00:13:31.869 --> 00:13:33.320 $62,000 saved, 00:13:33.400 --> 00:13:34.140 that's like 00:13:34.349 --> 00:13:36.280 3 employees I can hire full time 00:13:36.599 --> 00:13:37.760 and uh 00:13:38.000 --> 00:13:39.190 $1200 a week, 00:13:39.280 --> 00:13:40.320 that's like you can, 00:13:40.400 --> 00:13:40.669 I can, 00:13:40.719 --> 00:13:41.099 I can, 00:13:41.119 --> 00:13:43.039 all of this stuff I can restock every week. 00:13:43.419 --> 00:13:44.539 And normally we're like 00:13:44.770 --> 00:13:45.349 looking at our budget. 00:13:45.380 --> 00:13:45.650 I'm like, 00:13:45.690 --> 00:13:45.940 OK, 00:13:46.020 --> 00:13:46.179 guys, 00:13:46.260 --> 00:13:47.960 I have $400 extra 00:13:48.169 --> 00:13:49.580 in the budget to order cups, 00:13:49.619 --> 00:13:49.979 napkins, 00:13:50.059 --> 00:13:50.299 lids, 00:13:50.380 --> 00:13:50.739 sleeves, 00:13:50.820 --> 00:13:51.679 straws, 00:13:52.340 --> 00:13:52.809 stoppers, 00:13:53.099 --> 00:13:54.880 anything that like we need on a daily basis. 00:13:55.219 --> 00:13:57.260 And now that like we're able to save so much money, 00:13:57.539 --> 00:13:59.479 like we're able to increase that in the, 00:13:59.799 --> 00:14:02.809 in the budget and with payroll gonna be going up, 00:14:03.059 --> 00:14:04.010 like we hire, 00:14:04.099 --> 00:14:05.179 we have 9, 00:14:05.380 --> 00:14:05.409 no, 00:14:05.609 --> 00:14:07.059 13 employees on staff. 00:14:07.599 --> 00:14:13.390 And with payroll expenses now we're running about anywhere from 4 to 5000 a week 00:14:13.690 --> 00:14:15.789 and we're scared that's gonna go to 5000 to 6 00:14:15.929 --> 00:14:17.909 or 7000 a week just because 00:14:18.349 --> 00:14:22.859 of labor costs and I'm sure insurance rates are gonna go up and everything 00:14:23.130 --> 00:14:23.859 and so 00:14:24.150 --> 00:14:26.830 it made sense that like we need to make the savings 00:14:27.330 --> 00:14:29.109 because we're gonna need it 00:14:29.250 --> 00:14:30.130 after January. 00:14:30.869 --> 00:14:31.229 Yeah, 00:14:31.390 --> 00:14:31.710 that's, 00:14:31.789 --> 00:14:32.690 that's real money. 00:14:32.799 --> 00:14:32.989 Uh, 00:14:33.059 --> 00:14:34.250 that's an amazing story. 00:14:34.750 --> 00:14:35.070 Um, 00:14:35.349 --> 00:14:36.429 so you're also, 00:14:36.669 --> 00:14:36.789 we, 00:14:36.869 --> 00:14:39.890 we just introduced a new custom packaging program. 00:14:40.229 --> 00:14:40.510 Uh, 00:14:40.669 --> 00:14:41.150 so I, 00:14:41.229 --> 00:14:41.419 I'm, 00:14:41.469 --> 00:14:44.049 I'm excited about that because it's something we just introduced, 00:14:44.309 --> 00:14:44.489 uh, 00:14:44.500 --> 00:14:45.309 over the last month. 00:14:45.469 --> 00:14:45.669 So, 00:14:45.830 --> 00:14:46.059 so, 00:14:46.229 --> 00:14:48.070 so walk us through how that experience has been. 00:14:48.789 --> 00:14:49.010 Yeah, 00:14:49.150 --> 00:14:49.429 so, 00:14:49.469 --> 00:14:49.780 um, 00:14:49.950 --> 00:14:51.150 I know you got an example too, 00:14:51.270 --> 00:14:51.429 but, 00:14:51.489 --> 00:14:51.789 uh, 00:14:51.799 --> 00:14:52.809 got one right here, 00:14:53.349 --> 00:14:53.520 yeah, 00:14:53.739 --> 00:14:56.349 so these little we made these right here at our headquarters, 00:14:56.830 --> 00:14:56.950 yeah, 00:14:57.070 --> 00:14:57.669 and it was great, 00:14:57.750 --> 00:14:58.140 um, 00:14:58.429 --> 00:14:59.010 so 00:14:59.669 --> 00:15:00.520 I'm super busy, 00:15:00.590 --> 00:15:00.989 um, 00:15:01.109 --> 00:15:02.909 like if you were to look on my to do list, 00:15:02.950 --> 00:15:03.229 it's, 00:15:03.349 --> 00:15:04.659 I think I have 13 things on there, 00:15:04.710 --> 00:15:06.369 and I only marked off 2 today so far. 00:15:06.830 --> 00:15:08.909 And so when you guys reach out saying, 00:15:08.989 --> 00:15:09.270 hey, 00:15:09.429 --> 00:15:11.429 can we make your labels and get you the bags, 00:15:11.750 --> 00:15:12.429 I was like, 00:15:12.549 --> 00:15:12.710 Yeah, 00:15:12.869 --> 00:15:13.140 sure, 00:15:13.349 --> 00:15:14.830 and I just like didn't think anything of it. 00:15:14.909 --> 00:15:16.059 When I saw what I got, 00:15:16.109 --> 00:15:16.500 I was like, 00:15:16.590 --> 00:15:16.909 Oh dang, 00:15:17.059 --> 00:15:17.429 hold on. 00:15:17.849 --> 00:15:18.390 You guys 00:15:18.690 --> 00:15:19.450 literally turnkey. 00:15:19.530 --> 00:15:20.080 It was like, 00:15:20.330 --> 00:15:20.929 I sent them this, 00:15:20.969 --> 00:15:21.400 guys, 00:15:21.609 --> 00:15:22.710 that's all I sent them. 00:15:23.049 --> 00:15:24.489 And then I told them what I wanted, 00:15:24.570 --> 00:15:25.049 roasted, 00:15:25.169 --> 00:15:26.570 and then they literally created these, 00:15:26.650 --> 00:15:27.250 they designed it, 00:15:27.330 --> 00:15:27.890 they had, 00:15:28.000 --> 00:15:29.909 I had somebody put them together for us, 00:15:30.289 --> 00:15:32.049 and she designed all of our labels, 00:15:32.169 --> 00:15:33.099 and they're clean. 00:15:33.489 --> 00:15:33.809 Um, 00:15:33.890 --> 00:15:35.510 -- and it was just -- nice knowing is that Gabby, 00:15:35.830 --> 00:15:36.400 afterwards, 00:15:36.530 --> 00:15:37.309 she's amazing, 00:15:38.010 --> 00:15:38.169 yeah, 00:15:38.270 --> 00:15:38.599 and, 00:15:38.650 --> 00:15:38.969 uh, 00:15:39.130 --> 00:15:39.330 when, 00:15:39.450 --> 00:15:40.530 when Gabby had these brought, 00:15:40.770 --> 00:15:41.090 uh, 00:15:41.250 --> 00:15:42.010 mailed over to us, 00:15:42.130 --> 00:15:42.250 we, 00:15:42.359 --> 00:15:44.070 it was just easy like we literally just 00:15:44.289 --> 00:15:46.210 put it all together and I just, 00:15:46.289 --> 00:15:48.010 I liked how they, 00:15:48.130 --> 00:15:48.549 uh, 00:15:49.030 --> 00:15:49.359 uh, 00:15:49.450 --> 00:15:51.390 you guys all thought about like how it all 00:15:51.530 --> 00:15:52.309 flows together. 00:15:52.729 --> 00:15:53.650 Like it's a clean product, 00:15:53.729 --> 00:15:54.890 it's clean on our shelves. 00:15:55.335 --> 00:15:56.705 It looks great up front, 00:15:56.744 --> 00:15:59.864 and the thing is that it matches our theme and it's easy to read. 00:16:00.104 --> 00:16:00.914 So yeah, 00:16:01.195 --> 00:16:02.104 I love the logo. 00:16:02.224 --> 00:16:03.424 I really like your logo. 00:16:03.585 --> 00:16:03.825 It's, 00:16:03.905 --> 00:16:04.484 it's really, 00:16:04.505 --> 00:16:04.625 um, 00:16:05.265 --> 00:16:05.385 and, 00:16:05.465 --> 00:16:08.625 and it's funny because like from our old logo to our new logo, 00:16:09.065 --> 00:16:09.494 like 00:16:09.775 --> 00:16:11.484 this is our old logo that we had, 00:16:11.544 --> 00:16:13.585 and my wife just literally went to camera one morning, 00:16:13.664 --> 00:16:13.905 was like, 00:16:13.945 --> 00:16:15.664 I wanna see what I can do with our logo, 00:16:15.705 --> 00:16:16.385 and boom. 00:16:17.369 --> 00:16:18.280 Within like an hour, 00:16:18.400 --> 00:16:18.729 not even, 00:16:18.880 --> 00:16:19.219 she was like, 00:16:19.369 --> 00:16:20.510 see how easy this was. 00:16:20.979 --> 00:16:23.200 And now it's just a process of, 00:16:23.229 --> 00:16:23.719 uh, 00:16:23.729 --> 00:16:26.109 using the money we saved to rebrand a little bit. 00:16:26.609 --> 00:16:27.359 That's great. 00:16:27.609 --> 00:16:28.010 Um, 00:16:28.250 --> 00:16:28.289 well, 00:16:28.369 --> 00:16:30.239 I know you've got the roaster there and you were, 00:16:30.369 --> 00:16:32.190 you were gonna kind of show us the roaster. 00:16:32.320 --> 00:16:32.679 Um, 00:16:32.809 --> 00:16:34.710 but while we wait for it to warm up, 00:16:35.090 --> 00:16:35.289 uh, 00:16:35.369 --> 00:16:37.729 maybe we could take some questions for the audience. 00:16:37.919 --> 00:16:38.289 Let's, 00:16:38.489 --> 00:16:39.090 let's, 00:16:39.369 --> 00:16:40.479 let's jump in. 00:16:40.809 --> 00:16:41.039 Um, 00:16:41.090 --> 00:16:42.250 I'll have to scroll through here. 00:16:42.369 --> 00:16:46.010 So you wanna walk us over to the roaster while I kind of scroll through and see, 00:16:46.190 --> 00:16:46.909 see what we've got. 00:16:47.559 --> 00:16:47.669 Yeah, 00:16:47.710 --> 00:16:48.909 I can kind of show our backroom, 00:16:48.989 --> 00:16:49.330 cause 00:16:49.669 --> 00:16:51.900 one thing I always liked when I was like, 00:16:51.909 --> 00:16:52.669 uh 00:16:52.789 --> 00:16:53.909 um starting the business, 00:16:53.950 --> 00:16:54.419 it was like, 00:16:54.750 --> 00:16:54.869 I, 00:16:54.950 --> 00:16:55.150 I had, 00:16:55.229 --> 00:16:56.780 I had joined the Facebook group and I was like, 00:16:57.049 --> 00:16:57.469 hey guys, 00:16:58.150 --> 00:16:58.559 Um, 00:16:58.719 --> 00:17:00.469 can anybody just send me pictures of your back room? 00:17:00.520 --> 00:17:00.789 Like, 00:17:01.070 --> 00:17:01.440 I really, 00:17:01.559 --> 00:17:03.320 really just need to see people's backrooms, 00:17:03.400 --> 00:17:04.739 so I could plan my back room. 00:17:05.118 --> 00:17:05.910 And so, 00:17:05.979 --> 00:17:06.199 um, 00:17:06.280 --> 00:17:07.510 it's kind of hard to tell, 00:17:07.880 --> 00:17:08.829 but we have, 00:17:08.839 --> 00:17:09.319 like, 00:17:09.598 --> 00:17:10.500 the hallway, 00:17:10.770 --> 00:17:12.780 and then we have a little drip coffee station, 00:17:12.880 --> 00:17:15.030 and then we have our roaster just sitting here on the table, 00:17:15.280 --> 00:17:16.469 and it's pretty neat. 00:17:16.630 --> 00:17:16.880 Uh, 00:17:16.939 --> 00:17:18.900 I put a little table right here on the side 00:17:19.239 --> 00:17:20.750 for us to put roasted coffee, 00:17:21.040 --> 00:17:23.160 and then I just take it to the back room back there, 00:17:23.390 --> 00:17:23.680 uh, 00:17:23.848 --> 00:17:24.380 to, 00:17:24.400 --> 00:17:25.030 uh, 00:17:25.040 --> 00:17:25.598 process the beans, 00:17:25.719 --> 00:17:26.300 bag them, 00:17:26.358 --> 00:17:27.160 and seal them. 00:17:27.520 --> 00:17:29.089 But it was great because like, 00:17:29.250 --> 00:17:30.670 it barely takes up any space. 