WEBVTT

00:00:06.320 --> 00:00:06.599
Hi,

00:00:06.760 --> 00:00:07.059
everybody.

00:00:07.250 --> 00:00:07.710
Uh,

00:00:07.760 --> 00:00:09.399
it's Jonathan Bass from Bellwether Coffee.

00:00:09.520 --> 00:00:11.399
Welcome to the latest Bellwether webinar.

00:00:11.680 --> 00:00:11.880
Uh,

00:00:12.039 --> 00:00:12.829
very special guest,

00:00:12.920 --> 00:00:13.920
Richard Larimer

00:00:14.159 --> 00:00:14.399
from,

00:00:14.560 --> 00:00:15.569
from Beatitudes,

00:00:15.640 --> 00:00:15.909
uh,

00:00:15.920 --> 00:00:17.459
customer of ours in Ohio.

00:00:18.079 --> 00:00:19.120
Thanks for joining us,

00:00:19.440 --> 00:00:19.969
Richard.

00:00:20.360 --> 00:00:20.750
Well,

00:00:21.120 --> 00:00:21.760
thanks for having me.

00:00:21.799 --> 00:00:22.360
I'm honored.

00:00:23.170 --> 00:00:26.430
And uh Rich has a really interesting story,

00:00:26.489 --> 00:00:26.680
uh,

00:00:26.690 --> 00:00:26.969
and I'll,

00:00:27.049 --> 00:00:28.450
I'll let him get into it here.

00:00:28.530 --> 00:00:29.040
But you,

00:00:29.329 --> 00:00:32.069
you started with honey and added coffee later.

00:00:32.650 --> 00:00:32.799
Uh,

00:00:32.810 --> 00:00:35.529
so I'd love to hear kind of how those two products work together.

00:00:35.889 --> 00:00:36.040
Uh,

00:00:36.049 --> 00:00:36.770
and then you're,

00:00:36.810 --> 00:00:37.290
you're also,

00:00:37.369 --> 00:00:38.919
you set up a cafe at,

00:00:39.040 --> 00:00:39.849
at horse shows.

00:00:40.205 --> 00:00:41.165
So just tell me,

00:00:41.325 --> 00:00:42.194
tell me your origin story.

00:00:42.284 --> 00:00:43.264
How did you get started

00:00:43.604 --> 00:00:44.685
with honey and coffee and,

00:00:44.794 --> 00:00:44.965
and,

00:00:45.125 --> 00:00:45.694
and tell me how that,

00:00:45.784 --> 00:00:45.845
well,

00:00:46.005 --> 00:00:46.244
it's,

00:00:46.365 --> 00:00:46.924
it's actually,

00:00:46.965 --> 00:00:47.244
um,

00:00:47.325 --> 00:00:47.994
it's actually,

00:00:48.125 --> 00:00:48.325
um,

00:00:48.365 --> 00:00:49.215
a labor of love.

00:00:49.325 --> 00:00:50.424
My wife and I started

00:00:50.884 --> 00:00:52.284
beekeeping as a hobby,

00:00:52.404 --> 00:00:52.645
um,

00:00:52.685 --> 00:00:53.634
a few years ago.

00:00:53.845 --> 00:00:54.244
Um,

00:00:54.485 --> 00:00:56.354
we got involved in some classes,

00:00:56.365 --> 00:00:56.764
and

00:00:56.965 --> 00:01:01.474
every Thursday we'd go and we get immersed in the bee world with other pros and,

00:01:01.525 --> 00:01:01.845
um,

00:01:02.044 --> 00:01:03.325
learned a lot and loved it,

00:01:03.645 --> 00:01:07.144
and then created our own apiary here on the farm in,

00:01:07.205 --> 00:01:07.364
uh,

00:01:07.485 --> 00:01:08.035
northeast,

00:01:08.125 --> 00:01:08.404
um,

00:01:08.625 --> 00:01:08.995
Columbus,

00:01:09.084 --> 00:01:09.544
Ohio.

00:01:10.129 --> 00:01:11.089
And um

00:01:11.290 --> 00:01:12.650
it kind of grew from there.

00:01:12.849 --> 00:01:13.269
Um,

00:01:13.449 --> 00:01:14.010
I was,

00:01:14.209 --> 00:01:16.809
I was an executive sales leader for Microsoft.

00:01:16.970 --> 00:01:17.440
She's,

00:01:17.860 --> 00:01:18.680
she owns a staff,

00:01:18.760 --> 00:01:19.050
a large,

00:01:19.139 --> 00:01:20.410
a large staffing business.

00:01:20.489 --> 00:01:20.809
So

00:01:21.010 --> 00:01:24.069
our worlds were way far away from where we are today.

00:01:24.650 --> 00:01:25.209
Um,

00:01:25.370 --> 00:01:26.199
I recently have,

00:01:26.800 --> 00:01:27.120
uh,

00:01:27.129 --> 00:01:29.209
left that world in January and

00:01:29.610 --> 00:01:30.949
decided to try to,

00:01:31.139 --> 00:01:31.669
um,

00:01:32.410 --> 00:01:33.830
Move towards something different,

00:01:33.889 --> 00:01:34.309
um,

00:01:34.319 --> 00:01:35.209
in my life.

00:01:35.449 --> 00:01:35.690
And,

00:01:35.809 --> 00:01:36.080
and,

00:01:36.089 --> 00:01:36.480
um,

00:01:36.489 --> 00:01:38.269
caught what we did with our honey

00:01:38.690 --> 00:01:39.709
is that we ended up,

00:01:39.849 --> 00:01:40.349
um,

00:01:40.529 --> 00:01:41.819
producing so much of it,

00:01:42.050 --> 00:01:43.250
we wanted to try to sell it,

00:01:43.370 --> 00:01:43.720
um,

00:01:43.730 --> 00:01:44.050
to

00:01:44.389 --> 00:01:44.400
our,

00:01:44.449 --> 00:01:44.650
our,

00:01:44.690 --> 00:01:45.769
our community members,

00:01:45.849 --> 00:01:46.410
our neighbors,

00:01:46.489 --> 00:01:46.610
and,

00:01:46.690 --> 00:01:47.040
and we,

00:01:47.120 --> 00:01:47.400
and,

00:01:47.410 --> 00:01:47.800
um,

00:01:47.849 --> 00:01:48.290
and the like.

00:01:48.339 --> 00:01:50.110
So we built a little farm stand

00:01:50.379 --> 00:01:50.930
out by the,

00:01:51.050 --> 00:01:51.949
the front row of the,

00:01:52.010 --> 00:01:52.209
the,

00:01:52.290 --> 00:01:52.489
the,

00:01:52.650 --> 00:01:53.690
the front entrance of the,

00:01:53.739 --> 00:01:54.449
of the property.

00:01:54.480 --> 00:01:55.720
It's about a 10 acre farm,

00:01:55.739 --> 00:01:56.230
I guess.

00:01:56.610 --> 00:01:56.879
Um,

00:01:56.889 --> 00:01:57.089
and,

00:01:57.250 --> 00:01:57.480
and,

00:01:57.489 --> 00:01:57.889
um.

00:01:58.370 --> 00:01:59.669
And it went really well.

00:01:59.739 --> 00:02:00.430
And uh

00:02:00.569 --> 00:02:02.589
we recruited some of the neighborhood kids to make

00:02:02.730 --> 00:02:03.690
trinkets and

00:02:03.930 --> 00:02:07.769
some candies and some fun stuff to be also to be sold in,

00:02:07.830 --> 00:02:08.240
in the,

00:02:08.288 --> 00:02:08.809
in the stand.

00:02:08.850 --> 00:02:09.850
It was a lot of fun.

00:02:10.220 --> 00:02:11.169
And um

00:02:11.529 --> 00:02:11.729
I don't,

00:02:11.770 --> 00:02:12.050
I don't,

00:02:12.169 --> 00:02:13.089
I don't know how,

00:02:13.169 --> 00:02:13.529
I don't,

00:02:13.610 --> 00:02:15.550
I think I saw something on Bellwether.

00:02:16.009 --> 00:02:17.050
It just kind of clicked.

00:02:17.089 --> 00:02:17.210
I,

00:02:17.250 --> 00:02:20.389
I was already thinking coffee was a kind of a good add-on.

00:02:20.899 --> 00:02:23.179
But I had no clue on how to make that work.

00:02:23.509 --> 00:02:23.910
I'm,

00:02:24.039 --> 00:02:24.610
I'm thinking

00:02:24.990 --> 00:02:25.509
coffee roaster.

00:02:25.580 --> 00:02:27.070
I'd have to buy a coffee that's already roast,

00:02:27.190 --> 00:02:27.350
you know,

00:02:27.550 --> 00:02:28.820
build a business around it.

00:02:29.309 --> 00:02:29.669
And then,

00:02:29.679 --> 00:02:30.020
uh,

00:02:30.029 --> 00:02:31.350
then I discovered Bellwether and I thought,

00:02:31.429 --> 00:02:31.949
oh my gosh,

00:02:31.990 --> 00:02:34.229
this is really the answer to what I was looking for.

00:02:34.350 --> 00:02:34.630
Um,

00:02:34.750 --> 00:02:35.149
so,

00:02:35.509 --> 00:02:35.779
then,

00:02:35.789 --> 00:02:36.179
uh,

00:02:36.190 --> 00:02:37.940
we acquired the unit and,

00:02:37.949 --> 00:02:38.399
um,

00:02:38.550 --> 00:02:39.229
and then

00:02:40.089 --> 00:02:41.630
And then I realized how big,

00:02:41.740 --> 00:02:41.880
uh,

00:02:42.259 --> 00:02:42.399
you know,

00:02:42.479 --> 00:02:43.490
how much I didn't know,

00:02:43.619 --> 00:02:43.809
right?

00:02:43.970 --> 00:02:44.190
So,

00:02:44.250 --> 00:02:44.610
um,

00:02:44.740 --> 00:02:48.149
then I'm seeking partners and information everywhere I can turn.

00:02:48.570 --> 00:02:50.770
And little did I know at the time that Bellwether

00:02:50.770 --> 00:02:53.669
would end up being such a deep and wonderful partner

00:02:54.210 --> 00:02:57.050
for especially someone who started from the beginning,

00:02:57.089 --> 00:02:57.440
um,

00:02:57.449 --> 00:02:57.919
and just,

00:02:57.929 --> 00:02:58.389
um,

00:02:58.729 --> 00:03:01.589
really helping me all the way through from the expertise

00:03:01.929 --> 00:03:04.949
to the language I use when I talk to folks to,

00:03:05.369 --> 00:03:05.720
um,

00:03:05.729 --> 00:03:06.850
the setup of the unit,

00:03:06.929 --> 00:03:08.039
how easy it was,

00:03:08.050 --> 00:03:08.240
and,

00:03:08.250 --> 00:03:08.529
um,

00:03:08.610 --> 00:03:09.550
and then the whole

00:03:09.899 --> 00:03:11.759
The whole green coffee

00:03:12.119 --> 00:03:13.800
marketplace in itself

00:03:14.020 --> 00:03:14.500
was just,

00:03:14.580 --> 00:03:15.619
it's just so

00:03:15.979 --> 00:03:19.479
it's perfect for setup for what I was trying to do and where I was coming from

00:03:20.139 --> 00:03:20.419
and then,

00:03:20.500 --> 00:03:20.660
you know,

00:03:20.699 --> 00:03:23.740
that led into the other pieces that um that I use a

00:03:23.740 --> 00:03:27.179
lot now uh is um I had they had access to the,

00:03:27.399 --> 00:03:31.639
to the bags and I had access to the labeling systems and the labeling uh program.

00:03:32.220 --> 00:03:34.179
And that whole team and it's just,

00:03:34.210 --> 00:03:35.559
it's been very easy

00:03:36.220 --> 00:03:38.979
for me to kind of build as I'm growing uh at,

00:03:39.059 --> 00:03:40.080
at my pace.

00:03:40.100 --> 00:03:40.800
And uh

00:03:41.259 --> 00:03:41.639
now,

00:03:41.899 --> 00:03:42.100
you know,

00:03:42.259 --> 00:03:42.889
now we're doing,

00:03:43.100 --> 00:03:46.059
we got a tremendous amount of traffic to the farm stand.

00:03:46.339 --> 00:03:46.889
We want to try to,

00:03:46.940 --> 00:03:47.889
how do we build that,

00:03:47.979 --> 00:03:48.139
right?

00:03:48.259 --> 00:03:48.740
So we thought,

00:03:48.860 --> 00:03:50.330
let's go to the farm markets and,

00:03:50.539 --> 00:03:51.800
and our local community,

00:03:51.979 --> 00:03:53.720
community and sell coffee and honey.

00:03:54.100 --> 00:03:56.240
And we did and it went pretty well.

00:03:56.830 --> 00:03:58.669
My daughter was an equestrian,

00:03:58.869 --> 00:03:59.130
uh,

00:03:59.139 --> 00:04:00.149
for 9 years.

00:04:00.270 --> 00:04:00.470
Uh,

00:04:00.550 --> 00:04:00.830
we,

00:04:01.029 --> 00:04:02.169
we traveled around.

00:04:02.839 --> 00:04:03.029
Uh,

00:04:03.080 --> 00:04:05.759
the country with two horses in tow

00:04:06.039 --> 00:04:08.699
and that trailer that you see on the screen there.

00:04:09.000 --> 00:04:12.169
And so it's sitting on the side of my bull barn here in the,

00:04:12.210 --> 00:04:12.539
on the,

00:04:12.600 --> 00:04:13.639
on the property and I said,

00:04:13.759 --> 00:04:14.039
you know,

00:04:14.119 --> 00:04:15.669
I'm gonna do something with this thing.

00:04:15.960 --> 00:04:18.298
So we started knocking the rust off it and

00:04:18.798 --> 00:04:19.839
converting it and

00:04:20.079 --> 00:04:22.320
I ended up buying two Ghazni S1,

00:04:22.920 --> 00:04:23.350
um.

00:04:24.029 --> 00:04:24.529
Stone,

00:04:24.739 --> 00:04:24.980
uh,

00:04:24.989 --> 00:04:26.410
propane pizza ovens,

00:04:26.549 --> 00:04:27.510
put them in the back,

00:04:27.750 --> 00:04:28.799
wiped them out of the back,

00:04:29.029 --> 00:04:29.829
and then bought a,

00:04:29.950 --> 00:04:30.760
I bought a

00:04:31.320 --> 00:04:32.130
Seinelli,

00:04:32.269 --> 00:04:32.679
um,

00:04:33.100 --> 00:04:33.440
Nuova,

00:04:33.589 --> 00:04:33.940
uh,

00:04:33.950 --> 00:04:34.529
two-head,

00:04:34.839 --> 00:04:35.170
uh,

00:04:35.179 --> 00:04:36.070
espresso unit.

00:04:36.829 --> 00:04:37.239
Um,

00:04:37.320 --> 00:04:37.839
and then,

00:04:37.959 --> 00:04:38.119
you know,

00:04:38.239 --> 00:04:39.869
all the other fun stuff that comes with it,

00:04:39.920 --> 00:04:40.079
right?

00:04:40.160 --> 00:04:40.459
So,

00:04:40.679 --> 00:04:40.839
uh,

00:04:40.920 --> 00:04:42.359
then we ended up putting that out,

00:04:42.519 --> 00:04:43.899
going to shows with it,

00:04:44.279 --> 00:04:44.440
and,

00:04:44.519 --> 00:04:46.019
and I ended up going back.

00:04:47.070 --> 00:04:47.450
To

00:04:47.790 --> 00:04:48.290
the

00:04:49.100 --> 00:04:49.540
To the,

00:04:49.660 --> 00:04:51.000
it's called Brave Horse

00:04:51.220 --> 00:04:52.589
um Equestrian Center,

00:04:52.660 --> 00:04:53.920
but back to where my daughter

00:04:54.290 --> 00:04:55.140
spent most of her time,

00:04:55.220 --> 00:04:56.440
about 5 miles from my house,

00:04:56.820 --> 00:04:56.970
you know,

00:04:57.019 --> 00:04:57.380
as a,

00:04:57.500 --> 00:04:59.119
as a budding equestrian

00:04:59.500 --> 00:05:01.839
and asked them if I could potentially put the,

00:05:01.940 --> 00:05:02.239
uh,

00:05:02.260 --> 00:05:02.500
our,

00:05:02.579 --> 00:05:05.119
our trailer there on a steady basis and um

00:05:05.519 --> 00:05:06.260
it's been great.

00:05:06.459 --> 00:05:08.260
That community really kind of embraced us back.

00:05:08.339 --> 00:05:11.279
We knew that a lot of them and uh it's been really,

00:05:11.579 --> 00:05:12.839
and that community appreciates.

00:05:13.179 --> 00:05:14.500
The kind of quality and what,

00:05:14.510 --> 00:05:16.600
what are the products we're putting out

00:05:16.730 --> 00:05:17.779
even out of a,

00:05:18.019 --> 00:05:18.140
you know,

00:05:18.220 --> 00:05:19.380
the back of a horse trailer.

00:05:19.649 --> 00:05:20.079
So

00:05:20.420 --> 00:05:20.500
yeah,

00:05:20.609 --> 00:05:20.779
that's,

00:05:20.859 --> 00:05:21.380
that's amazing.

00:05:21.420 --> 00:05:23.760
And where are you guys exactly in Ohio?

00:05:23.940 --> 00:05:24.059
Yeah,

00:05:24.140 --> 00:05:24.500
I live,

00:05:24.619 --> 00:05:25.220
I live in a,

00:05:25.290 --> 00:05:27.040
at a in a suburb of

00:05:27.179 --> 00:05:29.220
a northwest suburb of Columbus,

00:05:29.339 --> 00:05:30.480
central Ohio,

00:05:30.959 --> 00:05:31.250
um,

00:05:31.420 --> 00:05:32.470
called Westerville.

00:05:32.859 --> 00:05:33.059
Um,

00:05:33.179 --> 00:05:33.730
so it's,

00:05:33.779 --> 00:05:33.940
it's,

00:05:34.019 --> 00:05:35.540
it's kind of on the outskirts a bit,

00:05:35.660 --> 00:05:35.859
um,

00:05:36.220 --> 00:05:36.420
you know,

00:05:36.540 --> 00:05:37.260
so but that's,

00:05:37.299 --> 00:05:37.500
um,

00:05:37.619 --> 00:05:38.260
that's where I'm at.

00:05:38.630 --> 00:05:38.950
Yeah,

00:05:39.230 --> 00:05:39.390
now,

00:05:39.540 --> 00:05:41.510
now walk us through the decision to start roasting,

00:05:41.630 --> 00:05:41.760
right,

00:05:41.869 --> 00:05:42.100
because you,

00:05:42.149 --> 00:05:42.309
you,

00:05:42.420 --> 00:05:43.190
you decided you want,

00:05:43.269 --> 00:05:43.390
you,

00:05:43.510 --> 00:05:44.350
you had the honey business,

00:05:44.429 --> 00:05:45.200
you had the farm stand,

00:05:45.269 --> 00:05:46.459
you want to do the cafes,

00:05:46.790 --> 00:05:47.549
but you're roasting,

00:05:47.670 --> 00:05:49.010
you're roasting in your garage,

00:05:49.190 --> 00:05:49.640
is that right?

00:05:49.739 --> 00:05:50.140
And like,

00:05:50.230 --> 00:05:50.260
no,

00:05:50.510 --> 00:05:51.589
it's actually in my basement.

00:05:51.670 --> 00:05:52.459
It's indoors,

00:05:52.670 --> 00:05:53.019
so I don't,

00:05:53.390 --> 00:05:53.540
you know,

00:05:53.660 --> 00:05:54.450
Ohio weather,

00:05:54.589 --> 00:05:55.989
you can't fight garage weather,

00:05:56.109 --> 00:05:56.260
uh,

00:05:56.350 --> 00:05:56.510
uh,

00:05:56.579 --> 00:05:57.470
and have a decent,

00:05:57.549 --> 00:05:57.739
you know,

00:05:57.829 --> 00:05:59.350
storage space or,

00:05:59.670 --> 00:06:00.209
or even,

00:06:00.269 --> 00:06:00.660
you know,

00:06:00.829 --> 00:06:03.670
any type of roasting operation really in the garage unless you.

00:06:04.250 --> 00:06:04.459
Yeah,

00:06:04.579 --> 00:06:06.179
I just didn't want to spend the money on the heating,

00:06:06.220 --> 00:06:06.660
I guess.

00:06:06.980 --> 00:06:07.339
But um,

00:06:07.420 --> 00:06:07.859
but I went,

00:06:07.940 --> 00:06:08.859
I went to the basement,

00:06:08.869 --> 00:06:11.940
which believe me was just nothing but a storage room for my wife's stuff.

00:06:12.019 --> 00:06:15.480
So it was easy to move some things out of the way and find some space.

00:06:15.859 --> 00:06:16.209
And that's,

00:06:16.299 --> 00:06:17.709
that's where we're doing our roasting now.

00:06:17.820 --> 00:06:18.170
We've got,

00:06:18.230 --> 00:06:18.380
you know,

00:06:18.420 --> 00:06:20.410
we've got all the shelving units and we buy

00:06:20.820 --> 00:06:21.619
all of our coffee,

00:06:21.739 --> 00:06:25.640
all of our coffee we buy from uh Bell uh Bellwater because it's so

00:06:26.010 --> 00:06:27.440
convenient and easy.

00:06:27.450 --> 00:06:29.200
And it's something that I understand now.

00:06:29.299 --> 00:06:29.709
So it's

00:06:30.070 --> 00:06:30.200
You know,

00:06:30.279 --> 00:06:30.579
I,

00:06:30.880 --> 00:06:32.100
I'm trying to sell coffee

00:06:32.600 --> 00:06:33.480
not only through these,

00:06:33.640 --> 00:06:34.019
this

00:06:34.320 --> 00:06:34.670
like,

00:06:35.119 --> 00:06:36.579
I guess if you combine my

00:06:36.820 --> 00:06:38.279
farm stand with the trailer,

00:06:38.320 --> 00:06:39.940
it's kind of like having a cafe,

00:06:40.399 --> 00:06:40.480
right?

00:06:40.640 --> 00:06:43.720
There's a lot of similarities to the management thereof.

00:06:44.119 --> 00:06:44.459
So I'm,

00:06:44.799 --> 00:06:46.299
I wanna do more than that.

00:06:46.690 --> 00:06:47.019
Uh,

00:06:47.040 --> 00:06:48.640
and one of the reasons why I didn't

00:06:49.079 --> 00:06:50.989
do a cafe was cause I didn't want to

00:06:50.989 --> 00:06:53.679
compete with potential customers in my local market.

00:06:54.320 --> 00:06:54.720
So,

00:06:54.799 --> 00:06:55.079
um,

00:06:55.239 --> 00:06:55.359
you know,

00:06:55.399 --> 00:06:56.380
I'm selling now

00:06:56.570 --> 00:06:57.630
to restaurants,

00:06:58.040 --> 00:06:58.339
to,

00:06:58.399 --> 00:06:58.700
uh,

00:06:58.920 --> 00:06:59.040
to,

00:06:59.119 --> 00:06:59.660
I have,

00:06:59.920 --> 00:07:00.359
I have a,

00:07:00.440 --> 00:07:04.049
a gal who's got a home store that old antiques and and

00:07:04.160 --> 00:07:04.799
home goods.

00:07:05.000 --> 00:07:07.179
She's got a shelf just for me and my honey and my

00:07:07.399 --> 00:07:07.630
coffee.

00:07:07.760 --> 00:07:08.829
She sells a bunch of it.

00:07:09.149 --> 00:07:10.959
So I do those a general store.

00:07:11.000 --> 00:07:11.320
I have,

00:07:11.440 --> 00:07:12.350
I actually have a

00:07:12.980 --> 00:07:14.980
I have a customer who is a um.

00:07:16.109 --> 00:07:16.850
Uh,

00:07:17.200 --> 00:07:17.269
uh,

00:07:17.350 --> 00:07:18.109
they're a butcher,

00:07:18.390 --> 00:07:19.010
butcher shop.

00:07:19.809 --> 00:07:21.130
And they're selling my honey and,

00:07:21.209 --> 00:07:21.929
and my coffee.

00:07:21.970 --> 00:07:22.209
And

00:07:22.410 --> 00:07:22.769
so anyway,

00:07:22.880 --> 00:07:23.609
so and then I have,

00:07:23.750 --> 00:07:23.760
yeah,

00:07:23.850 --> 00:07:26.350
I do have some cafes who are now starting to

00:07:26.570 --> 00:07:27.850
convert from their current vendor,

00:07:27.929 --> 00:07:28.250
whoever,

00:07:28.329 --> 00:07:29.089
whomever they had.

00:07:29.239 --> 00:07:30.130
Everybody has one.

00:07:30.450 --> 00:07:33.170
You have to try to win that business back from them or,

00:07:33.190 --> 00:07:34.690
or uh win it over from them.

00:07:34.730 --> 00:07:35.250
And so,

00:07:35.369 --> 00:07:35.970
I have a few.

00:07:36.049 --> 00:07:38.630
So I'm glad I kind of chose that model for me,

00:07:39.309 --> 00:07:39.809
um,

00:07:40.130 --> 00:07:40.329
you know,

00:07:40.609 --> 00:07:42.470
depending on what direction we take the company.

00:07:42.890 --> 00:07:43.290
Um,

00:07:43.450 --> 00:07:44.890
there may be a cafe in the future,

00:07:45.010 --> 00:07:46.250
but I'm not sure at this point.

00:07:46.450 --> 00:07:46.750
Yeah,

00:07:46.890 --> 00:07:47.390
OK.

00:07:47.690 --> 00:07:48.929
So you touched on this earlier,

00:07:49.010 --> 00:07:51.410
but a lot of people don't know about kind

00:07:51.410 --> 00:07:53.890
of the coffee services that that Bellwether provides.

00:07:53.959 --> 00:07:54.489
But that you,

00:07:54.570 --> 00:07:55.989
you said that was one of the

00:07:56.279 --> 00:07:57.359
Things that attracted you.

00:07:57.649 --> 00:07:57.890
What?

