WEBVTT 00:01.100 --> 00:05.660 So I would like to invite the fellows to come and join me 00:05.660 --> 00:11.780 here for a Q&A. So please, come up. 00:11.780 --> 00:17.030 While they come here, what is your takeaway? 00:17.030 --> 00:19.880 What is your first word that comes 00:19.880 --> 00:21.050 to mind to what you heard? 00:21.050 --> 00:24.140 This is a lot of information to take in. 00:24.140 --> 00:26.135 Anyone wants to share any thought? 00:30.020 --> 00:30.860 What comes to mind? 00:34.930 --> 00:36.360 It's fun. 00:36.360 --> 00:36.960 Say again. 00:36.960 --> 00:37.460 Fun. 00:37.460 --> 00:38.960 Fun? 00:38.960 --> 00:41.180 Yeah? 00:41.180 --> 00:42.860 Fun. 00:42.860 --> 00:43.460 What else? 00:46.830 --> 00:48.240 You can do this. 00:48.240 --> 00:52.440 You are very diverse, multidiscipline collaboration. 00:52.440 --> 00:57.000 Very diverse, multidisciplinary collaboration. 00:57.000 --> 00:59.990 One more. 00:59.990 --> 01:03.880 Fun, multidisciplinary collaboration, 01:03.880 --> 01:06.010 and what else do you see or hear? 01:08.500 --> 01:09.000 Go ahead. 01:09.000 --> 01:10.380 Inclusivity. 01:10.380 --> 01:11.670 Inclusivity. 01:11.670 --> 01:12.600 Yeah. 01:12.600 --> 01:14.370 Would you agree? 01:14.370 --> 01:15.780 Yeah? 01:15.780 --> 01:19.980 So before I kind of hand it over to you 01:19.980 --> 01:24.030 guys again, and maybe, my question to you-- 01:24.030 --> 01:26.460 because this has been amazing for me to see this. 01:26.460 --> 01:28.620 Because I'm not classically trained as a designer. 01:28.620 --> 01:31.870 I just kind of became a designer in my old age. 01:31.870 --> 01:37.290 So for me, having the opportunity to see all of you 01:37.290 --> 01:40.830 present what you do with your background, 01:40.830 --> 01:43.620 it makes me-- actually, the word that I was thinking about 01:43.620 --> 01:45.900 was optimism. 01:45.900 --> 01:48.870 Because when I hear you talk, I believe 01:48.870 --> 01:51.120 that we will have a good world going forward 01:51.120 --> 01:54.970 if we have enough of you working on these solutions. 01:54.970 --> 01:58.410 And so my question, maybe, to all of you in the beginning 01:58.410 --> 02:01.260 is, why design? 02:01.260 --> 02:02.850 What has design to offer? 02:02.850 --> 02:06.490 Talked a lot about AI and technology, 02:06.490 --> 02:09.509 and it's all going to be really, really important going forward, 02:09.509 --> 02:15.160 but what is it about design that allowed you to do what you do? 02:15.160 --> 02:16.620 So if we go with you first. 02:16.620 --> 02:17.700 Go ahead. 02:17.700 --> 02:18.315 Sure, yeah. 02:20.970 --> 02:22.290 Microphone. 02:22.290 --> 02:25.320 Yeah, so I mean, I think a really important aspect 02:25.320 --> 02:27.180 of design as a method is just like, 02:27.180 --> 02:29.920 the speculative nature of it. 02:29.920 --> 02:32.730 I think we get to kind of look at what 02:32.730 --> 02:37.950 exists today, and also, imagine how things could 02:37.950 --> 02:41.610 be otherwise, and use both what exists today, 02:41.610 --> 02:46.050 and clearly articulated sets of values to kind of drive 02:46.050 --> 02:49.980 that speculation in a grounded way. 02:49.980 --> 02:53.550 Yeah, I think that's just a really exciting mode 02:53.550 --> 02:55.560 to be thinking in. 02:55.560 --> 02:57.960 And like you said, gives me a lot of optimism. 02:57.960 --> 02:59.740 Cool. 02:59.740 --> 03:00.240 Yeah. 03:00.240 --> 03:01.620 To me, when I think about design, 03:01.620 --> 03:04.540 I think of it as like a process or a way of thinking. 03:04.540 --> 03:07.020 And I think that's where, really, the optimism can 03:07.020 --> 03:12.240 come through, where a lot of our training is to think about the 03:12.240 --> 03:14.100 why, the how, the what. 03:14.100 --> 03:16.170 Like, why are people doing things? 03:16.170 --> 03:17.890 What is going on here? 03:17.890 --> 03:20.260 How can we be doing things better, as Jonathan said. 03:20.260 --> 03:23.400 And so, I think it's that process and way of thinking 03:23.400 --> 03:25.680 where the training, doing that for many years 03:25.680 --> 03:28.980 over and over becomes very, very useful and kind of becomes 03:28.980 --> 03:32.112 instinctive, where you're just kind of always asking, 03:32.112 --> 03:33.570 how could I be doing things better? 03:33.570 --> 03:35.430 What exactly is going on, and all of that. 03:35.430 --> 03:37.260 It becomes a part of your DNA. 03:37.260 --> 03:37.830 I see that. 03:37.830 --> 03:39.870 I personally use design in my own life, 03:39.870 --> 03:43.050 just like, making a decision, just from my day-to-day. 03:43.050 --> 03:45.690 My day-to-day, too Justin? 03:45.690 --> 03:49.420 I think building off of that, I think people design every day, 03:49.420 --> 03:51.360 whether they consider it design or not. 03:51.360 --> 03:53.350 And people engage with design every day, 03:53.350 --> 03:55.020 whether it's the doorknob you grab, 03:55.020 --> 03:57.060 or what you're sitting on, the chairs. 03:57.060 --> 04:01.050 But to have the opportunity to sort of hone that intuition in 04:01.050 --> 04:03.720 and point it out a problem that's really worth solving 04:03.720 --> 04:06.540 is kind of super important, and empowering, 04:06.540 --> 04:09.570 and like you were saying, optimistic. 04:09.570 --> 04:10.200 Yeah. 04:10.200 --> 04:11.992 What is it maybe, just a follow-up on this, 04:11.992 --> 04:15.870 what is it about design that makes us say things like this, 04:15.870 --> 04:17.649 that design is a part of every day? 04:17.649 --> 04:19.470 What is it specifically about-- 04:19.470 --> 04:20.529 is it the process? 