00:17:31.170 --> 00:17:31.530 Um, 00:17:31.689 --> 00:17:33.000 I wish I had like the white, 00:17:33.290 --> 00:17:34.719 I don't know if I can change my 00:17:35.479 --> 00:17:36.750 Angle of my camera, 00:17:36.910 --> 00:17:37.369 but 00:17:37.709 --> 00:17:38.189 it's OK. 00:17:38.310 --> 00:17:38.829 Um. 00:17:39.640 --> 00:17:39.930 But yeah, 00:17:40.020 --> 00:17:40.780 so it's literally, 00:17:40.979 --> 00:17:41.719 that's the roaster, 00:17:41.760 --> 00:17:42.099 right there. 00:17:42.140 --> 00:17:42.680 It's just 00:17:43.020 --> 00:17:43.760 super easy. 00:17:43.819 --> 00:17:45.359 And the easiest thing about it is, 00:17:45.739 --> 00:17:46.839 I just pull that out, 00:17:47.219 --> 00:17:48.439 and my beans are in here, 00:17:48.939 --> 00:17:49.689 put it back in. 00:17:49.819 --> 00:17:50.619 I learned this yesterday, 00:17:50.689 --> 00:17:51.920 you have to put it back in 00:17:52.219 --> 00:17:53.979 all the way before you lock it back in. 00:17:54.599 --> 00:17:55.459 And then to clean it 00:17:56.459 --> 00:17:58.040 It's usually have uh 00:17:58.459 --> 00:18:01.500 uh leftovers powder shells of the espresso, 00:18:01.540 --> 00:18:02.719 and then there's water in here, 00:18:02.859 --> 00:18:04.250 cause the machine was like drain the water and I'm like, 00:18:04.300 --> 00:18:04.849 what water? 00:18:05.180 --> 00:18:06.479 And then I figured it out, 00:18:06.739 --> 00:18:08.579 and then I learned that this 00:18:09.219 --> 00:18:10.030 needs to be on. 00:18:11.630 --> 00:18:12.380 And so forth, 00:18:12.390 --> 00:18:13.189 and we load our beans, 00:18:13.310 --> 00:18:14.310 coffee beans in here. 00:18:14.829 --> 00:18:15.339 We do what, 00:18:15.430 --> 00:18:17.030 3.3 pounds, 00:18:17.109 --> 00:18:17.859 3 ounces, 00:18:17.949 --> 00:18:19.140 and then it drops it in here, 00:18:19.150 --> 00:18:20.109 and it drops it in there, 00:18:20.349 --> 00:18:21.670 and then it cools it, 00:18:21.989 --> 00:18:25.109 and I literally just dump it in one of these buckets right after, 00:18:25.510 --> 00:18:26.550 and just go at it. 00:18:27.969 --> 00:18:30.390 We had our full first full day of roasting yesterday. 00:18:32.000 --> 00:18:32.699 Awesome. 00:18:33.239 --> 00:18:33.750 So, 00:18:33.920 --> 00:18:34.040 I, 00:18:34.119 --> 00:18:34.719 I'll go ahead and, 00:18:34.800 --> 00:18:36.739 and pop some questions on the screen, 00:18:37.160 --> 00:18:37.630 um, 00:18:37.880 --> 00:18:38.109 from, 00:18:38.119 --> 00:18:38.630 uh, 00:18:38.640 --> 00:18:39.599 from the audience. 00:18:40.199 --> 00:18:40.660 So, 00:18:41.040 --> 00:18:44.959 how often are you increasing your prices as the cogs increase? 00:18:46.180 --> 00:18:46.530 Um, 00:18:46.880 --> 00:18:47.319 so far, 00:18:47.400 --> 00:18:47.489 yeah, 00:18:47.599 --> 00:18:47.819 you did, 00:18:48.439 --> 00:18:48.560 uh, 00:18:48.640 --> 00:18:49.089 there you go. 00:18:49.359 --> 00:18:49.510 Uh, 00:18:49.640 --> 00:18:50.380 so far 00:18:50.619 --> 00:18:54.020 what we do is if we're losing 00:18:54.660 --> 00:18:56.439 more than 10%, 00:18:56.760 --> 00:18:57.959 like eating the cost, 00:18:58.319 --> 00:18:59.920 then we'll raise another 5%. 00:19:00.209 --> 00:19:02.310 And usually it'll fluctuate by then because 00:19:02.530 --> 00:19:04.510 either food expenses will go down 00:19:05.050 --> 00:19:05.469 or 00:19:05.819 --> 00:19:06.800 drink expenses will go down. 00:19:06.849 --> 00:19:09.150 We try to like see what all of our margins are, 00:19:09.449 --> 00:19:11.880 and so I would say we've done it like, 00:19:12.050 --> 00:19:13.949 I would say every 3 to 6 months. 00:19:14.250 --> 00:19:17.349 We've kind of looked at everything collectively and found 00:19:17.810 --> 00:19:17.949 to have, 00:19:17.959 --> 00:19:18.670 we have to 00:19:18.939 --> 00:19:19.760 raise our prices, 00:19:19.849 --> 00:19:20.349 but 00:19:20.650 --> 00:19:23.869 uh it's not too dramatic and most customers are 00:19:24.329 --> 00:19:26.530 accepting of the price increase because they 00:19:26.530 --> 00:19:28.430 understand that everything's fluctuating up and down. 00:19:29.760 --> 00:19:31.449 And I guess it's too early to get feedback, 00:19:31.500 --> 00:19:33.680 but so you said you're charging 17, 00:19:33.810 --> 00:19:34.079 um, 00:19:34.140 --> 00:19:36.880 for the coffee that you're roasting and 22 for the, 00:19:37.020 --> 00:19:38.719 the roasted that you're buying, 00:19:39.020 --> 00:19:39.290 um, 00:19:39.479 --> 00:19:39.489 yeah, 00:19:40.260 --> 00:19:40.670 yeah. 00:19:41.260 --> 00:19:41.579 So the, 00:19:41.650 --> 00:19:43.560 the main thing that I'm gonna have an issue with, 00:19:43.819 --> 00:19:44.089 um, 00:19:44.180 --> 00:19:46.869 is gonna be I'm gonna have to uh 00:19:47.119 --> 00:19:48.319 retrain everybody 00:19:48.660 --> 00:19:51.780 to try new coffee and have it in their daily routine. 00:19:52.140 --> 00:19:55.540 Like if you have a cup of coffee that you like and you love it. 00:19:55.930 --> 00:19:56.250 Um, 00:19:56.329 --> 00:19:58.770 you're gonna need some type of motivation to buy the new, 00:19:58.890 --> 00:19:59.510 new stuff, 00:19:59.810 --> 00:20:00.349 and, 00:20:00.369 --> 00:20:00.689 uh, 00:20:00.729 --> 00:20:01.199 uh, 00:20:01.209 --> 00:20:03.060 so our thing is we're gonna be having to, 00:20:03.130 --> 00:20:03.520 uh, 00:20:03.530 --> 00:20:04.270 teach people, 00:20:04.489 --> 00:20:04.839 uh, 00:20:04.849 --> 00:20:05.000 like, 00:20:05.089 --> 00:20:05.329 hey, 00:20:05.489 --> 00:20:08.000 this roast is exactly what you've been buying, 00:20:08.290 --> 00:20:11.630 just rebranded and redesigned like our style. 00:20:11.849 --> 00:20:12.770 So you're still gonna like it. 00:20:12.849 --> 00:20:13.410 We tried it, 00:20:13.489 --> 00:20:14.119 we love it. 00:20:14.369 --> 00:20:14.630 Uh, 00:20:14.729 --> 00:20:15.930 maybe we love it even better, 00:20:16.000 --> 00:20:16.319 but you know, 00:20:16.410 --> 00:20:17.709 we're gonna let you make that decision. 00:20:17.770 --> 00:20:20.780 And the thing is that we're gonna be pushing for people to, 00:20:20.790 --> 00:20:21.209 uh, 00:20:21.569 --> 00:20:22.079 uh, 00:20:22.089 --> 00:20:24.510 with sales and the thing is that we're just gonna 00:20:25.099 --> 00:20:25.300 You know, 00:20:25.420 --> 00:20:26.609 not trying to make any profit. 00:20:26.780 --> 00:20:26.920 Uh, 00:20:27.010 --> 00:20:28.869 we're just gonna try to sell it for what we're 00:20:29.020 --> 00:20:29.500 getting it for, 00:20:29.560 --> 00:20:32.140 so we might go on sale just to let people go out and try it, 00:20:32.199 --> 00:20:32.650 you know. 00:20:32.900 --> 00:20:35.530 And once people try it and get and like it and see what it is, 00:20:35.540 --> 00:20:38.300 cause it's always like scary to go in and try something new, 00:20:38.380 --> 00:20:38.770 you know, 00:20:38.979 --> 00:20:39.780 cause you're investing, 00:20:39.900 --> 00:20:40.020 you know, 00:20:40.199 --> 00:20:42.170 20 bucks around there after tax and 00:20:42.579 --> 00:20:43.420 so you want to make sure you, 00:20:43.500 --> 00:20:44.430 you get what you like. 00:20:45.569 --> 00:20:46.099 Yeah. 00:20:46.410 --> 00:20:47.750 Here's a question from Jan, 00:20:47.930 --> 00:20:48.949 it's a good question. 00:20:49.180 --> 00:20:49.189 Uh, 00:20:49.199 --> 00:20:50.250 I came in a little late. 00:20:50.530 --> 00:20:52.729 You purchased 160 pounds of green a week. 00:20:52.839 --> 00:20:56.089 How many cups a day are you selling versus how many retail bags are you selling? 00:20:57.199 --> 00:20:57.520 Mhm. 00:20:57.640 --> 00:20:59.140 So the 160 is, 00:20:59.160 --> 00:21:00.020 um, 00:21:00.030 --> 00:21:00.760 everything combined. 00:21:01.239 --> 00:21:01.630 So, 00:21:01.880 --> 00:21:02.400 um, 00:21:02.410 --> 00:21:03.780 like I have a one roasting, 00:21:03.800 --> 00:21:04.020 uh, 00:21:04.030 --> 00:21:04.699 roaster 00:21:04.839 --> 00:21:07.520 company in uh Kansas City Post Coffee. 00:21:08.119 --> 00:21:09.550 We get about, 00:21:09.640 --> 00:21:10.750 uh, 00:21:10.760 --> 00:21:11.599 I gotta do the math. 00:21:11.729 --> 00:21:12.040 Um, 00:21:12.199 --> 00:21:12.750 let's see, 00:21:12.959 --> 00:21:13.160 we were. 00:21:15.709 --> 00:21:16.380 Um, 00:21:22.420 --> 00:21:26.119 So we get anywhere from 70 to 80 pounds of espresso 00:21:26.680 --> 00:21:27.180 um 00:21:27.459 --> 00:21:28.469 for the bar, 00:21:28.569 --> 00:21:31.000 and that's just like daily espresso, 00:21:31.020 --> 00:21:31.369 uh, 00:21:31.380 --> 00:21:32.739 for like the lattes, 00:21:32.839 --> 00:21:33.800 americanos, 00:21:34.099 --> 00:21:35.760 and then we get another, 00:21:36.140 --> 00:21:37.130 I would say, 00:21:37.140 --> 00:21:40.060 30 to 60 pounds of uh 00:21:40.579 --> 00:21:41.800 beans from another roaster, 00:21:42.020 --> 00:21:43.780 and uh what do you call it? 00:21:44.790 --> 00:21:46.020 And those are just retail. 00:21:46.270 --> 00:21:46.670 And then, 00:21:46.819 --> 00:21:48.810 and then now we're gonna be roasting with you guys 00:21:49.030 --> 00:21:49.390 as well. 00:21:49.550 --> 00:21:50.829 So last order, 00:21:50.910 --> 00:21:54.170 I ordered 165 pounds for two weeks. 00:21:54.630 --> 00:21:54.939 So, 00:21:54.949 --> 00:21:58.290 I would say we sell about 200 00:21:58.670 --> 00:22:02.010 to 300 drinks a day on the weekends, 00:22:02.030 --> 00:22:03.839 and a little higher than 4 to 500, 00:22:04.229 --> 00:22:06.310 because we're one of the few shops that are open on a Sunday, 00:22:06.400 --> 00:22:07.829 so we get a lot of high traffic there. 00:22:08.030 --> 00:22:11.550 It's kind of hard to tell because uh we have a lot of feature drinks. 00:22:12.030 --> 00:22:12.540 So like, 00:22:12.550 --> 00:22:13.709 that one's always in our top seller, 00:22:13.750 --> 00:22:14.449 like a latte. 00:22:14.555 --> 00:22:16.915 Everybody's gonna come in and get a latte and design it how they want, 00:22:17.194 --> 00:22:17.875 but we have so many, 00:22:17.915 --> 00:22:18.635 like we have a creme brulee, 00:22:18.714 --> 00:22:20.314 we sell about 20 to 30 a day of those. 