00:07:58.320 --> 00:07:59.570
Tell us about the experience of,

00:07:59.690 --> 00:08:01.250
of working with the coffee team and,

00:08:01.329 --> 00:08:01.640
and,

00:08:01.829 --> 00:08:01.970
and,

00:08:02.049 --> 00:08:02.250
you know,

00:08:02.459 --> 00:08:02.559
what,

00:08:02.630 --> 00:08:03.440
what they did for you.

00:08:03.690 --> 00:08:03.850
Well,

00:08:04.010 --> 00:08:05.970
those in the audience that are small business people,

00:08:06.049 --> 00:08:07.410
they'll understand every bit of this.

00:08:07.769 --> 00:08:08.869
When you start off,

00:08:09.130 --> 00:08:09.250
you know,

00:08:09.290 --> 00:08:10.489
you're spending your own money,

00:08:10.769 --> 00:08:12.239
getting into your own checking account.

00:08:12.410 --> 00:08:13.480
This is real now.

00:08:13.790 --> 00:08:14.399
So it's,

00:08:14.489 --> 00:08:14.649
you,

00:08:14.850 --> 00:08:14.859
you,

00:08:15.049 --> 00:08:15.170
you know,

00:08:15.250 --> 00:08:16.799
you really have to watch your,

00:08:16.890 --> 00:08:17.130
um,

00:08:17.290 --> 00:08:17.440
you know,

00:08:17.570 --> 00:08:17.929
how,

00:08:18.130 --> 00:08:19.109
how you build your business.

00:08:19.450 --> 00:08:22.660
You have to do it with purpose and you got to be smart about it

00:08:23.049 --> 00:08:23.470
and

00:08:24.149 --> 00:08:26.589
One of the first things I started to do is realize

00:08:26.950 --> 00:08:28.339
how much help I'm gonna need.

00:08:28.630 --> 00:08:28.910
And I,

00:08:28.989 --> 00:08:29.209
I,

00:08:29.309 --> 00:08:30.880
I couldn't hire that kind of staff.

00:08:30.959 --> 00:08:31.950
I couldn't afford it.

00:08:32.308 --> 00:08:32.869
So what,

00:08:32.989 --> 00:08:33.549
what I did,

00:08:33.679 --> 00:08:34.359
did was he

00:08:35.280 --> 00:08:36.289
sought partners

00:08:36.630 --> 00:08:40.330
that could bring value to me and to my customers and community ultimately.

00:08:40.710 --> 00:08:40.900
So,

00:08:41.070 --> 00:08:43.190
but you guys were absolutely that you provide,

00:08:43.270 --> 00:08:44.570
you were the provider

00:08:44.750 --> 00:08:47.450
and my source for all my recipes and my roaster.

00:08:48.010 --> 00:08:49.549
So that was huge.

00:08:49.900 --> 00:08:50.210
Um,

00:08:50.289 --> 00:08:50.650
then you,

00:08:50.729 --> 00:08:52.109
then you supplied me the coffee,

00:08:52.250 --> 00:08:52.760
which I,

00:08:53.169 --> 00:08:55.099
your breath of coffee is

00:08:55.619 --> 00:08:57.390
plenty big for an operation like

00:08:57.510 --> 00:08:58.330
at least mine.

00:08:58.450 --> 00:08:58.640
Uh,

00:08:58.650 --> 00:08:59.070
I don't

00:08:59.210 --> 00:09:02.250
know why anybody would have more than what you guys offer

00:09:02.489 --> 00:09:03.530
in a retail space.

00:09:03.570 --> 00:09:04.489
It would be confusing,

00:09:04.530 --> 00:09:04.809
I think.

00:09:04.869 --> 00:09:05.070
But,

00:09:05.289 --> 00:09:05.609
but anyway,

00:09:05.729 --> 00:09:08.909
so I just thought that depth of expertise

00:09:09.049 --> 00:09:10.869
that I could tap into real easily.

00:09:11.429 --> 00:09:12.619
And then when I started roasting,

00:09:12.669 --> 00:09:12.789
I,

00:09:12.869 --> 00:09:12.989
you know,

00:09:13.070 --> 00:09:13.650
I needed

00:09:13.780 --> 00:09:13.950
a,

00:09:14.030 --> 00:09:15.869
a bag vendor and some labels too.

00:09:16.020 --> 00:09:16.099
I,

00:09:16.229 --> 00:09:16.750
and then you guys,

00:09:16.830 --> 00:09:19.770
I found out Sarah told my salesperson told me that you guys did that.

00:09:19.789 --> 00:09:20.109
I was like,

00:09:20.179 --> 00:09:20.349
yeah,

00:09:20.520 --> 00:09:21.330
this is easy.

00:09:21.869 --> 00:09:23.070
So it's just one more intro,

00:09:23.229 --> 00:09:23.409
right?

00:09:23.510 --> 00:09:23.669
And,

00:09:23.750 --> 00:09:26.409
and another phone call and I'm talking to Gabby and team and

00:09:26.909 --> 00:09:27.989
they're pulling that together

00:09:28.229 --> 00:09:29.239
and they were wonderful.

00:09:29.309 --> 00:09:29.429
I,

00:09:29.510 --> 00:09:31.010
I had my own thoughts around

00:09:31.349 --> 00:09:32.429
logo work and

00:09:32.780 --> 00:09:33.289
Some of the,

00:09:33.659 --> 00:09:34.049
how I,

00:09:34.140 --> 00:09:34.270
I,

00:09:34.340 --> 00:09:35.739
I use two labels on my bags,

00:09:35.799 --> 00:09:36.820
so I introduced the,

00:09:36.929 --> 00:09:38.419
the coffee on the front label,

00:09:38.500 --> 00:09:40.320
but then I get into a little depth about

00:09:40.739 --> 00:09:41.780
the source of the,

00:09:41.900 --> 00:09:42.609
of the coffee,

00:09:42.700 --> 00:09:43.340
where it came from,

00:09:43.500 --> 00:09:43.929
what really,

00:09:44.020 --> 00:09:44.210
what,

00:09:44.419 --> 00:09:46.479
what the process was in terms of um

00:09:46.690 --> 00:09:47.419
developing the coffee.

00:09:47.580 --> 00:09:47.859
So

00:09:48.059 --> 00:09:51.159
I wanted to try to educate and inform through my

00:09:51.460 --> 00:09:52.169
packaging and,

00:09:52.309 --> 00:09:54.760
and you guys were just great in supporting all that effort.

00:09:55.500 --> 00:09:55.880
Yeah.

00:09:56.330 --> 00:09:57.909
So how did you decide,

00:09:58.489 --> 00:09:58.869
uh,

00:09:58.929 --> 00:09:59.799
on your menu?

00:10:00.010 --> 00:10:00.150
Yeah,

00:10:00.390 --> 00:10:00.400
uh,

00:10:00.450 --> 00:10:00.570
yeah,

00:10:00.690 --> 00:10:00.809
you're,

00:10:00.890 --> 00:10:02.960
you're right that we do have a decent amount of variety

00:10:02.960 --> 00:10:04.650
for those that haven't checked it out in the past.

00:10:04.690 --> 00:10:07.960
I think we've got 25 different options right now in the marketplace.

00:10:08.210 --> 00:10:10.690
How did you hone in on which coffees to sell and serve?

00:10:10.770 --> 00:10:11.250
-- And
-- it was,

00:10:11.330 --> 00:10:11.719
it was,

00:10:12.570 --> 00:10:12.690
yeah,

00:10:12.849 --> 00:10:13.010
no,

00:10:13.130 --> 00:10:13.729
I will tell you,

00:10:13.809 --> 00:10:14.210
it came,

00:10:14.289 --> 00:10:15.719
it stemmed right out of my,

00:10:15.809 --> 00:10:17.289
my initial session with Zoey.

00:10:18.280 --> 00:10:19.590
I asked her that question.

00:10:20.000 --> 00:10:20.159
Like,

00:10:20.200 --> 00:10:21.200
I have no idea where to start,

00:10:21.349 --> 00:10:21.559
Zoey,

00:10:21.679 --> 00:10:21.919
come on,

00:10:22.039 --> 00:10:22.960
give me some guidance.

00:10:23.000 --> 00:10:23.919
What are we doing here?

00:10:24.400 --> 00:10:25.080
And you know what she did,

00:10:25.190 --> 00:10:25.789
she recommended,

00:10:25.840 --> 00:10:26.679
which was wonderful.

00:10:26.840 --> 00:10:27.080
She said,

00:10:27.159 --> 00:10:27.369
look,

00:10:27.520 --> 00:10:28.940
I would recommend a blend

00:10:29.400 --> 00:10:31.159
for a potentially everyday drip,

00:10:31.280 --> 00:10:33.369
maybe in for your offerings as well.

00:10:33.599 --> 00:10:35.340
And you can also use this blend

00:10:35.799 --> 00:10:36.219
um

00:10:36.530 --> 00:10:37.549
for your espresso roast.

00:10:37.599 --> 00:10:39.419
That way you're minimizing the number of,

00:10:39.469 --> 00:10:39.909
uh,

00:10:39.919 --> 00:10:40.159
you know,

00:10:40.289 --> 00:10:40.619
uh,

00:10:40.640 --> 00:10:42.159
coffees that you're buying and acquiring,

00:10:42.280 --> 00:10:43.140
at least in the beginning,

00:10:43.479 --> 00:10:44.669
when you're getting your feet wet.

00:10:44.929 --> 00:10:46.479
I did that with the Meridian blend.

00:10:46.520 --> 00:10:46.690
It was,

00:10:46.809 --> 00:10:47.090
it's been,

00:10:47.210 --> 00:10:48.239
it's worked out great.

00:10:48.450 --> 00:10:49.789
It's still the cornerstone of

00:10:49.929 --> 00:10:51.229
most of what we do.

00:10:51.570 --> 00:10:51.799
Um,

00:10:51.849 --> 00:10:52.369
but I do,

00:10:52.530 --> 00:10:52.849
I do,

00:10:52.929 --> 00:10:53.489
and then we,

00:10:53.590 --> 00:10:54.609
and then I,

00:10:55.049 --> 00:10:57.010
I just tried a few,

00:10:57.130 --> 00:10:57.380
um,

00:10:57.489 --> 00:10:57.929
personally,

00:10:58.010 --> 00:10:59.630
I just was buying,

00:10:59.890 --> 00:11:00.010
you know,

00:11:00.090 --> 00:11:00.650
a box here,

00:11:00.760 --> 00:11:01.159
a box here,

00:11:01.169 --> 00:11:02.159
and just trying.

00:11:02.450 --> 00:11:05.419
And I just love this your your Guatemalan coffees,

00:11:05.429 --> 00:11:06.130
and so

00:11:06.369 --> 00:11:06.770
then I,

00:11:07.130 --> 00:11:09.210
so I roasted some and put it out in the farm stand,

00:11:09.250 --> 00:11:12.169
and then I found two or three of my neighbors love Guatemalan coffee,

00:11:12.289 --> 00:11:13.030
so they started

00:11:13.479 --> 00:11:14.239
buying a bunch of it,

00:11:14.250 --> 00:11:14.609
and we,

00:11:14.849 --> 00:11:15.320
and then,

00:11:15.489 --> 00:11:15.809
you know,

00:11:16.010 --> 00:11:16.710
we have,

00:11:17.090 --> 00:11:18.109
we had a famous

00:11:18.450 --> 00:11:20.229
Ghana soccer player,

00:11:20.409 --> 00:11:20.909
um.

00:11:21.460 --> 00:11:21.669
Uh,

00:11:21.789 --> 00:11:22.719
Jonathan Mensah,

00:11:22.840 --> 00:11:23.960
who was the captain of our,

00:11:24.070 --> 00:11:25.450
of the Columbus crew,

00:11:25.830 --> 00:11:25.989
who

00:11:26.429 --> 00:11:27.299
lives near me.

00:11:27.469 --> 00:11:28.239
He's in my neighbor.

00:11:28.299 --> 00:11:28.909
He's

00:11:29.150 --> 00:11:29.229
anyway,

00:11:29.349 --> 00:11:29.619
so,

00:11:29.950 --> 00:11:30.590
so he,

00:11:30.789 --> 00:11:31.900
he stopped by the farm,

00:11:31.989 --> 00:11:32.890
bought a bunch of,

00:11:33.030 --> 00:11:33.140
uh,

00:11:33.150 --> 00:11:33.710
honey,

00:11:34.070 --> 00:11:37.690
and somehow I got tapped into the Ghanaan community

00:11:38.070 --> 00:11:38.609
here,

00:11:38.830 --> 00:11:41.469
and they just love this Ethiopian coffee.

00:11:41.570 --> 00:11:44.030
Now I'm excited to maybe try some of their Rwandan,

00:11:44.109 --> 00:11:44.469
um,

00:11:44.770 --> 00:11:45.250
uh,

00:11:45.270 --> 00:11:46.030
varietals too,

00:11:46.150 --> 00:11:46.690
so I'm just,

00:11:46.789 --> 00:11:47.190
there's.

00:11:47.780 --> 00:11:47.940
You know,

00:11:48.039 --> 00:11:48.640
there's just,

00:11:48.659 --> 00:11:48.859
uh,

00:11:48.900 --> 00:11:49.900
I'm trying to just to,

00:11:50.140 --> 00:11:52.200
to pivot to what my customers

00:11:52.580 --> 00:11:53.140
want and what,

00:11:53.260 --> 00:11:54.440
where they're driving me.

00:11:54.770 --> 00:11:56.229
And the whole idea of,

00:11:56.340 --> 00:11:58.760
of having a small batch roaster like,

00:11:58.909 --> 00:11:59.809
like yours,

00:12:00.099 --> 00:12:02.580
it gives me the ability to be that kind of flexible.

00:12:02.640 --> 00:12:03.880
I don't have to do

00:12:04.239 --> 00:12:08.710
monster batches and I can do small batches and still meet the needs of the my,

00:12:08.739 --> 00:12:10.219
my clientele as I'm growing.

00:12:10.830 --> 00:12:10.989
You know,

00:12:11.070 --> 00:12:11.229
it's,

00:12:11.309 --> 00:12:11.460
I,

00:12:11.630 --> 00:12:13.659
I think it's obvious probably to your group that,

00:12:13.869 --> 00:12:13.989
you know,

00:12:14.030 --> 00:12:14.809
I don't have any

00:12:15.150 --> 00:12:16.309
box stores buying,

00:12:16.429 --> 00:12:16.859
you know,

00:12:17.099 --> 00:12:19.020
thousands of pounds of coffee for me.

00:12:19.150 --> 00:12:21.190
That's not the business model I want.

00:12:21.429 --> 00:12:22.070
I want

00:12:22.349 --> 00:12:25.609
these personal relationships with these small business owners where we're

00:12:25.869 --> 00:12:28.010
trying to figure out how to sell coffee together,

00:12:28.419 --> 00:12:28.669
uh,

00:12:28.750 --> 00:12:29.070
you know,

00:12:29.190 --> 00:12:29.390
uh,

00:12:29.469 --> 00:12:30.489
in their space,

00:12:30.590 --> 00:12:30.989
and I,

00:12:31.070 --> 00:12:32.039
I just really

00:12:32.229 --> 00:12:32.750
love that.

00:12:33.179 --> 00:12:33.440
-- So
-- yeah.

00:12:33.929 --> 00:12:35.080
We get a lot of,

00:12:35.219 --> 00:12:35.619
um,

00:12:35.659 --> 00:12:38.059
we get a lot of questions about selling online.

00:12:38.179 --> 00:12:39.309
I know that you've done that.

00:12:39.419 --> 00:12:40.820
You've kind of set up some websites.

00:12:40.900 --> 00:12:42.380
Can you walk us through that process,

00:12:42.469 --> 00:12:42.599
how,

00:12:42.780 --> 00:12:43.559
how you did that,

00:12:43.900 --> 00:12:44.130
and then,

00:12:44.260 --> 00:12:44.390
and then,

00:12:45.419 --> 00:12:45.530
yeah,

00:12:45.619 --> 00:12:46.320
for the audience,

00:12:46.780 --> 00:12:49.359
you'll have a chance to ask Rich any question you wanna ask,

00:12:49.530 --> 00:12:49.690
uh,

00:12:49.700 --> 00:12:50.219
at the end.

00:12:50.340 --> 00:12:50.500
So I'll,

00:12:50.580 --> 00:12:51.650
I'll go through a few more,

00:12:51.739 --> 00:12:52.030
but

00:12:52.340 --> 00:12:52.710
As you,

00:12:52.989 --> 00:12:54.190
you have a question for Rich,

00:12:54.340 --> 00:12:55.049
go ahead and pop it,

00:12:55.179 --> 00:12:56.099
pop it in the chat,

00:12:56.679 --> 00:12:57.820
-- and we'll get to
-- it at the end here.

00:12:57.909 --> 00:12:57.989
Well,

00:12:58.150 --> 00:12:58.469
Jonathan,

00:12:58.549 --> 00:13:01.590
thanks for asking that question because that's kind of our newest direction,

00:13:01.710 --> 00:13:01.950
right?

00:13:02.070 --> 00:13:02.229
I mean,

00:13:02.349 --> 00:13:02.630
we,

00:13:02.989 --> 00:13:03.690
we literally

00:13:04.109 --> 00:13:05.760
started roasting in January,

00:13:05.909 --> 00:13:07.940
so I mean we're really new,

00:13:08.349 --> 00:13:08.539
but,

00:13:08.549 --> 00:13:08.780
um,

00:13:08.830 --> 00:13:09.950
we're growing pretty quickly.

00:13:10.070 --> 00:13:10.549
I love it.

00:13:10.669 --> 00:13:11.070
Um,

00:13:11.349 --> 00:13:13.219
so we already talked about a couple of channels,

00:13:13.309 --> 00:13:13.510
right?

00:13:13.669 --> 00:13:13.830
We're,

00:13:13.950 --> 00:13:16.109
we're selling coffee in our farm stand.

00:13:16.179 --> 00:13:18.309
We're selling it in our retail in our,

00:13:18.590 --> 00:13:19.010
in our,

00:13:19.070 --> 00:13:19.450
um,

00:13:19.590 --> 00:13:19.820
uh,

00:13:19.830 --> 00:13:20.190
horse,

00:13:20.280 --> 00:13:20.539
um,

00:13:20.549 --> 00:13:21.190
trailer.

00:13:21.580 --> 00:13:21.969
And that,

00:13:22.020 --> 00:13:25.289
and then um I've got a few outlets that are reselling for me,

00:13:25.380 --> 00:13:25.539
right?

00:13:25.619 --> 00:13:28.539
So I needed an affiliate program to build out for them.

00:13:28.859 --> 00:13:31.900
How do I get them paid as they sell my coffee in their store?

00:13:31.940 --> 00:13:32.280
So

00:13:32.500 --> 00:13:33.059
there's a mart,

00:13:33.140 --> 00:13:35.820
we use the wholesale margins that you guys have suggested,

00:13:36.179 --> 00:13:37.239
like 13 bucks

00:13:37.609 --> 00:13:39.340
and 20 bucks or whatever it is,

00:13:39.380 --> 00:13:40.570
and they get the difference.

00:13:40.640 --> 00:13:41.000
So,

00:13:41.299 --> 00:13:42.739
that's kind of my affiliate program,

00:13:42.780 --> 00:13:44.659
how I build it out for them and what they,

00:13:44.940 --> 00:13:46.219
they're all happy with it.

00:13:46.570 --> 00:13:47.919
Did something similar with the honey.

00:13:48.380 --> 00:13:48.880
Well,

00:13:49.729 --> 00:13:50.869
As I was thinking about

00:13:51.500 --> 00:13:54.299
working with my wife and figuring out how we're gonna scale this business.

00:13:55.030 --> 00:13:56.890
It's really difficult to scale

00:13:57.030 --> 00:13:57.909
a horse trailer

00:13:58.320 --> 00:13:59.349
or a farm stand

00:13:59.500 --> 00:14:01.270
on a little 10 acre plot in Ohio,

00:14:01.429 --> 00:14:01.780
right?

00:14:02.099 --> 00:14:05.650
It's hard to scale it to to really make any real money.

00:14:05.900 --> 00:14:06.409
Um,

00:14:06.630 --> 00:14:07.010
so,

00:14:07.109 --> 00:14:07.539
um,

00:14:08.219 --> 00:14:08.580
We thought,

00:14:08.619 --> 00:14:09.380
let's go online.

00:14:09.500 --> 00:14:10.580
Let's figure out how to do this.

00:14:10.659 --> 00:14:11.760
So we built a website,

00:14:11.940 --> 00:14:12.169
um,

00:14:12.219 --> 00:14:14.299
just recently launched it last week that,

00:14:14.400 --> 00:14:14.539
you know,

00:14:14.619 --> 00:14:16.210
the warm launch was last week.

00:14:16.539 --> 00:14:16.780
We,

00:14:16.900 --> 00:14:17.320
we

00:14:17.460 --> 00:14:18.299
actually

00:14:18.500 --> 00:14:19.280
invested in a,

00:14:19.299 --> 00:14:19.609
um,

00:14:19.619 --> 00:14:22.539
social media firm who's now building out our social media.

00:14:22.820 --> 00:14:23.530
It's going great.

00:14:23.739 --> 00:14:26.260
We're like 4 days in and we're getting a ton of traffic.

00:14:26.299 --> 00:14:28.140
It's actually driving traffic to the other area,

00:14:28.619 --> 00:14:30.340
to my farm stand and other things,

00:14:30.460 --> 00:14:31.030
but um,

00:14:31.380 --> 00:14:33.000
The SEO package is great.

00:14:33.099 --> 00:14:33.340
They're,

00:14:33.500 --> 00:14:33.690
they're,

00:14:33.780 --> 00:14:33.940
you know,

00:14:34.020 --> 00:14:35.049
it's all out there.

00:14:35.400 --> 00:14:35.979
So we've,

00:14:36.099 --> 00:14:37.260
we've gone in that direction.

00:14:37.320 --> 00:14:40.460
We think that's the best way to scale early and try to build up a

00:14:40.460 --> 00:14:44.830
revenue engine that can now help us with other expansion ideas that we have.

00:14:45.179 --> 00:14:46.049
And um that's,

00:14:46.140 --> 00:14:46.900
that's what we've done,

00:14:47.020 --> 00:14:47.260
so.

00:14:48.299 --> 00:14:48.539
And,

00:14:48.619 --> 00:14:48.809
and,

00:14:48.820 --> 00:14:49.130
uh,

00:14:49.140 --> 00:14:50.000
Rich's website,

00:14:50.099 --> 00:14:50.890
if you wanna check it out,

00:14:50.900 --> 00:14:52.799
it's beattitudesfarm.com

00:14:53.260 --> 00:14:55.929
and Instagram at Beatitudes Farm OH

00:14:56.940 --> 00:14:58.219
if you wanna check that out.

00:14:58.619 --> 00:14:59.109
So.

00:15:00.070 --> 00:15:00.270
Where,

00:15:00.390 --> 00:15:00.630
where,

00:15:00.710 --> 00:15:00.989
what's,

00:15:01.109 --> 00:15:01.750
what's next?

00:15:01.789 --> 00:15:04.479
I know you talked a little bit about how you think about maybe a,

00:15:04.530 --> 00:15:05.039
a cafe.

00:15:05.150 --> 00:15:05.260
Where,

00:15:05.349 --> 00:15:06.039
where do you kind of,

00:15:06.109 --> 00:15:07.179
-- where do you take it from
-- here?

00:15:07.710 --> 00:15:07.830
Well,

00:15:07.989 --> 00:15:08.130
there,

00:15:08.270 --> 00:15:08.950
there's a few,

00:15:09.219 --> 00:15:11.900
there's a few things that are kind of on the percolator,

00:15:11.909 --> 00:15:12.570
if you will,

00:15:12.950 --> 00:15:13.599
excuse the pun,

00:15:13.950 --> 00:15:14.099
but,

00:15:14.109 --> 00:15:14.390
um,

00:15:14.489 --> 00:15:16.510
there are some things that we are thinking about.

00:15:16.590 --> 00:15:16.900
Um,

00:15:17.020 --> 00:15:20.630
we have an additional 6 acres that are not developed on our land

00:15:20.869 --> 00:15:22.059
that's wooded now.

00:15:22.429 --> 00:15:25.909
We would like to build some kind of wellness center that includes some type of,

00:15:25.950 --> 00:15:26.489
um,

00:15:26.859 --> 00:15:26.989
you know,

00:15:27.150 --> 00:15:28.109
6 to 8,

00:15:28.309 --> 00:15:29.630
maybe mini houses.

00:15:30.239 --> 00:15:30.640
Um,

00:15:30.719 --> 00:15:31.590
and then build some,

00:15:31.679 --> 00:15:31.849
uh,

00:15:32.039 --> 00:15:32.260
some,

00:15:32.280 --> 00:15:32.510
uh,

00:15:32.520 --> 00:15:33.520
services around that,

00:15:33.559 --> 00:15:35.280
that includes some of the farm and some of the,

00:15:35.479 --> 00:15:36.590
some of the apiary work.

00:15:36.669 --> 00:15:38.500
My wife does apitherapy now,

00:15:38.880 --> 00:15:39.169
uh,

00:15:39.179 --> 00:15:40.000
by appointment.

00:15:40.080 --> 00:15:40.570
Um,

00:15:41.070 --> 00:15:41.080
uh,

00:15:41.130 --> 00:15:41.799
for those who don't know,

00:15:41.890 --> 00:15:42.400
that's

00:15:42.679 --> 00:15:43.929
stinging you with a bee,

00:15:43.969 --> 00:15:44.299
and yes,

00:15:44.330 --> 00:15:45.070
it hurts,

00:15:45.400 --> 00:15:46.739
but apparently bee

00:15:46.909 --> 00:15:49.000
venom has been medicine for 3000 years.

00:15:49.090 --> 00:15:53.260
That's what she keeps telling me as I swell up and itch every time I get a treatment.

00:15:53.669 --> 00:15:54.250
But um,

00:15:54.270 --> 00:15:54.390
anyway,

00:15:54.479 --> 00:15:55.830
but so that's part of it.