04:20.529 --> 04:21.329 Is it the mindset? 04:21.329 --> 04:22.260 Is it both? 04:22.260 --> 04:26.460 Is it the daring nature of designers, or, to you, 04:26.460 --> 04:29.940 what is it that makes you see design as-- 04:29.940 --> 04:33.390 and you mentioned it, too, it's a part of your everyday life. 04:33.390 --> 04:35.190 What is it specifically, you think? 04:36.180 --> 04:38.520 I mean, I think it is that range of possibility 04:38.520 --> 04:41.040 that you can have to sort of alter something and make 04:41.040 --> 04:43.600 it more specific to yourself versus somebody else. 04:43.600 --> 04:44.100 Yeah. 04:44.100 --> 04:47.850 And kind of-- yeah, the range of possibilities that people 04:47.850 --> 04:50.790 can kind of have the effect on their environment, I think, 04:50.790 --> 04:51.630 is super important. 04:51.630 --> 04:52.320 Yeah. 04:52.320 --> 04:57.690 And one size fits all is not a part of that equation-- what 04:57.690 --> 05:00.670 I could hear over and over again through your presentations. 05:00.670 --> 05:01.830 Thank you. 05:01.830 --> 05:03.150 So-- 05:03.150 --> 05:03.720 Oh, goodness. 05:03.720 --> 05:06.148 I think they already did such a great job answering. 05:06.148 --> 05:07.815 Let me think of something clever to say. 05:07.815 --> 05:09.650 Yeah, pressure's on. 05:09.650 --> 05:10.920 [LAUGHTER] 05:10.920 --> 05:14.160 I think-- I really like what all three of them said because, I 05:14.160 --> 05:18.150 think, sort of a designer mindset to me is-- 05:18.150 --> 05:21.120 it-- you're just situated in a place 05:21.120 --> 05:25.830 of what could be right-- and maybe even more strongly, what 05:25.830 --> 05:27.780 ought to be. 05:27.780 --> 05:35.010 I think we're often trying to develop or design artifacts. 05:35.010 --> 05:37.560 And artifacts can be enormously powerful things 05:37.560 --> 05:41.460 because they're implicitly encoding a set of values. 05:41.460 --> 05:44.140 And then when those artifacts go out into the real world, 05:44.140 --> 05:46.620 they have an effect, right? 05:46.620 --> 05:50.530 Whether that's in the uptake of those artifacts, in which case, 05:50.530 --> 05:54.090 then your values are getting propagated, or in the effects 05:54.090 --> 05:58.000 that those artifacts have in society. 05:58.000 --> 05:58.500 So yeah. 05:58.500 --> 05:59.550 Yeah. 05:59.550 --> 06:00.510 No, great. 06:00.510 --> 06:01.320 Brilliant. 06:01.320 --> 06:02.790 Yes, and it gets harder-- 06:02.790 --> 06:03.555 I know! 06:03.555 --> 06:04.200 It's not fair! 06:04.200 --> 06:06.480 Sheila, the pressure was all on you. 06:06.480 --> 06:07.893 But I-- so I will add-- 06:07.893 --> 06:09.060 I think these are wonderful. 06:09.060 --> 06:11.310 And I think, for me, the exciting part design, 06:11.310 --> 06:13.102 in addition to everything that's been said, 06:13.102 --> 06:15.120 is really the people part. 06:15.120 --> 06:16.600 I'm a human-centered design person. 06:16.600 --> 06:18.510 And I think understanding-- the opportunity understand 06:18.510 --> 06:20.052 people's needs and thinking about how 06:20.052 --> 06:22.110 you can fix them is a-- or address them-- 06:22.110 --> 06:23.520 is such a powerful thing. 06:23.520 --> 06:25.610 It makes it very motivating, the social impact-- 06:25.610 --> 06:26.110 all that. 06:26.110 --> 06:27.750 So I think that's exciting too. 06:27.750 --> 06:28.950 That's a way to live a life. 06:28.950 --> 06:29.550 Yeah, yeah! 06:29.550 --> 06:33.420 It's the optimism to having that empowerment, just from within, 06:33.420 --> 06:35.910 to be able to actually do something about something. 06:35.910 --> 06:38.790 That's what I hear over and over again in your presentations. 06:38.790 --> 06:42.840 You just decided to do something about it, which I love. 06:42.840 --> 06:43.410 Perfect. 06:43.410 --> 06:44.192 Sheila? 06:44.192 --> 06:46.400 Well, this is kind of funny because I actually am a-- 06:46.400 --> 06:47.970 I am a designer. 06:47.970 --> 06:50.820 [LAUGHS] Let's see. 06:50.820 --> 06:52.410 I think that the Morningside Design 06:52.410 --> 06:56.640 Academy is, as John said, trying to elevate design. 06:56.640 --> 06:58.660 And so you might ask, well, what does that mean? 06:58.660 --> 06:59.770 Do we want to rarify it? 06:59.770 --> 07:01.090 Of course not. 07:01.090 --> 07:05.370 But I think we want to open it up 07:05.370 --> 07:07.320 as a methodology that's accessible 07:07.320 --> 07:11.340 across disciplines-- for scientists, for musicians, 07:11.340 --> 07:14.380 for engineers, for everyone. 07:14.380 --> 07:19.860 And so that is a process of opening up and showing people 07:19.860 --> 07:23.680 what's possible by espousing these ways of thinking, 07:23.680 --> 07:25.050 ways of critical thinking. 07:25.050 --> 07:28.320 Because I'll just answer this as briefly 07:28.320 --> 07:30.810 as I can, but in today's world, we 07:30.810 --> 07:34.350 have a number of big challenges that everybody is aware of-- 07:34.350 --> 07:36.120 climate being one. 07:36.120 --> 07:41.040 Maybe the prevalence of clients-- 07:41.040 --> 07:44.550 let's call them-- for institutions like MIT 07:44.550 --> 07:46.380 that are large corporations. 07:46.380 --> 07:48.690 And the last thing that we want is 07:48.690 --> 07:51.090 engineers or scientists or professionals 07:51.090 --> 07:54.150 of any sort who would just blindly do 07:54.150 --> 07:56.850 what a powerful company asks them to do. 07:56.850 --> 08:00.957 And of course, with AI, that's even more apparent. 