00:22:20.395 --> 00:22:22.135 We have a peppermint bark latte 00:22:22.275 --> 00:22:23.905 or a Nutella peppermint latte, 00:22:23.915 --> 00:22:25.555 and we sell 20 or 30 of those a day. 00:22:25.795 --> 00:22:27.194 And so like after everything, 00:22:27.314 --> 00:22:27.875 add everything up, 00:22:27.954 --> 00:22:29.265 we sell quite a bit of drinks, 00:22:29.354 --> 00:22:29.685 uh, 00:22:29.915 --> 00:22:30.734 in one day. 00:22:31.155 --> 00:22:32.474 But I would say retail-wise, 00:22:32.555 --> 00:22:34.415 we sell about 5 pounds a day, 00:22:34.425 --> 00:22:36.555 and then on the weekends it can be up to 20 to 30. 00:22:36.959 --> 00:22:38.089 Because we had some clients like, 00:22:38.160 --> 00:22:38.250 hey, 00:22:38.329 --> 00:22:39.170 I really love your espresso. 00:22:39.280 --> 00:22:41.130 Stop serving it in a 16 ounce bag. 00:22:41.209 --> 00:22:42.270 I need a 5-pound bag. 00:22:42.650 --> 00:22:43.359 And so we were like, 00:22:43.410 --> 00:22:43.569 OK, 00:22:43.689 --> 00:22:46.229 we pulled the 6 ounce bag and we give them the whole 5 pound bag and 00:22:46.530 --> 00:22:47.709 we sell them every week. 00:22:48.170 --> 00:22:50.209 And it's crazy when people like what they try, 00:22:50.290 --> 00:22:50.930 they commit. 00:22:52.599 --> 00:22:52.910 The, 00:22:52.920 --> 00:22:53.400 um, 00:22:53.609 --> 00:22:54.979 so here's another question. 00:22:55.640 --> 00:22:59.599 Was there a cost savings for you to use the bellwether coffee bag and label program? 00:22:59.719 --> 00:23:01.390 Did you price this out at all or, 00:23:01.400 --> 00:23:02.589 or look at other options? 00:23:02.880 --> 00:23:04.839 I haven't priced it out or looked at other options. 00:23:05.079 --> 00:23:05.380 My, 00:23:05.640 --> 00:23:06.479 my way of was like, 00:23:06.599 --> 00:23:06.719 hey, 00:23:06.800 --> 00:23:07.530 I need to get this in. 00:23:07.640 --> 00:23:08.560 I need to get it going. 00:23:08.949 --> 00:23:09.189 Um, 00:23:09.270 --> 00:23:10.489 I need to worry about my taxes, 00:23:10.670 --> 00:23:11.670 my finances, 00:23:11.869 --> 00:23:12.170 my, 00:23:12.270 --> 00:23:12.630 uh, 00:23:12.949 --> 00:23:13.410 schedule, 00:23:13.829 --> 00:23:14.060 uh, 00:23:14.069 --> 00:23:14.869 training new employees, 00:23:14.949 --> 00:23:15.229 so I was like, 00:23:15.310 --> 00:23:16.109 I just get it done. 00:23:16.349 --> 00:23:16.569 Um, 00:23:16.630 --> 00:23:18.250 I knew you guys were gonna be fair with me, 00:23:18.510 --> 00:23:20.150 and I knew it needed to be done anyways. 00:23:20.310 --> 00:23:20.550 Beans, 00:23:20.599 --> 00:23:21.849 coffee bag prices are 00:23:22.160 --> 00:23:24.949 expensive everywhere and I don't have Time to be like, 00:23:25.150 --> 00:23:25.300 hey, 00:23:25.390 --> 00:23:26.069 can you design this? 00:23:26.160 --> 00:23:26.300 Oh, 00:23:26.310 --> 00:23:27.030 I don't like this design. 00:23:27.150 --> 00:23:27.910 Can you design that? 00:23:28.189 --> 00:23:28.910 And so I was just like, 00:23:29.109 --> 00:23:30.420 let's just have them do it. 00:23:30.510 --> 00:23:31.849 And uh I'm sure 00:23:32.109 --> 00:23:32.680 if I, 00:23:32.989 --> 00:23:33.349 after this, 00:23:33.430 --> 00:23:33.920 if I sit down, 00:23:34.030 --> 00:23:34.180 I'm, 00:23:34.310 --> 00:23:35.569 I'm sure I'll find a good deal 00:23:36.020 --> 00:23:37.050 uh uh 00:23:37.349 --> 00:23:38.910 that I have with you guys and 00:23:39.550 --> 00:23:41.130 I won't have to stress about it too much. 00:23:41.880 --> 00:23:42.290 Yeah, 00:23:42.760 --> 00:23:43.119 um, 00:23:43.319 --> 00:23:43.520 I, 00:23:43.680 --> 00:23:43.800 you know, 00:23:43.920 --> 00:23:44.079 we're, 00:23:44.119 --> 00:23:46.280 we're offering more as an option for the cut we're, 00:23:46.349 --> 00:23:47.880 we're certainly not trying to push, 00:23:48.040 --> 00:23:48.280 you know, 00:23:48.439 --> 00:23:49.520 customers in that direction, 00:23:49.599 --> 00:23:50.849 but we found that a lot of, 00:23:51.119 --> 00:23:52.199 a lot of customers, 00:23:52.400 --> 00:23:52.479 you know, 00:23:52.560 --> 00:23:54.439 they're getting started roasting for the first time, 00:23:54.479 --> 00:23:56.400 and it's just a great option for them to have, 00:23:56.439 --> 00:23:57.640 help them to get started with the, 00:23:57.719 --> 00:23:58.819 with the retail bag, 00:23:59.239 --> 00:23:59.439 um, 00:23:59.560 --> 00:24:00.479 so it's something that we're, 00:24:00.560 --> 00:24:00.760 we're, 00:24:00.839 --> 00:24:01.780 we're testing out, 00:24:01.839 --> 00:24:02.270 and, 00:24:02.280 --> 00:24:02.359 yeah, 00:24:02.439 --> 00:24:03.780 the response has been really, 00:24:04.699 --> 00:24:05.469 really positive, 00:24:05.560 --> 00:24:08.040 so it seems like something a lot of folks value. 00:24:08.530 --> 00:24:09.050 And I, 00:24:09.130 --> 00:24:09.530 and then, 00:24:09.689 --> 00:24:09.849 yeah, 00:24:10.010 --> 00:24:10.170 it, 00:24:10.359 --> 00:24:12.510 and it was cool that you guys sent me like the whole roll, 00:24:12.900 --> 00:24:13.170 uh, 00:24:13.250 --> 00:24:16.599 and so I can just bag whatever bag I need as I'm roasting it, 00:24:17.010 --> 00:24:19.520 because you guys sent me 50 bags just to get me started, 00:24:19.930 --> 00:24:20.410 and, 00:24:20.449 --> 00:24:20.719 uh, 00:24:20.790 --> 00:24:20.930 you know, 00:24:21.010 --> 00:24:21.729 I use lemon bags, 00:24:21.810 --> 00:24:22.530 put on this label, 00:24:22.609 --> 00:24:23.050 lemon bags, 00:24:23.130 --> 00:24:23.650 put that label, 00:24:23.750 --> 00:24:25.290 so it was nice to know that, 00:24:25.359 --> 00:24:25.489 you know, 00:24:25.569 --> 00:24:27.170 I can use whatever label when I need it. 00:24:27.930 --> 00:24:28.469 Yeah, 00:24:28.930 --> 00:24:29.359 um, 00:24:29.569 --> 00:24:29.859 Jose, 00:24:29.930 --> 00:24:31.930 I'm not sure if this question was for us. 00:24:32.089 --> 00:24:32.489 Oh no, 00:24:32.609 --> 00:24:33.069 so 00:24:33.569 --> 00:24:35.770 I'm not sure if this question was for us or for you, 00:24:35.849 --> 00:24:38.280 but have you integrated AI into the business at all? 00:24:38.489 --> 00:24:39.010 And if so, 00:24:39.109 --> 00:24:39.479 how? 00:24:39.650 --> 00:24:39.959 Yeah, 00:24:40.290 --> 00:24:40.410 yeah, 00:24:40.530 --> 00:24:43.250 so we actually have an employee who's like completely against AI. 00:24:43.410 --> 00:24:43.660 She's like, 00:24:43.689 --> 00:24:44.569 it's gonna ruin the world, 00:24:44.609 --> 00:24:44.959 and I was like, 00:24:45.010 --> 00:24:45.630 it's OK. 00:24:45.810 --> 00:24:46.209 Um, 00:24:46.380 --> 00:24:46.489 I, 00:24:46.569 --> 00:24:47.449 I'll use it where I can. 00:24:47.609 --> 00:24:47.989 So 00:24:48.209 --> 00:24:50.770 we like to use AI for cre 00:24:50.930 --> 00:24:51.489 creative, 00:24:51.689 --> 00:24:52.260 uh, 00:24:52.369 --> 00:24:52.900 input. 00:24:53.130 --> 00:24:53.920 I would say like, 00:24:53.930 --> 00:24:54.329 for instance, 00:24:54.449 --> 00:24:54.609 hey, 00:24:54.770 --> 00:24:55.572 we Released 00:24:55.713 --> 00:24:56.233 this drink, 00:24:56.353 --> 00:24:57.302 this is our recipe. 00:24:57.552 --> 00:24:59.142 Can you give us some ideas? 00:24:59.243 --> 00:25:00.633 This is ideas that we have 00:25:00.833 --> 00:25:01.662 of what we should call it, 00:25:01.753 --> 00:25:02.103 like, 00:25:02.113 --> 00:25:03.782 help us rename some things cause it, 00:25:03.993 --> 00:25:04.863 it's too cluttered. 00:25:05.113 --> 00:25:05.302 Like, 00:25:05.312 --> 00:25:05.713 for example, 00:25:05.792 --> 00:25:07.003 we had an 00:25:07.512 --> 00:25:09.782 iced creme brulee latte with cold foam or something, 00:25:09.833 --> 00:25:11.142 and it was just a very long name. 00:25:11.233 --> 00:25:11.473 We're like, 00:25:11.542 --> 00:25:12.512 can you help us narrow it down? 00:25:12.552 --> 00:25:13.512 And all the employees were like, 00:25:13.713 --> 00:25:14.142 we'll try this, 00:25:14.272 --> 00:25:14.772 try that. 00:25:15.072 --> 00:25:15.583 And then, 00:25:15.593 --> 00:25:16.473 so we use that to help. 00:25:16.725 --> 00:25:17.115 Like, 00:25:17.286 --> 00:25:18.395 give us ideas there. 00:25:18.645 --> 00:25:21.875 But the main thing I use it for is parts. 00:25:22.166 --> 00:25:22.485 Uh, 00:25:22.566 --> 00:25:23.546 like I have 00:25:23.845 --> 00:25:25.086 like 5 refrigerators, 00:25:25.166 --> 00:25:25.926 a turbo chef, 00:25:26.026 --> 00:25:26.566 an oven, 00:25:26.645 --> 00:25:27.546 an ice maker, 00:25:27.645 --> 00:25:28.286 a roaster, 00:25:28.485 --> 00:25:28.885 and it's like, 00:25:29.005 --> 00:25:29.306 hey, 00:25:29.515 --> 00:25:31.225 I need a clip for this refrigerator. 00:25:31.645 --> 00:25:32.086 And I'm like, 00:25:32.206 --> 00:25:32.326 I, 00:25:32.406 --> 00:25:33.086 I don't know what it's called. 00:25:33.166 --> 00:25:33.776 I take a picture of it, 00:25:33.946 --> 00:25:34.446 send the model number, 00:25:34.526 --> 00:25:34.965 serial number, 00:25:34.985 --> 00:25:35.206 of like, 00:25:35.286 --> 00:25:35.485 hey, 00:25:35.605 --> 00:25:36.485 help me find this, 00:25:36.566 --> 00:25:37.265 and, 00:25:37.286 --> 00:25:37.595 uh, 00:25:37.676 --> 00:25:38.046 boom. 00:25:38.599 --> 00:25:39.199 And then I'm like, 00:25:39.250 --> 00:25:39.449 hey, 00:25:39.619 --> 00:25:40.030 uh, 00:25:40.209 --> 00:25:41.500 these lids are so expensive. 00:25:41.569 --> 00:25:42.430 Can you find me another 00:25:42.780 --> 00:25:44.459 place I can buy this exact same lid? 00:25:44.680 --> 00:25:46.290 And it would scour the site. 00:25:46.569 --> 00:25:46.800 I'm like, 00:25:46.849 --> 00:25:47.010 hey, 00:25:47.130 --> 00:25:48.569 I'm ordering something huge for our shop. 00:25:48.650 --> 00:25:51.750 Can you find me a coupon code or somebody I can reach out to? 00:25:52.050 --> 00:25:53.400 And it will find stuff like that. 00:25:53.770 --> 00:25:54.469 And then, 00:25:54.530 --> 00:25:55.060 uh, 00:25:55.849 --> 00:25:57.410 Those are the main things and then obviously 00:25:57.410 --> 00:25:59.800 it'll help great for like marketing material like 00:26:00.050 --> 00:26:01.849 uh we can come up with ideas like hey 00:26:01.849 --> 00:26:04.270 here's our direction that we wanna go with marketing 00:26:04.530 --> 00:26:06.750 um can you help me with that and it's great 00:26:07.010 --> 00:26:10.270 and I also use it for documents uh. 00:26:11.109 --> 00:26:12.119 analyzing documents. 