00:15:56.070 --> 00:15:59.630
And then so we wanted to build some kind of farm-based property that

00:15:59.789 --> 00:16:03.190
folks can leave the city if they need to get out into the wilderness and,

00:16:03.260 --> 00:16:04.070
and there's trail,

00:16:04.190 --> 00:16:05.539
there'll be a trail system and

00:16:05.710 --> 00:16:08.489
for hiking and then maybe provide some type of

00:16:08.869 --> 00:16:10.210
menu that's healthy.

00:16:10.590 --> 00:16:10.770
Uh,

00:16:10.789 --> 00:16:13.239
this is where we could potentially see a cafe,

00:16:13.349 --> 00:16:16.830
our initial cafe to support that type kind of a business maybe.

00:16:17.150 --> 00:16:18.289
So that's one direction.

00:16:18.590 --> 00:16:19.030
Another,

00:16:19.200 --> 00:16:20.250
another thing that came up.

00:16:21.119 --> 00:16:21.919
Actually this morning,

00:16:21.960 --> 00:16:22.390
I,

00:16:22.400 --> 00:16:23.840
I visited another farm stand.

00:16:23.919 --> 00:16:25.630
This is a much bigger farm stand than mine.

00:16:25.880 --> 00:16:28.659
They offer raw milk and meat and other things too,

00:16:29.090 --> 00:16:29.270
uh,

00:16:29.320 --> 00:16:29.710
but they,

00:16:29.799 --> 00:16:31.640
they're a legitimate big farm.

00:16:31.960 --> 00:16:32.549
But they wanted,

00:16:32.650 --> 00:16:33.349
they were interested,

00:16:33.479 --> 00:16:35.580
would ask me if I'd be interested in doing

00:16:36.070 --> 00:16:36.750
smaller batches,

00:16:36.760 --> 00:16:37.880
but white label for them,

00:16:38.000 --> 00:16:38.419
meaning

00:16:38.719 --> 00:16:40.590
I buy the bags and the labels,

00:16:40.719 --> 00:16:42.380
we design them together with them,

00:16:42.679 --> 00:16:43.830
but you guys produce them,

00:16:44.039 --> 00:16:45.080
Bellwether produces them,

00:16:45.119 --> 00:16:47.500
and then I roast the coffee and it becomes their coffee.

00:16:47.989 --> 00:16:48.869
We take some credit,

00:16:48.950 --> 00:16:49.109
you know,

00:16:49.229 --> 00:16:51.429
for some of the grocery work on the backside of the,

00:16:51.559 --> 00:16:52.229
of the packaging,

00:16:52.309 --> 00:16:52.580
but

00:16:52.869 --> 00:16:54.989
maybe just white label and grow some businesses

00:16:54.989 --> 00:16:57.109
that way and help them grow their business

00:16:57.219 --> 00:16:58.140
at the same time,

00:16:58.150 --> 00:16:58.390
by,

00:16:58.700 --> 00:17:00.099
by giving them a product that,

00:17:00.109 --> 00:17:01.390
that is in their name,

00:17:01.630 --> 00:17:02.729
roasted locally

00:17:02.869 --> 00:17:03.609
that they can sell.

00:17:03.710 --> 00:17:05.910
So that's another thought I'm having and,

00:17:05.989 --> 00:17:08.050
and for some direct sales growth.

00:17:08.489 --> 00:17:09.000
Um,

00:17:09.270 --> 00:17:10.270
and then there's,

00:17:10.348 --> 00:17:12.709
there's this whole other idea and I'm just gonna say it

00:17:13.060 --> 00:17:14.618
and you guys can shut me up here out here,

00:17:14.670 --> 00:17:15.170
but um

00:17:15.339 --> 00:17:15.868
there's a whole,

00:17:15.989 --> 00:17:17.368
there's a company in town.

00:17:18.040 --> 00:17:18.780
Big company

00:17:19.180 --> 00:17:20.239
called Crimson Cup.

00:17:20.430 --> 00:17:20.618
You guys,

00:17:20.790 --> 00:17:22.108
some of you may have heard of them.

00:17:22.598 --> 00:17:24.400
Their motto includes a school.

00:17:25.530 --> 00:17:27.010
So they teach you

00:17:27.329 --> 00:17:31.250
a uh a budding uh barista who wants to own a cafe,

00:17:31.569 --> 00:17:32.319
how to

00:17:32.689 --> 00:17:33.189
do that

00:17:33.449 --> 00:17:35.130
from step one to step 7,

00:17:35.170 --> 00:17:35.719
they have,

00:17:35.969 --> 00:17:36.290
and they,

00:17:36.369 --> 00:17:39.530
they build a school and they bring you into their corporate

00:17:39.530 --> 00:17:41.079
locations and they teach you how to use the equipment,

00:17:41.180 --> 00:17:41.869
how to clean the equipment,

00:17:41.959 --> 00:17:42.770
how to work the equipment,

00:17:42.890 --> 00:17:43.760
how to be a barista,

00:17:43.839 --> 00:17:44.209
how to

00:17:44.489 --> 00:17:47.530
manage a business from finances to building a business plan,

00:17:47.609 --> 00:17:48.270
all of it.

00:17:48.609 --> 00:17:48.849
Uh,

00:17:48.890 --> 00:17:49.680
and I thought,

00:17:49.689 --> 00:17:50.449
what a great idea.

00:17:50.489 --> 00:17:52.739
I've tried to go into some of their shops.

00:17:53.550 --> 00:17:54.180
That where they,

00:17:54.310 --> 00:17:54.420
they,

00:17:54.550 --> 00:17:55.530
the owner has

00:17:55.869 --> 00:17:57.739
gone through that and there is no out seeing

00:17:59.109 --> 00:18:02.709
removing the shrimp and cup coffee in those locations and putting my coffee.

00:18:02.790 --> 00:18:04.349
There's just such loyalty there.

00:18:04.390 --> 00:18:04.770
I thought,

00:18:04.979 --> 00:18:05.150
wow,

00:18:05.229 --> 00:18:06.390
that's kind of a cool model.

00:18:06.469 --> 00:18:06.829
So

00:18:07.189 --> 00:18:08.829
that's an idea out there too.

00:18:08.949 --> 00:18:09.910
You're all willing to steal,

00:18:10.270 --> 00:18:10.680
all right,

00:18:10.910 --> 00:18:13.949
you're able to or you want to steal any of those thoughts that are not patented,

00:18:14.030 --> 00:18:14.660
they're yours.

00:18:14.949 --> 00:18:15.390
But I just,

00:18:15.469 --> 00:18:17.569
those are some of you asked me directionly

00:18:17.709 --> 00:18:18.510
what I think.

00:18:19.050 --> 00:18:19.260
I mean,

00:18:19.290 --> 00:18:19.729
I've got,

00:18:19.969 --> 00:18:21.729
I've gotta keep locking and tackling.

00:18:21.770 --> 00:18:23.839
This is a small little business we just got started.

00:18:23.890 --> 00:18:24.609
We've got to make,

00:18:24.770 --> 00:18:25.569
we gotta get to,

00:18:25.770 --> 00:18:27.449
to into the black and make some money,

00:18:27.530 --> 00:18:27.839
but

00:18:28.050 --> 00:18:29.630
those are some of the ideas I had.

00:18:30.229 --> 00:18:30.510
Yeah,

00:18:30.520 --> 00:18:30.530
yeah,

00:18:30.849 --> 00:18:30.930
no,

00:18:31.010 --> 00:18:31.630
it's great,

00:18:31.689 --> 00:18:32.329
and you can,

00:18:32.439 --> 00:18:33.829
you can really take it anywhere.

00:18:34.290 --> 00:18:34.790
So

00:18:34.890 --> 00:18:35.349
I,

00:18:36.209 --> 00:18:36.329
for,

00:18:36.430 --> 00:18:37.609
for those of you in the audience,

00:18:37.689 --> 00:18:39.130
if you have a question for Rich,

00:18:39.270 --> 00:18:40.770
go ahead and type it into the chat,

00:18:40.839 --> 00:18:41.709
and Jay

00:18:41.930 --> 00:18:44.630
from North Georgia asked for your contact info,

00:18:44.810 --> 00:18:44.930
uh,

00:18:45.130 --> 00:18:45.329
Rich,

00:18:45.650 --> 00:18:45.989
if you're,

00:18:46.130 --> 00:18:46.890
if you're into that,

00:18:46.930 --> 00:18:48.530
you can just type it into the chat.

00:18:48.890 --> 00:18:51.020
Email or or whatever you're comfortable providing.

00:18:51.290 --> 00:18:51.439
Uh,

00:18:51.449 --> 00:18:52.770
but any other questions?

00:18:52.849 --> 00:18:53.640
So Rich is,

00:18:53.890 --> 00:18:55.670
has a really interesting history,

00:18:55.890 --> 00:18:55.969
you know,

00:18:56.050 --> 00:18:56.319
it was a,

00:18:56.400 --> 00:18:56.560
a,

00:18:56.609 --> 00:18:58.189
a former Microsoft executive

00:18:58.530 --> 00:18:59.040
has set up,

00:18:59.050 --> 00:18:59.270
uh,

00:18:59.280 --> 00:18:59.920
e-commerce,

00:19:00.000 --> 00:19:00.199
has,

00:19:00.290 --> 00:19:00.680
has,

00:19:01.050 --> 00:19:02.790
has taken a kind of a community model,

00:19:03.010 --> 00:19:03.689
um,

00:19:03.890 --> 00:19:04.130
in,

00:19:04.250 --> 00:19:04.530
in,

00:19:04.609 --> 00:19:06.229
in sort of the Columbus metro area.

00:19:06.770 --> 00:19:07.050
Uh,

00:19:07.089 --> 00:19:07.449
a lot of,

00:19:07.550 --> 00:19:08.250
a lot of interesting,

00:19:08.329 --> 00:19:08.839
like,

00:19:08.849 --> 00:19:09.089
great,

00:19:09.329 --> 00:19:10.599
great resource of information.

00:19:10.689 --> 00:19:11.829
Anyone have a question,

00:19:12.449 --> 00:19:12.829
uh,

00:19:12.939 --> 00:19:13.650
for Rich?

00:19:18.839 --> 00:19:19.400
So one more,

00:19:19.479 --> 00:19:19.790
I mean,

00:19:19.989 --> 00:19:21.989
tell us a little bit more about,

00:19:22.000 --> 00:19:22.119
while,

00:19:22.239 --> 00:19:23.040
while we're waiting for,

00:19:23.140 --> 00:19:24.439
for folks to ask questions.

00:19:24.839 --> 00:19:26.680
Tell us a little bit more about,

00:19:26.920 --> 00:19:27.079
you know,

00:19:27.280 --> 00:19:27.920
setting up this,

00:19:28.020 --> 00:19:29.000
this community model.

00:19:29.079 --> 00:19:30.099
How did you approach

00:19:30.660 --> 00:19:31.839
uh the cafes,

00:19:32.199 --> 00:19:34.719
and it sounds like you convinced some of them to move away from

00:19:34.719 --> 00:19:37.760
the coffee that they were serving and kind of serve your coffee.

00:19:38.130 --> 00:19:38.770
Walk us through,

00:19:39.119 --> 00:19:41.069
-- through how that worked
-- and it's like anything else,

00:19:41.170 --> 00:19:41.369
right?

00:19:41.650 --> 00:19:44.880
You have to find if you're going to sell somebody something,

00:19:44.930 --> 00:19:46.329
you have to solve a problem for them,

00:19:46.449 --> 00:19:46.650
right?

00:19:47.250 --> 00:19:47.449
They're,

00:19:47.569 --> 00:19:49.189
they're experiencing something

00:19:49.290 --> 00:19:50.469
unpleasant or

00:19:50.689 --> 00:19:52.729
something that needs to be fixed or something that's broken.

00:19:52.849 --> 00:19:53.119
If they're,

00:19:53.250 --> 00:19:53.410
you know,

00:19:53.530 --> 00:19:53.969
those are the,

00:19:54.050 --> 00:19:54.390
the,

00:19:54.689 --> 00:19:56.910
the place where you have the opportunity to go in and maybe

00:19:57.369 --> 00:19:58.849
build a better mousetrap for them,

00:19:59.130 --> 00:20:00.050
build a better community.

00:20:00.130 --> 00:20:00.439
I,

00:20:00.689 --> 00:20:01.209
I leverage,

00:20:01.290 --> 00:20:01.540
I,

00:20:01.729 --> 00:20:03.010
I'll tell you one thing I do is I,

00:20:03.130 --> 00:20:04.089
I do really

00:20:05.060 --> 00:20:05.219
Uh,

00:20:05.339 --> 00:20:07.459
go arm in arm with them and try to partner with them.

00:20:07.579 --> 00:20:09.010
I use those terms a lot with them.

00:20:09.099 --> 00:20:10.540
I want to be part of that

00:20:10.739 --> 00:20:12.079
in terms of building out,

00:20:12.449 --> 00:20:15.410
helping them build out displays if they want that.

00:20:15.699 --> 00:20:15.880
Um,

00:20:15.939 --> 00:20:16.099
I,

00:20:16.170 --> 00:20:17.930
I support them with kickoff,

00:20:17.979 --> 00:20:18.319
uh,

00:20:18.579 --> 00:20:19.319
product kickoff,

00:20:19.339 --> 00:20:19.560
um,

00:20:19.569 --> 00:20:20.099
announcements.

00:20:20.150 --> 00:20:20.520
So if,

00:20:20.699 --> 00:20:21.020
for example,

00:20:21.140 --> 00:20:21.920
if we came up with

00:20:22.260 --> 00:20:23.339
your Honduras coffee,

00:20:23.579 --> 00:20:23.699
um,

00:20:23.780 --> 00:20:24.609
we talked about earlier,

00:20:24.780 --> 00:20:25.439
earlier,

00:20:25.520 --> 00:20:25.859
Jonathan,

00:20:25.930 --> 00:20:27.380
but if that is a coffee of the,

00:20:27.500 --> 00:20:28.339
of the quarter.

00:20:28.719 --> 00:20:29.979
Then that's a special,

00:20:30.239 --> 00:20:33.500
then how do we help them kick that off for their customer base?

00:20:33.560 --> 00:20:33.910
Well,

00:20:34.199 --> 00:20:35.359
I can park my food,

00:20:35.459 --> 00:20:38.319
my coffee truck in their parking lot for a couple of days in a week and

00:20:38.319 --> 00:20:41.569
we can make a big event around that and we can help them build that business.

00:20:41.680 --> 00:20:42.020
So,

00:20:42.479 --> 00:20:44.000
that is my approach.

00:20:44.079 --> 00:20:47.699
I'm very hands-on with that kind of those kind of partnerships.

00:20:48.109 --> 00:20:48.599
Um,

00:20:48.920 --> 00:20:49.380
so,

00:20:50.040 --> 00:20:50.160
and,

00:20:50.270 --> 00:20:51.079
and that's just,

00:20:51.199 --> 00:20:52.819
that just comes from my background.

00:20:53.390 --> 00:20:53.770
You know,

00:20:54.660 --> 00:20:54.709
you know,

00:20:54.869 --> 00:20:55.099
so

00:20:55.550 --> 00:20:55.790
I,

00:20:55.869 --> 00:20:58.750
I sold multi-million dollar computer systems to hospitals.

00:20:59.040 --> 00:21:00.290
This is so different

00:21:00.550 --> 00:21:01.150
than what I did,

00:21:01.229 --> 00:21:03.219
but it's the philosophy is the same.

00:21:03.630 --> 00:21:05.810
You have someone who has a need who wants

00:21:05.910 --> 00:21:07.310
to do something about it.

00:21:07.630 --> 00:21:08.619
They're motivated.

00:21:08.910 --> 00:21:10.349
How do you help them do that

00:21:10.579 --> 00:21:10.589
in,

00:21:10.630 --> 00:21:11.109
in the best,

00:21:11.229 --> 00:21:11.979
the best way?

00:21:12.189 --> 00:21:12.489
So,

00:21:12.500 --> 00:21:12.670
yeah,

00:21:12.989 --> 00:21:13.550
well said.

00:21:14.089 --> 00:21:14.449
So we,

00:21:14.560 --> 00:21:16.270
we do have a lot of questions now.

00:21:16.650 --> 00:21:16.969
So,

00:21:17.010 --> 00:21:17.319
um,

00:21:17.489 --> 00:21:20.089
maybe we'll start with the second question because some of the others built out.

00:21:20.180 --> 00:21:21.869
So how long have you been in operation,

00:21:22.119 --> 00:21:22.329
uh,

00:21:22.449 --> 00:21:22.569
uh,

00:21:22.650 --> 00:21:23.540
Patricia asks.

00:21:23.680 --> 00:21:23.849
Yeah,

00:21:24.010 --> 00:21:24.180
right.

00:21:24.329 --> 00:21:24.709
So

00:21:25.010 --> 00:21:25.130
look,

00:21:25.199 --> 00:21:25.449
we,

00:21:25.609 --> 00:21:25.729
we,

00:21:25.810 --> 00:21:28.109
I think we incorporated sometime last year.

00:21:28.319 --> 00:21:28.680
Uh,

00:21:28.839 --> 00:21:32.290
we had a farm stand up working almost all of last year.

00:21:32.410 --> 00:21:32.670
We,

00:21:32.930 --> 00:21:33.050
you know,

00:21:33.130 --> 00:21:35.569
we've been producing honey for 2 years now

00:21:35.760 --> 00:21:36.869
on the farm itself.

00:21:37.489 --> 00:21:37.650
Um,

00:21:37.760 --> 00:21:40.219
that was after a year of a year of schooling.

00:21:40.569 --> 00:21:41.040
And,

00:21:41.050 --> 00:21:41.469
uh,

00:21:41.479 --> 00:21:41.800
uh,

00:21:41.810 --> 00:21:43.969
and classes we wanted to go through all seasons

00:21:44.170 --> 00:21:45.270
and understand

00:21:45.530 --> 00:21:47.890
how we have to interact with our hives and do well and you know,

00:21:48.050 --> 00:21:48.630
kill them.

00:21:49.010 --> 00:21:49.369
Um,

00:21:49.449 --> 00:21:51.890
I will tell you that there's some real problems with,

00:21:51.900 --> 00:21:52.079
uh,

00:21:52.089 --> 00:21:53.000
beekeeping in,

00:21:53.079 --> 00:21:53.869
in the US,

00:21:54.270 --> 00:21:54.719
um,

00:21:54.849 --> 00:21:55.589
and just

00:21:55.729 --> 00:21:56.089
so you,

00:21:56.170 --> 00:21:57.810
you probably have all read a little bit about it,

00:21:57.890 --> 00:21:58.209
but

00:21:58.569 --> 00:21:59.420
we've lost in the US,

00:21:59.479 --> 00:21:59.770
we lost,

00:21:59.890 --> 00:22:01.670
we lose about half of our bees every year now,

00:22:02.209 --> 00:22:02.439
and,

00:22:02.449 --> 00:22:02.689
uh,

00:22:02.729 --> 00:22:03.050
it's,

00:22:03.160 --> 00:22:04.599
it has a lot to do with,

00:22:04.770 --> 00:22:04.930
you know,

00:22:05.089 --> 00:22:05.810
some of the geo.

00:22:06.760 --> 00:22:09.290
Stuff that's going on above our heads that we don't have any control,

00:22:09.369 --> 00:22:12.650
but also the glycopate and some of the chemicals we put on our foods and our,

00:22:12.729 --> 00:22:13.060
in our,

00:22:13.150 --> 00:22:13.630
in our

00:22:14.130 --> 00:22:14.680
weeding.

00:22:14.829 --> 00:22:15.050
So,

00:22:15.119 --> 00:22:15.250
you know,

00:22:15.329 --> 00:22:17.239
I have neighbors with very big yards.

00:22:17.609 --> 00:22:18.130
When they spray,

00:22:18.209 --> 00:22:18.770
they spray.

00:22:18.810 --> 00:22:19.160
And I,

00:22:19.209 --> 00:22:21.030
I get the the remnants of that.

00:22:21.089 --> 00:22:21.369
Um,

00:22:21.449 --> 00:22:21.760
so,

00:22:22.050 --> 00:22:22.170
you know,

00:22:22.209 --> 00:22:22.680
it's just,

00:22:22.979 --> 00:22:26.469
just saying that bees are very important to all of our health,

00:22:26.489 --> 00:22:26.680
uh,

00:22:26.689 --> 00:22:27.810
well-being as humans.

00:22:27.969 --> 00:22:28.349
Um,

00:22:28.650 --> 00:22:29.089
they are,

00:22:29.130 --> 00:22:30.469
our main pollinators.

00:22:30.869 --> 00:22:32.800
And um so it's just an important thing,

00:22:32.949 --> 00:22:33.380
so we,

00:22:33.390 --> 00:22:35.349
it's very tough to be a beekeeper these days.

00:22:35.630 --> 00:22:37.630
You're constantly working with your bees.

00:22:37.670 --> 00:22:38.329
There's a big

00:22:38.550 --> 00:22:39.030
threat

00:22:39.430 --> 00:22:42.300
with um with pests or or bugs,

00:22:42.339 --> 00:22:42.589
um,

00:22:42.630 --> 00:22:43.260
mites,

00:22:43.400 --> 00:22:44.329
but and others

00:22:44.550 --> 00:22:45.609
that ants and

00:22:46.530 --> 00:22:46.689
You know,

00:22:46.849 --> 00:22:47.640
killer wasps,

00:22:48.130 --> 00:22:49.219
we've seen it all.

00:22:49.410 --> 00:22:49.760
So there,

00:22:49.930 --> 00:22:51.410
that's a big challenge that,

00:22:51.510 --> 00:22:55.010
that takes a lot of time and energy to be able to be good at that.

00:22:55.130 --> 00:22:55.650
So I've,

00:22:55.729 --> 00:22:56.569
I've forgot what your original,

00:22:56.689 --> 00:22:57.010
how long,

00:22:57.290 --> 00:22:58.930
so we've done that for a couple of years

00:22:59.209 --> 00:23:00.150
as a coffee guy.

00:23:00.410 --> 00:23:01.790
I'm telling you since January,

00:23:02.449 --> 00:23:02.520
OK,

00:23:03.349 --> 00:23:03.609
-- I
-- mean,

00:23:03.729 --> 00:23:04.050
really,

00:23:04.319 --> 00:23:04.670
as I mean,

00:23:04.770 --> 00:23:05.209
I bought,

00:23:05.329 --> 00:23:07.349
I got my roaster delivered in January.

00:23:07.890 --> 00:23:08.400
So,

00:23:08.619 --> 00:23:08.930
um,

00:23:09.050 --> 00:23:09.170
you know,

00:23:09.250 --> 00:23:09.449
that,

00:23:09.569 --> 00:23:11.369
that's where I'm really new there,

00:23:11.489 --> 00:23:11.729
um,

00:23:11.890 --> 00:23:12.329
so,

00:23:13.160 --> 00:23:13.170
um.

00:23:13.859 --> 00:23:14.140
OK.

00:23:14.300 --> 00:23:15.099
Coffee trucks do it.

00:23:15.180 --> 00:23:16.239
They've been doing great

00:23:16.550 --> 00:23:17.459
since about then.

00:23:17.819 --> 00:23:17.979
Yeah.

00:23:18.219 --> 00:23:18.599
So

00:23:18.699 --> 00:23:19.760
a follow up from Addie.

00:23:19.849 --> 00:23:22.020
How many pounds a week are you roasting and selling through

00:23:22.020 --> 00:23:24.300
the trailer and third party sellers and kind of what,

00:23:24.380 --> 00:23:25.619
what's the breakdown of,

00:23:25.729 --> 00:23:26.260
of the,

00:23:26.420 --> 00:23:26.699
yeah,

00:23:26.939 --> 00:23:27.140
yeah,

00:23:27.219 --> 00:23:29.079
I'm probably up to about 100,

00:23:29.180 --> 00:23:30.020
maybe 100.

00:23:32.109 --> 00:23:33.750
100 pounds a week roughly.

00:23:34.069 --> 00:23:34.189
I'm,

00:23:34.310 --> 00:23:34.709
I'm already,

00:23:34.790 --> 00:23:35.810
I'm on the verge.

00:23:35.989 --> 00:23:36.339
I bought,

00:23:36.430 --> 00:23:36.699
you know,

00:23:36.900 --> 00:23:37.569
when I bought

00:23:38.189 --> 00:23:39.469
the roaster I bought was the,

00:23:39.530 --> 00:23:40.469
just the tabletop,

00:23:40.619 --> 00:23:40.939
right?

00:23:41.150 --> 00:23:41.390
And we,

00:23:41.469 --> 00:23:44.310
I had this conversation with Jonathan yesterday in our prep and I said,

00:23:44.589 --> 00:23:44.709
look,

00:23:44.750 --> 00:23:45.670
I think I'm right there.

00:23:45.750 --> 00:23:47.010
I think I need to upgrade.

00:23:47.219 --> 00:23:47.670
Um,

00:23:47.709 --> 00:23:48.770
I have to find a way

00:23:49.489 --> 00:23:49.500
to,

00:23:49.550 --> 00:23:49.709
uh,

00:23:49.819 --> 00:23:49.979
you know,

00:23:50.189 --> 00:23:52.300
because there's a cooling period for the beans,

00:23:52.349 --> 00:23:52.550
right,

00:23:52.630 --> 00:23:52.989
after,

00:23:53.069 --> 00:23:55.369
after you've run your batch of 3.1 pounds.

00:23:55.930 --> 00:23:56.550
And then,

00:23:56.930 --> 00:23:59.770
then to get through that cooling period and then ramp back up to the next batch,

00:23:59.810 --> 00:24:00.689
it takes a little time.

00:24:00.810 --> 00:24:01.130
So

00:24:01.329 --> 00:24:03.369
you know you're getting maybe 3 batches a day or something,

00:24:03.530 --> 00:24:03.750
Jonathan,

00:24:03.829 --> 00:24:04.680
is that what you say?