08:00.957 --> 08:02.290 But there are many other things. 08:02.290 --> 08:05.190 So this capacity for critical reflection 08:05.190 --> 08:07.920 and for iteration, for prototyping, what you're saying 08:07.920 --> 08:11.350 is very important, and it never has been more important. 08:11.350 --> 08:14.430 I would just add that it's the same, 08:14.430 --> 08:18.840 but within design education and the Department of Architecture 08:18.840 --> 08:20.640 in the School of Architecture and Planning, 08:20.640 --> 08:24.180 where we have been working with these design methodologies 08:24.180 --> 08:28.140 for a long time-- in fact, MIT is the first and oldest school 08:28.140 --> 08:30.510 of architecture in this country-- 08:30.510 --> 08:32.500 we have a slightly different challenge. 08:32.500 --> 08:35.970 We don't need to necessarily elevate or make visible design 08:35.970 --> 08:37.169 because it already exists. 08:37.169 --> 08:38.380 It's what we're doing. 08:38.380 --> 08:40.470 But we do need to think about how 08:40.470 --> 08:46.530 to implement design education, make it relevant, 08:46.530 --> 08:48.250 and in some ways, make it real. 08:48.250 --> 08:50.850 So we need all of our abilities and expertise 08:50.850 --> 08:54.630 to anticipate problems that might occur in making something 08:54.630 --> 08:57.150 like a pop-up kitchen and then try 08:57.150 --> 08:59.740 to solve for those before they occur. 08:59.740 --> 09:03.600 So that we have a better chance of being 09:03.600 --> 09:06.570 successful in that implementation or realization. 09:06.570 --> 09:09.870 So I think that the way in which design education itself 09:09.870 --> 09:12.870 is unfolding is changing. 09:12.870 --> 09:13.800 Yeah. 09:13.800 --> 09:14.880 Wonderful, thank you. 09:14.880 --> 09:16.675 Thank you. 09:16.675 --> 09:17.800 Maybe you're just thinking. 09:17.800 --> 09:20.580 So now the pressure is on you-- 09:20.580 --> 09:22.290 any burning questions you have. 09:22.290 --> 09:23.070 What do you think? 09:26.150 --> 09:27.380 Go ahead. 09:27.380 --> 09:29.520 Yeah, I have a question-- sorry. 09:29.520 --> 09:31.070 There's a mic coming your way. 09:31.070 --> 09:35.280 [LAUGHS] 09:35.280 --> 09:37.340 Thanks. 09:37.340 --> 09:38.540 Yeah, thank you. 09:38.540 --> 09:40.673 I have a question for Jana. 09:40.673 --> 09:42.090 Thank you very much for your talk. 09:42.090 --> 09:44.810 It was very inspiring to see somebody talk 09:44.810 --> 09:46.790 about generative design. 09:46.790 --> 09:48.810 It's the topic of my PhD research, 09:48.810 --> 09:51.800 so I'm very committed to that. 09:51.800 --> 09:53.960 At the end of your talk you mentioned 09:53.960 --> 09:58.940 that we as designers have to account for biases in our work, 09:58.940 --> 10:02.960 or as it had been put, the encoding of a set of values 10:02.960 --> 10:04.590 in an artifact. 10:04.590 --> 10:07.880 So I wonder how you understand generative design 10:07.880 --> 10:12.290 as a possibility to critically engage 10:12.290 --> 10:15.380 with this encoding of these values in an artifact. 10:15.380 --> 10:18.710 So how can generative design as a design process compare 10:18.710 --> 10:25.250 to other ways of design, help you to negotiate these biases 10:25.250 --> 10:29.840 that you produce as a designer, willingly or unwillingly? 10:29.840 --> 10:30.470 Thank you. 10:30.470 --> 10:31.040 Thank you. 10:31.040 --> 10:32.840 Thank you for the question, and I'm also 10:32.840 --> 10:34.715 committed to generative design, as it is also 10:34.715 --> 10:36.020 my PhD dissertation. 10:36.020 --> 10:39.860 But yeah, I think what the generative design tool 10:39.860 --> 10:41.900 is capable of doing is really-- 10:41.900 --> 10:43.590 and I see this over and over again, 10:43.590 --> 10:45.840 where it gives you a set of results where you're like, 10:45.840 --> 10:47.520 oh, I didn't think of that. 10:47.520 --> 10:50.090 It switches the way you were thinking about thing-- 10:50.090 --> 10:51.800 or maybe showing you certain designs 10:51.800 --> 10:54.140 that you didn't consider exploring before. 10:54.140 --> 10:56.870 Or oftentimes, where it shows that maybe your assumptions are 10:56.870 --> 10:57.560 incorrect. 10:57.560 --> 11:00.650 You do know maybe the set of constraints, 11:00.650 --> 11:03.450 and you think, oh, it's probably going to look like this. 11:03.450 --> 11:05.630 And then all the designs that come out actually 11:05.630 --> 11:06.920 are, like, the opposite shape. 11:06.920 --> 11:08.750 And then you realize, oh, these constraints 11:08.750 --> 11:12.260 that I have are affecting the geometry in different ways 11:12.260 --> 11:13.320 than I thought it would. 11:13.320 --> 11:15.770 And so it has that ability to-- 11:15.770 --> 11:19.190 that learning ability that I talked about to really showcase 11:19.190 --> 11:23.270 how the things are different than your own assumptions 11:23.270 --> 11:24.240 that's number one. 11:24.240 --> 11:27.470 I think number two, also, is, the more you use this 11:27.470 --> 11:29.480 and the more you understand how the tools work 11:29.480 --> 11:31.160 and how they could be used creatively, 11:31.160 --> 11:35.780 the more you'll start to try to explore different avenues. 11:35.780 --> 11:38.390 So start to say, like, OK, these are the designs 11:38.390 --> 11:39.560 that I've looked at. 11:39.560 --> 11:41.660 I think if I tried to map all of these, 11:41.660 --> 11:43.650 I notice there's a spot that's missing. 