00:26:12.229 --> 00:26:12.709 So, 00:26:12.959 --> 00:26:13.140 like, 00:26:13.150 --> 00:26:16.209 I just paid my uh sales taxes for the month of November 00:26:16.630 --> 00:26:17.550 and I was like, 00:26:17.770 --> 00:26:17.910 man, 00:26:18.030 --> 00:26:20.959 it's gonna be so much work because we had a lot of transactions for the holiday. 00:26:21.189 --> 00:26:23.560 And so I had 3 pages of just line items. 00:26:23.709 --> 00:26:23.989 I was like, 00:26:24.089 --> 00:26:24.689 can you 00:26:25.150 --> 00:26:26.349 separate food with non. 00:26:26.435 --> 00:26:27.775 Food and give me the cost 00:26:28.114 --> 00:26:28.994 of gross sales, 00:26:29.035 --> 00:26:29.625 net sales, 00:26:29.675 --> 00:26:31.795 and then any discounts that I could, 00:26:32.074 --> 00:26:32.655 uh, 00:26:32.675 --> 00:26:34.094 that I gave or any, 00:26:34.234 --> 00:26:34.425 uh, 00:26:34.435 --> 00:26:35.635 voided transactions. 00:26:35.915 --> 00:26:36.655 And it literally, 00:26:36.755 --> 00:26:37.064 like it, 00:26:37.275 --> 00:26:38.354 I loaded it all in the reports, 00:26:38.435 --> 00:26:39.905 it did everything for me and boom, 00:26:40.194 --> 00:26:40.305 I, 00:26:40.354 --> 00:26:40.665 I had it. 00:26:40.675 --> 00:26:41.555 And while I was waiting for that, 00:26:41.635 --> 00:26:42.094 I 00:26:42.625 --> 00:26:43.875 helped clean the back room a little bit. 00:26:44.739 --> 00:26:45.229 Yeah, 00:26:45.619 --> 00:26:45.900 that's, 00:26:46.020 --> 00:26:46.099 yeah, 00:26:46.180 --> 00:26:46.979 it makes a lot of sense. 00:26:47.060 --> 00:26:48.770 There's a lot of practical ways to use it. 00:26:49.260 --> 00:26:49.979 There's a good question. 00:26:50.020 --> 00:26:51.560 I don't know if you have an answer to this yet, 00:26:51.689 --> 00:26:51.859 but, 00:26:51.890 --> 00:26:52.099 um, 00:26:52.219 --> 00:26:52.339 we, 00:26:52.420 --> 00:26:53.260 we do hear this a lot. 00:26:53.380 --> 00:26:56.000 So do you find it easy to train employees on the roasting machine, 00:26:56.650 --> 00:26:57.300 um, 00:26:57.739 --> 00:26:59.839 considering most people haven't roasted coffee before. 00:27:00.020 --> 00:27:00.219 So, 00:27:00.380 --> 00:27:00.699 so. 00:27:01.050 --> 00:27:01.250 Yeah, 00:27:01.410 --> 00:27:01.489 yeah, 00:27:01.770 --> 00:27:02.030 so 00:27:02.810 --> 00:27:03.270 yesterday, 00:27:03.369 --> 00:27:06.550 I would say it was my first day of like physically, 00:27:06.650 --> 00:27:08.109 I roasted when we got the machine, 00:27:08.489 --> 00:27:08.849 and I was like, 00:27:08.890 --> 00:27:09.329 oh wow, 00:27:09.449 --> 00:27:09.709 cool, 00:27:09.849 --> 00:27:10.430 and I was just, 00:27:10.650 --> 00:27:12.109 we just drank the beans and that's it. 00:27:12.410 --> 00:27:14.790 But yesterday when I started roasting, 00:27:14.920 --> 00:27:15.359 uh, 00:27:15.569 --> 00:27:18.229 I just messed with the machine for like maybe 23 minutes, 00:27:18.239 --> 00:27:19.489 and I was already roasting. 00:27:19.829 --> 00:27:20.439 Like I figured. 00:27:20.599 --> 00:27:22.250 Out the locking thing on the, 00:27:22.260 --> 00:27:22.709 um, 00:27:22.839 --> 00:27:23.459 the cup, 00:27:23.699 --> 00:27:25.619 and I found out what it meant by, 00:27:25.739 --> 00:27:25.979 you know, 00:27:26.140 --> 00:27:27.010 make sure you pour the water out. 00:27:27.060 --> 00:27:27.310 I was like, 00:27:27.339 --> 00:27:27.869 what water? 00:27:28.219 --> 00:27:28.689 And after that, 00:27:28.699 --> 00:27:29.020 I was like, 00:27:29.099 --> 00:27:29.300 oh, 00:27:29.420 --> 00:27:29.780 that's it, 00:27:29.859 --> 00:27:30.079 you know, 00:27:30.140 --> 00:27:31.189 I just find it on my roast, 00:27:31.300 --> 00:27:32.729 it's programmed in my computer, 00:27:33.010 --> 00:27:33.680 roast it, 00:27:33.699 --> 00:27:35.109 and it's good to go. 00:27:35.219 --> 00:27:36.599 And we like that a lot. 00:27:36.699 --> 00:27:37.099 And 00:27:37.260 --> 00:27:38.000 I would say, 00:27:38.260 --> 00:27:39.859 if I were to bring somebody in, 00:27:40.459 --> 00:27:41.020 like an employee, 00:27:41.140 --> 00:27:41.290 like, 00:27:41.339 --> 00:27:41.729 hey, 00:27:42.180 --> 00:27:43.170 throw the beans in the hopper, 00:27:43.339 --> 00:27:44.520 when it says it's ready. 00:27:45.420 --> 00:27:46.760 They'll drop it in by itself, 00:27:46.979 --> 00:27:47.609 and they'll roast it, 00:27:47.619 --> 00:27:48.839 and they'll cool it by itself. 00:27:49.420 --> 00:27:51.280 You just get that and dump it in here. 00:27:51.739 --> 00:27:52.099 Like, 00:27:52.420 --> 00:27:53.579 they'll tell you on the screen what to do. 00:27:54.719 --> 00:27:55.680 And I feel like it, 00:27:55.760 --> 00:27:56.920 it would be easy to train someone. 00:27:57.689 --> 00:27:58.189 Yeah, 00:27:59.010 --> 00:28:01.010 I have a question while we look for the next one. 00:28:01.130 --> 00:28:01.329 I, 00:28:01.689 --> 00:28:01.890 so, 00:28:02.089 --> 00:28:02.449 so how, 00:28:02.530 --> 00:28:05.130 what's the feedback you've gotten from the Starbucks customers? 00:28:05.170 --> 00:28:05.329 I mean, 00:28:05.369 --> 00:28:05.530 you, 00:28:05.609 --> 00:28:06.880 you touched on that a little bit. 00:28:07.130 --> 00:28:08.489 You guys are so unique in that you, 00:28:08.849 --> 00:28:10.369 you moved in next to a Starbucks. 00:28:10.489 --> 00:28:10.810 Um, 00:28:11.010 --> 00:28:11.290 so, 00:28:11.500 --> 00:28:11.989 so 00:28:12.310 --> 00:28:12.489 what, 00:28:12.589 --> 00:28:14.550 what kind of feedback have you gotten on the, 00:28:14.650 --> 00:28:16.369 on the coffee experience or the, 00:28:16.479 --> 00:28:16.869 or the, 00:28:17.050 --> 00:28:17.329 you know, 00:28:17.670 --> 00:28:17.680 the, 00:28:17.689 --> 00:28:17.969 the food, 00:28:18.290 --> 00:28:18.829 -- anything -- else? 00:28:19.380 --> 00:28:19.540 Yeah, 00:28:19.579 --> 00:28:20.180 I feel like, 00:28:20.189 --> 00:28:20.800 um, 00:28:20.939 --> 00:28:22.020 in this generation right now, 00:28:22.099 --> 00:28:24.800 a lot of people are trying to do away with large corporate 00:28:24.979 --> 00:28:25.579 like businesses, 00:28:25.660 --> 00:28:25.810 like, 00:28:25.819 --> 00:28:27.160 cause they're still gonna get support, 00:28:27.329 --> 00:28:27.839 and 00:28:28.020 --> 00:28:28.459 it's great. 00:28:28.540 --> 00:28:28.729 Like, 00:28:28.780 --> 00:28:30.719 I think Starbucks is helping 00:28:31.180 --> 00:28:32.310 people get into coffee, 00:28:32.540 --> 00:28:34.609 and then we kind of help them get into our coffee, 00:28:34.699 --> 00:28:35.329 get a little better. 00:28:35.619 --> 00:28:38.170 And what I've learned a lot of people that came for Starbucks, 00:28:38.180 --> 00:28:38.339 like, 00:28:38.380 --> 00:28:38.660 wow, 00:28:38.780 --> 00:28:41.900 I didn't know that we can have so many more options in coffee, 00:28:42.189 --> 00:28:43.599 or so many more 00:28:43.780 --> 00:28:46.439 capabilities of different drinks we can make with coffee. 00:28:47.209 --> 00:28:48.469 And a A lot of times, 00:28:48.729 --> 00:28:51.010 a lot of these Starbucks locations are really slammed. 00:28:51.050 --> 00:28:52.449 Like they got like 30 orders, 00:28:52.530 --> 00:28:53.969 13 baristas back there, 00:28:54.250 --> 00:28:56.030 and it's nice to go to another pop shop, 00:28:56.250 --> 00:28:58.250 and they like how it's like a slower pace. 00:28:58.530 --> 00:28:58.810 And I, 00:28:58.890 --> 00:28:59.329 I get it. 00:28:59.410 --> 00:28:59.569 Like, 00:28:59.729 --> 00:28:59.839 our, 00:28:59.920 --> 00:29:01.109 our shop is 00:29:01.290 --> 00:29:03.270 slightly bit a slower pace throughout the week, 00:29:03.369 --> 00:29:03.930 but on the weekends, 00:29:03.969 --> 00:29:04.459 it's, 00:29:05.219 --> 00:29:05.229 uh, 00:29:05.369 --> 00:29:05.520 we're, 00:29:05.569 --> 00:29:06.930 we're almost just as busy as them. 00:29:07.079 --> 00:29:10.430 And a lot of those customers used to go to Starbucks on a daily, 00:29:10.849 --> 00:29:11.770 but once you, 00:29:11.869 --> 00:29:13.069 you bring something new, 00:29:13.439 --> 00:29:13.839 uh, 00:29:14.089 --> 00:29:15.989 people want to try that and they like that, 00:29:16.010 --> 00:29:16.439 and 00:29:17.089 --> 00:29:18.359 What we found is, 00:29:18.380 --> 00:29:18.859 um, 00:29:19.719 --> 00:29:20.949 A lot of customers will come in like, 00:29:21.000 --> 00:29:21.420 hey, 00:29:21.800 --> 00:29:23.300 they don't carry this flavor anymore. 00:29:23.760 --> 00:29:24.079 And I was like, 00:29:24.160 --> 00:29:24.359 oh, 00:29:24.469 --> 00:29:24.560 well, 00:29:24.599 --> 00:29:25.439 we carry praline 00:29:25.800 --> 00:29:26.459 all year round. 00:29:26.640 --> 00:29:27.079 So like, 00:29:27.160 --> 00:29:27.510 you know, 00:29:27.760 --> 00:29:29.599 you can come get your Christmas drink 00:29:29.760 --> 00:29:30.560 in the middle of June 00:29:31.319 --> 00:29:31.680 and, 00:29:31.839 --> 00:29:32.199 you know, 00:29:32.479 --> 00:29:33.660 order yourself a 00:29:33.880 --> 00:29:34.880 pumpkin spice latte. 00:29:35.229 --> 00:29:37.579 And a lot of people like that we were able to offer that. 00:29:37.959 --> 00:29:38.839 And so, 00:29:38.880 --> 00:29:41.520 I wouldn't want to say that's the majority of the customers that we get. 00:29:41.680 --> 00:29:42.680 They like find a drink, 00:29:42.880 --> 00:29:44.880 and they like that we keep it on the menu all year. 00:29:44.959 --> 00:29:45.109 Like, 00:29:45.119 --> 00:29:46.439 some drinks we can't keep all year, 00:29:46.479 --> 00:29:47.260 like eggnog. 