# Sales battlecard template

Build one card for one buyer decision. Replace each prompt with approved content.

## Buyer and decision

Who is choosing, what must they do, and which alternatives are they considering?

[Write here]

## When to use this card

Name the call stage or buyer question.

[Write here]

## First question

Check the buyer’s requirement before comparing options.

[Write here]

## Supported position

Write the bounded claim and its evidence reference.

[Write here]

## When the alternative fits

Describe a situation where the other option is sensible.

[Write here]

## Proof to offer

Name the approved material or test the rep can show.

[Write here]

## Unknown or unsafe claim

State what is unverified and what the rep must not claim.

[Write here]

## Next step

Name the test, meeting or follow-up that resolves the decision.

[Write here]

## Owner and review

Name the approver, checked date and review trigger.

[Write here]

# Evidence and practice worksheet

Duplicate this entry for each claim.

## Claim reference

Match the label used on the card.

[Write here]

## Source and scope

Link/document, relevant version or plan, test conditions.

[Write here]

## What it supports

The precise fact supported by the source.

[Write here]

## What it does not support

Open checks and conclusions the rep must avoid.

[Write here]

## Review owner and date

Who checked the source, and when?

[Write here]

## Sharing status and review trigger

Internal or approved to share? What change requires a new check?

[Write here]

## Practice the response

Buyer question: [Write here]

Evidence boundary to test: [Write here]

Record the exact question or response. Suggested coaching checks, not a certification standard:

- Asked about the buyer’s requirement
- Kept claims within source evidence
- Acknowledged alternative fit or an unknown
- Agreed on a useful next step

Feedback and next attempt: [Write here]