11:43.650 --> 11:46.820 And so I'll have more time when I'm doing design 11:46.820 --> 11:50.060 where a lot of the task of trying 11:50.060 --> 11:52.880 to create these geometries gets lifted from the designer 11:52.880 --> 11:54.350 into this generative design tool. 11:54.350 --> 11:56.900 You have that time to try to think more critically 11:56.900 --> 11:59.250 about what have I explored and what have I not explored. 11:59.250 --> 12:02.060 And so trying to extend beyond your own assumptions 12:02.060 --> 12:04.200 and your own biases. 12:04.200 --> 12:05.720 Thank you. 12:05.720 --> 12:06.800 Thank you. 12:06.800 --> 12:08.900 Go ahead. 12:08.900 --> 12:11.900 The mic is traveling. 12:11.900 --> 12:14.820 Hi, thank you all for your presentations. 12:14.820 --> 12:16.640 I just want to ask something that's-- 12:16.640 --> 12:20.300 it's been on my mind lately, that I've just come off fresh 12:20.300 --> 12:25.210 from, like, space weeks, one at Harvard, one at MIT. 12:25.210 --> 12:29.510 And you know they recently announced-- 12:29.510 --> 12:33.350 I think London announced a bid, a tender, 12:33.350 --> 12:36.590 to build a nuclear reactor on the moon. 12:36.590 --> 12:39.590 And my first kind of-- my first reaction 12:39.590 --> 12:43.520 was, like, my god, and kind of crumbled inwards. 12:43.520 --> 12:45.200 And I'm sure that it's, like-- 12:45.200 --> 12:50.300 just extremely exciting technological problem. 12:50.300 --> 12:56.990 And that kind of techno optimism is so ripe here at MIT. 12:56.990 --> 13:00.050 And we think so much about design education 13:00.050 --> 13:02.360 as equipping people with the tools 13:02.360 --> 13:05.150 and the skill sets to go out and create. 13:05.150 --> 13:07.370 And sometimes, I think, actually, 13:07.370 --> 13:10.760 that there is merit in stopping and staying with the trouble 13:10.760 --> 13:14.060 and staying with that horrible feeling and saying, 13:14.060 --> 13:16.490 we won't, we choose not to design, 13:16.490 --> 13:20.210 and we choose to sort of have a moratorium. 13:20.210 --> 13:25.610 And I wonder to some extent, what about design education's 13:25.610 --> 13:28.460 responsibility to enable designers 13:28.460 --> 13:31.790 to develop that kind of intuition that says, 13:31.790 --> 13:34.718 we're choosing not to? 13:34.718 --> 13:38.130 Hmm, what an interesting question. 13:38.130 --> 13:40.460 Yeah, that is a super big technological challenge, 13:40.460 --> 13:43.850 [LAUGHS] if that's on the moon with that gravity. 13:43.850 --> 13:46.580 Anyway, I think your question is a great one. 13:46.580 --> 13:47.780 Thank you for it. 13:47.780 --> 13:55.450 I think it's a question that gives us a kind of time 13:55.450 --> 13:58.642 to reflect that it's not about doing more and more. 13:58.642 --> 14:00.100 And I was simply going to point you 14:00.100 --> 14:03.010 to some reading on de-growth, which 14:03.010 --> 14:04.960 you might be familiar with. 14:04.960 --> 14:08.920 But just in a nutshell, the movement around de-growth 14:08.920 --> 14:11.998 actually started with some papers and thoughts 14:11.998 --> 14:12.790 in the Netherlands. 14:12.790 --> 14:14.140 Actually, it has a history before that, 14:14.140 --> 14:16.120 but it became popular right around the time 14:16.120 --> 14:18.640 of the pandemic. 14:18.640 --> 14:24.190 And Andreas Malm and others have written that-- 14:24.190 --> 14:28.030 reminded us that de-growth is not no growth. 14:28.030 --> 14:30.880 It's not designing nothing. 14:30.880 --> 14:35.590 It's choosing which of our institutions, which 14:35.590 --> 14:41.710 of our aspects and projects are most in need of growth, 14:41.710 --> 14:44.920 and putting our design effort or our focus there. 14:44.920 --> 14:50.050 And choosing, conversely, to slow down or stop or refuse 14:50.050 --> 14:53.380 to design for institutions-- and this is classically 14:53.380 --> 14:55.120 in the de-growth theory. 14:55.120 --> 14:59.350 That's classically large banks, corporations, and other things 14:59.350 --> 15:02.560 like that, that are already amply grown 15:02.560 --> 15:05.230 and are insisting on more and more growth 15:05.230 --> 15:07.130 as a measure of success. 15:07.130 --> 15:09.860 So sometimes you think de-growth is nothing, but it's not. 15:09.860 --> 15:12.790 It's actually choosing really carefully for whom 15:12.790 --> 15:16.660 and how and what materials you use when you do 15:16.660 --> 15:17.380 choose to design. 15:19.990 --> 15:21.160 Yeah. 15:21.160 --> 15:23.420 So actually, just to add on that, 15:23.420 --> 15:26.560 I think one of the things that is related 15:26.560 --> 15:28.780 to this about education in general 15:28.780 --> 15:32.270 is the fact that having the ability to think critically, 15:32.270 --> 15:34.660 to your point, really appreciate your question, 15:34.660 --> 15:36.310 because I think one of the things 15:36.310 --> 15:40.690 that a designer does naturally is to really think critically. 15:40.690 --> 15:44.170 Because we have to draw on all these different knowledge 15:44.170 --> 15:45.820 bases, if you will. 15:45.820 --> 15:47.500 We have to work across disciplines, 15:47.500 --> 15:49.120 as you all demonstrate. 15:49.120 --> 15:51.340 So having the ability to actually 15:51.340 --> 15:55.747 make a decision, actually having the ability to make a choice, 15:55.747 --> 15:57.580 I think that's, to me, is one of the biggest 15:57.580 --> 16:03.700 benefits of everybody having that access to educational-- 16:03.700 --> 16:05.530 to design learning. 