00:24:04.890 --> 00:24:05.319
You say,

00:24:05.329 --> 00:24:05.410
no,

00:24:05.449 --> 00:24:06.209
-- it's
-- like no,

00:24:06.329 --> 00:24:06.380
no,

00:24:06.609 --> 00:24:08.410
that would be in the continuous roasting option,

00:24:08.800 --> 00:24:08.969
yeah,

00:24:09.089 --> 00:24:09.260
yeah.

00:24:09.530 --> 00:24:09.800
So,

00:24:10.089 --> 00:24:12.770
-- so it get about 3
-- batches an hour would be

00:24:13.089 --> 00:24:13.550
an hour.

00:24:13.650 --> 00:24:13.930
That's what,

00:24:14.140 --> 00:24:14.189
yeah,

00:24:14.449 --> 00:24:14.699
that's it,

00:24:14.770 --> 00:24:14.780
yeah,

00:24:15.410 --> 00:24:15.530
yeah.

00:24:15.689 --> 00:24:15.910
So,

00:24:15.930 --> 00:24:16.329
and then,

00:24:16.369 --> 00:24:16.530
you know,

00:24:16.569 --> 00:24:19.310
I'm running all the other operate pieces of the operation.

00:24:19.329 --> 00:24:20.130
So right now,

00:24:20.209 --> 00:24:20.609
and it's,

00:24:20.689 --> 00:24:22.050
it's literally just me.

00:24:22.569 --> 00:24:22.680
Uh,

00:24:22.689 --> 00:24:23.689
my brother helped me make,

00:24:23.800 --> 00:24:25.010
make pizzas on the weekends,

00:24:25.130 --> 00:24:26.609
but I mean it's really just me.

00:24:26.660 --> 00:24:26.949
So

00:24:27.250 --> 00:24:27.530
yeah,

00:24:27.650 --> 00:24:29.790
it's really a time thing for me and management,

00:24:29.890 --> 00:24:30.270
but

00:24:30.569 --> 00:24:31.890
until we start showing some revenue,

00:24:31.969 --> 00:24:32.829
we're gonna keep it small.

00:24:33.449 --> 00:24:33.760
Yeah,

00:24:34.050 --> 00:24:34.209
so,

00:24:34.290 --> 00:24:34.469
and,

00:24:34.569 --> 00:24:34.810
and,

00:24:34.890 --> 00:24:35.250
and well,

00:24:35.369 --> 00:24:36.410
I guess the next question is,

00:24:36.489 --> 00:24:38.650
could you show the machine and talk more about it.

00:24:38.969 --> 00:24:38.979
Uh,

00:24:39.770 --> 00:24:40.209
-- I
-- can't.

00:24:40.290 --> 00:24:41.150
I'm in my office.

00:24:41.290 --> 00:24:43.229
I'm on the 2nd floor of the house.

00:24:43.810 --> 00:24:44.449
There's nothing.

00:24:44.750 --> 00:24:44.760
Look,

00:24:44.770 --> 00:24:46.560
you do not want to see my basement,

00:24:46.810 --> 00:24:47.589
I promise you.

00:24:47.689 --> 00:24:50.010
-- So this
-- is the machine here on the right,

00:24:50.060 --> 00:24:50.380
or

00:24:50.920 --> 00:24:50.930
yeah,

00:24:50.969 --> 00:24:51.729
that's the machine.

00:24:51.930 --> 00:24:52.489
That's what I have.

00:24:52.640 --> 00:24:54.569
-- It's the
-- one that Rich has in his basement,

00:24:54.630 --> 00:24:54.640
um,

00:24:55.329 --> 00:24:55.920
but if you want to,

00:24:56.020 --> 00:24:57.650
want to talk a little bit more about it,

00:24:58.199 --> 00:24:58.250
you know,

00:24:58.329 --> 00:24:59.130
it's so simple.

00:24:59.619 --> 00:24:59.719
Look,

00:24:59.770 --> 00:25:00.000
I have.

00:25:00.060 --> 00:25:02.140
I have a heavy duty table that sits on and

00:25:02.140 --> 00:25:03.699
you'll need one if you buy one of these things.

00:25:03.780 --> 00:25:03.979
They're,

00:25:04.300 --> 00:25:05.520
they're freaking 500 pounds,

00:25:05.619 --> 00:25:07.219
I think in the crate when they show up.

00:25:07.540 --> 00:25:09.040
You're not moving it around by yourself.

00:25:09.140 --> 00:25:10.380
I had to hire a crew

00:25:12.430 --> 00:25:13.239
to get it down got it into my basement.

00:25:13.420 --> 00:25:13.619
I mean,

00:25:13.660 --> 00:25:14.420
it's not a light thing.

00:25:14.500 --> 00:25:16.439
This is a big piece of machinery.

00:25:17.099 --> 00:25:18.900
Remember that when you buy the table,

00:25:18.939 --> 00:25:19.770
you set it on.

00:25:20.020 --> 00:25:21.160
I bought this

00:25:21.489 --> 00:25:23.239
stainless steel thing and it was.

00:25:23.869 --> 00:25:24.109
I don't,

00:25:24.189 --> 00:25:24.459
I don't,

00:25:24.750 --> 00:25:25.939
I don't I,

00:25:25.989 --> 00:25:27.500
it took me a couple of weeks to get it replaced,

00:25:27.550 --> 00:25:29.630
but I was surprised that it didn't walk down there

00:25:29.630 --> 00:25:31.209
one day and that thing wasn't on its face,

00:25:31.589 --> 00:25:32.270
on the cement,

00:25:32.390 --> 00:25:32.699
but

00:25:33.000 --> 00:25:33.319
Uh,

00:25:33.520 --> 00:25:36.339
remember that buy a really heavy duty table when you,

00:25:36.349 --> 00:25:36.880
when you put this together.

00:25:36.920 --> 00:25:39.319
But if you look at my roaster on the left there where I'm standing,

00:25:39.520 --> 00:25:40.079
standing,

00:25:40.359 --> 00:25:40.589
that's,

00:25:40.640 --> 00:25:41.099
I've got,

00:25:41.119 --> 00:25:41.500
um,

00:25:41.880 --> 00:25:42.829
that's where I have my,

00:25:42.920 --> 00:25:43.780
my scales,

00:25:43.790 --> 00:25:45.199
and I'll bring in my bags of,

00:25:45.280 --> 00:25:46.300
my bags of coffee,

00:25:46.680 --> 00:25:47.189
and I'll have,

00:25:47.239 --> 00:25:48.000
and I'll outlay them.

00:25:48.040 --> 00:25:49.589
I'll weigh them about 3.1 pounds and,

00:25:49.739 --> 00:25:51.349
in the order in which I'm going,

00:25:51.439 --> 00:25:51.670
I'm,

00:25:51.800 --> 00:25:52.099
I'm

00:25:52.349 --> 00:25:53.339
going to be roasting

00:25:53.560 --> 00:25:53.839
and to,

00:25:53.920 --> 00:25:54.069
to,

00:25:54.400 --> 00:25:55.339
for efficiency.

00:25:55.770 --> 00:25:56.729
And then I have,

00:25:56.849 --> 00:25:57.199
I,

00:25:57.380 --> 00:25:57.680
look,

00:25:57.969 --> 00:25:59.410
I'm not big enough to have

00:25:59.609 --> 00:26:02.770
the big trash cans with the rollers on the bottom of them yet,

00:26:02.849 --> 00:26:03.410
but I'm well,

00:26:03.530 --> 00:26:04.189
I'm getting there.

00:26:04.410 --> 00:26:04.650
Uh,

00:26:04.770 --> 00:26:05.709
I actually have

00:26:05.880 --> 00:26:09.969
used 5 gallon buckets as kind of my large batch storage units,

00:26:10.170 --> 00:26:11.109
until I bag them.

00:26:11.530 --> 00:26:13.339
So that's kind of how that operation works.

00:26:13.489 --> 00:26:14.020
And um

00:26:15.050 --> 00:26:15.660
And uh the,

00:26:15.839 --> 00:26:16.260
you know,

00:26:16.349 --> 00:26:16.920
uh,

00:26:16.939 --> 00:26:17.089
I,

00:26:17.140 --> 00:26:19.819
I would really like to print the uh things,

00:26:19.900 --> 00:26:20.050
uh,

00:26:20.060 --> 00:26:22.300
print these uh labels myself,

00:26:22.339 --> 00:26:22.699
but

00:26:23.060 --> 00:26:23.369
I just,

00:26:23.420 --> 00:26:23.900
I don't have the,

00:26:23.979 --> 00:26:24.459
I don't don't,

00:26:24.540 --> 00:26:25.500
I'm not set up for that.

00:26:25.619 --> 00:26:26.609
So they come in

00:26:26.969 --> 00:26:27.140
and then,

00:26:27.180 --> 00:26:27.540
you know,

00:26:27.760 --> 00:26:29.260
and they come in in batches and then you're,

00:26:29.339 --> 00:26:32.400
you're peeling and you're label the bags individually.

00:26:32.500 --> 00:26:32.969
Um,

00:26:33.140 --> 00:26:34.040
I keep storage,

00:26:34.060 --> 00:26:34.290
um,

00:26:34.300 --> 00:26:34.810
down there,

00:26:34.819 --> 00:26:35.369
so I have,

00:26:35.459 --> 00:26:36.859
I get ahead of myself,

00:26:36.979 --> 00:26:37.239
but

00:26:37.599 --> 00:26:37.760
Uh,

00:26:37.800 --> 00:26:38.479
you gotta remember,

00:26:38.560 --> 00:26:42.520
I don't remember exactly what the shelf life is of ground coffee,

00:26:42.599 --> 00:26:43.550
but I know it's less than,

00:26:43.760 --> 00:26:45.020
I know it's less than.

00:26:46.000 --> 00:26:46.609
Um,

00:26:47.010 --> 00:26:48.709
than bean coffee or whole coffee,

00:26:49.250 --> 00:26:49.489
um,

00:26:49.650 --> 00:26:49.989
so,

00:26:50.290 --> 00:26:50.609
um,

00:26:50.770 --> 00:26:50.930
I,

00:26:51.010 --> 00:26:52.630
I don't keep anything around more than a month.

00:26:52.689 --> 00:26:53.300
It's gone,

00:26:53.449 --> 00:26:53.859
so

00:26:54.280 --> 00:26:54.290
I,

00:26:54.369 --> 00:26:55.410
I don't make that much,

00:26:55.989 --> 00:26:56.000
um,

00:26:56.010 --> 00:26:56.209
yeah.

00:26:57.030 --> 00:26:57.349
The,

00:26:57.510 --> 00:26:58.390
so Jay asked,

00:26:58.510 --> 00:26:59.339
what's your startup,

00:26:59.349 --> 00:26:59.780
and,

00:26:59.859 --> 00:27:00.270
you know,

00:27:00.869 --> 00:27:03.209
answer this however you feel comfortable sharing

00:27:03.469 --> 00:27:06.609
like your startup cost for a coffee trailer or a small cafe.

00:27:07.109 --> 00:27:07.420
Yeah,

00:27:07.670 --> 00:27:07.880
well,

00:27:07.949 --> 00:27:08.869
cafe is bigger,

00:27:09.189 --> 00:27:10.189
much bigger overhead,

00:27:10.250 --> 00:27:10.869
you know that

00:27:10.989 --> 00:27:11.339
you got,

00:27:11.599 --> 00:27:11.709
look,

00:27:11.829 --> 00:27:12.550
I don't have rent.

00:27:13.319 --> 00:27:14.670
On any of my stuff.

00:27:15.010 --> 00:27:15.810
I own it all.

00:27:16.050 --> 00:27:16.189
I,

00:27:16.290 --> 00:27:18.670
I bought my daughter's horse trailer I bought

00:27:19.050 --> 00:27:20.349
for 2500 bucks

00:27:20.479 --> 00:27:21.569
15 years ago.

00:27:22.219 --> 00:27:24.339
And renovate and just redid and renovated.

00:27:24.410 --> 00:27:26.060
Now that Renault costs about 40.

00:27:26.849 --> 00:27:28.459
So I did have some money in it,

00:27:28.849 --> 00:27:29.150
uh,

00:27:29.170 --> 00:27:29.520
to put it,

00:27:29.530 --> 00:27:29.949
and then,

00:27:30.050 --> 00:27:30.170
you know,

00:27:30.280 --> 00:27:30.920
with the equipment,

00:27:30.969 --> 00:27:31.199
I mean,

00:27:31.410 --> 00:27:31.520
shoot,

00:27:31.609 --> 00:27:32.000
the,

00:27:32.010 --> 00:27:32.199
the,

00:27:32.209 --> 00:27:32.469
uh,

00:27:33.079 --> 00:27:36.099
the Siminelli was 8500 bucks or something or 8000 or something.

00:27:36.119 --> 00:27:36.560
And then,

00:27:36.650 --> 00:27:36.849
then,

00:27:36.969 --> 00:27:39.449
then your grinder is another 1516,

00:27:39.770 --> 00:27:40.410
and you've got,

00:27:40.420 --> 00:27:43.270
then the ovens were the pizza ovens were $1200 apiece.

00:27:43.329 --> 00:27:43.650
So

00:27:44.250 --> 00:27:47.050
once you put water in there and you're starting to renovate the

00:27:47.050 --> 00:27:49.489
inside and you get it food safe and the rest of it,

00:27:49.849 --> 00:27:50.079
it's,

00:27:50.089 --> 00:27:50.510
uh,

00:27:50.540 --> 00:27:50.650
you know,

00:27:50.729 --> 00:27:51.329
you're up,

00:27:51.349 --> 00:27:51.510
uh,

00:27:51.609 --> 00:27:53.609
probably all in around 50 maybe,

00:27:53.729 --> 00:27:53.880
all,

00:27:53.930 --> 00:27:55.170
all in on that trailer.

00:27:55.709 --> 00:27:56.780
That's what it was for me,

00:27:56.969 --> 00:27:57.030
uh,

00:27:57.150 --> 00:28:00.349
but I was taking an existing trailer I had to tear out the insides

00:28:00.670 --> 00:28:01.469
where horses stood,

00:28:01.550 --> 00:28:01.790
you know,

00:28:01.869 --> 00:28:03.650
and I hauled them all over the US,

00:28:04.069 --> 00:28:04.439
um,

00:28:04.630 --> 00:28:04.780
but,

00:28:04.829 --> 00:28:05.069
um,

00:28:05.229 --> 00:28:05.739
but that's,

00:28:05.869 --> 00:28:07.000
but I'm glad I did it,

00:28:07.060 --> 00:28:07.310
and I,

00:28:07.430 --> 00:28:08.430
and I quite frankly,

00:28:08.510 --> 00:28:08.949
where I'm at,

00:28:08.989 --> 00:28:09.550
I own them.

00:28:09.630 --> 00:28:10.229
I own everything.

00:28:10.280 --> 00:28:11.109
I don't have any debt.

00:28:11.270 --> 00:28:11.790
It's just,

00:28:12.069 --> 00:28:12.229
you know,

00:28:12.310 --> 00:28:12.630
I'll be,

00:28:12.709 --> 00:28:14.569
I wanna be conscious about that as I grow.

00:28:15.079 --> 00:28:15.439
Yeah,

00:28:15.760 --> 00:28:15.959
thanks,

00:28:16.119 --> 00:28:17.040
thanks for answering that.

00:28:17.180 --> 00:28:17.760
Thanks for the question,

00:28:17.920 --> 00:28:18.079
Jay.

00:28:18.550 --> 00:28:20.280
Jay was the one who asked for your contact info,

00:28:20.359 --> 00:28:21.880
so he might be following up to ask you.

00:28:22.000 --> 00:28:22.040
Yeah,

00:28:22.160 --> 00:28:22.280
Jay,

00:28:22.359 --> 00:28:22.869
you can call me.

00:28:23.040 --> 00:28:23.050
Uh,

00:28:23.119 --> 00:28:23.270
I'll,

00:28:23.349 --> 00:28:24.219
I'll walk you through it.

00:28:24.439 --> 00:28:24.739
Um,

00:28:24.920 --> 00:28:25.040
you know,

00:28:25.119 --> 00:28:26.239
I wasn't the guy that did the,

00:28:26.359 --> 00:28:26.920
the wrenching,

00:28:27.010 --> 00:28:27.319
but I,

00:28:27.400 --> 00:28:27.800
you know,

00:28:27.959 --> 00:28:28.189
um,

00:28:28.280 --> 00:28:29.459
I wasn't bold enough.

00:28:29.880 --> 00:28:29.890
So,

00:28:30.359 --> 00:28:33.010
but I should say with the bellwether there's no installation cost.

00:28:33.079 --> 00:28:34.709
It typically plugs right in.

00:28:35.000 --> 00:28:35.400
So no,

00:28:35.479 --> 00:28:35.500
it,

00:28:35.719 --> 00:28:35.770
it,

00:28:35.920 --> 00:28:36.010
it,

00:28:36.199 --> 00:28:39.229
I can't tell you guys if you're considering it

00:28:39.439 --> 00:28:41.550
and you have a business model that supports it.

00:28:41.680 --> 00:28:41.760
Look,

00:28:41.839 --> 00:28:43.079
it's not a small investment.

00:28:43.560 --> 00:28:46.290
And then you got ongoing costs with coffee and with,

00:28:46.349 --> 00:28:46.890
with your,

00:28:46.900 --> 00:28:50.270
your bags and your marketing and everything else that we just talked about.

00:28:50.689 --> 00:28:51.800
But if you're there,

00:28:52.170 --> 00:28:52.359
look,

00:28:52.530 --> 00:28:52.650
look,

00:28:52.729 --> 00:28:53.270
this thing,

00:28:53.489 --> 00:28:54.630
I plugged it in,

00:28:55.079 --> 00:28:55.439
it's,

00:28:55.530 --> 00:28:56.709
it came to life,

00:28:57.329 --> 00:28:57.489
and,

00:28:57.599 --> 00:28:59.319
and I had I had coffee,

00:28:59.329 --> 00:29:00.410
and they sent me like,

00:29:00.489 --> 00:29:00.890
I don't know,

00:29:01.050 --> 00:29:01.890
you send 10 pounds,

00:29:02.010 --> 00:29:04.069
20 pounds or something coffee out with it,

00:29:04.329 --> 00:29:06.000
and I loaded it up and went.

00:29:06.209 --> 00:29:06.599
Now,

00:29:06.959 --> 00:29:07.650
my first batch,

00:29:07.689 --> 00:29:09.369
I put way too much coffee in.

00:29:09.449 --> 00:29:11.010
I should have read more of the instructions.

00:29:11.500 --> 00:29:11.739
Uh,

00:29:11.859 --> 00:29:13.140
so it didn't really do well,

00:29:13.219 --> 00:29:14.339
but the second batch,

00:29:14.420 --> 00:29:15.339
I read the instructions,

00:29:15.540 --> 00:29:17.209
only put the 3.1 pounds in,

00:29:17.420 --> 00:29:20.219
and it just made beautiful coffee right out of the box,

00:29:20.300 --> 00:29:20.780
and I,

00:29:21.140 --> 00:29:22.800
I am a complete amateur.

00:29:23.439 --> 00:29:24.260
I'm getting better.

00:29:24.839 --> 00:29:25.000
Like,

00:29:25.199 --> 00:29:25.520
I mean,

00:29:25.599 --> 00:29:28.280
I actually know what cupping is and other things like that.

00:29:28.890 --> 00:29:28.949
I'm

00:29:29.439 --> 00:29:29.579
kidding.

00:29:30.790 --> 00:29:31.410
All right,

00:29:31.900 --> 00:29:32.219
um,

00:29:32.390 --> 00:29:33.310
so Ron asked,

00:29:33.469 --> 00:29:34.510
love what you guys are doing,

00:29:34.630 --> 00:29:35.910
weaving your faith into the business.

00:29:36.030 --> 00:29:37.969
What do you charge per cup of black coffee?

00:29:38.589 --> 00:29:38.829
Yeah,

00:29:38.989 --> 00:29:39.219
that's,

00:29:39.229 --> 00:29:39.420
uh,

00:29:39.510 --> 00:29:39.869
well,

00:29:41.670 --> 00:29:44.130
I don't like to serve black coffee in my trailer.

00:29:44.550 --> 00:29:46.569
I don't have the room for a a drip maker.

00:29:47.010 --> 00:29:47.829
It's the honest truth.

00:29:47.939 --> 00:29:48.310
So I drink,

00:29:48.420 --> 00:29:48.890
I do

00:29:49.189 --> 00:29:50.010
Americanos,

00:29:50.430 --> 00:29:51.790
and I charge 3 bucks.

00:29:52.270 --> 00:29:52.699
OK.

00:29:52.910 --> 00:29:53.300
All right,

00:29:53.579 --> 00:29:54.890
-- 12 ounce
-- Americano.

00:29:55.069 --> 00:29:55.290
Yeah,

00:29:55.390 --> 00:29:55.790
all right.

00:29:56.689 --> 00:29:57.359
Um,

00:29:57.619 --> 00:29:58.219
Jose asks,

00:29:58.339 --> 00:29:59.660
where's the live webinar?

00:29:59.739 --> 00:30:00.400
So I'm,

00:30:00.619 --> 00:30:03.000
I'm live from Bellwether's headquarters in

00:30:03.140 --> 00:30:03.739
Berkeley,

00:30:04.060 --> 00:30:04.939
and Jose and,

00:30:05.060 --> 00:30:05.300
and,

00:30:05.339 --> 00:30:05.579
uh,

00:30:05.699 --> 00:30:06.500
and Rich is,

00:30:06.619 --> 00:30:07.630
is in Ohio,

00:30:08.060 --> 00:30:08.119
uh,

00:30:08.140 --> 00:30:08.680
outside of Columbus,

00:30:09.660 --> 00:30:09.780
yeah.

00:30:10.640 --> 00:30:11.170
Um,

00:30:11.359 --> 00:30:12.880
what would you say is the most valuable,

00:30:13.000 --> 00:30:13.400
Andrew?

00:30:13.449 --> 00:30:14.880
What would you say is the most valuable

00:30:14.880 --> 00:30:17.239
lesson you've learned in the coffee roasting business?

00:30:19.209 --> 00:30:19.560
Get you,

00:30:19.640 --> 00:30:20.930
get organized.

00:30:21.400 --> 00:30:21.599
I mean,

00:30:21.680 --> 00:30:24.219
I roast on a consistent basis probably.

00:30:25.369 --> 00:30:26.489
4 or 5 beans,

00:30:26.890 --> 00:30:27.170
right?

00:30:27.410 --> 00:30:28.410
One bean I use the,

00:30:28.489 --> 00:30:29.810
the blend I use for my,

00:30:29.920 --> 00:30:30.630
my,

00:30:30.640 --> 00:30:31.030
uh,

00:30:31.239 --> 00:30:33.709
espresso roast as well as my medium everyday

00:30:33.859 --> 00:30:34.770
uh roast

00:30:35.089 --> 00:30:35.849
uh for drip.

00:30:36.170 --> 00:30:36.359
But,

00:30:36.369 --> 00:30:36.739
um,

00:30:36.829 --> 00:30:36.969
you know,

00:30:37.050 --> 00:30:37.420
but I,

00:30:37.530 --> 00:30:37.880
um,

00:30:37.890 --> 00:30:38.310
I,

00:30:38.449 --> 00:30:39.329
I,

00:30:39.339 --> 00:30:39.349
I,

00:30:39.489 --> 00:30:41.510
I can dedicate a 1 day a week

00:30:41.650 --> 00:30:41.890
and,

00:30:41.930 --> 00:30:43.310
and meet my needs.

00:30:43.609 --> 00:30:44.760
If I can stay that,

00:30:44.880 --> 00:30:45.119
uh,

00:30:45.130 --> 00:30:47.849
unless I need to be more nimble and one of my customers ran out,

00:30:47.959 --> 00:30:48.569
they need something,

00:30:48.699 --> 00:30:49.949
they need a couple of pounds of

00:30:50.369 --> 00:30:50.579
I don't know,

00:30:50.770 --> 00:30:51.790
Guatemalan or something.

00:30:51.810 --> 00:30:52.170
I don't,

00:30:52.250 --> 00:30:52.750
I didn't,

00:30:52.810 --> 00:30:54.089
I don't have or whatever.

00:30:54.109 --> 00:30:54.119
I,

00:30:54.209 --> 00:30:54.709
I can,

00:30:55.089 --> 00:30:55.530
that's a great,

00:30:55.650 --> 00:30:57.130
another great thing about this product,

00:30:57.290 --> 00:30:57.640
this,

00:30:57.660 --> 00:31:00.290
this um roaster is that you just flip the switch on,

00:31:00.439 --> 00:31:01.369
give it a few minutes,

00:31:01.609 --> 00:31:01.930
and you're,

00:31:02.010 --> 00:31:03.530
you can dump your 3 pounds in and,

00:31:03.609 --> 00:31:04.339
and go,

00:31:04.650 --> 00:31:04.930
um,

00:31:04.969 --> 00:31:06.949
and then we shut it off and walk away.

00:31:07.170 --> 00:31:07.560
Um,

00:31:07.810 --> 00:31:09.630
the cleaning is really not a big

00:31:10.050 --> 00:31:10.569
factor.

00:31:10.810 --> 00:31:12.030
The maintenance isn't hard.

00:31:12.589 --> 00:31:12.599
I,

00:31:12.689 --> 00:31:13.250
I keep a,

00:31:13.359 --> 00:31:14.780
I keep a shop back down there.

00:31:15.089 --> 00:31:15.890
That's all I need.

00:31:16.250 --> 00:31:16.510
Uh,

00:31:16.569 --> 00:31:18.239
the shaft comes out and the,

00:31:18.489 --> 00:31:18.650
say,

00:31:18.719 --> 00:31:21.329
and they have a dual-purpose jug that also collects the,

00:31:21.369 --> 00:31:23.089
the moisture from the beans and then

00:31:23.329 --> 00:31:24.170
it collects the shaft.

00:31:24.250 --> 00:31:24.560
So

00:31:24.729 --> 00:31:24.890
you,

00:31:25.010 --> 00:31:28.469
you need a place to pour the water out of that shaft when you disconnect it to clean.