00:29:47.699 --> 00:29:48.060 Uh, 00:29:48.219 --> 00:29:49.520 but it's nice that like we, 00:29:49.660 --> 00:29:50.319 we have, 00:29:50.339 --> 00:29:50.819 um, 00:29:51.839 --> 00:29:52.160 Uh, 00:29:52.239 --> 00:29:53.099 what do you call it, 00:29:53.319 --> 00:29:53.859 that option, 00:29:54.040 --> 00:29:54.489 and a lot, 00:29:54.500 --> 00:29:55.839 and so other people like that too. 00:29:56.859 --> 00:29:57.380 Yeah, 00:29:57.660 --> 00:29:57.699 yeah, 00:29:57.780 --> 00:29:58.050 it's, 00:29:58.119 --> 00:29:58.329 uh, 00:29:58.660 --> 00:29:58.939 it's, 00:29:59.020 --> 00:29:59.439 it's 00:29:59.569 --> 00:30:00.089 fascinating. 00:30:00.140 --> 00:30:01.180 I love that part of the story. 00:30:01.300 --> 00:30:01.380 Yeah, 00:30:01.489 --> 00:30:01.589 and, 00:30:02.020 --> 00:30:02.140 and, 00:30:02.209 --> 00:30:04.170 and I tried getting a drive-through, 00:30:04.219 --> 00:30:05.760 and that's the one thing people want too, 00:30:06.020 --> 00:30:07.290 because there's a lot of moms out there. 00:30:07.459 --> 00:30:09.540 And if you have an option to get a drive-through, 00:30:09.619 --> 00:30:10.020 get it. 00:30:10.260 --> 00:30:10.660 Like, 00:30:10.900 --> 00:30:11.160 like, 00:30:11.180 --> 00:30:11.689 hands down, 00:30:11.739 --> 00:30:12.219 it would be great. 00:30:12.260 --> 00:30:12.709 I get it. 00:30:12.819 --> 00:30:13.420 Like some people like, 00:30:13.500 --> 00:30:13.609 no, 00:30:13.660 --> 00:30:14.770 I want an in-house shop. 00:30:15.020 --> 00:30:17.040 Like the moms out there are out with coffee. 00:30:17.140 --> 00:30:18.079 They're going to get their kids, 00:30:18.180 --> 00:30:19.060 they're going to grocery shopping. 00:30:19.180 --> 00:30:20.160 They wanna go get a coffee. 00:30:20.680 --> 00:30:21.380 And 00:30:21.599 --> 00:30:22.800 they always say like, 00:30:23.119 --> 00:30:23.439 please, 00:30:23.560 --> 00:30:23.719 please, 00:30:23.780 --> 00:30:23.920 please, 00:30:24.000 --> 00:30:26.079 some days I want your coffee so bad, 00:30:26.160 --> 00:30:27.750 but I can't because you don't have a drive-through, 00:30:27.959 --> 00:30:29.250 and the fire department won't let me. 00:30:29.439 --> 00:30:30.239 So it's like, 00:30:30.560 --> 00:30:31.439 I can't do anything about it. 00:30:33.069 --> 00:30:34.420 Richard asked the question that's, 00:30:34.449 --> 00:30:34.790 I guess, 00:30:34.800 --> 00:30:35.650 kind of for me, 00:30:35.869 --> 00:30:36.140 um, 00:30:36.229 --> 00:30:37.959 does Bellwether assist with online presence, 00:30:37.989 --> 00:30:38.589 ordering site, 00:30:38.670 --> 00:30:39.369 that sort of thing? 00:30:39.670 --> 00:30:40.469 We do not, 00:30:40.630 --> 00:30:40.859 um, 00:30:40.949 --> 00:30:43.790 but we do have a variety of co-marketing options. 00:30:43.910 --> 00:30:44.349 So 00:30:44.670 --> 00:30:44.849 the, 00:30:44.910 --> 00:30:47.310 the retail bag project is something we've recently launched. 00:30:47.349 --> 00:30:47.670 Obviously, 00:30:47.709 --> 00:30:47.869 we'll, 00:30:47.949 --> 00:30:49.930 we'll help you design a bag with your logo. 00:30:50.229 --> 00:30:50.520 Um, 00:30:50.589 --> 00:30:52.699 we can collaborate on social media, 00:30:52.869 --> 00:30:53.109 uh, 00:30:53.180 --> 00:30:53.709 earned media, 00:30:53.829 --> 00:30:54.229 other, 00:30:54.390 --> 00:30:57.329 other sort of media efforts and help you get attention for the shop, 00:30:57.709 --> 00:31:00.270 especially around sort of the launch of your roasting program. 00:31:00.680 --> 00:31:01.369 So while we, 00:31:01.520 --> 00:31:01.640 we, 00:31:01.760 --> 00:31:03.760 we won't build your website for you or, 00:31:03.800 --> 00:31:04.920 or create kind of a, 00:31:05.030 --> 00:31:06.180 an e-commerce, 00:31:06.189 --> 00:31:06.390 uh, 00:31:06.400 --> 00:31:06.939 motion, 00:31:07.239 --> 00:31:09.640 there are a lot of things that we can do with you on the co-marketing side. 00:31:09.719 --> 00:31:10.119 A lot of, 00:31:10.199 --> 00:31:11.920 a lot of our customers take advantage of that. 00:31:12.939 --> 00:31:13.689 Um, 00:31:14.209 --> 00:31:14.650 let's see, 00:31:14.729 --> 00:31:16.270 any more questions? 00:31:17.369 --> 00:31:18.300 Uh, 00:31:18.650 --> 00:31:20.609 looking for any more questions. 00:31:20.729 --> 00:31:20.849 I, 00:31:20.949 --> 00:31:22.010 I don't see, 00:31:22.209 --> 00:31:24.329 I don't see any additional questions. 00:31:24.410 --> 00:31:24.890 I know you're, 00:31:25.000 --> 00:31:25.750 you're busy. 00:31:26.609 --> 00:31:26.810 I know, 00:31:26.890 --> 00:31:28.359 I know before you put the headphones in. 00:31:28.369 --> 00:31:29.609 -- I heard a lot of people in -- the shop. 00:31:30.130 --> 00:31:31.849 I can throw out a few things that I, 00:31:31.969 --> 00:31:32.449 that I, 00:31:32.569 --> 00:31:33.270 I learned, 00:31:33.510 --> 00:31:34.000 um, 00:31:34.250 --> 00:31:35.849 about the roaster when I first got it, 00:31:36.239 --> 00:31:36.839 is like, 00:31:36.890 --> 00:31:37.250 uh, 00:31:37.369 --> 00:31:38.270 like I, 00:31:38.810 --> 00:31:40.670 I knew that there was a continuous roaster, 00:31:40.969 --> 00:31:42.250 and I knew I didn't order it. 00:31:42.560 --> 00:31:42.839 Um, 00:31:42.890 --> 00:31:44.089 so the continuous roasting, 00:31:44.209 --> 00:31:44.359 uh, 00:31:44.449 --> 00:31:45.800 what threw me off is like, 00:31:46.089 --> 00:31:46.250 OK, 00:31:46.329 --> 00:31:48.109 it has a top extra 00:31:48.369 --> 00:31:48.750 box, 00:31:48.770 --> 00:31:51.839 and then I didn't know the bottom box only comes with the continuous roasting. 00:31:52.099 --> 00:31:53.410 So I thought the continuous roasting, 00:31:53.489 --> 00:31:53.880 um, 00:31:54.089 --> 00:31:54.510 is, 00:31:54.569 --> 00:31:55.030 uh, 00:31:55.130 --> 00:31:56.449 also with the table unit, 00:31:56.530 --> 00:31:57.689 we're almost the same unit, 00:31:58.130 --> 00:31:58.569 but I, 00:31:58.650 --> 00:31:59.369 I took that off, 00:31:59.449 --> 00:31:59.640 uh, 00:31:59.650 --> 00:32:02.109 just because I didn't think I needed it in the beginning, 00:32:02.489 --> 00:32:03.209 but in the future, 00:32:03.290 --> 00:32:05.010 I'll probably need the continuous roasting, 00:32:05.290 --> 00:32:08.295 and all I'm gonna do is just Just get rid of the table and it's gonna be a floor model. 00:32:08.765 --> 00:32:09.594 But um, 00:32:09.604 --> 00:32:10.185 what do you call it? 00:32:10.285 --> 00:32:12.344 This unit by itself that I ended up ordering, 00:32:12.734 --> 00:32:13.155 um, 00:32:13.444 --> 00:32:18.305 I just bought a table off Webstrot for 4 to 5 $400 and uh 00:32:18.564 --> 00:32:20.435 put the unit on there and it's holding well. 00:32:20.525 --> 00:32:22.305 I did forget to order the casters 00:32:22.484 --> 00:32:23.964 so I can pull the machine out and in. 00:32:24.285 --> 00:32:24.444 Uh, 00:32:24.484 --> 00:32:25.244 I wish I, 00:32:25.324 --> 00:32:27.994 I read thoroughly on that because you guys provided 00:32:27.994 --> 00:32:29.824 all the material of what I should prepare for. 00:32:30.385 --> 00:32:30.864 Um, 00:32:30.885 --> 00:32:31.324 and, 00:32:31.334 --> 00:32:31.875 uh, 00:32:31.885 --> 00:32:32.224 but 00:32:32.364 --> 00:32:33.305 I would say like 00:32:33.444 --> 00:32:34.885 when I got it in and got it set up, 00:32:34.925 --> 00:32:35.824 it was 00:32:36.250 --> 00:32:37.489 Easy said and done, 00:32:37.810 --> 00:32:38.069 um, 00:32:38.209 --> 00:32:39.849 cause I had my technicians to reach out and like, 00:32:39.930 --> 00:32:40.089 hey, 00:32:40.170 --> 00:32:40.550 you know, 00:32:40.890 --> 00:32:41.619 what do you really need? 00:32:41.689 --> 00:32:42.839 Can you call them and find out? 00:32:42.969 --> 00:32:44.449 And it was nice to know that like, 00:32:44.689 --> 00:32:45.910 we had all the details 00:32:46.770 --> 00:32:47.250 beforehand. 00:32:48.369 --> 00:32:50.010 And then they were able to tell us like where we 00:32:50.010 --> 00:32:51.920 can put it and what we should and shouldn't do, 00:32:52.089 --> 00:32:53.569 cause I wanted the roaster in the front, 00:32:53.969 --> 00:32:54.290 really bad. 00:32:54.369 --> 00:32:55.040 That was like my goal, 00:32:55.089 --> 00:32:55.170 like, 00:32:55.250 --> 00:32:57.130 I want everybody to come in and see this roaster, 00:32:57.650 --> 00:32:58.410 but like, 00:32:58.469 --> 00:32:58.930 uh, 00:32:59.160 --> 00:32:59.880 reality wise, 00:32:59.930 --> 00:33:02.199 I'm running all around this roaster all day when I was roasting, 00:33:02.530 --> 00:33:06.640 and it was nice that it's back here because I'm not bothering my baristas up front, 00:33:06.810 --> 00:33:07.489 in the front of the house, 00:33:07.569 --> 00:33:07.969 they're all, 00:33:08.089 --> 00:33:08.410 you know, 00:33:08.689 --> 00:33:09.530 their flow is going, 00:33:09.569 --> 00:33:10.349 and I'm in the back, 00:33:10.449 --> 00:33:11.170 my flow is going, 00:33:11.410 --> 00:33:13.489 and my kitchen in the back here is away, 00:33:13.609 --> 00:33:14.650 so I like how 00:33:15.060 --> 00:33:15.479 Um, 00:33:15.630 --> 00:33:16.250 they helped 00:33:16.650 --> 00:33:17.099 tell me like, 00:33:17.150 --> 00:33:17.349 you know, 00:33:17.469 --> 00:33:17.630 hey, 00:33:17.739 --> 00:33:19.140 don't put it in a high traffic volume, 00:33:19.410 --> 00:33:20.849 you're gonna want your own little space, 00:33:20.910 --> 00:33:24.250 and I really like that they really encouraged me to do that because 00:33:24.510 --> 00:33:25.670 now that I'm actually roasting, 00:33:25.750 --> 00:33:26.709 I'm like glad it's here, 00:33:26.869 --> 00:33:27.250 you know. 00:33:28.609 --> 00:33:28.900 Yeah, 00:33:29.099 --> 00:33:29.339 so, 00:33:29.500 --> 00:33:30.380 so that you, 00:33:30.459 --> 00:33:32.189 you sort of answered this question. 00:33:32.319 --> 00:33:32.579 Um, 00:33:33.060 --> 00:33:34.939 so can you explain the main differences between 00:33:34.939 --> 00:33:36.900 the countertop roaster and the floor version? 