16:05.530 --> 16:07.690 Because to me, it's not about the artifact. 16:07.690 --> 16:09.820 It is actually about the decision making. 16:09.820 --> 16:11.050 Because as you design. 16:11.050 --> 16:15.850 You make million little decisions every day, all day. 16:15.850 --> 16:18.385 OK, next one. 16:21.180 --> 16:21.770 There we go. 16:26.970 --> 16:29.550 Thank you all for your presentations. 16:29.550 --> 16:31.290 In practice, I think one of the things 16:31.290 --> 16:33.900 I've found the most frustrating with design 16:33.900 --> 16:40.590 is that using the results of your exploration to completely 16:40.590 --> 16:43.710 circle back and reframe the problem 16:43.710 --> 16:49.080 is very rarely planned for, supported, funded, anything. 16:49.080 --> 16:51.115 I just haven't found whether, working 16:51.115 --> 16:52.740 in government or corporation, academia, 16:52.740 --> 16:54.690 I haven't come to a place yet where 16:54.690 --> 16:57.220 that's really built in as part of the design process. 16:57.220 --> 17:00.900 So I'm curious to know what each of your experiences 17:00.900 --> 17:04.800 has been in, as you go through your own version of the design 17:04.800 --> 17:08.040 process, how has it brought you to maybe realize, 17:08.040 --> 17:10.319 like, we're asking the wrong question entirely. 17:10.319 --> 17:12.420 And then the second part is-- 17:12.420 --> 17:14.740 something that's on my mind right now is also-- 17:14.740 --> 17:16.740 like, I call myself a reformed engineer [LAUGHS] 17:16.740 --> 17:19.300 because engineering is like, we build it because we can. 17:19.300 --> 17:21.000 And design is like, but should we? 17:21.000 --> 17:26.130 And so how do you map for the adjacent consequences? 17:26.130 --> 17:28.140 And how do you map for potential harm? 17:28.140 --> 17:31.500 As you learn more about the space and going forward, 17:31.500 --> 17:32.490 do you have frameworks? 17:32.490 --> 17:37.080 Do you have processes to navigate that? 17:37.080 --> 17:39.300 Who wants to go first? 17:39.300 --> 17:41.560 I can take a stab at that last part. 17:41.560 --> 17:44.330 So in terms of frameworks, I think there's one that's-- that 17:44.330 --> 17:46.080 I personally use and I find very helpful-- 17:46.080 --> 17:48.270 is the Design Justice Network frame-- 17:48.270 --> 17:51.180 which has this framework of design justice principles 17:51.180 --> 17:54.390 of, again, asking those questions of, 17:54.390 --> 17:56.280 what are the impacts of what-- 17:56.280 --> 17:57.570 that I'm designing? 17:57.570 --> 17:58.980 Should I even be designing this? 17:58.980 --> 18:01.320 Who am I including in the design process? 18:01.320 --> 18:02.628 How am I including them? 18:02.628 --> 18:04.170 Are they being included meaningfully, 18:04.170 --> 18:07.102 or am I just kind of talking to them at the beginning, 18:07.102 --> 18:09.060 leaving them, and going and designing in my lab 18:09.060 --> 18:10.380 and then just showing-- 18:10.380 --> 18:13.450 maybe even showing them or not at the end what I'm doing? 18:13.450 --> 18:15.810 So I think those are all things where-- 18:15.810 --> 18:18.780 like Svafa said at the beginning-- 18:18.780 --> 18:21.270 the last question-- is they should also be embedded 18:21.270 --> 18:22.290 in our education, right? 18:22.290 --> 18:27.990 So you should really be having this design curriculum 18:27.990 --> 18:30.600 where you're taught to question, you're 18:30.600 --> 18:34.830 taught to think periodically, not just at the beginning 18:34.830 --> 18:38.538 or the end, so that you're kind of avoiding the problem where 18:38.538 --> 18:40.830 you're saying, I went through the whole design process, 18:40.830 --> 18:43.780 and now at the end, should I loop back to the beginning? 18:43.780 --> 18:45.790 You should actually be doing this at every stage 18:45.790 --> 18:47.730 so that you're not waiting till the very end. 18:47.730 --> 18:49.860 And then at that point, it's a sunk cost, where you think, 18:49.860 --> 18:51.430 it's too late, I'm just moving on. 18:51.430 --> 18:52.597 I'm going to make the thing. 18:52.597 --> 18:55.180 Like, it's just-- and I think that's the experiences, 18:55.180 --> 18:57.972 especially in industry, where you're just at that stage 18:57.972 --> 18:59.430 where you've put in too much money, 18:59.430 --> 19:01.347 you've put into much time, you have deadlines, 19:01.347 --> 19:02.800 you have to make the thing. 19:02.800 --> 19:05.070 And so making sure that you're actually doing that 19:05.070 --> 19:07.620 at every stage of the process is super important, 19:07.620 --> 19:10.560 and using frameworks like the Design Justice framework 19:10.560 --> 19:11.850 to be able to do that. 19:11.850 --> 19:13.110 Yeah. 19:13.110 --> 19:14.490 Jonathan? 19:14.490 --> 19:19.210 Yeah, I really appreciate the shout to Design Justice. 19:19.210 --> 19:21.210 I also think there's actually a lot of resonance 19:21.210 --> 19:23.400 between this question and the previous one, 19:23.400 --> 19:30.060 where often these questions are questions of values 19:30.060 --> 19:32.970 and misalignments in values between designers 19:32.970 --> 19:35.340 and the people that design affects 19:35.340 --> 19:39.450 and then the use of power and resolving these conflicts right 19:39.450 --> 19:40.290 sometimes. 