00:31:29.369 --> 00:31:29.619
Your,

00:31:29.689 --> 00:31:31.569
your shot back takes away the shaft pretty

00:31:31.569 --> 00:31:33.910
easily and then you've got two small metal,

00:31:34.170 --> 00:31:34.400
uh,

00:31:34.410 --> 00:31:36.050
filters you pull out and you just clean them up,

00:31:36.329 --> 00:31:36.489
run,

00:31:36.650 --> 00:31:38.109
run them the end of your,

00:31:38.119 --> 00:31:38.619
um,

00:31:38.650 --> 00:31:39.410
shot back on them,

00:31:39.650 --> 00:31:40.400
put them right back in,

00:31:40.449 --> 00:31:41.160
you're ready to go,

00:31:41.329 --> 00:31:41.770
and that's,

00:31:41.849 --> 00:31:42.469
that's the

00:31:42.589 --> 00:31:43.589
cleaning and that's probably,

00:31:44.290 --> 00:31:44.689
I don't know,

00:31:44.770 --> 00:31:46.130
every 5 rows or so,

00:31:46.209 --> 00:31:47.410
but I do a lot of espresso,

00:31:47.420 --> 00:31:47.430
so

00:31:47.630 --> 00:31:47.640
yeah,

00:31:47.650 --> 00:31:47.829
so,

00:31:49.410 --> 00:31:49.729
all right.

00:31:50.589 --> 00:31:50.949
Uh,

00:31:51.109 --> 00:31:53.790
so Ron asked what was the name of that pizza oven again?

00:31:53.910 --> 00:31:54.569
And do you know,

00:31:54.790 --> 00:31:54.959
yeah,

00:31:55.510 --> 00:31:56.430
I got the goz,

00:31:56.550 --> 00:32:00.770
I got the Gozny G O Z S E N Y

00:32:01.430 --> 00:32:02.750
G O Z N E Y,

00:32:02.890 --> 00:32:03.449
sorry,

00:32:03.910 --> 00:32:04.869
um S one.

00:32:05.680 --> 00:32:06.180
Um,

00:32:06.589 --> 00:32:06.599
that,

00:32:06.719 --> 00:32:08.180
that's a series one.

00:32:09.040 --> 00:32:09.359
I,

00:32:09.650 --> 00:32:12.069
I did not opt for the one that,

00:32:12.239 --> 00:32:14.719
that same series comes also as a wood,

00:32:15.079 --> 00:32:18.380
a wood-fired pizza oven as well as the propane.

00:32:18.719 --> 00:32:20.420
I just didn't think wood,

00:32:20.599 --> 00:32:21.630
propane tanks,

00:32:21.719 --> 00:32:21.920
oh,

00:32:22.079 --> 00:32:25.280
that none of that was a mix in a small space like a horse trailer,

00:32:25.359 --> 00:32:25.670
so

00:32:25.880 --> 00:32:27.449
I stayed away from the open fire,

00:32:27.599 --> 00:32:28.280
that open fire,

00:32:28.359 --> 00:32:30.540
but the propane is really easy and clean to use.

00:32:31.339 --> 00:32:31.739
Yeah,

00:32:32.020 --> 00:32:32.520
OK.

00:32:32.810 --> 00:32:35.199
And then Ron wants to know how much honey do you produce

00:32:35.579 --> 00:32:35.739
and,

00:32:35.800 --> 00:32:37.949
and do you have an extra to wholesale?

00:32:38.180 --> 00:32:38.300
Yeah,

00:32:38.339 --> 00:32:38.800
I do.

00:32:38.939 --> 00:32:42.959
And if you've got everybody's on this phone right now that uses whole

00:32:43.180 --> 00:32:44.609
wants a good source for raw honey,

00:32:44.660 --> 00:32:45.780
I'm your guy.

00:32:46.180 --> 00:32:48.359
I can send you gallons at a time.

00:32:48.630 --> 00:32:49.099
Um,

00:32:49.380 --> 00:32:49.849
um,

00:32:49.939 --> 00:32:50.900
it's not cheap.

00:32:51.010 --> 00:32:51.939
Raw honey,

00:32:52.380 --> 00:32:53.719
a gallon of my raw honey

00:32:54.260 --> 00:32:54.689
weighs about,

00:32:54.770 --> 00:32:56.800
is about 13.5 pounds of honey.

00:32:56.939 --> 00:32:57.400
It's

00:32:57.859 --> 00:32:59.180
my bees eat well here.

00:32:59.500 --> 00:32:59.900
Um,

00:33:00.020 --> 00:33:00.260
so,

00:33:00.339 --> 00:33:01.760
and it's about 100 bucks

00:33:01.900 --> 00:33:02.839
a wholesale,

00:33:03.260 --> 00:33:03.420
uh,

00:33:03.540 --> 00:33:03.979
but if you're,

00:33:04.060 --> 00:33:08.160
and most of you probably have a honey or two lattes on your menus,

00:33:08.660 --> 00:33:08.939
um,

00:33:09.060 --> 00:33:09.579
and it's,

00:33:09.660 --> 00:33:11.479
it is a big,

00:33:11.489 --> 00:33:11.829
big difference.

00:33:11.939 --> 00:33:12.109
Now,

00:33:12.219 --> 00:33:12.859
you can sample,

00:33:12.939 --> 00:33:14.280
I'll send you a 12 ounce

00:33:14.380 --> 00:33:14.959
jar,

00:33:15.219 --> 00:33:16.719
you can sample it for yourself,

00:33:17.219 --> 00:33:19.089
and then call me back cause you'll,

00:33:19.180 --> 00:33:19.640
you'll

00:33:20.439 --> 00:33:20.619
see,

00:33:20.699 --> 00:33:20.790
uh,

00:33:20.859 --> 00:33:21.459
you'll find,

00:33:21.500 --> 00:33:21.839
um,

00:33:22.050 --> 00:33:23.359
definitely taste the difference

00:33:23.739 --> 00:33:25.640
if you're buying store-bought honey right now,

00:33:25.660 --> 00:33:27.000
cause I'm telling you.

00:33:27.640 --> 00:33:28.520
Honey world is,

00:33:28.880 --> 00:33:30.270
is fraught with fraud.

00:33:30.520 --> 00:33:32.489
There's a lot of fake honey out there,

00:33:32.589 --> 00:33:34.500
a lot of honey that's been mixed with other things

00:33:34.959 --> 00:33:38.780
that you buy in your normal retail establishments that you're used to that.

00:33:39.079 --> 00:33:40.420
It's just part of our world,

00:33:40.560 --> 00:33:41.099
um,

00:33:41.599 --> 00:33:42.810
so be very careful,

00:33:42.819 --> 00:33:42.829
and,

00:33:43.000 --> 00:33:45.339
and it does make a big difference to the taste of your,

00:33:45.560 --> 00:33:47.339
of the products you're serving your guests.

00:33:47.719 --> 00:33:47.959
Yeah,

00:33:48.239 --> 00:33:48.319
yeah,

00:33:48.400 --> 00:33:48.680
for sure.

00:33:48.739 --> 00:33:50.000
I'm a honey fanatic myself,

00:33:50.109 --> 00:33:50.459
so I'm

00:33:51.640 --> 00:33:51.670
probably gonna be,

00:33:51.709 --> 00:33:51.800
yeah,

00:33:52.000 --> 00:33:52.640
get the good stuff.

00:33:52.680 --> 00:33:53.229
It's worth it.

00:33:53.239 --> 00:33:53.689
It's just,

00:33:53.920 --> 00:33:55.300
it's the same argument why.

00:33:56.280 --> 00:33:58.579
Your customers need to drink your coffee.

00:33:59.010 --> 00:34:01.290
Quit going to the Kroger or to the local,

00:34:01.640 --> 00:34:02.079
you know,

00:34:02.280 --> 00:34:03.729
whatever you guys have near you,

00:34:03.800 --> 00:34:04.300
uh,

00:34:04.599 --> 00:34:05.579
where you buy coffee,

00:34:05.719 --> 00:34:06.300
bought coffee,

00:34:06.400 --> 00:34:08.139
that quality difference is,

00:34:08.399 --> 00:34:09.379
it can be dangerous,

00:34:09.520 --> 00:34:10.188
quite frankly,

00:34:10.320 --> 00:34:10.918
with mold,

00:34:11.040 --> 00:34:12.100
black mold and other

00:34:12.639 --> 00:34:14.020
byproducts that come from,

00:34:14.320 --> 00:34:14.478
you know,

00:34:14.629 --> 00:34:15.790
downgraded coffee,

00:34:16.080 --> 00:34:16.330
and,

00:34:16.340 --> 00:34:16.668
um,

00:34:16.879 --> 00:34:17.040
you know,

00:34:17.159 --> 00:34:17.560
so

00:34:17.918 --> 00:34:18.639
this is really,

00:34:18.719 --> 00:34:20.600
you're selling really good food.

00:34:21.070 --> 00:34:23.949
You should talk like that to your customers about what they're putting in

00:34:23.949 --> 00:34:27.100
their bodies and why it's important to take care of themselves that way.

00:34:27.310 --> 00:34:27.429
I mean,

00:34:27.469 --> 00:34:28.340
these coffees,

00:34:28.590 --> 00:34:31.110
I think are rated from 85 to 90+.

00:34:31.510 --> 00:34:31.708
They're,

00:34:31.790 --> 00:34:33.770
they're really great coffees.

00:34:34.228 --> 00:34:34.500
So,

00:34:34.629 --> 00:34:34.909
I mean,

00:34:35.070 --> 00:34:35.260
and,

00:34:35.310 --> 00:34:36.750
and for the price point we sell it,

00:34:36.870 --> 00:34:38.458
I sell it at 20 bucks a pound

00:34:38.790 --> 00:34:39.969
or 12 ounces,

00:34:40.469 --> 00:34:40.820
um,

00:34:40.989 --> 00:34:41.228
you know,

00:34:41.310 --> 00:34:42.300
and I produce it.

00:34:42.810 --> 00:34:42.949
Shoot,

00:34:43.020 --> 00:34:45.310
I produced it for $750 with label and bag.

00:34:45.989 --> 00:34:46.299
That's,

00:34:46.309 --> 00:34:47.148
look at that margin.

00:34:48.168 --> 00:34:48.629
Yeah,

00:34:49.129 --> 00:34:49.399
that's,

00:34:49.530 --> 00:34:50.530
it's a good margin.

00:34:50.889 --> 00:34:52.840
There's a question about profitability coming up,

00:34:52.929 --> 00:34:54.458
so we'll get to that in a second.

00:34:54.770 --> 00:34:54.879
But,

00:34:54.918 --> 00:34:55.228
uh,

00:34:55.409 --> 00:34:57.639
what are the different flavors of coffee you offer?

00:34:57.889 --> 00:34:58.330
So what,

00:34:58.449 --> 00:34:58.610
what,

00:34:58.729 --> 00:34:58.810
yeah,

00:34:59.290 --> 00:34:59.300
yeah,

00:34:59.639 --> 00:34:59.870
so I,

00:34:59.969 --> 00:35:00.290
I saw,

00:35:00.409 --> 00:35:01.010
I saw the,

00:35:01.060 --> 00:35:01.669
um,

00:35:02.010 --> 00:35:02.439
uh,

00:35:02.489 --> 00:35:03.699
the Ethiopian,

00:35:04.010 --> 00:35:04.239
uh,

00:35:04.530 --> 00:35:05.050
you have two,

00:35:05.129 --> 00:35:05.689
but it's,

00:35:05.699 --> 00:35:05.919
uh,

00:35:06.090 --> 00:35:06.409
or,

00:35:06.770 --> 00:35:06.959
or,

00:35:06.969 --> 00:35:07.469
uh,

00:35:07.770 --> 00:35:08.199
uh,

00:35:08.449 --> 00:35:09.229
it's an Ethiopian.

00:35:09.449 --> 00:35:10.409
I'll tell you why I do.

00:35:10.570 --> 00:35:10.600
I,

00:35:10.709 --> 00:35:10.840
I,

00:35:10.969 --> 00:35:13.709
I bring the Ethiopian in because it's a high mountain coffee

00:35:14.169 --> 00:35:15.850
and it's really great light roast,

00:35:15.889 --> 00:35:17.290
and I wanna have a light roast in my,

00:35:17.409 --> 00:35:17.850
in my.

00:35:18.679 --> 00:35:19.229
Arsenal.

00:35:19.570 --> 00:35:20.489
So I,

00:35:20.570 --> 00:35:20.840
I like,

00:35:20.879 --> 00:35:23.270
I normally roast that Ethiopian light,

00:35:23.570 --> 00:35:25.290
so it gives you that my guess that

00:35:25.729 --> 00:35:27.709
option for this light floral,

00:35:27.969 --> 00:35:28.530
um,

00:35:28.649 --> 00:35:29.020
you know,

00:35:29.129 --> 00:35:29.610
uh,

00:35:29.889 --> 00:35:30.080
uh,

00:35:30.090 --> 00:35:31.679
citrusy coffee.

00:35:32.050 --> 00:35:32.370
Then I,

00:35:32.489 --> 00:35:33.110
then I use,

00:35:33.330 --> 00:35:33.739
um,

00:35:33.939 --> 00:35:34.530
the meridian,

00:35:34.610 --> 00:35:34.760
uh,

00:35:34.770 --> 00:35:34.979
the,

00:35:35.050 --> 00:35:35.239
the,

00:35:35.250 --> 00:35:35.590
um,

00:35:35.850 --> 00:35:36.870
Guatemalan coffee.

00:35:37.649 --> 00:35:39.290
And I just absolutely love it.

00:35:39.409 --> 00:35:39.530
I,

00:35:39.629 --> 00:35:40.489
I roast it medium,

00:35:40.659 --> 00:35:41.560
sell it like that,

00:35:41.570 --> 00:35:42.090
whole bean or,

00:35:42.129 --> 00:35:42.520
or,

00:35:42.810 --> 00:35:43.429
or ground.

00:35:44.030 --> 00:35:44.189
Then I use,

00:35:45.530 --> 00:35:45.649
yeah,

00:35:45.810 --> 00:35:45.929
yeah,

00:35:46.050 --> 00:35:46.159
yeah,

00:35:46.250 --> 00:35:47.989
it's just fantastic coffee,

00:35:48.250 --> 00:35:48.939
fantastic,

00:35:49.129 --> 00:35:50.100
and that is a woman,

00:35:50.250 --> 00:35:52.600
woman produced coffee that everybody knows.

00:35:52.750 --> 00:35:52.989
So you,

00:35:53.209 --> 00:35:55.350
so and those stories are on my bags,

00:35:55.360 --> 00:35:56.729
and I use them when I walk into.

00:35:57.159 --> 00:35:57.469
A

00:35:57.850 --> 00:36:00.489
retail establishment that's gonna resell my coffee.

00:36:00.689 --> 00:36:02.949
I'm using those stories as why they should

00:36:03.129 --> 00:36:04.010
buy these coffees.

00:36:04.090 --> 00:36:06.149
I mean they're really good sales tools too.

00:36:06.729 --> 00:36:07.169
So anyway,

00:36:07.290 --> 00:36:07.489
then,

00:36:07.649 --> 00:36:08.810
then I also use the,

00:36:08.850 --> 00:36:09.159
um,

00:36:09.360 --> 00:36:10.350
the meridian bean.

00:36:10.689 --> 00:36:12.510
I roast it medium for my drip,

00:36:12.689 --> 00:36:13.199
everyday drip,

00:36:13.239 --> 00:36:14.250
and then I roast it.

00:36:14.370 --> 00:36:15.959
That's my go to,

00:36:16.330 --> 00:36:16.520
um,

00:36:16.530 --> 00:36:17.850
espresso roast too.

00:36:18.320 --> 00:36:19.229
Right now that's what I have.

00:36:19.280 --> 00:36:21.620
And then I just got 25 pounds

00:36:22.149 --> 00:36:23.780
of this Honduran coffee.

00:36:23.879 --> 00:36:24.659
Can you tell

00:36:25.090 --> 00:36:25.909
what's the name of it?

00:36:26.010 --> 00:36:26.659
It's new

00:36:26.840 --> 00:36:27.229
to you guys.

00:36:27.320 --> 00:36:27.649
Uh,

00:36:27.840 --> 00:36:27.850
the,

00:36:28.040 --> 00:36:28.939
the Honduras,

00:36:29.040 --> 00:36:29.239
uh,

00:36:29.360 --> 00:36:29.840
oh my gosh,

00:36:29.899 --> 00:36:30.100
I'm,

00:36:30.169 --> 00:36:31.179
I'm blanking on it now,

00:36:31.280 --> 00:36:31.800
but it's a whole,

00:36:31.879 --> 00:36:32.189
it's a,

00:36:32.239 --> 00:36:32.840
it's a,

00:36:33.239 --> 00:36:34.350
there's something unique about it,

00:36:34.399 --> 00:36:35.340
I think it's mostly because the way,

00:36:35.439 --> 00:36:36.679
the way it's processed,

00:36:36.719 --> 00:36:37.580
but it's an anaerobic,

00:36:37.590 --> 00:36:39.169
anaerobic coffee,

00:36:39.239 --> 00:36:39.600
yeah,

00:36:40.080 --> 00:36:40.209
yeah.

00:36:40.560 --> 00:36:41.149
So the way they,

00:36:41.199 --> 00:36:42.000
they process,

00:36:42.679 --> 00:36:43.120
process it,

00:36:43.199 --> 00:36:43.360
yeah,

00:36:43.639 --> 00:36:44.379
in water

00:36:44.699 --> 00:36:44.709
whatever.

00:36:45.530 --> 00:36:45.689
Yeah,

00:36:45.790 --> 00:36:45.969
it's,

00:36:46.050 --> 00:36:47.120
it's the Honduran is,

00:36:47.129 --> 00:36:47.409
uh,

00:36:47.530 --> 00:36:47.679
and,

00:36:47.810 --> 00:36:48.129
and Rich,

00:36:48.169 --> 00:36:48.649
I think was,

00:36:48.770 --> 00:36:50.760
was one of the folks that watched our World Cuping.

00:36:50.929 --> 00:36:50.979
Uh,

00:36:51.050 --> 00:36:52.919
it did well in our World Cuping of coffee.

00:36:54.560 --> 00:36:54.909
well on that one.

00:36:55.370 --> 00:36:56.889
It's an anaerobic fermentation,

00:36:56.929 --> 00:36:57.419
which is a,

00:36:57.520 --> 00:36:59.399
a unique fermentation process,

00:36:59.570 --> 00:36:59.810
uh,

00:36:59.919 --> 00:37:00.169
and it,

00:37:00.250 --> 00:37:00.649
it's a,

00:37:00.729 --> 00:37:01.449
it's very,

00:37:01.530 --> 00:37:02.479
very affordable.

00:37:02.610 --> 00:37:03.649
Typically anaerobic,

00:37:03.840 --> 00:37:04.050
uh,

00:37:04.209 --> 00:37:05.810
fermentations are much more expensive,

00:37:05.929 --> 00:37:06.229
so.

00:37:06.580 --> 00:37:07.100
It's a,

00:37:07.300 --> 00:37:07.620
it's a,

00:37:07.860 --> 00:37:08.020
yeah,

00:37:08.260 --> 00:37:09.139
that is a special one.

00:37:09.179 --> 00:37:09.500
I agree.

00:37:09.620 --> 00:37:10.929
So this is how I'm using it.

00:37:11.139 --> 00:37:11.540
I'm gonna,

00:37:11.620 --> 00:37:14.139
I'm gonna make that the the roaster's choice now

00:37:14.379 --> 00:37:15.860
for the next month or so,

00:37:16.060 --> 00:37:17.679
and then we're gonna push it on our website,

00:37:17.899 --> 00:37:18.719
try to sell that,

00:37:18.860 --> 00:37:19.020
you know,

00:37:19.219 --> 00:37:19.649
through the,

00:37:19.780 --> 00:37:19.939
our,

00:37:20.050 --> 00:37:21.020
our web channels,

00:37:21.219 --> 00:37:23.010
and then also to direct sales.

00:37:23.179 --> 00:37:25.120
We're gonna ask them for a little extra,

00:37:25.129 --> 00:37:25.520
uh,

00:37:25.530 --> 00:37:27.120
short sale space or a little more

00:37:27.340 --> 00:37:29.959
uh signage to offer this special coffee,

00:37:30.050 --> 00:37:30.280
right?

00:37:30.500 --> 00:37:30.860
That's not,

00:37:30.939 --> 00:37:32.560
that's not how I'm gonna try to use it.

00:37:32.860 --> 00:37:33.280
You know,

00:37:33.620 --> 00:37:34.860
from a business perspective,

00:37:34.979 --> 00:37:35.219
yeah,

00:37:35.459 --> 00:37:35.820
it's a,

00:37:35.899 --> 00:37:36.979
it's a delightful coffee,

00:37:37.100 --> 00:37:38.040
really floral.

00:37:38.379 --> 00:37:38.800
Um,

00:37:39.179 --> 00:37:39.340
OK,

00:37:39.459 --> 00:37:40.699
so Patricia asks,

00:37:40.780 --> 00:37:41.219
um,

00:37:41.500 --> 00:37:41.879
uh,

00:37:41.979 --> 00:37:42.250
follow up,

00:37:42.260 --> 00:37:43.939
at what point do you anticipate a profit,

00:37:43.979 --> 00:37:46.020
and she's saying specifically on the roasting,

00:37:46.379 --> 00:37:47.439
the roasting piece.

00:37:47.739 --> 00:37:48.179
Yeah.

00:37:48.969 --> 00:37:50.820
This is a really hard question for me.

00:37:51.689 --> 00:37:52.290
Um,

00:37:55.409 --> 00:37:56.520
I just don't know how much of this story.

00:37:56.570 --> 00:37:58.250
I just don't know how much of the story I wanna tell,

00:37:58.449 --> 00:37:58.570
tell,

00:37:58.689 --> 00:37:59.679
but let's just,

00:37:59.840 --> 00:38:00.149
you know,

00:38:00.520 --> 00:38:00.830
um,

00:38:00.929 --> 00:38:01.209
look.

00:38:01.879 --> 00:38:02.320
Um,

00:38:02.409 --> 00:38:02.649
I,

00:38:02.729 --> 00:38:03.850
I got out of business,

00:38:04.050 --> 00:38:05.149
did really well,

00:38:05.530 --> 00:38:05.770
um,

00:38:05.969 --> 00:38:06.370
but I,

00:38:06.449 --> 00:38:06.929
I need,

00:38:07.010 --> 00:38:08.489
I needed some tax write-offs.

00:38:08.570 --> 00:38:10.449
So a lot of this business is,

00:38:10.770 --> 00:38:11.379
it's a farm,

00:38:11.620 --> 00:38:13.370
I tied it to my farm business.

00:38:13.489 --> 00:38:14.909
So just so you guys know,

00:38:15.050 --> 00:38:16.719
that means everything I buy

00:38:17.090 --> 00:38:17.989
gets written off.

00:38:18.449 --> 00:38:18.840
So,

00:38:19.209 --> 00:38:19.969
so if I did,

00:38:20.129 --> 00:38:21.550
it's hard for me to carve out,

00:38:21.889 --> 00:38:22.050
you know,

00:38:22.129 --> 00:38:23.800
the chlorine for the pool to the,

00:38:24.209 --> 00:38:24.370
you know,

00:38:24.489 --> 00:38:26.570
to the stuff for the farm stand.

00:38:26.860 --> 00:38:27.010
Uh,

00:38:27.090 --> 00:38:29.459
out of that big bucket of expenses,

00:38:29.540 --> 00:38:29.780
um,

00:38:29.860 --> 00:38:30.989
but I would say

00:38:31.300 --> 00:38:32.510
I'm probably,

00:38:33.260 --> 00:38:35.860
I'm probably turning a profit on my farm stand for sure.

00:38:35.979 --> 00:38:37.659
The honey has been profitable.

00:38:38.020 --> 00:38:38.300
Uh,

00:38:38.580 --> 00:38:39.179
but the,

00:38:39.219 --> 00:38:39.590
um,

00:38:39.820 --> 00:38:41.439
from my roasting business,

00:38:41.929 --> 00:38:42.090
I,

00:38:42.179 --> 00:38:45.219
I'm still giving away more coffee probably than I should,

00:38:45.260 --> 00:38:45.610
um,

00:38:45.620 --> 00:38:46.699
because I'm still trying to sell it,

00:38:46.820 --> 00:38:49.050
see the market and get well known about it.

00:38:49.340 --> 00:38:50.620
And we just opened up the,

00:38:50.739 --> 00:38:51.030
the,

00:38:51.139 --> 00:38:52.000
the online,

00:38:52.219 --> 00:38:52.489
uh,

00:38:52.500 --> 00:38:53.179
marketplace,

00:38:53.260 --> 00:38:53.659
so

00:38:53.899 --> 00:38:54.489
that's going to,

00:38:54.500 --> 00:38:54.870
um,

00:38:55.139 --> 00:38:55.300
Yeah,

00:38:55.459 --> 00:38:56.610
we'll see how that goes.

00:38:57.629 --> 00:38:57.689
We're already seeing,

00:38:59.080 --> 00:38:59.090
but,

00:38:59.139 --> 00:39:01.459
but maybe you can speak to the unit economics,

00:39:01.659 --> 00:39:01.820
right?

00:39:01.979 --> 00:39:02.300
So yeah,

00:39:02.459 --> 00:39:02.570
well,

00:39:02.649 --> 00:39:02.850
it's,

00:39:03.639 --> 00:39:03.649
well,

00:39:03.780 --> 00:39:03.889
yeah,

00:39:04.020 --> 00:39:04.139
well,

00:39:04.300 --> 00:39:04.659
let's,

00:39:04.899 --> 00:39:05.699
let's think about this.

00:39:05.780 --> 00:39:07.560
The margins are huge here.

00:39:07.939 --> 00:39:09.340
I thought honey margins were huge.

00:39:09.459 --> 00:39:11.780
I produce honey at about 44 cents an ounce.

00:39:12.020 --> 00:39:13.399
I sell it at $1.25.