00:33:37.020 --> 00:33:37.339 I can, 00:33:37.459 --> 00:33:38.969 I can talk a little bit about that. 00:33:39.300 --> 00:33:41.780 So the primary difference is what Michael was talking about. 00:33:42.060 --> 00:33:43.380 The continuous roasting option, 00:33:43.489 --> 00:33:45.609 the capacity is essentially 20 kg. 00:33:45.689 --> 00:33:46.420 So you can put 00:33:46.619 --> 00:33:50.619 44 pounds of coffee into the continuous roasting roaster. 00:33:51.020 --> 00:33:51.599 Um, 00:33:51.939 --> 00:33:53.150 push the button and walk away, 00:33:53.180 --> 00:33:55.260 and it'll do a series of small batches and, 00:33:55.329 --> 00:33:56.060 and roast that, 00:33:56.140 --> 00:33:56.880 that entire, 00:33:57.339 --> 00:33:57.650 uh, 00:33:57.660 --> 00:33:58.140 amount for you. 00:33:58.219 --> 00:33:59.500 Whereas the countertop is a, 00:33:59.579 --> 00:34:00.140 is a 00:34:00.290 --> 00:34:01.209 1.5 kg, 00:34:01.290 --> 00:34:03.500 3.3 pound uh batch size. 00:34:03.859 --> 00:34:04.239 So, 00:34:04.300 --> 00:34:04.459 the, 00:34:04.540 --> 00:34:06.400 the core technology is the same, 00:34:06.859 --> 00:34:07.160 uh, 00:34:07.180 --> 00:34:07.579 but 00:34:19.438 --> 00:34:20.199 The 00:34:21.589 --> 00:34:21.748 Sorry, 00:34:21.819 --> 00:34:23.829 it looks like we're having a technical difficulty here. 00:34:24.368 --> 00:34:24.378 Uh, 00:34:24.388 --> 00:34:24.618 but you, 00:34:24.708 --> 00:34:25.688 you can update your, 00:34:26.029 --> 00:34:27.418 you can buy a countertop 00:34:27.589 --> 00:34:29.518 and you can later retrofit it with the, 00:34:29.668 --> 00:34:30.178 with the, 00:34:30.378 --> 00:34:31.059 the auto loader, 00:34:31.108 --> 00:34:32.779 the continuous roasting apparatus. 00:34:33.029 --> 00:34:36.049 So if you want to start with the countertop as Michael has, 00:34:36.268 --> 00:34:39.789 you can upgrade to the continuous roasting option later if you choose to do that. 00:34:41.790 --> 00:34:42.070 Are we, 00:34:42.139 --> 00:34:42.649 are we back? 00:34:42.708 --> 00:34:42.909 I, 00:34:43.030 --> 00:34:44.668 I lost connection for a minute. 00:34:46.998 --> 00:34:47.648 Um, 00:34:48.009 --> 00:34:48.248 so, 00:34:49.679 --> 00:34:50.810 Any more, 00:34:50.850 --> 00:34:51.860 um, 00:34:52.179 --> 00:34:54.429 01 more question from David. 00:34:54.728 --> 00:34:55.610 Uh, 00:34:56.090 --> 00:34:59.169 does the roaster require an air conditioned space? 00:34:59.530 --> 00:35:00.149 Um, 00:35:00.570 --> 00:35:00.810 it, 00:35:00.889 --> 00:35:01.850 it doesn't. 00:35:02.090 --> 00:35:02.290 So, 00:35:02.370 --> 00:35:02.770 so I, 00:35:02.929 --> 00:35:03.129 Michael, 00:35:03.209 --> 00:35:03.330 what, 00:35:03.409 --> 00:35:03.889 what's your, 00:35:03.969 --> 00:35:04.370 what's your, 00:35:04.449 --> 00:35:05.889 -- been your experience with -- that? 00:35:06.209 --> 00:35:06.560 Um, 00:35:06.729 --> 00:35:09.110 so I have it inside of our, 00:35:09.129 --> 00:35:09.810 uh, 00:35:10.889 --> 00:35:11.409 Back room, 00:35:11.530 --> 00:35:13.199 our backroom always gets heck and cold, 00:35:13.610 --> 00:35:14.040 uh, 00:35:14.050 --> 00:35:15.530 because our thermostat only reads the front, 00:35:15.649 --> 00:35:17.229 so it is cooler back here. 00:35:17.489 --> 00:35:17.790 Um, 00:35:17.810 --> 00:35:18.729 they didn't say that 00:35:18.899 --> 00:35:19.689 that was an issue. 00:35:19.770 --> 00:35:22.060 They mainly just said that I need to have good ventilation. 00:35:22.449 --> 00:35:22.679 So, 00:35:22.689 --> 00:35:23.649 when I'm roasting, 00:35:23.770 --> 00:35:24.129 um, 00:35:24.280 --> 00:35:26.120 all of this is gone on the side, 00:35:26.449 --> 00:35:28.179 and I have a gap in the back, 00:35:28.489 --> 00:35:29.570 and I have a gap on the side, 00:35:29.689 --> 00:35:31.850 so there's constantly air around. 00:35:32.350 --> 00:35:32.510 Uh, 00:35:32.590 --> 00:35:35.300 at least 5 inches from behind the sides, 00:35:35.379 --> 00:35:36.629 and it's pulling a lot of air, 00:35:36.909 --> 00:35:39.510 and it warmed up the place very little, 00:35:39.639 --> 00:35:39.899 like, 00:35:39.979 --> 00:35:41.989 it doesn't put off a crazy amount of heat, 00:35:42.350 --> 00:35:44.620 and it doesn't put out a lot of the smell. 00:35:44.909 --> 00:35:45.100 So, 00:35:45.110 --> 00:35:45.989 I did notice that, 00:35:46.030 --> 00:35:46.179 like, 00:35:46.229 --> 00:35:46.550 you know, 00:35:46.669 --> 00:35:50.070 I have to really make sure that I have my baskets secured, 00:35:50.389 --> 00:35:50.550 uh, 00:35:50.629 --> 00:35:51.709 cause 11 of the roasts, 00:35:51.750 --> 00:35:52.699 I kind of didn't look, 00:35:52.750 --> 00:35:53.179 I just like, 00:35:53.189 --> 00:35:54.530 put the basket in and walked away, 00:35:54.870 --> 00:35:57.989 and it gave off a very little smell cause I didn't put that on at all. 00:35:58.070 --> 00:35:58.989 I just put it up there, 00:35:59.030 --> 00:36:00.050 but I didn't lock it in. 00:36:00.469 --> 00:36:01.070 But after that, 00:36:01.189 --> 00:36:01.429 literally, 00:36:01.469 --> 00:36:02.070 it was like, 00:36:02.580 --> 00:36:03.500 All people would know is like, 00:36:03.580 --> 00:36:03.780 hey, 00:36:03.860 --> 00:36:04.060 you know, 00:36:04.209 --> 00:36:04.689 we're roasting, 00:36:04.699 --> 00:36:06.320 and then they would have to look into the room like, 00:36:06.340 --> 00:36:06.459 oh, 00:36:06.500 --> 00:36:06.879 that's cool. 00:36:07.899 --> 00:36:08.300 So yeah, 00:36:08.449 --> 00:36:08.979 it's, 00:36:09.379 --> 00:36:12.379 it's generally like any other piece of electrical equipment, 00:36:12.540 --> 00:36:12.659 you know, 00:36:12.750 --> 00:36:14.219 you want to give it a little bit of space, 00:36:14.300 --> 00:36:16.739 but it's not an unusual amount of heat dissipation. 00:36:16.770 --> 00:36:17.800 And then obviously, 00:36:18.020 --> 00:36:20.969 what differentiates the bowwether is that it's totally ventless. 00:36:21.260 --> 00:36:21.419 You know, 00:36:21.540 --> 00:36:22.340 any other roaster, 00:36:22.379 --> 00:36:23.260 commercial roaster, 00:36:23.340 --> 00:36:25.239 you would have to punch holes in the wall, 00:36:25.560 --> 00:36:25.919 uh, 00:36:26.060 --> 00:36:26.689 ducts, 00:36:26.820 --> 00:36:27.139 create, 00:36:27.330 --> 00:36:28.050 create ducts, 00:36:28.139 --> 00:36:28.340 you know, 00:36:28.419 --> 00:36:29.209 find a way for the, 00:36:29.300 --> 00:36:32.939 the exhaust and smoke and volatile organic compounds to get out of the building. 00:36:33.409 --> 00:36:33.870 Um, 00:36:33.939 --> 00:36:34.419 and that, 00:36:34.500 --> 00:36:35.459 that's what's totally unique. 00:36:35.500 --> 00:36:35.939 And I, 00:36:36.060 --> 00:36:36.219 I, 00:36:36.330 --> 00:36:37.199 I forgot to mention, 00:36:37.260 --> 00:36:37.419 you, 00:36:37.500 --> 00:36:38.560 you said you talked to your, 00:36:39.060 --> 00:36:40.679 your landlord when you wanted to roast, 00:36:40.699 --> 00:36:42.500 and they gave you some feedback on that. 00:36:43.270 --> 00:36:43.629 Um, 00:36:43.760 --> 00:36:43.830 yeah, 00:36:43.919 --> 00:36:44.250 I was like, 00:36:44.360 --> 00:36:44.479 hey, 00:36:44.570 --> 00:36:45.399 I need to, 00:36:45.520 --> 00:36:46.040 uh, 00:36:46.320 --> 00:36:47.409 make a huge hole in the wall 00:36:47.760 --> 00:36:49.719 to exhaust and find gas, 00:36:49.800 --> 00:36:50.189 uh, 00:36:50.399 --> 00:36:51.919 because I have gas somewhere in this building, 00:36:52.000 --> 00:36:52.780 I don't know where, 00:36:53.280 --> 00:36:53.840 but like, 00:36:54.590 --> 00:36:57.030 It was just such a big headache because I already have 00:36:57.030 --> 00:37:00.449 the back of the shop fully equipped with like refrigerators, 00:37:00.610 --> 00:37:01.429 kitchen prep area, 00:37:01.550 --> 00:37:02.110 TurboChef. 00:37:02.219 --> 00:37:02.850 Everything's like 00:37:02.989 --> 00:37:04.389 in place with a perfect flow. 00:37:04.810 --> 00:37:05.550 And to put a 00:37:06.370 --> 00:37:07.679 a roaster back there it's like, 00:37:07.689 --> 00:37:07.850 there, 00:37:07.929 --> 00:37:08.649 it doesn't make sense, 00:37:08.729 --> 00:37:10.919 so I would have to like make a huge hole in the ceiling, 00:37:11.250 --> 00:37:12.399 duck it all the way out, 00:37:12.649 --> 00:37:13.939 and then get approval from the landlord. 00:37:14.000 --> 00:37:14.530 The landlords like, 00:37:14.649 --> 00:37:14.729 hey, 00:37:14.810 --> 00:37:15.010 you know, 00:37:15.100 --> 00:37:17.080 let's stop making holes in the wall, 00:37:17.409 --> 00:37:19.649 and uh let's not do this. 00:37:19.689 --> 00:37:20.020 And I was like, 00:37:20.080 --> 00:37:20.229 OK, 00:37:20.370 --> 00:37:20.489 cool, 00:37:20.689 --> 00:37:22.969 I guess no drive-through and no roaster. 00:37:23.139 --> 00:37:24.330 And then when I found this option, 00:37:24.409 --> 00:37:24.889 it was like, 00:37:24.989 --> 00:37:25.120 oh, 00:37:25.169 --> 00:37:25.469 OK, 00:37:25.729 --> 00:37:26.570 at least get one of them. 00:37:27.350 --> 00:37:27.790 Did you, 00:37:27.909 --> 00:37:30.149 did you get to the stage where you priced out? 00:37:30.229 --> 00:37:30.590 Cause that, 00:37:30.909 --> 00:37:33.389 that's a lot of our customers are curious about that. 00:37:33.469 --> 00:37:34.389 Like we've heard from, 00:37:34.510 --> 00:37:36.770 we've heard from customers that it would have cost them, 00:37:37.310 --> 00:37:37.469 you know, 00:37:37.550 --> 00:37:38.389 $10,000 20,000, 00:37:38.429 --> 00:37:42.070 $50,000 to do the entire renovation to build the duct workout. 00:37:42.189 --> 00:37:43.750 Did you price that out at all? 00:37:44.110 --> 00:37:45.000 I started to, 00:37:45.110 --> 00:37:45.379 um, 00:37:45.469 --> 00:37:50.229 I started looking into like mini roasters that I can like make a tiny little hole, 00:37:50.330 --> 00:37:50.489 a lot, 00:37:50.909 --> 00:37:51.590 and I was like, 00:37:51.750 --> 00:37:52.169 that 00:37:52.270 --> 00:37:52.949 capacity, 00:37:53.110 --> 00:37:53.919 like we're busy. 00:37:53.989 --> 00:37:55.489 Like every day I have 00:37:55.669 --> 00:37:56.909 more than 100 customers come in. 00:37:57.419 --> 00:37:58.409 And uh 00:37:58.510 --> 00:37:58.629 I, 00:37:58.669 --> 00:37:58.830 I, 00:37:58.949 --> 00:37:59.149 it just, 00:37:59.229 --> 00:38:00.070 I didn't make sense. 