19:40.290 --> 19:42.420 When you're a designer and you realize 19:42.420 --> 19:45.840 that you were asking the wrong question in the beginning, 19:45.840 --> 19:48.327 sometimes that's the result of a process of discovery, 19:48.327 --> 19:49.410 and that's very important. 19:49.410 --> 19:51.840 And sometimes it was very clear to everyone else 19:51.840 --> 19:54.450 that you were asking the wrong question the whole time right, 19:54.450 --> 19:58.780 and it just took a long time to maybe notice. 19:58.780 --> 20:01.440 And so I think that's part of why co-design 20:01.440 --> 20:08.040 is a very important part of my methodological toolkit, where 20:08.040 --> 20:13.200 designers are collaborating with people 20:13.200 --> 20:16.140 from the communities or the populations 20:16.140 --> 20:18.750 that their designs are meant for. 20:18.750 --> 20:23.040 And when you set out to design something and someone 20:23.040 --> 20:25.915 is telling you that maybe that's not the right thing to design 20:25.915 --> 20:27.540 and you have the option to ignore them, 20:27.540 --> 20:28.590 that's power, right? 20:28.590 --> 20:31.050 And I think it's very important for designers 20:31.050 --> 20:34.920 to be attendant to the situations 20:34.920 --> 20:36.330 in which they hold a lot of power 20:36.330 --> 20:40.380 over the things that get built. And kind of conversely, 20:40.380 --> 20:45.690 I think within the context of large corporations, 20:45.690 --> 20:50.220 I think I'm very interested in the collective power of people 20:50.220 --> 20:53.610 who work as designers in these contexts 20:53.610 --> 20:59.490 to exert influence over design directives that 20:59.490 --> 21:02.850 come down from above that are driven by the profit motive. 21:02.850 --> 21:05.160 I've been very inspired by kind of the labor 21:05.160 --> 21:07.470 movement in the tech industry and things 21:07.470 --> 21:11.940 like No Tech for ICE, where software engineers are kind of 21:11.940 --> 21:14.640 refusing to build software that will 21:14.640 --> 21:17.610 be deployed at the border for cruel purposes. 21:17.610 --> 21:20.370 So yeah, I think that's something that should really 21:20.370 --> 21:24.420 be incorporated into people's design learning journey 21:24.420 --> 21:27.780 at an early stage because it's kind of important in any kind 21:27.780 --> 21:30.510 of real social context. 21:30.510 --> 21:32.040 I think part of your question was 21:32.040 --> 21:34.410 about the environment, in which people can actually 21:34.410 --> 21:36.510 behave the way we want them to behave 21:36.510 --> 21:40.120 to have the power to iterate and the power to make a choice. 21:40.120 --> 21:43.360 So maybe I can ask some of the advisors on that. 21:43.360 --> 21:46.170 So how do we create an environment, 21:46.170 --> 21:48.540 maybe in corporate, maybe in academia, 21:48.540 --> 21:52.680 where we feel empowered to iterate and we have the time 21:52.680 --> 21:54.180 and we have the choice? 21:54.180 --> 21:55.110 How do we do that? 21:55.110 --> 21:56.300 Maybe Art, if you-- 21:56.300 --> 21:58.330 [LAUGHS] it's a tough one. 21:58.330 --> 21:58.830 Uh-- 21:58.830 --> 22:00.300 [LAUGHS] 22:00.300 --> 22:04.650 How do we create the environment to design solutions? 22:04.650 --> 22:06.460 Let's phrase it like that. 22:06.460 --> 22:09.990 I mean, for me, it's sort of thinking about what 22:09.990 --> 22:11.460 the incentives are, right? 22:11.460 --> 22:13.980 So I'm just going to focus on the context 22:13.980 --> 22:17.588 that I know, which is sort of the academic context, right? 22:17.588 --> 22:19.380 And in computer science, and in particular, 22:19.380 --> 22:21.130 in the field that Jonathan and I work in, 22:21.130 --> 22:23.910 which is human-computer action, there's often 22:23.910 --> 22:28.530 a lot of not necessarily pressure, but you look around, 22:28.530 --> 22:32.650 and everyone is publishing at a really fast pace, right? 22:32.650 --> 22:33.150 Because 22:33.150 --> 22:36.290 There's so many exciting design questions to ask. 22:36.290 --> 22:38.240 Every day, I open Twitter, and I discover 22:38.240 --> 22:41.720 ChatGPT is able to do something new because someone discovered 22:41.720 --> 22:42.410 it, right? 22:42.410 --> 22:45.980 And so I think all of that sort of excitement and activity 22:45.980 --> 22:51.290 can cause a sense of pressure, where we feel like we just got 22:51.290 --> 22:52.800 to get that thing out, right? 22:52.800 --> 22:54.050 And if you feel that pressure, that you've 22:54.050 --> 22:55.467 got to get that thing out, I think 22:55.467 --> 22:59.090 it makes it difficult to pause and go, wait a minute, 22:59.090 --> 23:02.330 is this the thing I should be doing? 23:02.330 --> 23:03.860 Maybe I did ask that question. 23:03.860 --> 23:05.810 Should I continue to work on that question? 23:05.810 --> 23:07.140 Or things like that. 23:07.140 --> 23:10.080 And at least in my little research community, 23:10.080 --> 23:14.000 I see my role is trying to really depressurize 23:14.000 --> 23:16.940 that and change the incentive structures for members 23:16.940 --> 23:19.670 of our research group, where the way 23:19.670 --> 23:22.750 we measure our success is not-- 23:22.750 --> 23:26.000 and oftentimes, there's a temptation in research papers 23:26.000 --> 23:28.940 to say, we are the first to do this thing. 