00:39:14.399 --> 00:39:14.580
Uh,

00:39:14.590 --> 00:39:17.719
wholesale is probably is less than that if you buy it by the

00:39:17.719 --> 00:39:20.639
gallon if you're a chef and you're using in your drinks and stuff,

00:39:20.719 --> 00:39:20.879
but

00:39:21.159 --> 00:39:21.879
it's less.

00:39:22.239 --> 00:39:22.550
But,

00:39:22.840 --> 00:39:25.379
but the margins in coffee are huge.

00:39:25.719 --> 00:39:29.379
I'm buying this coffee from 6 to 7 bucks probably a pound

00:39:29.639 --> 00:39:32.060
on average at in from the green marketplace.

00:39:32.929 --> 00:39:32.939
Uh,

00:39:32.959 --> 00:39:35.159
at a bag and two labels at 150 cents.

00:39:35.669 --> 00:39:35.879
Um,

00:39:36.000 --> 00:39:38.709
now you're at $750 all in and then my time,

00:39:38.919 --> 00:39:39.040
you know,

00:39:39.159 --> 00:39:40.800
my roasting time and those things you get,

00:39:41.040 --> 00:39:42.739
you can do your own calculations there.

00:39:43.060 --> 00:39:45.300
But you're selling it at a at 20

00:39:45.580 --> 00:39:46.629
at 20 bucks.

00:39:47.770 --> 00:39:48.729
And I see it online.

00:39:48.850 --> 00:39:50.590
I belong to a couple other.

00:39:51.530 --> 00:39:51.959
Clubs,

00:39:52.040 --> 00:39:52.239
right?

00:39:52.360 --> 00:39:55.919
77 weeks and some others just cause I want to see how they operate,

00:39:55.959 --> 00:39:56.709
and how they work.

00:39:56.719 --> 00:39:58.229
I'm doing my competitive analysis,

00:39:58.290 --> 00:39:58.590
right?

00:39:58.959 --> 00:40:02.600
And they're charging me 26 bucks for the same Ethiopian coffee.

00:40:03.530 --> 00:40:04.010
So,

00:40:04.169 --> 00:40:04.929
I think I'm,

00:40:05.050 --> 00:40:06.320
I'm reasonably priced,

00:40:06.489 --> 00:40:06.639
uh,

00:40:06.689 --> 00:40:09.840
at least for the online market and from around here at 20 bucks,

00:40:09.969 --> 00:40:11.370
but that margin is huge,

00:40:11.570 --> 00:40:13.189
$750 to 20 bucks.

00:40:13.669 --> 00:40:13.679
Uh,

00:40:13.689 --> 00:40:15.149
it shouldn't take me long

00:40:15.370 --> 00:40:16.010
to get there.

00:40:16.830 --> 00:40:16.909
I,

00:40:16.989 --> 00:40:17.060
I,

00:40:17.149 --> 00:40:17.750
I've got the nut,

00:40:17.790 --> 00:40:18.780
I've got that nut,

00:40:19.110 --> 00:40:20.790
the $20,000 nut for the unit.

00:40:20.870 --> 00:40:21.669
I gotta get to.

00:40:21.750 --> 00:40:23.530
I gotta eat away at that apple,

00:40:24.030 --> 00:40:24.300
um,

00:40:24.429 --> 00:40:24.810
and then,

00:40:24.949 --> 00:40:25.149
you know,

00:40:25.270 --> 00:40:25.510
this,

00:40:25.669 --> 00:40:28.090
and there are the rest of the peripheral things that we do

00:40:28.699 --> 00:40:29.419
or we bought for the room,

00:40:29.429 --> 00:40:29.439
but

00:40:30.510 --> 00:40:31.070
so the,

00:40:31.149 --> 00:40:31.850
I guess,

00:40:31.919 --> 00:40:34.250
just to sort of break it down to simple math.

00:40:34.350 --> 00:40:36.510
So a $12 margin,

00:40:36.669 --> 00:40:37.030
um,

00:40:37.229 --> 00:40:37.320
yeah,

00:40:37.439 --> 00:40:38.010
per pound,

00:40:38.659 --> 00:40:38.820
uh,

00:40:38.909 --> 00:40:41.629
and you said you were roasting 100 pounds a week.

00:40:42.189 --> 00:40:42.389
Right,

00:40:42.590 --> 00:40:46.189
so that would be about $1200 a week in margin.

00:40:46.310 --> 00:40:46.709
So you know,

00:40:46.870 --> 00:40:48.439
close to $5000 a month.

00:40:48.510 --> 00:40:48.709
Yeah,

00:40:48.909 --> 00:40:48.989
right,

00:40:49.070 --> 00:40:49.870
if you're going straight up,

00:40:49.909 --> 00:40:50.989
but you're giving away coffee,

00:40:51.070 --> 00:40:52.389
you're trying to get some business,

00:40:52.500 --> 00:40:53.620
get some interest in there,

00:40:53.669 --> 00:40:53.860
and,

00:40:54.139 --> 00:40:54.669
and you know,

00:40:54.820 --> 00:40:57.629
you guys know how much waste goes on in a cafe setting.

00:40:57.750 --> 00:40:58.659
So I've got a,

00:40:58.870 --> 00:40:59.899
I've got a horseshoer.

00:41:00.229 --> 00:41:01.389
There's things get spilled.

00:41:01.429 --> 00:41:01.669
There's,

00:41:01.750 --> 00:41:01.909
I mean,

00:41:01.989 --> 00:41:02.669
there's some waste,

00:41:02.790 --> 00:41:03.310
but so

00:41:03.510 --> 00:41:04.830
you know those things you have to factor,

00:41:04.989 --> 00:41:05.060
man,

00:41:05.189 --> 00:41:06.129
I haven't done that,

00:41:06.469 --> 00:41:06.870
OK.

00:41:07.620 --> 00:41:07.820
So,

00:41:07.939 --> 00:41:08.770
so let's take it,

00:41:08.780 --> 00:41:10.159
the margin down to $10.

00:41:10.219 --> 00:41:11.699
If the margin's $10

00:41:12.419 --> 00:41:14.500
then it's still $1000 a month,

00:41:14.540 --> 00:41:15.590
and it would take about,

00:41:16.020 --> 00:41:16.580
take about,

00:41:16.780 --> 00:41:16.939
you know,

00:41:17.050 --> 00:41:17.659
5 months,

00:41:17.780 --> 00:41:19.580
6 months to pay off the roaster

00:41:20.060 --> 00:41:20.959
in that scenario.

00:41:21.340 --> 00:41:21.939
That's right.

00:41:22.179 --> 00:41:22.489
That's right,

00:41:22.540 --> 00:41:22.739
yeah.

00:41:23.560 --> 00:41:24.179
Um

00:41:25.449 --> 00:41:25.909
But I want,

00:41:26.389 --> 00:41:27.580
so just some ideas on,

00:41:27.629 --> 00:41:28.989
on keeping your menu small.

00:41:29.070 --> 00:41:29.179
I,

00:41:29.260 --> 00:41:30.010
I just think.

00:41:31.280 --> 00:41:32.699
Just take it easy,

00:41:33.280 --> 00:41:34.560
weed your way into it.

00:41:34.800 --> 00:41:35.080
You have,

00:41:35.159 --> 00:41:35.709
you don't have,

00:41:35.800 --> 00:41:37.600
you have no idea what your,

00:41:38.239 --> 00:41:40.340
what your customers want or like.

00:41:40.560 --> 00:41:43.419
I was at a store that's run by the Mennonites here in Ohio

00:41:43.639 --> 00:41:45.939
and I really had no idea what

00:41:46.169 --> 00:41:48.060
it was there something there about

00:41:48.320 --> 00:41:48.739
um

00:41:49.120 --> 00:41:49.909
uh them that,

00:41:49.979 --> 00:41:50.159
that,

00:41:50.280 --> 00:41:51.560
that they wouldn't want to,

00:41:51.679 --> 00:41:52.090
you know,

00:41:52.719 --> 00:41:54.280
have as part of their coffee offerings.

00:41:54.310 --> 00:41:54.479
I,

00:41:54.580 --> 00:41:54.709
you know,

00:41:54.760 --> 00:41:55.310
I've learned no,

00:41:55.360 --> 00:41:55.610
but

00:41:55.879 --> 00:41:58.129
But that you just don't know until you get it some you,

00:41:58.199 --> 00:42:00.510
you put some things on a shelf and see what sells,

00:42:00.570 --> 00:42:01.770
and then you adjust.

00:42:02.129 --> 00:42:03.389
I would keep it small

00:42:03.850 --> 00:42:06.610
and that just makes your operations so much easier too,

00:42:07.320 --> 00:42:07.330
yeah.

00:42:08.469 --> 00:42:09.050
Um,

00:42:09.350 --> 00:42:09.729
so

00:42:09.879 --> 00:42:11.189
Annalisa and Luis,

00:42:11.270 --> 00:42:14.189
do you think it's a good idea to start by offering a single origin,

00:42:14.270 --> 00:42:17.030
or would it be better to offer customers several different options?

00:42:17.739 --> 00:42:18.260
Well,

00:42:18.750 --> 00:42:19.219
not

00:42:19.699 --> 00:42:19.939
more,

00:42:20.060 --> 00:42:20.939
more than one,

00:42:21.300 --> 00:42:21.800
yes,

00:42:22.169 --> 00:42:22.540
um,

00:42:22.840 --> 00:42:23.739
you just kind of,

00:42:23.939 --> 00:42:27.080
you don't forget you're competing against some very

00:42:27.419 --> 00:42:29.560
well established good companies out there.

00:42:30.260 --> 00:42:30.780
There's

00:42:30.939 --> 00:42:34.479
10 of you walking into every cafe probably once a week.

00:42:35.060 --> 00:42:37.479
So they're walking in with a menu like this.

00:42:37.820 --> 00:42:38.159
So

00:42:38.540 --> 00:42:38.770
don't,

00:42:38.860 --> 00:42:39.629
don't limit yourself,

00:42:40.139 --> 00:42:40.469
just.

00:42:40.889 --> 00:42:41.050
So,

00:42:41.290 --> 00:42:41.649
so your,

00:42:41.729 --> 00:42:42.669
your core,

00:42:42.969 --> 00:42:44.280
your 3 or 4,

00:42:44.570 --> 00:42:46.080
but just go deep on them,

00:42:46.169 --> 00:42:46.969
really understand them,

00:42:47.050 --> 00:42:49.290
make sure you know the differentiators there,

00:42:49.449 --> 00:42:51.810
why they should be buying from you and why they should

00:42:51.810 --> 00:42:54.830
be buying that particular product and how they should use it

00:42:55.169 --> 00:42:56.649
and how you can support them

00:42:56.889 --> 00:42:57.370
that you have,

00:42:57.449 --> 00:43:00.449
those are the differentiators from you and everybody else,

00:43:00.489 --> 00:43:02.169
but I wouldn't go in there with a single coffee,

00:43:02.610 --> 00:43:02.620
no.

00:43:03.530 --> 00:43:03.840
Yeah.

00:43:04.129 --> 00:43:04.370
OK,

00:43:04.530 --> 00:43:05.169
great question.

00:43:05.689 --> 00:43:06.139
Um,

00:43:06.330 --> 00:43:07.280
Ramsey asks,

00:43:07.530 --> 00:43:09.330
are there any new models coming out?

00:43:09.570 --> 00:43:09.770
Uh,

00:43:09.929 --> 00:43:10.239
no,

00:43:10.570 --> 00:43:10.689
we,

00:43:10.810 --> 00:43:11.489
we don't have the,

00:43:11.570 --> 00:43:11.729
the,

00:43:11.810 --> 00:43:13.310
the two models that we offer,

00:43:13.649 --> 00:43:14.179
um,

00:43:14.330 --> 00:43:14.689
are,

00:43:14.810 --> 00:43:15.080
are,

00:43:15.159 --> 00:43:15.889
are behind me.

00:43:16.010 --> 00:43:16.209
We don't,

00:43:16.290 --> 00:43:17.050
we don't have,

00:43:17.169 --> 00:43:17.719
uh,

00:43:17.810 --> 00:43:20.229
we don't have anything to announce on new models at this point.

00:43:21.139 --> 00:43:21.719
Um,

00:43:21.979 --> 00:43:22.489
and then,

00:43:22.620 --> 00:43:22.919
uh,

00:43:22.929 --> 00:43:23.110
Tig says,

00:43:23.699 --> 00:43:23.899
we,

00:43:24.020 --> 00:43:25.820
we just got the bellwether roaster installed.

00:43:25.860 --> 00:43:27.500
The roasting profile is not loaded unless

00:43:27.500 --> 00:43:29.540
we buy green beans purchased from Bellwether.

00:43:29.620 --> 00:43:30.159
That's the case.

00:43:30.580 --> 00:43:31.010
Yes.

00:43:31.310 --> 00:43:34.479
So we can only create profiles for the coffees that we provide.

00:43:34.899 --> 00:43:35.139
Um,

00:43:35.219 --> 00:43:35.370
the,

00:43:35.419 --> 00:43:36.320
the coffee team,

00:43:36.699 --> 00:43:37.010
uh,

00:43:37.020 --> 00:43:38.020
spends a lot of time,

00:43:38.129 --> 00:43:38.290
you know,

00:43:38.459 --> 00:43:38.860
testing,

00:43:38.939 --> 00:43:40.280
dialing in these profiles.

00:43:40.659 --> 00:43:40.780
You,

00:43:40.860 --> 00:43:44.080
you're welcome to use your own green and a lot of our customers,

00:43:44.139 --> 00:43:44.489
uh,

00:43:44.500 --> 00:43:46.239
do use a mix of both,

00:43:46.379 --> 00:43:46.659
uh,

00:43:46.820 --> 00:43:48.260
source some of the green on their own.

00:43:48.550 --> 00:43:48.860
Um,

00:43:48.909 --> 00:43:49.909
and some from us.

00:43:50.229 --> 00:43:50.389
Uh,

00:43:50.469 --> 00:43:50.780
but,

00:43:51.070 --> 00:43:52.570
but obviously we don't have

00:43:52.709 --> 00:43:52.909
that,

00:43:53.030 --> 00:43:54.149
that green in-house,

00:43:54.270 --> 00:43:54.379
uh,

00:43:54.510 --> 00:43:55.179
so we haven't,

00:43:55.469 --> 00:43:57.050
we haven't developed profiles for it.

00:43:57.389 --> 00:43:57.590
Um,

00:43:57.669 --> 00:44:00.169
it's fairly simple to develop a profile yourself

00:44:00.669 --> 00:44:01.429
using the software,

00:44:01.510 --> 00:44:02.510
the roast manager software.

00:44:04.379 --> 00:44:04.629
Um,

00:44:04.679 --> 00:44:05.020
and usually some,

00:44:05.840 --> 00:44:08.100
some profiles that are good starting points for that.

00:44:08.520 --> 00:44:08.719
Uh,

00:44:08.879 --> 00:44:09.280
but I,

00:44:09.340 --> 00:44:10.199
I think her point was,

00:44:10.280 --> 00:44:10.959
is that we have to,

00:44:11.060 --> 00:44:12.639
you have to buy the coffee to get the,

00:44:12.800 --> 00:44:13.760
get the recipe,

00:44:14.149 --> 00:44:14.320
um,

00:44:14.439 --> 00:44:14.560
and,

00:44:14.679 --> 00:44:15.760
and it's gonna take some,

00:44:15.909 --> 00:44:15.949
uh,

00:44:16.000 --> 00:44:17.879
someone who's just starting out a while before they

00:44:17.879 --> 00:44:19.560
can buy them all and have all the recipes.

00:44:19.639 --> 00:44:19.879
That's,

00:44:20.000 --> 00:44:20.870
I think that's the point.

00:44:20.919 --> 00:44:21.199
And that,

00:44:21.439 --> 00:44:22.179
you know what though,

00:44:22.520 --> 00:44:24.479
that these guys are in the business of selling coffee,

00:44:24.719 --> 00:44:25.080
so.

00:44:25.639 --> 00:44:26.649
It's their model.

00:44:27.320 --> 00:44:27.469
Yeah,

00:44:28.139 --> 00:44:28.149
well,

00:44:28.879 --> 00:44:29.330
um,

00:44:29.639 --> 00:44:29.719
yeah,

00:44:29.840 --> 00:44:29.959
we,

00:44:30.040 --> 00:44:31.629
we spent a lot of time developing the,

00:44:31.639 --> 00:44:31.790
the,

00:44:31.870 --> 00:44:32.800
the profiles on the,

00:44:32.879 --> 00:44:34.379
on the coffees that we provide,

00:44:34.639 --> 00:44:34.760
um,

00:44:34.840 --> 00:44:34.959
but,

00:44:35.040 --> 00:44:35.659
but again,

00:44:36.719 --> 00:44:37.520
you can roast,

00:44:37.639 --> 00:44:39.510
you can roast any green Arabica on this,

00:44:39.669 --> 00:44:40.169
on this,

00:44:40.239 --> 00:44:40.479
uh,

00:44:40.590 --> 00:44:41.260
on this machine.

00:44:41.399 --> 00:44:41.590
It's,

00:44:41.639 --> 00:44:42.760
it's a very good roaster,

00:44:42.840 --> 00:44:42.989
uh,

00:44:43.000 --> 00:44:43.280
for those,

00:44:43.320 --> 00:44:45.699
and a lot of our customers do roast their own green,

00:44:46.120 --> 00:44:46.629
um,

00:44:47.000 --> 00:44:47.459
so,

00:44:47.919 --> 00:44:48.120
but,

00:44:48.280 --> 00:44:51.169
but just to have access to someone like Zoey.

00:44:51.649 --> 00:44:52.080
Who's real,

00:44:52.129 --> 00:44:53.310
a real pro

00:44:53.610 --> 00:44:55.209
and have be able to have conversations with her.

00:44:55.290 --> 00:44:55.449
I,

00:44:55.530 --> 00:44:56.030
I was

00:44:56.209 --> 00:44:57.389
trying to figure out

00:44:57.889 --> 00:45:00.530
how to work my grinder when I first bought it and how do,

00:45:00.689 --> 00:45:02.330
how do I set it for what,

00:45:02.419 --> 00:45:04.050
what should that recipe look like.

00:45:04.330 --> 00:45:06.810
I had no idea on this meridian dark roast,

00:45:06.899 --> 00:45:08.760
how do I make this an espresso roast?

00:45:08.810 --> 00:45:10.669
What does that recipe even sound like?

00:45:11.050 --> 00:45:11.600
And uh,

00:45:11.649 --> 00:45:12.120
and uh,

00:45:12.129 --> 00:45:12.280
you know,

00:45:12.409 --> 00:45:15.649
she's like it's 17 and 34 on the outcome and then you know,

00:45:15.929 --> 00:45:17.129
when you're weighing your coffees,

00:45:17.209 --> 00:45:17.370
you,

00:45:17.459 --> 00:45:18.489
you know what I'm talking about,

00:45:18.600 --> 00:45:18.870
but

00:45:19.580 --> 00:45:21.060
Those kind of things when you're beginning,

00:45:21.110 --> 00:45:23.010
it really becomes so helpful,

00:45:23.550 --> 00:45:24.060
um,

00:45:24.510 --> 00:45:24.669
you know,

00:45:24.780 --> 00:45:26.919
it's just to have a resource like that available.

00:45:27.389 --> 00:45:27.790
Yeah.

00:45:28.310 --> 00:45:28.770
So

00:45:29.719 --> 00:45:29.989
the Sira asks,

00:45:30.070 --> 00:45:33.629
I've heard a local cafe that started roasting large volumes for online sales.

00:45:33.669 --> 00:45:34.469
The machine broke.

00:45:34.590 --> 00:45:37.790
What volume of coffee do you comfortably roast on these machines?

00:45:38.149 --> 00:45:38.459
So,

00:45:38.709 --> 00:45:41.899
so I would say 100 pounds a week is,

00:45:41.989 --> 00:45:46.030
is getting close to the max that we would recommend on the countertop.

00:45:46.409 --> 00:45:46.790
Um,

00:45:46.929 --> 00:45:48.290
the continuous roasting option,

00:45:48.370 --> 00:45:49.429
which you can see,

00:45:49.699 --> 00:45:50.129
uh,

00:45:50.250 --> 00:45:50.679
uh,

00:45:50.689 --> 00:45:51.229
here,

00:45:51.530 --> 00:45:51.830
uh,

00:45:51.889 --> 00:45:54.449
you could do 4 to 500 pounds a week on that one.

00:45:54.850 --> 00:45:55.649
and they are,

00:45:56.090 --> 00:45:56.169
they,

00:45:56.330 --> 00:45:56.449
it,

00:45:56.560 --> 00:45:57.229
it is,

00:45:57.250 --> 00:45:57.800
uh,

00:45:57.810 --> 00:45:59.129
essentially backwards compatible.

00:45:59.209 --> 00:45:59.489
So,

00:45:59.689 --> 00:46:00.570
so you can,

00:46:01.010 --> 00:46:02.090
you can pay to up,

00:46:02.189 --> 00:46:04.469
you could either buy the continuous roasting option,

00:46:04.770 --> 00:46:05.070
uh,

00:46:05.080 --> 00:46:05.409
uh,

00:46:05.570 --> 00:46:05.929
you know,

00:46:06.209 --> 00:46:06.989
out of the gate,

00:46:07.169 --> 00:46:08.919
or you can upgrade a countertop,

00:46:08.929 --> 00:46:10.229
the continuous roaster.

00:46:10.479 --> 00:46:10.739
Um,

00:46:10.810 --> 00:46:11.129
we could,

00:46:11.209 --> 00:46:12.969
we could basically install the,

00:46:13.010 --> 00:46:14.330
the auto loading mechanism.

00:46:14.840 --> 00:46:15.040
Uh,

00:46:15.120 --> 00:46:15.639
and you can,

00:46:15.760 --> 00:46:15.909
it,

00:46:16.020 --> 00:46:16.280
when you,

00:46:16.360 --> 00:46:16.550
when you,

00:46:16.600 --> 00:46:18.530
and it sounds like Rich might be getting close to that.

00:46:18.679 --> 00:46:18.800
Uh,

00:46:18.959 --> 00:46:19.080
yeah,

00:46:19.280 --> 00:46:19.439
no,

00:46:19.560 --> 00:46:20.409
that's what we talked about yesterday.

00:46:20.419 --> 00:46:21.659
I think I'm right there.

00:46:22.280 --> 00:46:22.659
Yeah.

00:46:23.120 --> 00:46:23.239
The,

00:46:23.399 --> 00:46:24.399
the other piece that,

00:46:24.510 --> 00:46:25.850
that I think is very important,

00:46:25.959 --> 00:46:26.189
um,

00:46:26.310 --> 00:46:27.060
is that

00:46:27.479 --> 00:46:27.870
the,

00:46:28.229 --> 00:46:29.060
that there are,

00:46:29.280 --> 00:46:29.439
uh,

00:46:29.520 --> 00:46:29.879
there's a,

00:46:30.040 --> 00:46:32.070
a small amount of preventative maintenance that you need to do.

00:46:32.189 --> 00:46:32.840
So every,

00:46:33.159 --> 00:46:35.280
so this machine is capturing all the smoke,

00:46:35.389 --> 00:46:36.199
all the exhaust,

00:46:36.280 --> 00:46:36.399
you know,

00:46:36.479 --> 00:46:38.340
that's why you can plug it in and roast

00:46:38.520 --> 00:46:40.439
and not build out any ducts or vents,

00:46:40.719 --> 00:46:40.919
um,

00:46:41.040 --> 00:46:41.280
so.

00:46:41.375 --> 00:46:41.534
The,

00:46:41.614 --> 00:46:43.014
the filters are a big part of it.

00:46:43.054 --> 00:46:45.445
That's also why the machine is the size that it is.

00:46:45.455 --> 00:46:46.534
A big part of that

00:46:46.814 --> 00:46:49.955
is the advanced filtration system that's cycling out all the smoke,

00:46:50.034 --> 00:46:50.195
uh,

00:46:50.205 --> 00:46:51.794
and exhaust and particulate

00:46:52.014 --> 00:46:53.635
that's created in the roasting process.

00:46:53.854 --> 00:46:56.054
So every 500 to 1000 roasts,

00:46:56.185 --> 00:46:56.324
uh,

00:46:56.495 --> 00:46:57.195
depending on how,

00:46:57.735 --> 00:46:58.175
uh,

00:46:58.294 --> 00:46:59.435
how dark you're roasting,

00:46:59.975 --> 00:47:01.415
you're gonna want a preventative maintenance,

00:47:01.495 --> 00:47:01.955
which is

00:47:02.215 --> 00:47:03.955
essentially swapping out the filters.

00:47:04.254 --> 00:47:04.425
Um,

00:47:04.495 --> 00:47:04.854
so that's,

00:47:04.935 --> 00:47:05.854
that's the other thing that,

00:47:05.945 --> 00:47:06.215
that's,

00:47:06.334 --> 00:47:07.554
that's important to keep in mind,

00:47:07.975 --> 00:47:08.215
uh,

00:47:08.294 --> 00:47:09.175
maintenance for the machine.

00:47:10.149 --> 00:47:10.610
Um,

00:47:10.739 --> 00:47:11.300
-- so
-- that,

00:47:11.340 --> 00:47:13.379
that whole idea of ventless is super,

00:47:13.459 --> 00:47:14.350
it's just,

00:47:14.699 --> 00:47:15.979
it's understated.

00:47:16.850 --> 00:47:19.610
You could put this in your lobby of your cafe.

00:47:19.689 --> 00:47:21.260
It's an entertainment factor.

00:47:21.399 --> 00:47:22.040
Think about it.

00:47:22.199 --> 00:47:22.669
You got a

00:47:22.780 --> 00:47:24.850
family with some little kids there and they,

00:47:25.129 --> 00:47:25.250
you,

00:47:25.449 --> 00:47:26.340
you're carting out,

00:47:26.449 --> 00:47:26.649
you know,

00:47:26.969 --> 00:47:29.810
3 pounds of coffee and you can let them pour it in and

00:47:29.969 --> 00:47:30.969
think about how you're,

00:47:31.090 --> 00:47:32.719
you're interacting with your customers,

00:47:32.800 --> 00:47:34.129
how much closer you are to them.