00:38:00.110 --> 00:38:02.510 Like I'm literally gonna be sitting here roasting all day every day, 00:38:02.590 --> 00:38:02.939 so I'm like, 00:38:02.949 --> 00:38:03.239 OK, 00:38:03.510 --> 00:38:05.250 let's find a full size roaster, 00:38:05.550 --> 00:38:06.540 and I found one and I was like, 00:38:06.590 --> 00:38:06.830 OK, 00:38:07.030 --> 00:38:07.219 well, 00:38:07.270 --> 00:38:07.949 that roaster, 00:38:08.060 --> 00:38:08.189 you know, 00:38:08.270 --> 00:38:09.330 for the model that I need, 00:38:09.510 --> 00:38:09.790 you know, 00:38:09.939 --> 00:38:11.060 we're up 20 grand, 00:38:11.379 --> 00:38:12.790 and that's not insulation, 00:38:12.830 --> 00:38:14.229 that's not running electric, 00:38:14.340 --> 00:38:15.500 that's not running gas. 00:38:15.810 --> 00:38:16.030 Am I, 00:38:16.110 --> 00:38:17.080 do I need propane? 00:38:17.350 --> 00:38:17.709 What do I, 00:38:17.780 --> 00:38:17.899 I, 00:38:18.030 --> 00:38:19.290 I think I have natural gas right now. 00:38:19.830 --> 00:38:22.620 And then retrofitting it into the back room, 00:38:22.669 --> 00:38:25.580 and making sure fire safety approved, 00:38:25.800 --> 00:38:26.780 and the thing is that 00:38:27.000 --> 00:38:28.340 our back room isn't that big, 00:38:28.770 --> 00:38:29.550 and so it's like, 00:38:29.560 --> 00:38:30.820 if I put a roaster in, 00:38:31.199 --> 00:38:32.520 I have to either get rid of the kitchen. 00:38:33.340 --> 00:38:34.760 Which breakfast sales 00:38:34.979 --> 00:38:36.620 are like 30% of our sales, 00:38:36.699 --> 00:38:37.290 so we don't, 00:38:37.379 --> 00:38:38.729 cause we serve breakfast all day. 00:38:38.939 --> 00:38:40.090 So that's hands down, 00:38:40.100 --> 00:38:40.840 not happening. 00:38:41.179 --> 00:38:43.550 And then the other side is our freezer, 00:38:43.659 --> 00:38:44.979 and then all of our clean dishes. 00:38:45.060 --> 00:38:47.719 So I can't put the clean dishes somewhere else because 00:38:48.330 --> 00:38:50.820 there's just so much of it with all the baking equipment that we have. 00:38:50.939 --> 00:38:51.949 And so, 00:38:52.340 --> 00:38:52.570 uh, 00:38:52.600 --> 00:38:54.139 and I can't replace the sink cause we need the sink. 00:38:54.219 --> 00:38:54.729 So then it's like, 00:38:54.780 --> 00:38:54.979 well, 00:38:55.260 --> 00:38:55.419 this, 00:38:55.500 --> 00:38:58.979 this is literally our only other spot or put it in the front somewhere, 00:38:59.300 --> 00:39:02.020 and we don't want to take away seating because the more seats in our shop, 00:39:02.060 --> 00:39:02.520 the better. 00:39:04.050 --> 00:39:04.060 So, 00:39:05.229 --> 00:39:05.649 so 00:39:05.750 --> 00:39:05.870 I, 00:39:05.949 --> 00:39:07.350 I guess we'll close with this. 00:39:07.429 --> 00:39:09.370 01 more question. 00:39:09.669 --> 00:39:09.989 Uh, 00:39:10.270 --> 00:39:13.110 what is your price per pound to the customer? 00:39:13.189 --> 00:39:13.909 Are you willing to, 00:39:14.030 --> 00:39:14.550 to share that, 00:39:14.629 --> 00:39:14.909 or can, 00:39:15.030 --> 00:39:16.550 -- could you estimate that to -- the customer? 00:39:16.870 --> 00:39:17.070 Yeah, 00:39:17.229 --> 00:39:17.729 so 00:39:18.070 --> 00:39:18.709 right now, 00:39:18.750 --> 00:39:19.360 uh, 00:39:19.750 --> 00:39:19.889 we, 00:39:19.989 --> 00:39:20.290 the, 00:39:20.429 --> 00:39:20.949 these bags, 00:39:20.989 --> 00:39:22.070 we have a 12 ounce. 00:39:22.429 --> 00:39:22.909 We, 00:39:23.260 --> 00:39:24.229 we might go with the 16 ounce, 00:39:24.389 --> 00:39:24.629 but I, 00:39:24.709 --> 00:39:24.820 I, 00:39:24.909 --> 00:39:26.189 I don't know just yet how, 00:39:26.310 --> 00:39:26.909 how we're gonna do it. 00:39:27.399 --> 00:39:27.689 For now, 00:39:27.760 --> 00:39:30.090 we're just gonna do the 12 ounce cause that's what a lot of people requested. 00:39:30.370 --> 00:39:30.540 Uh, 00:39:30.610 --> 00:39:32.250 we're gonna sell this for 17 even, 00:39:32.649 --> 00:39:33.149 um, 00:39:33.409 --> 00:39:33.909 because, 00:39:33.929 --> 00:39:34.439 uh, 00:39:34.449 --> 00:39:35.810 with the electric cost, 00:39:36.030 --> 00:39:36.750 the bag cost, 00:39:36.840 --> 00:39:37.790 and the bean cost, 00:39:38.169 --> 00:39:38.600 um, 00:39:38.610 --> 00:39:39.610 we just like to just, 00:39:39.689 --> 00:39:40.429 we like to just 00:39:40.629 --> 00:39:41.159 rule of thumb, 00:39:41.250 --> 00:39:42.409 we just like to make 5 bucks, 00:39:42.570 --> 00:39:42.919 you know. 00:39:43.250 --> 00:39:43.810 And, 00:39:43.850 --> 00:39:44.590 uh, 00:39:45.010 --> 00:39:45.120 it, 00:39:45.169 --> 00:39:46.429 it pays for 00:39:46.570 --> 00:39:49.649 a little bit of profit margin and we're not putting a huge markup on it. 00:39:50.129 --> 00:39:50.439 And, 00:39:50.489 --> 00:39:54.110 but it's just like a rule of thumb that we've had since we opened up 00:39:54.330 --> 00:39:55.040 and, 00:39:55.050 --> 00:39:55.429 uh, 00:39:55.439 --> 00:39:55.909 um, 00:39:56.189 --> 00:39:58.129 like our one pound bag from the other roaster is what, 00:39:58.139 --> 00:39:59.909 2149 right now. 00:40:00.290 --> 00:40:03.409 And that was from our last increase and they've had, 00:40:03.530 --> 00:40:04.810 we've had an increase on that be 00:40:05.250 --> 00:40:06.149 every other month 00:40:06.530 --> 00:40:07.850 from one roaster in Saint Louis. 00:40:08.050 --> 00:40:08.649 But the guys in, 00:40:08.810 --> 00:40:11.850 in Kansas City has kept us at 12 after their price increase, 00:40:12.129 --> 00:40:13.689 and they're very upfront about it. 00:40:14.000 --> 00:40:14.719 So it's great, 00:40:14.919 --> 00:40:17.459 and that's the one that customers like want 5 pounds of 00:40:17.719 --> 00:40:18.270 at a time, 00:40:18.399 --> 00:40:21.060 but I'm hoping like this takes off really good, 00:40:21.280 --> 00:40:22.360 and I'm sure it will. 00:40:22.399 --> 00:40:24.850 It's just gonna take me a minute to re-educate the 00:40:24.850 --> 00:40:27.379 community on our new beans and what we're offering, 00:40:27.389 --> 00:40:28.399 and just let them try it. 00:40:29.540 --> 00:40:30.100 So, 00:40:30.540 --> 00:40:31.719 we're gonna sell it for 17 00:40:31.860 --> 00:40:35.399 and we're gonna get it for about half the bean price green is about 00:40:35.899 --> 00:40:36.879 less than 7 00:40:37.090 --> 00:40:37.479 and then 00:40:37.739 --> 00:40:37.949 I'd, 00:40:38.060 --> 00:40:40.169 I'd say what a buck and a half for the bag, 00:40:40.379 --> 00:40:41.100 so 89, 00:40:41.379 --> 00:40:42.040 10 00:40:42.300 --> 00:40:44.629 and then electric cost and labor costs, 00:40:44.739 --> 00:40:44.860 I, 00:40:44.899 --> 00:40:45.679 I have no idea. 00:40:45.820 --> 00:40:48.120 I just rough estimated that's gonna be 00:40:48.770 --> 00:40:49.300 17. 00:40:50.169 --> 00:40:50.510 So, 00:40:50.649 --> 00:40:50.850 and I, 00:40:50.969 --> 00:40:52.389 I'm sure if I sit down for a couple of days, 00:40:52.409 --> 00:40:53.830 I can run those numbers to the 00:40:54.090 --> 00:40:54.610 to the T. 00:40:55.360 --> 00:40:55.520 Yeah, 00:40:55.639 --> 00:40:56.389 so Hickam asks, 00:40:56.439 --> 00:40:58.560 what's the average monthly electricity bill? 00:40:58.669 --> 00:40:59.840 Sounds like you don't have that yet. 00:41:00.050 --> 00:41:00.479 What I, 00:41:00.590 --> 00:41:02.060 what I will say is, 00:41:02.120 --> 00:41:02.709 um, 00:41:03.000 --> 00:41:05.199 this is the most energy efficient, 00:41:05.360 --> 00:41:05.949 uh, 00:41:06.280 --> 00:41:06.979 roaster 00:41:07.280 --> 00:41:07.840 on the market, 00:41:07.909 --> 00:41:09.280 commercial roaster on the market. 00:41:09.520 --> 00:41:11.389 So even among electric roasters, 00:41:11.719 --> 00:41:11.919 it, 00:41:12.000 --> 00:41:14.780 it's about 0.17 kilowatt hours 00:41:15.000 --> 00:41:15.540 per pound. 00:41:16.159 --> 00:41:16.439 Uh, 00:41:16.560 --> 00:41:16.840 so, 00:41:17.000 --> 00:41:18.010 so you can do about a, 00:41:18.040 --> 00:41:20.100 a little bit over 5 pounds of coffee. 00:41:20.489 --> 00:41:20.649 Uh, 00:41:20.729 --> 00:41:23.209 roast about 5 pounds of coffee per kilowatt hour. 00:41:23.409 --> 00:41:26.370 I don't know what the cost per kilowatt hour in Missouri is, 00:41:26.530 --> 00:41:26.810 uh, 00:41:27.010 --> 00:41:27.090 for, 00:41:27.169 --> 00:41:27.629 for you guys. 00:41:29.110 --> 00:41:31.600 All I know is right now we're in uh 00:41:32.399 --> 00:41:34.409 I guess not peak season for electric, 00:41:34.520 --> 00:41:35.159 so it's great, 00:41:35.600 --> 00:41:40.919 but our electric bill for our shop is 1200 in the summer 00:41:41.280 --> 00:41:42.860 and 900 in the winter. 00:41:43.199 --> 00:41:43.949 And so, 00:41:44.080 --> 00:41:45.830 and it's been steady like that for a while. 00:41:46.000 --> 00:41:46.280 Obviously, 00:41:46.320 --> 00:41:48.629 it has it's increased because I think it was like a lot less, 00:41:48.919 --> 00:41:51.040 but the thing is that every day I'm running a TurboChef. 00:41:51.080 --> 00:41:52.479 I never turn off my espresso machine. 00:41:52.580 --> 00:41:53.840 I have so many refrigerators. 00:41:53.879 --> 00:41:54.840 I have an ice machine. 00:41:55.159 --> 00:41:55.260 We have, 00:41:55.389 --> 00:41:56.719 we bake in the house with our other oven, 00:41:56.800 --> 00:41:57.939 so we have a lot of equipment on, 00:41:58.080 --> 00:41:59.500 and we plan on running this, 00:41:59.600 --> 00:41:59.909 uh, 00:42:00.080 --> 00:42:01.300 probably twice a week. 00:42:01.639 --> 00:42:02.600 And then I may, 00:42:02.679 --> 00:42:06.459 if I push comes to shove and I want to save money and start penny pinching, 00:42:06.870 --> 00:42:07.120 I, 00:42:07.239 --> 00:42:07.840 after 8 o'clock, 00:42:07.919 --> 00:42:09.959 my electric price is like 33% less. 00:42:10.040 --> 00:42:11.399 So I may roast after 8 o'clock, 00:42:11.479 --> 00:42:12.689 and it's nice because then 00:42:12.919 --> 00:42:13.800 I can put on my AirPods, 00:42:13.879 --> 00:42:14.469 turn on some music, 00:42:14.590 --> 00:42:15.600 and a podcast, 00:42:15.679 --> 00:42:16.629 I can roast my beans, 00:42:16.959 --> 00:42:18.199 no employees being bothered. 