23:28.940 --> 23:31.880 And I don't really want us in our research group 23:31.880 --> 23:35.180 to prioritize being the first at producing something, 23:35.180 --> 23:37.670 but I want us to be the set of folks 23:37.670 --> 23:40.160 who are designing something where we've learned something 23:40.160 --> 23:42.200 meaningful or we've really helped 23:42.200 --> 23:44.630 advance the conversation in a meaningful way 23:44.630 --> 23:45.810 or something like that. 23:45.810 --> 23:49.820 So the way I think about it is really changing those incentive 23:49.820 --> 23:51.434 structures a little bit. 23:51.434 --> 23:52.830 Good. 23:52.830 --> 23:53.330 Anything? 23:53.330 --> 23:56.340 So I am a design process person. 23:56.340 --> 23:58.520 I think our product design and development process 23:58.520 --> 23:59.810 and how all the steps-- 23:59.810 --> 24:02.180 I think, for your question, I agree 24:02.180 --> 24:05.700 with what Jana and I-- she was-- she said some of the things 24:05.700 --> 24:06.950 that I would probably mention. 24:06.950 --> 24:08.810 I think the other two things are, 24:08.810 --> 24:11.360 the most dangerous thing out there for anybody 24:11.360 --> 24:12.920 is to have one idea. 24:12.920 --> 24:15.438 Because all of a sudden, that idea looks awesome. 24:15.438 --> 24:16.980 That's the idea I'm going to go with. 24:16.980 --> 24:19.590 So if you have a lot of ideas and of varying quality 24:19.590 --> 24:22.095 or whatever, you don't feel trapped by that one idea. 24:22.095 --> 24:22.970 And that's very hard. 24:22.970 --> 24:25.517 Because there's a phrase, don't marry your first idea. 24:25.517 --> 24:26.600 But that's what people do. 24:26.600 --> 24:27.680 They're like, oh, this is great. 24:27.680 --> 24:28.040 Looks good. 24:28.040 --> 24:28.950 I'm going to go with it. 24:28.950 --> 24:30.825 And they discover halfway through the process 24:30.825 --> 24:31.860 it was not a good idea. 24:31.860 --> 24:33.890 So you have to have a backup plan always. 24:33.890 --> 24:34.520 That's one. 24:34.520 --> 24:35.180 And be open. 24:35.180 --> 24:38.150 And the other is to have lots of off-ramps through the process. 24:38.150 --> 24:42.320 So agile development for software 24:42.320 --> 24:44.810 is getting more used in physical product development, 24:44.810 --> 24:46.880 but it's the idea that you have a sprint, 24:46.880 --> 24:49.552 and you accept that maybe it's not going to be OK. 24:49.552 --> 24:52.010 And you can let the idea go, and you go on to the next one. 24:52.010 --> 24:53.520 And you build it into the process 24:53.520 --> 24:54.687 so it's part of the culture. 24:54.687 --> 24:57.097 So you're not too attached to the idea, 24:57.097 --> 24:58.430 and you're willing to let it go. 24:58.430 --> 24:59.990 Not all companies do that, but if you 24:59.990 --> 25:03.230 have that sort of ability, then you can let go. 25:03.230 --> 25:04.470 I pretty much agree. 25:04.470 --> 25:05.690 I agree with that. 25:05.690 --> 25:08.060 And just building on what Maria is saying, 25:08.060 --> 25:11.090 the idea that you don't marry your first idea-- 25:11.090 --> 25:16.580 in today's world of efficiency-- and I think, Jonathan, 25:16.580 --> 25:18.360 you were speaking to this as well-- 25:18.360 --> 25:22.040 but it's hard sometimes for professionals 25:22.040 --> 25:27.320 and for students to slow down and to actually put forward 25:27.320 --> 25:28.400 many ideas. 25:28.400 --> 25:29.690 They get stuck on one idea. 25:29.690 --> 25:32.090 They have to pump something out the night before class 25:32.090 --> 25:32.700 or something. 25:32.700 --> 25:34.550 And one idea comes out. 25:34.550 --> 25:41.600 And it's hard to sometimes encourage people to step back 25:41.600 --> 25:44.000 and to really like loosen up, to sketch, 25:44.000 --> 25:46.520 to try to examine several different ideas, 25:46.520 --> 25:49.160 not because one is bad, but you don't 25:49.160 --> 25:53.030 know that design is a discovery process, 25:53.030 --> 25:55.790 and you really don't know what you will end up 25:55.790 --> 25:58.790 where you will end up unless you go through that process, 25:58.790 --> 26:00.590 as I'm sure you're aware. 26:00.590 --> 26:02.540 So unlike other things, like math, 26:02.540 --> 26:05.040 which can be elegantly solved, and things like that, design, 26:05.040 --> 26:08.550 you actually sort of need to do it to produce new knowledge. 26:08.550 --> 26:12.950 So there's that act of actually making, drawing, 26:12.950 --> 26:14.480 many times iterating. 26:14.480 --> 26:17.990 And it's actually challenging to communicate as an educator 26:17.990 --> 26:22.680 why that could be important and why it's valuable. 26:22.680 --> 26:26.750 The other thing that wasn't yet said that I think I could add 26:26.750 --> 26:30.050 is that design is a form of practice. 26:30.050 --> 26:32.090 It's a form of mental practice. 26:32.090 --> 26:34.550 It's critical thinking, as others have said. 26:34.550 --> 26:37.490 But it's also the ability to kind of exercise 26:37.490 --> 26:39.050 your imagination. 26:39.050 --> 26:40.460 And that sounds so corny. 26:40.460 --> 26:44.450 It sounds like, everybody does this, and what is she saying. 26:44.450 --> 26:48.680 But I actually believe that our limitations collectively 26:48.680 --> 26:53.450 are very much being eroded by all sorts of scripting and call 26:53.450 --> 26:57.650 and response type of things that we see in media, on television, 26:57.650 --> 26:58.980 and many other places. 26:58.980 --> 27:03.710 So to actually have that free open mind and that agility 27:03.710 --> 27:06.260 to not get stuck on one idea but to look 27:06.260 --> 27:07.910 at a range of different ideas and then 27:07.910 --> 27:11.720 assess them is a way of practicing one's design 27:11.720 --> 27:12.560 imagination. 