00:47:34.209 --> 00:47:34.610
I just,

00:47:34.850 --> 00:47:35.050
to me,

00:47:35.110 --> 00:47:35.120
I,

00:47:35.409 --> 00:47:37.889
that's how I would use it if I had it in my cafe.

00:47:38.209 --> 00:47:39.090
I'd be front and center.

00:47:39.169 --> 00:47:39.689
I'd make it,

00:47:39.810 --> 00:47:40.050
I'd,

00:47:40.250 --> 00:47:41.510
I'd make it part of the group

00:47:41.649 --> 00:47:43.250
and make my community part of it.

00:47:44.300 --> 00:47:44.790
Yeah,

00:47:45.229 --> 00:47:45.510
for sure.

00:47:45.590 --> 00:47:48.790
And that a lot of our customers have it right up in front in the cafe.

00:47:49.030 --> 00:47:49.110
So

00:47:49.510 --> 00:47:51.350
there are a couple of questions that kind of touch on that.

00:47:51.469 --> 00:47:51.919
Um,

00:47:52.350 --> 00:47:52.830
Ron

00:47:53.070 --> 00:47:54.149
asked 120,

00:47:54.189 --> 00:47:54.870
110 volt,

00:47:54.909 --> 00:47:55.989
or do you need 220?

00:47:56.229 --> 00:47:56.850
You do need,

00:47:57.030 --> 00:47:57.229
you know,

00:47:57.629 --> 00:47:59.969
between 2 210 and 2 240,

00:48:00.270 --> 00:48:00.820
uh,

00:48:00.830 --> 00:48:01.030
for,

00:48:01.189 --> 00:48:01.389
for,

00:48:01.510 --> 00:48:02.110
for this unit.

00:48:02.189 --> 00:48:03.229
So it's a 30 amp,

00:48:03.310 --> 00:48:03.330
uh,

00:48:03.350 --> 00:48:03.949
240.

00:48:03.989 --> 00:48:04.179
It's,

00:48:04.229 --> 00:48:05.290
it's the same as a

00:48:05.469 --> 00:48:06.469
kind of a washing machine,

00:48:06.570 --> 00:48:07.340
dishwasher,

00:48:07.540 --> 00:48:07.629
you know,

00:48:07.709 --> 00:48:08.020
it's a,

00:48:08.070 --> 00:48:09.469
it's a standard commercial outlet.

00:48:09.570 --> 00:48:12.100
I think might cost like 400 bucks to have the line run.

00:48:12.629 --> 00:48:12.750
Yeah,

00:48:12.870 --> 00:48:13.149
and then.

00:48:14.050 --> 00:48:14.969
Do we need to,

00:48:15.100 --> 00:48:17.330
to have a fan to extract the smoke?

00:48:17.489 --> 00:48:17.879
No.

00:48:18.209 --> 00:48:18.610
So that,

00:48:18.689 --> 00:48:20.669
that's one of the great benefits of this machine.

00:48:20.770 --> 00:48:20.889
Well,

00:48:21.379 --> 00:48:21.570
Rich,

00:48:21.610 --> 00:48:22.899
you can ask.

00:48:23.169 --> 00:48:23.199
No,

00:48:23.280 --> 00:48:23.919
absolutely not.

00:48:24.050 --> 00:48:24.209
No,

00:48:24.449 --> 00:48:24.570
no.

00:48:24.679 --> 00:48:25.489
And it's not,

00:48:25.770 --> 00:48:25.929
uh,

00:48:26.050 --> 00:48:27.929
it's not an overwhelming smell of anything,

00:48:28.010 --> 00:48:28.639
honestly.

00:48:28.800 --> 00:48:28.919
Uh,

00:48:28.969 --> 00:48:30.229
the basement you kind of get

00:48:30.449 --> 00:48:32.169
when you roast a bunch of coffee that.

00:48:32.419 --> 00:48:32.860
Cough,

00:48:32.879 --> 00:48:33.939
that the odor

00:48:34.280 --> 00:48:36.199
or the smell comes from the bean,

00:48:36.280 --> 00:48:37.280
the roasted bean itself.

00:48:37.320 --> 00:48:38.879
It's not coming out of the unit.

00:48:39.040 --> 00:48:42.149
It's when you pull it out and then you're dumping it in your containers and stuff,

00:48:42.399 --> 00:48:44.070
you get that wonderful aroma.

00:48:44.439 --> 00:48:45.100
But um,

00:48:45.479 --> 00:48:48.659
the machine itself is pushing out very little odor or any,

00:48:48.840 --> 00:48:49.500
no smoke.

00:48:49.600 --> 00:48:50.100
I mean nothing.

00:48:50.949 --> 00:48:51.199
It's a,

00:48:51.209 --> 00:48:51.600
it's a.

00:48:51.969 --> 00:48:52.129
The,

00:48:52.209 --> 00:48:52.889
the odors is,

00:48:52.969 --> 00:48:53.320
it's a,

00:48:53.370 --> 00:48:55.610
it's described as a baked coffee smell.

00:48:55.770 --> 00:48:56.139
Um,

00:48:56.370 --> 00:48:57.169
I've mentioned this before,

00:48:57.250 --> 00:48:59.469
but there's a chocolate factory in the town where I live,

00:48:59.689 --> 00:49:00.850
and it reminds me of that smell.

00:49:00.899 --> 00:49:01.090
It's,

00:49:01.129 --> 00:49:02.949
it's kind of a baked chocolate baked coffee,

00:49:03.290 --> 00:49:03.560
uh,

00:49:03.570 --> 00:49:04.090
smell.

00:49:04.449 --> 00:49:04.639
Um,

00:49:04.689 --> 00:49:05.689
I find it to be pleasant.

00:49:05.770 --> 00:49:06.209
I think most,

00:49:06.310 --> 00:49:07.449
most of the customers do.

00:49:07.689 --> 00:49:08.129
But,

00:49:08.530 --> 00:49:08.879
um,

00:49:09.030 --> 00:49:10.250
Addie asked another question.

00:49:10.370 --> 00:49:11.610
How hands off are you?

00:49:11.729 --> 00:49:13.260
I was running barista at my cafe.

00:49:13.370 --> 00:49:14.530
Could I also be roasting?

00:49:16.379 --> 00:49:16.909
Oh,

00:49:17.060 --> 00:49:17.520
I am.

00:49:17.899 --> 00:49:18.090
But I,

00:49:18.250 --> 00:49:19.040
but you remember,

00:49:19.139 --> 00:49:20.379
I don't have to be at my,

00:49:20.659 --> 00:49:22.419
my cafe at 7 a.m.

00:49:22.540 --> 00:49:25.000
or 5 a.m. until 7 a.m. at night.

00:49:25.459 --> 00:49:25.780
I go,

00:49:25.860 --> 00:49:26.750
I do events,

00:49:27.060 --> 00:49:27.260
right?

00:49:27.419 --> 00:49:27.760
So

00:49:27.899 --> 00:49:28.860
I can mix things in.

00:49:28.939 --> 00:49:30.669
I like that looseness of the schedule.

00:49:30.739 --> 00:49:32.479
That's why this thing works for me.

00:49:32.770 --> 00:49:34.040
I may not work for everybody,

00:49:34.139 --> 00:49:34.500
but,

00:49:34.719 --> 00:49:35.120
um,

00:49:35.179 --> 00:49:35.570
um,

00:49:35.580 --> 00:49:38.729
so it gives me the opportunity to plan my Thursday uh no,

00:49:38.820 --> 00:49:39.489
my Tuesdays,

00:49:39.500 --> 00:49:40.909
which are my roasting days.

00:49:41.350 --> 00:49:42.149
And then I,

00:49:42.229 --> 00:49:42.870
I just go,

00:49:43.030 --> 00:49:43.659
I just plan it,

00:49:43.739 --> 00:49:46.489
don't plan anything else and just go down and do it and work through it.

00:49:46.550 --> 00:49:46.889
But

00:49:47.229 --> 00:49:47.780
I think,

00:49:48.110 --> 00:49:49.709
I think if you had it in a cafe,

00:49:50.429 --> 00:49:50.790
you may,

00:49:51.040 --> 00:49:51.729
I don't know if

00:49:52.110 --> 00:49:54.189
I think you would have plenty of time when you're slow,

00:49:54.469 --> 00:49:54.780
when you're,

00:49:54.870 --> 00:49:55.030
you know,

00:49:55.139 --> 00:49:56.550
when your door quits opening,

00:49:56.629 --> 00:49:58.429
you can walk over there and put some,

00:49:58.709 --> 00:49:59.870
and weigh out some coffee and,

00:49:59.979 --> 00:50:00.590
and get it running.

00:50:00.659 --> 00:50:02.389
It just operates by itself and then

00:50:02.879 --> 00:50:03.120
Literally,

00:50:03.159 --> 00:50:04.659
you could leave it sit in there

00:50:04.959 --> 00:50:05.439
until you're ready,

00:50:05.600 --> 00:50:06.360
until you get another break,

00:50:06.399 --> 00:50:08.439
and then you can go empty the hopper and then put it,

00:50:08.600 --> 00:50:08.939
just

00:50:09.040 --> 00:50:09.709
put the other one in,

00:50:09.800 --> 00:50:11.699
let it run it through its paces.

00:50:11.840 --> 00:50:12.080
Yeah,

00:50:12.360 --> 00:50:14.080
I think it's a very good hands-off machine.

00:50:14.159 --> 00:50:16.379
It doesn't take your personal time.

00:50:16.820 --> 00:50:18.689
A lot of it for roast at all

00:50:19.149 --> 00:50:19.469
for sure.

00:50:19.590 --> 00:50:21.229
Most of our cafe customers,

00:50:21.350 --> 00:50:21.510
uh,

00:50:21.590 --> 00:50:21.709
the,

00:50:21.830 --> 00:50:22.139
the,

00:50:22.270 --> 00:50:22.389
you know,

00:50:22.550 --> 00:50:24.189
the person running the checkout counter,

00:50:24.270 --> 00:50:24.949
the barista,

00:50:25.110 --> 00:50:25.219
uh,

00:50:25.310 --> 00:50:25.780
they roast.

00:50:25.830 --> 00:50:26.409
It's about

00:50:26.830 --> 00:50:29.270
a little bit less than 2 minutes of labor per roast,

00:50:29.469 --> 00:50:29.639
right?

00:50:29.830 --> 00:50:30.149
So,

00:50:30.229 --> 00:50:30.580
uh,

00:50:30.790 --> 00:50:30.909
yeah,

00:50:30.989 --> 00:50:33.689
and that's true whether you're using the continuous roasting option

00:50:34.270 --> 00:50:35.110
or the countertop.

00:50:35.229 --> 00:50:37.189
So if you're the continuous roasting option.

00:50:37.590 --> 00:50:38.489
You can load

00:50:39.270 --> 00:50:40.189
over 40 pounds,

00:50:40.300 --> 00:50:41.810
44 pounds of coffee

00:50:42.110 --> 00:50:43.389
and push the button once.

00:50:43.550 --> 00:50:43.780
Uh,

00:50:43.790 --> 00:50:44.229
and yes,

00:50:44.590 --> 00:50:44.790
anyone,

00:50:45.110 --> 00:50:45.949
anyone in the,

00:50:46.030 --> 00:50:47.620
in the cafe can learn to roast.

00:50:47.830 --> 00:50:49.090
You pull up the profile,

00:50:49.590 --> 00:50:49.780
uh,

00:50:49.790 --> 00:50:51.149
and essentially push the button.

00:50:52.870 --> 00:50:52.879
So,

00:50:53.629 --> 00:50:54.409
um,

00:50:55.120 --> 00:50:58.129
-- Anmar
-- that would automat if that was sitting in the middle of your store,

00:50:58.350 --> 00:51:00.530
it's an automatic discussion on quality.

00:51:00.669 --> 00:51:00.870
I mean,

00:51:00.989 --> 00:51:01.139
right?

00:51:01.189 --> 00:51:01.379
I mean,

00:51:01.429 --> 00:51:03.709
you just people would have to be curious about it,

00:51:03.830 --> 00:51:04.590
I would think.

00:51:05.500 --> 00:51:05.699
Yes,

00:51:05.800 --> 00:51:07.649
at least that's what Tony tells me down in,

00:51:07.939 --> 00:51:08.560
down in

00:51:09.060 --> 00:51:09.679
North Lake,

00:51:09.939 --> 00:51:10.360
Texas.

00:51:10.820 --> 00:51:11.219
Yes,

00:51:11.399 --> 00:51:11.699
yes,

00:51:11.820 --> 00:51:11.939
it,

00:51:12.020 --> 00:51:12.300
it is,

00:51:12.409 --> 00:51:13.830
it is a conversation starter,

00:51:13.860 --> 00:51:14.179
and that,

00:51:14.280 --> 00:51:16.270
that's what motivated a lot of the customers

00:51:16.459 --> 00:51:17.919
is you can put it right in the cafe.

00:51:18.050 --> 00:51:19.639
Everybody knows that you're roasting on site,

00:51:19.659 --> 00:51:20.580
-- and it's that
-- in the,

00:51:20.699 --> 00:51:21.540
that in the margin,

00:51:21.620 --> 00:51:22.100
the cost.

00:51:22.179 --> 00:51:22.340
I mean,

00:51:22.419 --> 00:51:25.120
I don't know what cafes pay wholesale for coffee.

00:51:25.620 --> 00:51:28.679
I would think it's around that $13 mark roughly,

00:51:29.219 --> 00:51:29.570
um,

00:51:29.780 --> 00:51:30.360
for a pound,

00:51:30.459 --> 00:51:30.820
right,

00:51:30.899 --> 00:51:31.139
um,

00:51:31.300 --> 00:51:31.639
so.

00:51:32.179 --> 00:51:32.340
Uh,

00:51:32.419 --> 00:51:34.040
if it's roasted coffee,

00:51:34.179 --> 00:51:34.340
I,

00:51:34.500 --> 00:51:34.939
I don't know,

00:51:35.020 --> 00:51:35.820
but man,

00:51:36.060 --> 00:51:37.810
-- they're
-- 13 and up depending on the,

00:51:37.879 --> 00:51:39.979
-- you're
-- giving away 67 bucks a pound,

00:51:40.340 --> 00:51:40.459
yeah,

00:51:40.659 --> 00:51:41.169
and there's a,

00:51:41.260 --> 00:51:44.040
there's a calculator on our site for anybody that's curious.

00:51:44.300 --> 00:51:45.689
You can go and plug in,

00:51:45.739 --> 00:51:46.010
uh,

00:51:46.020 --> 00:51:47.659
the amount that you're paying for,

00:51:47.770 --> 00:51:48.010
uh,

00:51:48.020 --> 00:51:50.169
wholesale roasted or the amount you've been quoted,

00:51:50.500 --> 00:51:50.979
and you can,

00:51:51.060 --> 00:51:53.600
you can figure out how quickly the machine will pay for itself,

00:51:54.060 --> 00:51:54.290
um,

00:51:54.340 --> 00:51:55.479
if you roast yourself.

00:51:56.020 --> 00:51:56.580
So.

00:51:57.270 --> 00:51:57.469
Great,

00:51:57.590 --> 00:51:58.389
great question.

00:51:58.709 --> 00:51:58.989
Uh,

00:51:59.070 --> 00:52:00.229
let's see what else do we have.

00:52:00.310 --> 00:52:00.429
Oh,

00:52:00.510 --> 00:52:01.830
and it was Mercedes,

00:52:01.939 --> 00:52:02.189
of course.

00:52:02.270 --> 00:52:03.219
How could I forget that?

00:52:03.429 --> 00:52:05.350
It's Honduran Mercedes Anaerobic,

00:52:05.469 --> 00:52:05.620
uh,

00:52:05.669 --> 00:52:07.629
natural is the full name of the Honduran car.

00:52:07.709 --> 00:52:08.550
-- I
-- drive a Chevy.

00:52:08.709 --> 00:52:09.429
I don't know.

00:52:11.580 --> 00:52:11.969
Um,

00:52:12.110 --> 00:52:12.649
let's see.

00:52:13.560 --> 00:52:14.379
Uh,

00:52:14.919 --> 00:52:15.649
Julie wants to know,

00:52:15.790 --> 00:52:19.959
could I buy coffee from you to sell in my online business with my personal label?

00:52:20.939 --> 00:52:21.189
Um,

00:52:21.270 --> 00:52:21.629
for me,

00:52:21.709 --> 00:52:21.870
yes,

00:52:21.989 --> 00:52:22.350
you can.

00:52:22.459 --> 00:52:23.469
Are you talking to him?

00:52:24.169 --> 00:52:24.199
I,

00:52:24.250 --> 00:52:24.379
I'm not

00:52:24.939 --> 00:52:25.909
that question for me or for you.

00:52:25.989 --> 00:52:26.189
I,

00:52:26.350 --> 00:52:26.540
we'll get,

00:52:26.699 --> 00:52:28.010
we'll get back to you on that.

00:52:28.189 --> 00:52:28.649
Um,

00:52:28.790 --> 00:52:29.550
we'll get back to you on that,

00:52:29.659 --> 00:52:29.870
Julia,

00:52:29.989 --> 00:52:30.969
but there is a path,

00:52:31.219 --> 00:52:31.350
uh,

00:52:31.429 --> 00:52:32.850
to the roasted coffee program,

00:52:33.070 --> 00:52:33.270
um,

00:52:33.350 --> 00:52:33.510
that,

00:52:33.629 --> 00:52:33.830
that,

00:52:33.929 --> 00:52:35.290
that we can walk you through,

00:52:35.709 --> 00:52:36.399
um.

00:52:37.530 --> 00:52:38.149
So

00:52:38.800 --> 00:52:38.810
See.

00:52:40.750 --> 00:52:42.290
How many pounds per week?

00:52:42.350 --> 00:52:44.540
I missed the amount and without the continuous,

00:52:44.899 --> 00:52:45.570
so it was,

00:52:46.149 --> 00:52:46.260
I,

00:52:46.310 --> 00:52:46.429
I,

00:52:46.570 --> 00:52:47.909
if that question was for me or for you,

00:52:47.989 --> 00:52:48.219
it's,

00:52:48.469 --> 00:52:49.810
it was 100 pounds per week,

00:52:50.060 --> 00:52:50.260
Rich,

00:52:50.310 --> 00:52:52.290
-- that you said you're doing with the
-- non-continuous.

00:52:52.350 --> 00:52:54.110
That's what I'm right about where I'm at.

00:52:54.469 --> 00:52:54.750
And then,

00:52:54.830 --> 00:52:55.030
um,

00:52:55.149 --> 00:52:56.110
and then you said,

00:52:56.229 --> 00:52:59.310
you said about 400 pounds or

00:52:59.550 --> 00:53:01.459
maybe a little more than that for the continuous.

00:53:01.469 --> 00:53:01.669
I,

00:53:02.350 --> 00:53:05.370
-- I don't wanna miss 4
-- to 500 was what we would expect,

00:53:05.550 --> 00:53:05.699
you know,

00:53:05.830 --> 00:53:06.709
from the continuous,

00:53:06.909 --> 00:53:07.189
yeah,

00:53:07.419 --> 00:53:07.870
that's right.

00:53:08.620 --> 00:53:09.580
Um,

00:53:10.929 --> 00:53:12.129
And then Julie asked,

00:53:12.250 --> 00:53:15.399
what would be the right amount when starting your online business?

00:53:15.449 --> 00:53:16.919
I'm not sure what that,

00:53:17.649 --> 00:53:17.770
well,

00:53:17.850 --> 00:53:19.800
I would tell you if she's talking about the

00:53:20.120 --> 00:53:21.250
if she's talking about cost.

00:53:22.100 --> 00:53:22.229
Julie,

00:53:22.270 --> 00:53:23.149
just hit a real note,

00:53:23.310 --> 00:53:23.629
quick note.

00:53:23.669 --> 00:53:25.250
Are you talking about because my website

00:53:25.949 --> 00:53:27.149
development cost was,

00:53:27.270 --> 00:53:28.370
I thought was substantial.

00:53:28.469 --> 00:53:28.580
It,

00:53:28.790 --> 00:53:30.699
it was 14,000.

00:53:31.070 --> 00:53:31.530
So,

00:53:31.989 --> 00:53:32.270
uh,

00:53:32.280 --> 00:53:32.489
to

00:53:32.610 --> 00:53:34.350
fill that website you guys could get to,

00:53:34.550 --> 00:53:34.709
uh,

00:53:34.790 --> 00:53:35.300
and that,

00:53:35.510 --> 00:53:38.620
and it still doesn't have the affiliates pieces built out yet.

00:53:38.989 --> 00:53:40.070
There's a lot to that,

00:53:40.110 --> 00:53:40.489
um,

00:53:40.669 --> 00:53:42.820
to be able to manage all of that in and out

00:53:42.949 --> 00:53:43.469
and be able to,

00:53:43.550 --> 00:53:44.010
you know,

00:53:44.270 --> 00:53:44.550
um,

00:53:44.830 --> 00:53:47.669
and it tied to your back end systems and things.

00:53:47.790 --> 00:53:48.260
So it's,

00:53:48.500 --> 00:53:49.080
there's some,

00:53:49.590 --> 00:53:49.790
that's,

00:53:49.870 --> 00:53:50.949
there's some time and money there.

00:53:51.659 --> 00:53:52.149
Yeah.

00:53:52.570 --> 00:53:53.149
Um,

00:53:53.370 --> 00:53:56.590
and JS cannot be part of an office area safely

00:53:56.810 --> 00:53:58.510
in the event of space constraints.

00:53:58.929 --> 00:53:59.340
And

00:53:59.820 --> 00:53:59.969
Go,

00:54:00.090 --> 00:54:00.290
go ahead,

00:54:00.370 --> 00:54:00.530
Rich.

00:54:00.570 --> 00:54:01.129
You can answer.

00:54:01.330 --> 00:54:01.409
Well,

00:54:01.489 --> 00:54:03.090
you guys have yours in your lobby or something,

00:54:03.199 --> 00:54:03.469
don't you?

00:54:04.290 --> 00:54:05.129
It's right there.

00:54:05.250 --> 00:54:07.110
I've seen you standing in front of it.

00:54:07.360 --> 00:54:07.679
But uh,

00:54:07.689 --> 00:54:07.810
yeah,

00:54:07.969 --> 00:54:08.129
no,

00:54:08.250 --> 00:54:08.709
for sure.

00:54:08.889 --> 00:54:09.050
I,

00:54:09.129 --> 00:54:11.889
I put it in the basement because that's the only place I was trying to put it

00:54:12.129 --> 00:54:12.409
actually.

00:54:12.449 --> 00:54:14.350
I have this little secondary kitchen,

00:54:14.530 --> 00:54:14.770
um,

00:54:14.919 --> 00:54:15.469
next to my

00:54:15.889 --> 00:54:16.649
primary kitchen.

00:54:16.889 --> 00:54:16.899
It,

00:54:17.010 --> 00:54:18.510
the countertop wasn't wide enough.

00:54:19.010 --> 00:54:20.000
I was gonna put it in there.

00:54:20.209 --> 00:54:21.409
She and my wife had a fit,

00:54:21.489 --> 00:54:22.919
so I ended up putting it in the basement.

00:54:23.330 --> 00:54:23.489
So yes,

00:54:23.689 --> 00:54:23.949
we,

00:54:24.129 --> 00:54:24.649
we have,

00:54:24.729 --> 00:54:24.929
uh,

00:54:25.050 --> 00:54:26.550
it can really be plugged in,

00:54:26.570 --> 00:54:27.110
uh,

00:54:27.120 --> 00:54:27.449
anywhere.

00:54:27.909 --> 00:54:28.469
So,

00:54:28.590 --> 00:54:28.860
um,

00:54:29.070 --> 00:54:29.510
because again,

00:54:29.590 --> 00:54:29.989
it's not,

00:54:30.070 --> 00:54:32.389
it's not producing any smoke or exhaust.

00:54:32.790 --> 00:54:32.989
Uh,

00:54:33.110 --> 00:54:35.120
so we have folks put it in a spare,

00:54:35.350 --> 00:54:35.469
you know,

00:54:35.550 --> 00:54:36.270
spare bedroom,

00:54:36.340 --> 00:54:37.030
a garage,

00:54:37.149 --> 00:54:37.270
you know,

00:54:37.389 --> 00:54:37.850
kitchen.

00:54:38.270 --> 00:54:38.389
Uh,

00:54:38.429 --> 00:54:38.629
it's,

00:54:38.709 --> 00:54:39.830
it's in cafes,

00:54:39.939 --> 00:54:40.070
you know,

00:54:40.149 --> 00:54:41.090
all over the world.

00:54:41.350 --> 00:54:41.510
Uh,

00:54:41.590 --> 00:54:42.969
we have it in our lobby.

00:54:43.040 --> 00:54:43.189
Uh,

00:54:43.270 --> 00:54:43.550
we,

00:54:43.590 --> 00:54:45.250
we have them all over our office.

00:54:45.510 --> 00:54:45.790
So yes,

00:54:45.870 --> 00:54:46.030
you,

00:54:46.110 --> 00:54:48.030
you can really plug it in anywhere.

00:54:48.310 --> 00:54:48.580
Um,

00:54:48.669 --> 00:54:48.870
and,

00:54:48.949 --> 00:54:49.189
and,

00:54:49.310 --> 00:54:49.629
you know,

00:54:49.949 --> 00:54:50.429
Rich was,

00:54:50.510 --> 00:54:51.209
was mentioning,

00:54:51.310 --> 00:54:51.590
uh,

00:54:51.629 --> 00:54:52.189
Tony,

00:54:52.469 --> 00:54:52.610
uh,

00:54:52.669 --> 00:54:53.550
from Function Coffee.

00:54:53.629 --> 00:54:54.149
We did a webinar.