00:42:18.399 --> 00:42:18.760 Like right now, 00:42:18.800 --> 00:42:20.469 my employees are running back and forth, 00:42:20.479 --> 00:42:21.870 making food and running it to the front. 00:42:22.320 --> 00:42:22.550 So, 00:42:22.560 --> 00:42:23.600 it'd be nice to put it, 00:42:23.639 --> 00:42:23.850 uh, 00:42:23.860 --> 00:42:24.679 to bake after hours, 00:42:24.760 --> 00:42:25.500 but then yet again, 00:42:25.959 --> 00:42:26.399 um, 00:42:26.840 --> 00:42:30.280 I can literally roast and do my daily tasks at the same time, 00:42:30.439 --> 00:42:32.260 so there's like a pros and cons to it. 00:42:32.800 --> 00:42:33.199 But I'm not, 00:42:33.260 --> 00:42:35.040 I'm not too concerned about the electric cost 00:42:35.040 --> 00:42:36.899 cause we already account that in for our 00:42:37.479 --> 00:42:38.719 uh menu cost. 00:42:39.169 --> 00:42:39.409 Yeah, 00:42:39.530 --> 00:42:39.770 and it, 00:42:39.830 --> 00:42:41.000 it is very energy efficient. 00:42:41.090 --> 00:42:43.040 I think a good rule of thumb for, 00:42:43.209 --> 00:42:43.360 you know, 00:42:43.449 --> 00:42:45.370 gas roasting versus bellwether, 00:42:45.449 --> 00:42:45.639 it's, 00:42:45.689 --> 00:42:48.020 it's about 3x in your energy costs. 00:42:48.290 --> 00:42:48.709 So 00:42:48.889 --> 00:42:50.330 in addition to your permit costs, 00:42:50.449 --> 00:42:51.449 your renovation costs, 00:42:51.489 --> 00:42:52.070 and everything else, 00:42:52.489 --> 00:42:54.770 you're gonna pay 3x higher energy cost, 00:42:54.889 --> 00:42:55.120 uh, 00:42:55.129 --> 00:42:56.909 roasting with natural gas than you are 00:42:57.120 --> 00:42:58.169 with roasting on a bellwether. 00:42:58.610 --> 00:42:58.969 Um, 00:42:59.090 --> 00:43:00.090 so I guess we can, 00:43:00.209 --> 00:43:01.070 we can finish. 00:43:01.169 --> 00:43:01.560 I wanna, 00:43:01.649 --> 00:43:02.489 it's the holidays, 00:43:02.560 --> 00:43:03.530 so I wanna show, 00:43:03.649 --> 00:43:03.719 yeah, 00:43:04.090 --> 00:43:05.010 what are we looking at on the, 00:43:05.090 --> 00:43:06.689 I know we're looking at your bags on the left. 00:43:06.810 --> 00:43:07.889 What are we looking at on the right? 00:43:08.000 --> 00:43:08.209 Are these, 00:43:08.290 --> 00:43:09.909 these holiday drinks that you're serving? 00:43:10.330 --> 00:43:10.570 Yeah, 00:43:10.729 --> 00:43:11.290 so I, 00:43:11.370 --> 00:43:12.030 I let 00:43:12.370 --> 00:43:13.149 this is the craziest thing. 00:43:13.209 --> 00:43:14.350 I used to be so 00:43:14.649 --> 00:43:15.209 particular about. 00:43:15.284 --> 00:43:15.905 Our menu, 00:43:16.324 --> 00:43:16.554 like, 00:43:16.564 --> 00:43:17.054 I need to try it. 00:43:17.165 --> 00:43:17.885 I need to make sure it's good. 00:43:17.925 --> 00:43:18.804 I don't know if I like it. 00:43:18.834 --> 00:43:19.195 And I'm like, 00:43:19.245 --> 00:43:19.554 honestly, 00:43:19.604 --> 00:43:20.324 I'm one opinion. 00:43:20.685 --> 00:43:21.625 So this year I was like, 00:43:21.725 --> 00:43:24.324 I'm gonna let the employees make the whole menu because 00:43:24.324 --> 00:43:25.635 they're the ones that are obsessed with the coffee. 00:43:25.685 --> 00:43:26.445 They're the ones trying it. 00:43:26.495 --> 00:43:27.764 They're the ones hearing from the customers. 00:43:27.844 --> 00:43:28.635 They're the ones that are like, 00:43:28.844 --> 00:43:29.044 hey, 00:43:29.165 --> 00:43:30.195 this flavor is selling, 00:43:30.245 --> 00:43:30.364 like, 00:43:30.445 --> 00:43:30.604 hey, 00:43:30.695 --> 00:43:31.844 let's put this on the menu. 00:43:32.250 --> 00:43:36.379 And so we put out some of our popular ones and they just went ham on the whole menu. 00:43:36.739 --> 00:43:37.179 So, 00:43:37.219 --> 00:43:37.689 um, 00:43:37.820 --> 00:43:38.060 actually, 00:43:38.100 --> 00:43:39.860 I haven't worked a bar in a little while because, 00:43:40.020 --> 00:43:40.179 you know, 00:43:40.459 --> 00:43:41.050 they're so good at it, 00:43:41.179 --> 00:43:43.129 but like we have a creme brulee latte, 00:43:43.419 --> 00:43:43.729 uh, 00:43:43.739 --> 00:43:44.889 Nutella peppermint latte. 00:43:44.949 --> 00:43:47.050 Those are like fighting for first place every day. 00:43:47.100 --> 00:43:47.610 It's like, 00:43:47.620 --> 00:43:48.830 who won the battle today. 00:43:49.139 --> 00:43:49.689 And, 00:43:49.699 --> 00:43:50.080 uh, 00:43:50.139 --> 00:43:50.629 uh, 00:43:50.739 --> 00:43:51.580 and sadly, 00:43:51.639 --> 00:43:53.800 the Nutella peppermint won't be able to keep all year, 00:43:54.300 --> 00:43:54.459 uh, 00:43:54.540 --> 00:43:55.899 but we have like an eggnog, 00:43:56.020 --> 00:43:57.560 a chai spice, 00:43:57.739 --> 00:43:58.239 and, 00:43:58.260 --> 00:43:59.149 uh, 00:43:59.169 --> 00:44:00.639 an apple cider ex fusion. 00:44:01.159 --> 00:44:04.620 And so it's nice to know like what the employees are coming up with because 00:44:04.899 --> 00:44:06.070 uh we let them make, 00:44:06.199 --> 00:44:08.850 we let them have free drinks on the bar when they're clocked in. 00:44:09.159 --> 00:44:13.260 And so they're constantly like encouraged to try something new because 00:44:13.719 --> 00:44:14.959 if an employee has to pay for the drink, 00:44:15.040 --> 00:44:15.310 they're like, 00:44:15.360 --> 00:44:15.520 OK, 00:44:15.600 --> 00:44:15.719 well, 00:44:15.760 --> 00:44:18.879 I like an iced vanilla latte with oat coke, 00:44:18.919 --> 00:44:19.070 uh, 00:44:19.080 --> 00:44:19.739 oat milk, 00:44:20.120 --> 00:44:21.149 so I'm gonna get that every time. 00:44:21.199 --> 00:44:21.899 But when it's free, 00:44:22.360 --> 00:44:22.629 you know, 00:44:22.840 --> 00:44:23.719 they're experimenting. 00:44:23.800 --> 00:44:24.050 They're like, 00:44:24.120 --> 00:44:24.199 hey, 00:44:24.439 --> 00:44:26.600 today I'm gonna put caramel in my drink with butterscotch, 00:44:26.639 --> 00:44:26.959 and they're like, 00:44:26.969 --> 00:44:27.479 holy cow, 00:44:27.600 --> 00:44:27.939 guys, 00:44:28.360 --> 00:44:28.919 everybody try it, 00:44:29.199 --> 00:44:29.669 and then boom, 00:44:29.719 --> 00:44:30.060 you know. 00:44:30.909 --> 00:44:31.169 January, 00:44:31.250 --> 00:44:32.379 we already have a drink ready to go, 00:44:32.459 --> 00:44:33.129 we're lined up. 00:44:33.750 --> 00:44:34.510 That's awesome. 00:44:34.750 --> 00:44:34.949 Uh, 00:44:35.030 --> 00:44:35.469 it looks, 00:44:35.590 --> 00:44:36.889 it looks amazing. 00:44:37.270 --> 00:44:37.350 Yeah, 00:44:37.429 --> 00:44:39.739 my wife does all the marketing and all the pictures, 00:44:39.830 --> 00:44:42.090 and the girls all love being part of it. 00:44:42.270 --> 00:44:42.939 So we kind of like, 00:44:42.989 --> 00:44:44.699 I don't know if you have a picture of it, 00:44:44.780 --> 00:44:46.090 but we almost have like 00:44:46.389 --> 00:44:47.729 a winter wonderland 00:44:47.909 --> 00:44:48.429 in our shop, 00:44:48.550 --> 00:44:49.100 so like, 00:44:49.389 --> 00:44:52.429 we have like ornaments all over and everything like that, 00:44:52.540 --> 00:44:54.070 so it's very like inviting, 00:44:54.469 --> 00:44:54.770 uh, 00:44:54.780 --> 00:44:55.000 and, 00:44:55.070 --> 00:44:56.669 and it screams like Christmas, 00:44:56.750 --> 00:44:57.129 like, 00:44:57.350 --> 00:44:57.909 from Elf. 00:44:58.959 --> 00:44:59.280 Yeah, 00:44:59.360 --> 00:45:00.090 that's amazing. 00:45:01.000 --> 00:45:02.179 Only took us a week to put it all up, 00:45:02.199 --> 00:45:02.580 but yeah. 00:45:03.820 --> 00:45:04.219 Sorry, 00:45:04.379 --> 00:45:05.620 can you show us that one more time? 00:45:05.659 --> 00:45:05.979 I had the, 00:45:06.100 --> 00:45:06.699 I had the other, 00:45:06.860 --> 00:45:07.800 the other screen up. 00:45:08.580 --> 00:45:08.750 Oh, 00:45:08.830 --> 00:45:09.149 yeah, 00:45:09.340 --> 00:45:09.899 um. 00:45:13.659 --> 00:45:13.929 So, 00:45:14.020 --> 00:45:15.739 it's like very Christmassy in here. 00:45:16.889 --> 00:45:17.340 That's awesome. 00:45:17.370 --> 00:45:17.989 And then we have, 00:45:18.219 --> 00:45:19.560 we have our beans right over there. 00:45:20.439 --> 00:45:20.959 As well. 00:45:21.959 --> 00:45:22.250 All right, 00:45:22.330 --> 00:45:22.489 well, 00:45:22.610 --> 00:45:23.520 thanks so much, 00:45:23.689 --> 00:45:23.989 Michael. 00:45:24.050 --> 00:45:25.840 You've been really generous with your time. 00:45:26.010 --> 00:45:26.419 Um, 00:45:26.870 --> 00:45:27.810 and I wanted to, 00:45:28.129 --> 00:45:28.909 he is, 00:45:29.250 --> 00:45:29.530 uh, 00:45:29.689 --> 00:45:30.679 Michael Safaroff, 00:45:31.409 --> 00:45:31.590 uh, 00:45:31.610 --> 00:45:33.600 from Terramo Coffee in Sedalia, 00:45:33.729 --> 00:45:34.290 Missouri, 00:45:34.479 --> 00:45:34.729 um, 00:45:35.090 --> 00:45:36.429 Terramocoffee.com, 00:45:37.010 --> 00:45:37.169 uh, 00:45:37.250 --> 00:45:37.770 Instagram, 00:45:37.969 --> 00:45:40.270 Facebook at Terramo Coffee Desserts. 00:45:40.679 --> 00:45:40.850 Uh, 00:45:40.969 --> 00:45:41.260 Michael, 00:45:41.370 --> 00:45:43.270 thank you so much for being with us today. 00:45:43.810 --> 00:45:44.090 Yeah, 00:45:44.250 --> 00:45:44.409 yeah, 00:45:44.550 --> 00:45:45.969 and uh if you guys need anything from me, 00:45:46.129 --> 00:45:46.330 you know, 00:45:46.449 --> 00:45:46.850 reach out. 00:45:46.969 --> 00:45:47.969 I'm always willing to help. 00:45:48.879 --> 00:45:49.389 All right. 00:45:49.639 --> 00:45:51.060 Thanks everybody for joining. 00:45:51.560 --> 00:45:51.770 Yeah, 00:45:51.959 --> 00:45:52.399 bye y'all. 00:45:53.000 --> 00:45:53.199 All right, 00:45:53.360 --> 00:45:53.739 take care.