00:54:54.284 --> 00:54:56.735
Last year he started in his spare bedroom,

00:54:57.004 --> 00:54:57.314
uh,

00:54:57.435 --> 00:55:00.685
and we did a webinar from his spare bedroom actually if you want to check that out,

00:55:01.044 --> 00:55:01.135
uh,

00:55:01.165 --> 00:55:02.014
from last year,

00:55:02.284 --> 00:55:04.264
and he's now just opened his cafe,

00:55:04.524 --> 00:55:04.685
uh,

00:55:04.725 --> 00:55:04.965
in,

00:55:05.084 --> 00:55:05.324
in,

00:55:05.445 --> 00:55:06.125
in North Lake,

00:55:06.304 --> 00:55:06.395
uh,

00:55:06.485 --> 00:55:07.764
Texas outside of Dallas.

00:55:08.125 --> 00:55:08.445
So yes,

00:55:08.524 --> 00:55:08.764
you can,

00:55:08.844 --> 00:55:10.965
you can really plug it in and use it anywhere

00:55:10.965 --> 00:55:12.685
and that's one of the benefits of this machine.

00:55:13.074 --> 00:55:14.195
And can I ask a question,

00:55:14.245 --> 00:55:14.564
maybe,

00:55:14.715 --> 00:55:14.834
uh,

00:55:14.925 --> 00:55:15.195
Jonathan,

00:55:15.235 --> 00:55:15.804
of you,

00:55:16.084 --> 00:55:16.584
is there,

00:55:16.725 --> 00:55:20.745
is there a formal user group meeting or user group that

00:55:21.199 --> 00:55:24.939
Or a lister or some type of um an organ a place where

00:55:24.949 --> 00:55:29.260
where your users can organize and ask each other questions and have community

00:55:29.840 --> 00:55:30.280
is there anything

00:55:31.520 --> 00:55:37.879
it it not there's not there's a we we connect customers all the time um but we

00:55:37.879 --> 00:55:39.959
don't have a formal group and that's probably something

00:55:39.959 --> 00:55:41.459
that we should do we thought about that.

00:55:41.879 --> 00:55:42.120
Uh,

00:55:42.239 --> 00:55:43.540
so it's a great suggestion,

00:55:43.800 --> 00:55:44.000
um,

00:55:44.080 --> 00:55:44.280
and,

00:55:44.399 --> 00:55:44.870
and I'll,

00:55:44.959 --> 00:55:45.350
I'll,

00:55:45.520 --> 00:55:45.760
I'll,

00:55:45.840 --> 00:55:47.080
-- I'll take the action item
-- to,

00:55:47.229 --> 00:55:47.239
to,

00:55:47.360 --> 00:55:47.399
well,

00:55:47.479 --> 00:55:48.639
maybe you just get a,

00:55:48.840 --> 00:55:51.340
just get a group of your users to help you pull it together

00:55:52.000 --> 00:55:52.620
for sure,

00:55:52.959 --> 00:55:53.399
for sure.

00:55:53.510 --> 00:55:53.760
It's a,

00:55:53.840 --> 00:55:54.320
it's a great,

00:55:54.399 --> 00:55:55.280
it's a great suggestion,

00:55:55.399 --> 00:55:56.479
something that we thought about,

00:55:56.639 --> 00:55:56.909
um,

00:55:57.090 --> 00:55:57.250
for,

00:55:57.479 --> 00:55:57.919
for a while.

00:55:58.820 --> 00:55:59.469
Um,

00:55:59.909 --> 00:56:00.350
Vivian asked,

00:56:00.439 --> 00:56:02.820
do you ship the machine throughout the US and Puerto Rico?

00:56:03.110 --> 00:56:03.429
Uh,

00:56:03.550 --> 00:56:05.270
it's not available in Puerto Rico today.

00:56:05.350 --> 00:56:06.250
It is available,

00:56:06.270 --> 00:56:06.429
uh,

00:56:06.510 --> 00:56:07.570
throughout the US,

00:56:08.070 --> 00:56:08.770
um,

00:56:09.149 --> 00:56:10.030
and we have,

00:56:10.110 --> 00:56:11.929
we have customers in 40 states,

00:56:12.100 --> 00:56:12.229
uh,

00:56:12.310 --> 00:56:14.409
and counting today and also 26 countries,

00:56:14.709 --> 00:56:14.870
uh,

00:56:14.909 --> 00:56:16.590
for those who are watching around the world.

00:56:17.360 --> 00:56:17.909
Um,

00:56:18.050 --> 00:56:18.689
let's see.

00:56:21.330 --> 00:56:21.850
Ramsey asks,

00:56:21.939 --> 00:56:25.659
how long does it take the machine to arrive after purchase East Coast VA

00:56:26.090 --> 00:56:26.939
right now,

00:56:27.080 --> 00:56:27.409
uh,

00:56:27.530 --> 00:56:28.129
I think we're,

00:56:28.209 --> 00:56:28.669
we're

00:56:29.399 --> 00:56:31.570
about 75 to 90 days out.

00:56:31.929 --> 00:56:32.110
Um,

00:56:32.260 --> 00:56:32.280
we got

00:56:33.090 --> 00:56:34.530
pretty high demand right now,

00:56:34.850 --> 00:56:34.969
uh,

00:56:35.050 --> 00:56:35.209
right,

00:56:35.330 --> 00:56:35.489
but,

00:56:35.610 --> 00:56:36.360
but that varies.

00:56:36.409 --> 00:56:39.229
So you'd wanna check in with your salesperson and they can tell you

00:56:39.489 --> 00:56:41.209
what the lead time is for an order.

00:56:42.850 --> 00:56:43.909
Um.

00:56:45.459 --> 00:56:47.010
Can you buy the machine,

00:56:47.250 --> 00:56:47.899
Simreed asked,

00:56:48.010 --> 00:56:50.479
without subscribing for green coffee and toast profiles.

00:56:50.739 --> 00:56:51.239
Absolutely.

00:56:51.689 --> 00:56:51.979
Uh,

00:56:52.020 --> 00:56:52.300
and,

00:56:52.419 --> 00:56:52.770
you know,

00:56:53.010 --> 00:56:55.110
we have customers who use,

00:56:55.120 --> 00:56:55.580
like Rich,

00:56:55.659 --> 00:56:56.300
who use the,

00:56:56.409 --> 00:56:57.340
the profiles and,

00:56:57.449 --> 00:56:58.889
and Marketplace exclusively.

00:56:59.179 --> 00:57:00.449
We have customers that,

00:57:00.639 --> 00:57:01.699
that do a mix of both,

00:57:01.739 --> 00:57:03.320
and we have quite a few customers,

00:57:03.659 --> 00:57:03.989
um,

00:57:04.100 --> 00:57:04.260
that,

00:57:04.360 --> 00:57:05.760
that source their own green,

00:57:06.060 --> 00:57:06.439
uh,

00:57:06.459 --> 00:57:06.729
and,

00:57:06.860 --> 00:57:07.969
and use it as a roaster.

00:57:07.989 --> 00:57:08.300
It's an,

00:57:08.419 --> 00:57:09.760
it's an excellent roaster.

00:57:10.060 --> 00:57:10.290
Uh,

00:57:10.379 --> 00:57:10.530
the,

00:57:10.580 --> 00:57:12.300
the coffee services are for,

00:57:12.459 --> 00:57:12.620
you know,

00:57:12.860 --> 00:57:13.560
for your benefit,

00:57:13.979 --> 00:57:14.090
uh,

00:57:14.139 --> 00:57:15.060
but they are optional.

00:57:17.760 --> 00:57:19.310
And um

00:57:19.760 --> 00:57:20.159
Johnny asked,

00:57:20.270 --> 00:57:22.800
where can I purchase this roaster or how much does it cost?

00:57:23.120 --> 00:57:23.320
We'll,

00:57:23.399 --> 00:57:24.250
we'll get you in,

00:57:24.399 --> 00:57:24.520
you,

00:57:24.639 --> 00:57:24.919
you'll,

00:57:25.239 --> 00:57:25.639
as,

00:57:26.000 --> 00:57:26.080
you know,

00:57:26.159 --> 00:57:27.800
as part of registering for the webinar,

00:57:27.899 --> 00:57:29.179
someone will reach out to you

00:57:29.479 --> 00:57:31.909
uh and give you all the purchase and financing options,

00:57:32.000 --> 00:57:32.469
Johnny.

00:57:32.879 --> 00:57:33.239
So,

00:57:33.280 --> 00:57:33.780
um,

00:57:34.159 --> 00:57:35.459
expect somebody to follow up,

00:57:35.600 --> 00:57:36.030
uh,

00:57:36.040 --> 00:57:36.560
today on that.

00:57:37.949 --> 00:57:39.709
You'll have a good experience with their sales team.

00:57:39.790 --> 00:57:40.580
They're not hustlers.

00:57:40.659 --> 00:57:41.830
They're really informative.

00:57:42.070 --> 00:57:42.739
They're great.

00:57:42.870 --> 00:57:43.070
They're,

00:57:43.270 --> 00:57:43.469
they,

00:57:43.580 --> 00:57:44.709
they take their time with you.

00:57:44.830 --> 00:57:46.250
It was a good experience for me.

00:57:46.629 --> 00:57:46.870
Yeah.

00:57:47.030 --> 00:57:47.189
And,

00:57:47.310 --> 00:57:47.699
and Rich,

00:57:47.800 --> 00:57:48.389
thank you so much.

00:57:48.469 --> 00:57:49.409
You've been super generous,

00:57:49.590 --> 00:57:49.810
uh,

00:57:49.820 --> 00:57:50.820
taking all these questions.

00:57:51.070 --> 00:57:53.000
I think this is the last one in the chat.

00:57:53.330 --> 00:57:55.709
So what would be expected for maintenance costs for

00:57:55.709 --> 00:57:57.669
the units on a monthly or quarterly basis?

00:57:59.060 --> 00:57:59.270
Yeah,

00:57:59.389 --> 00:57:59.629
well,

00:57:59.750 --> 00:58:01.129
I haven't bought my first kit yet.

00:58:01.270 --> 00:58:01.669
So

00:58:01.830 --> 00:58:02.399
I think we buy it,

00:58:02.570 --> 00:58:03.870
I think at my pace,

00:58:03.989 --> 00:58:04.250
we're,

00:58:04.310 --> 00:58:05.570
I'm gonna do one kit a year,

00:58:06.229 --> 00:58:06.840
roughly.

00:58:07.030 --> 00:58:08.550
And I think that if I remember right,

00:58:08.629 --> 00:58:09.830
from January,

00:58:10.110 --> 00:58:12.129
that kit was roughly $400.

00:58:12.629 --> 00:58:15.790
And that was just really a filter replacement kit is what it,

00:58:15.870 --> 00:58:17.550
what it was or may have been some other things,

00:58:17.629 --> 00:58:17.949
but

00:58:18.229 --> 00:58:18.689
that's it.

00:58:19.649 --> 00:58:20.320
That's it.

00:58:20.649 --> 00:58:22.090
There's no other maintenance costs.

00:58:22.159 --> 00:58:22.330
I mean,

00:58:22.530 --> 00:58:23.520
you have to buy something.

00:58:23.649 --> 00:58:24.129
Now,

00:58:24.530 --> 00:58:25.510
it takes me,

00:58:26.050 --> 00:58:26.790
I don't know,

00:58:27.169 --> 00:58:28.639
7 minutes to clean,

00:58:28.850 --> 00:58:29.610
to do my

00:58:30.250 --> 00:58:31.889
every 5 runs,

00:58:32.090 --> 00:58:32.280
uh,

00:58:32.330 --> 00:58:34.189
maintenance pieces that I described earlier,

00:58:34.290 --> 00:58:35.050
but it's,

00:58:35.169 --> 00:58:35.370
um,

00:58:35.449 --> 00:58:36.830
there's no cost to that.

00:58:37.219 --> 00:58:37.629
Yeah.

00:58:38.010 --> 00:58:38.199
And,

00:58:38.290 --> 00:58:38.810
and the,

00:58:38.929 --> 00:58:39.090
the,

00:58:39.169 --> 00:58:41.389
the filters themselves are the primary,

00:58:41.649 --> 00:58:41.810
you know,

00:58:42.010 --> 00:58:43.929
parts for the preventative maintenance,

00:58:44.010 --> 00:58:46.129
and those are between $4000 and $500.

00:58:46.560 --> 00:58:49.229
If you have one of our service technicians come and perform.

00:58:49.830 --> 00:58:50.250
Um,

00:58:50.370 --> 00:58:51.469
the preventative maintenance,

00:58:51.550 --> 00:58:51.830
it's,

00:58:51.909 --> 00:58:55.100
it's around $1200 including the labor and the parts and everything.

00:58:55.469 --> 00:58:55.590
Uh,

00:58:55.669 --> 00:58:55.780
but,

00:58:55.860 --> 00:58:56.070
but yes,

00:58:56.159 --> 00:58:57.090
the parts themselves,

00:58:57.429 --> 00:58:57.659
uh,

00:58:57.790 --> 00:58:58.739
for the for the,

00:58:58.820 --> 00:58:59.989
for the preventive maintenance are,

00:59:00.030 --> 00:59:01.399
are between $4000 and $500.

00:59:01.750 --> 00:59:01.899
I,

00:59:01.989 --> 00:59:02.870
I don't know how you do this,

00:59:02.949 --> 00:59:06.570
but if I would research to compare that against a gas roaster.

00:59:06.989 --> 00:59:08.489
I think it would be a lot higher.

00:59:08.830 --> 00:59:09.199
Yeah.

00:59:09.429 --> 00:59:09.590
And,

00:59:09.709 --> 00:59:10.030
and I,

00:59:10.189 --> 00:59:12.149
you have to think about the trade-off as well.

00:59:12.229 --> 00:59:13.169
Like a lot of our,

00:59:13.310 --> 00:59:15.800
a lot of our customers tell us they've spent anywhere from

00:59:16.300 --> 00:59:19.780
$7 and $20,000 to install a gas roaster because again,

00:59:19.820 --> 00:59:20.689
you have to,

00:59:21.060 --> 00:59:21.179
you,

00:59:21.260 --> 00:59:22.260
you have to get a permit.

00:59:22.340 --> 00:59:23.770
You have to run a gas line,

00:59:23.899 --> 00:59:24.379
you have to,

00:59:24.500 --> 00:59:26.239
you have to run ducts and vents

00:59:26.699 --> 00:59:27.239
because again,

00:59:27.459 --> 00:59:27.850
with,

00:59:27.959 --> 00:59:28.320
with,

00:59:28.370 --> 00:59:29.969
with not only gas roaster,

00:59:29.979 --> 00:59:31.639
but any other commercial roaster.

00:59:31.929 --> 00:59:32.090
Um,

00:59:32.129 --> 00:59:33.010
it's not ventless.

00:59:33.090 --> 00:59:35.689
It's not capturing the smoke and exhaust and particulate.

00:59:35.969 --> 00:59:37.409
So if you have it indoors,

00:59:37.729 --> 00:59:41.350
it's either gonna fill up your room with smoke or you're gonna have to duct and vent,

00:59:41.649 --> 00:59:41.919
um,

00:59:42.000 --> 00:59:44.590
and possibly get an afterburner incinerator,

00:59:44.790 --> 00:59:44.929
uh,

00:59:45.010 --> 00:59:47.110
to incinerate all that and push it outside.

00:59:47.570 --> 00:59:47.689
Uh,

00:59:47.770 --> 00:59:49.689
so not only is it bad for the environment,

00:59:49.989 --> 00:59:50.199
um,

00:59:50.250 --> 00:59:51.429
it's very expensive,

00:59:51.689 --> 00:59:51.959
uh,

00:59:51.969 --> 00:59:52.709
to install.

00:59:53.010 --> 00:59:53.169
Uh,

00:59:53.290 --> 00:59:53.409
so,

00:59:53.530 --> 00:59:54.969
so definitely something to keep in mind.

00:59:57.209 --> 00:59:57.860
Um,

00:59:58.030 --> 00:59:59.000
I think that's it.

00:59:59.149 --> 00:59:59.340
So,

00:59:59.350 --> 00:59:59.750
Rich,

00:59:59.949 --> 01:00:00.070
well,

01:00:00.149 --> 01:00:01.389
we've got a few more on the,

01:00:01.530 --> 01:00:02.260
on the,

01:00:02.709 --> 01:00:02.909
the,

01:00:03.030 --> 01:00:04.090
the Q&A section.

01:00:04.270 --> 01:00:06.510
What is the name of the chocolate factory near you?

01:00:06.590 --> 01:00:07.550
It's Guittard,

01:00:07.709 --> 01:00:07.780
uh,

01:00:07.949 --> 01:00:08.860
Guittard Chocolate,

01:00:08.949 --> 01:00:09.110
uh,

01:00:09.189 --> 01:00:10.370
in California.

01:00:10.750 --> 01:00:11.020
Um,

01:00:11.330 --> 01:00:11.340
why,

01:00:11.550 --> 01:00:11.669
you know,

01:00:11.750 --> 01:00:11.989
I,

01:00:12.270 --> 01:00:13.429
Hershey's not too far from me.

01:00:13.479 --> 01:00:14.850
I used to live in Pennsylvania.

01:00:15.189 --> 01:00:16.610
And the funny story about Hershey,

01:00:16.790 --> 01:00:20.750
they pump chocolate smell into the hotels of the Hershey,

01:00:21.149 --> 01:00:21.350
you know,

01:00:21.429 --> 01:00:22.229
the plants.

01:00:22.389 --> 01:00:23.989
So if you go to Hershey for their,

01:00:24.110 --> 01:00:24.270
you know,

01:00:24.389 --> 01:00:26.020
their amusement park or whatever,

01:00:26.189 --> 01:00:27.580
you go to stay at their hotels,

01:00:27.709 --> 01:00:28.310
you walk in their,

01:00:28.429 --> 01:00:30.469
in their lobby and it smells like a chocolate bar.

01:00:30.520 --> 01:00:31.209
It's crazy.

01:00:32.949 --> 01:00:32.959
Sorry,

01:00:32.969 --> 01:00:32.979
sorry.

01:00:34.909 --> 01:00:35.070
Yeah,

01:00:35.229 --> 01:00:35.310
no,

01:00:35.389 --> 01:00:35.580
it's,

01:00:35.629 --> 01:00:35.830
I,

01:00:35.899 --> 01:00:36.909
I really like the smell,

01:00:36.979 --> 01:00:37.429
although it,

01:00:37.550 --> 01:00:38.550
it's a Pavlovian,

01:00:38.699 --> 01:00:38.790
you know,

01:00:38.870 --> 01:00:38.979
when,

01:00:39.149 --> 01:00:40.219
once I smell that chocolate,

01:00:40.270 --> 01:00:41.590
I've got to go get some chocolate,

01:00:41.669 --> 01:00:41.870
um,

01:00:41.949 --> 01:00:42.149
which,

01:00:42.270 --> 01:00:42.709
which is,

01:00:42.790 --> 01:00:43.290
you know,

01:00:43.709 --> 01:00:44.070
um,

01:00:44.379 --> 01:00:44.629
you know,

01:00:44.830 --> 01:00:45.909
has pros and cons.

01:00:46.300 --> 01:00:46.629
Uh,

01:00:46.790 --> 01:00:48.300
Rick asked a question that we missed earlier.

01:00:48.389 --> 01:00:50.080
I only serve coffees in my bakery,

01:00:50.870 --> 01:00:51.469
um,

01:00:51.879 --> 01:00:52.879
And Coffee House,

01:00:53.239 --> 01:00:55.620
which you cannot find in any other coffee chain or store.

01:00:55.840 --> 01:00:58.080
What coffee does Bellwether provide in that case?

01:00:58.360 --> 01:01:01.780
And you have roasters and machines which are accessible to people who are blind.

01:01:01.919 --> 01:01:02.560
This is Rick.

01:01:02.600 --> 01:01:03.840
I asked another question earlier.

01:01:05.350 --> 01:01:05.820
Um,

01:01:06.120 --> 01:01:06.669
so,

01:01:07.040 --> 01:01:07.760
we have,

01:01:07.919 --> 01:01:09.639
we've got 25 coffees,

01:01:09.719 --> 01:01:09.909
uh,

01:01:09.919 --> 01:01:10.780
on the marketplace.

01:01:10.840 --> 01:01:11.479
And then again,

01:01:11.560 --> 01:01:12.120
I think

01:01:12.360 --> 01:01:14.600
you can also source your own coffee if there's a,

01:01:14.719 --> 01:01:16.270
if there's a green coffee that you,

01:01:16.360 --> 01:01:17.979
you think is really exceptional.

01:01:18.350 --> 01:01:18.679
Um,

01:01:18.879 --> 01:01:18.949
the,

01:01:19.000 --> 01:01:20.199
our coffees range,

01:01:20.280 --> 01:01:22.899
I think what the coffee team does a really good job of

01:01:23.120 --> 01:01:25.620
is finding exceptional coffees,

01:01:25.840 --> 01:01:26.060
uh,

01:01:26.070 --> 01:01:28.320
that we can make available at affordable prices.

01:01:28.600 --> 01:01:29.899
But we also have,

01:01:30.000 --> 01:01:30.340
um,

01:01:30.399 --> 01:01:32.530
more exotic options like the Honduran.

01:01:32.919 --> 01:01:33.610
Um,

01:01:33.840 --> 01:01:35.479
the Honduran Mercedes Anaerobic,

01:01:35.639 --> 01:01:35.750
uh,

01:01:35.760 --> 01:01:36.709
that we just mentioned,

01:01:37.040 --> 01:01:39.560
the winner of our World Cup in the Ecuador Elsauce,

01:01:39.800 --> 01:01:39.949
uh,

01:01:40.040 --> 01:01:40.310
was a,

01:01:40.379 --> 01:01:41.979
was a fantastic coffee.

01:01:42.280 --> 01:01:42.639
Um,

01:01:42.719 --> 01:01:43.159
unfortunately,

01:01:43.199 --> 01:01:44.419
we're sold out of that now.

01:01:45.040 --> 01:01:45.360
But

01:01:45.560 --> 01:01:46.239
we do have,

01:01:46.320 --> 01:01:46.899
we've got,

01:01:46.959 --> 01:01:47.429
uh,

01:01:47.439 --> 01:01:48.179
another coffee,

01:01:48.439 --> 01:01:48.659
uh,

01:01:48.679 --> 01:01:50.080
from Andres Martinez,

01:01:50.350 --> 01:01:50.560
uh,

01:01:50.669 --> 01:01:51.399
in Colombia,

01:01:51.560 --> 01:01:51.639
the,

01:01:51.719 --> 01:01:52.840
the Curra Floral,

01:01:53.199 --> 01:01:54.320
very special coffees.

01:01:54.560 --> 01:01:55.399
So we have a mix.

01:01:55.479 --> 01:01:57.469
There's a mix of coffees that are more,

01:01:57.679 --> 01:01:58.159
what I would say,

01:01:58.280 --> 01:02:00.610
Versatile that would work well in any sort of drink

01:02:00.760 --> 01:02:03.629
and then some more um exotic coffees that are,

01:02:03.840 --> 01:02:06.080
that are fruitier and have spice notes and,

01:02:06.149 --> 01:02:08.149
and would do well as a pour over at a,

01:02:08.199 --> 01:02:09.080
at a light roast.

01:02:09.439 --> 01:02:09.639
So there,

01:02:09.760 --> 01:02:11.709
there's a lot of good variety in the marketplace,

01:02:11.719 --> 01:02:12.129
I would say,

01:02:12.159 --> 01:02:12.320
and,

01:02:12.389 --> 01:02:12.800
and some,

01:02:12.810 --> 01:02:14.260
a little bit something for everyone.

01:02:14.560 --> 01:02:14.729
um,

01:02:14.760 --> 01:02:15.669
but you can also give,

01:02:15.800 --> 01:02:16.989
give the team feedback on,

01:02:17.110 --> 01:02:18.159
on what you'd like to see.

01:02:19.760 --> 01:02:20.300
Um,

01:02:20.560 --> 01:02:21.479
and I think.

01:02:22.340 --> 01:02:22.590
Yes,

01:02:22.709 --> 01:02:22.830
I,

01:02:22.909 --> 01:02:25.750
and I think Simmer asked his question on the other.

01:02:26.030 --> 01:02:27.780
So I think that's everything.

01:02:28.149 --> 01:02:28.310
Uh,

01:02:28.429 --> 01:02:28.669
Rich,

01:02:28.830 --> 01:02:29.830
thank you so much.

01:02:29.989 --> 01:02:30.110
Uh,

01:02:30.149 --> 01:02:31.340
you've been super generous,

01:02:31.469 --> 01:02:31.820
uh,

01:02:31.909 --> 01:02:32.979
with your time today.

01:02:33.500 --> 01:02:33.929
Um,

01:02:33.949 --> 01:02:34.459
and again,

01:02:34.510 --> 01:02:36.080
it's for Richard Larimer,

01:02:36.340 --> 01:02:36.469
uh,

01:02:36.590 --> 01:02:38.050
Beatitudes is the business.

01:02:38.149 --> 01:02:40.629
You can see the website Beatitudesfarm.com.

01:02:40.709 --> 01:02:41.929
It was also in the chat,

01:02:42.270 --> 01:02:42.469
um,

01:02:42.550 --> 01:02:44.459
and at Beatitudes Farm OH,

01:02:45.149 --> 01:02:46.189
is his Instagram.

01:02:48.679 --> 01:02:48.919
Thanks,

01:02:49.000 --> 01:02:49.439
Rich.

01:02:49.760 --> 01:02:49.959
Yeah,

01:02:50.040 --> 01:02:50.719
you're very welcome.

01:02:50.840 --> 01:02:51.590
Thank you for having me.

01:02:51.639 --> 01:02:52.280
I appreciate it.

01:02:52.429 --> 01:02:53.229
And anybody,

01:02:53.439 --> 01:02:54.620
you're welcome to call and

01:02:55.120 --> 01:02:55.729
reach out.

01:02:56.000 --> 01:02:57.070
If I can be of service,

01:02:57.120 --> 01:02:58.260
I'd be happy to help.

01:02:58.760 --> 01:02:59.199
All right,

01:02:59.439 --> 01:03:00.280
thanks everybody.

01:03:00.750 --> 01:03:01.739
We'll see you next time.