27:12.560 --> 27:14.300 And eventually, with a lot of practice, 27:14.300 --> 27:17.630 you become quite expert at imagining things. 27:17.630 --> 27:19.760 And that's really, really a power. 27:19.760 --> 27:22.100 To me, that's one of the biggest powers of-- 27:22.100 --> 27:23.990 the power of the architectural imagination-- 27:23.990 --> 27:25.580 because I'm an architect-- but also 27:25.580 --> 27:28.640 the power of the design imagination. 27:28.640 --> 27:29.750 Wonderful. 27:29.750 --> 27:32.090 So unfortunately, I think our time is up, 27:32.090 --> 27:33.805 but we have 1 minute left. 27:33.805 --> 27:34.910 Do we have one more? 27:34.910 --> 27:38.690 One final one before I move on? 27:38.690 --> 27:39.190 No? 27:39.190 --> 27:40.950 [LAUGHS] There's one. 27:40.950 --> 27:42.050 OK, go ahead. 27:42.050 --> 27:44.390 So I think I want to build upon the last question 27:44.390 --> 27:45.950 Sheila just mentioned about-- 27:49.610 --> 27:52.940 I want to build upon kind of the last question-- last comment. 27:52.940 --> 27:56.000 Sheila, you mentioned about re-imagination, right? 27:56.000 --> 27:58.790 I think as a designer or as a professional, 27:58.790 --> 28:00.920 we re-imagine ourselves. 28:00.920 --> 28:05.240 How do we get other people to either accept the idea 28:05.240 --> 28:07.880 or re-imagine with us? 28:07.880 --> 28:11.030 Kind of maybe some technique or methodology you guys are using, 28:11.030 --> 28:14.420 feel very effective to bring that, become a movement 28:14.420 --> 28:16.220 versus a single walk. 28:16.220 --> 28:16.720 OK. 28:20.130 --> 28:23.880 Fellows, do you want to talk to that? 28:23.880 --> 28:26.070 Go ahead, Jess. 28:26.070 --> 28:27.960 Sort of the question, if I could reiterate, 28:27.960 --> 28:31.035 is just inviting others to design with you, sort of-- 28:31.035 --> 28:33.225 Right, but you can invite others. 28:33.225 --> 28:35.080 It doesn't mean [INAUDIBLE],, right? 28:35.080 --> 28:35.580 Yeah. 28:35.580 --> 28:38.900 [INAUDIBLE] Some of the things you 28:38.900 --> 28:41.390 have used, which you thought that was effective 28:41.390 --> 28:44.600 and worked very well, especially when we re-imagine something 28:44.600 --> 28:47.900 which could be very different on what's the status quo? 28:47.900 --> 28:49.100 Yeah, yeah. 28:49.100 --> 28:52.250 Whether it's de-growth or extreme affordable design, 28:52.250 --> 28:54.320 depends on [INAUDIBLE], right? 28:54.320 --> 28:55.730 And you try to do something. 28:55.730 --> 28:58.580 You want to bring people along [INAUDIBLE] with you, 28:58.580 --> 28:59.730 and how do you make effect? 28:59.730 --> 29:00.230 Sure. 29:00.230 --> 29:04.580 I think some of it's a little bit of ego and perspective, 29:04.580 --> 29:06.980 knowing that you have a set of skills 29:06.980 --> 29:11.540 that you can use to communicate something or design something 29:11.540 --> 29:13.250 or push something further. 29:13.250 --> 29:17.660 But bringing others along with you in that process 29:17.660 --> 29:19.075 is super important and also a way 29:19.075 --> 29:21.200 to sort of stop and reflect, like the question that 29:21.200 --> 29:24.320 was asked before, allowing the voices to come in 29:24.320 --> 29:27.620 and really feel like you're not coming to somebody with just 29:27.620 --> 29:29.930 a finished product and just say, hey, 29:29.930 --> 29:32.330 approve this so I can say that I talked to you. 29:32.330 --> 29:34.438 But bring them in from the ground up 29:34.438 --> 29:36.980 and moving along with them and giving them a sense of agency, 29:36.980 --> 29:40.310 I think, is super important and just makes the whole process 29:40.310 --> 29:41.180 easier as well. 29:41.180 --> 29:42.710 And it makes the product at the end 29:42.710 --> 29:44.550 a lot better from the beginning. 29:44.550 --> 29:47.720 So just showing just true collaboration with people 29:47.720 --> 29:50.510 and showing them that their perspective truly 29:50.510 --> 29:53.150 matters and truly helps mold this thing that you end up 29:53.150 --> 29:58.490 doing together in a true sense of collective authorship 29:58.490 --> 30:01.230 is super important and I think makes that a lot easier. 30:01.230 --> 30:02.240 OK. 30:02.240 --> 30:03.890 Can I ask Michael one question in? 30:03.890 --> 30:06.020 Because we need to conclude. 30:06.020 --> 30:09.290 To the Fellows-- yeah, yeah, I know, we're done. 30:09.290 --> 30:10.020 We're done. 30:10.020 --> 30:12.620 So one sentence, each of you. 30:12.620 --> 30:15.050 What are you going to do more of now 30:15.050 --> 30:18.530 once you've gone through the MAD Fellowship. 30:18.530 --> 30:20.960 What is a MAD Fellow going to do more of-- 30:20.960 --> 30:24.800 in 30 seconds or less? 30:24.800 --> 30:28.820 [LAUGHS] I think the mad Fellowship 30:28.820 --> 30:31.880 has propelled me to do more of what I was doing previously. 30:31.880 --> 30:35.420 So scaling up and touching more and more people 30:35.420 --> 30:37.940 with what I could produce in design, I think. 30:37.940 --> 30:39.260 OK, excellent. 30:39.260 --> 30:39.980 Jana. 30:39.980 --> 30:42.080 I think looking for a design in spaces 30:42.080 --> 30:45.050 that is not my own, so looking for that interdisciplinary 30:45.050 --> 30:48.310 design and how it could inspire me in my own work. 30:48.310 --> 30:49.820 Beautiful. 30:49.820 --> 30:50.540 Jonathan. 30:50.540 --> 30:51.680 Well, I think I know what I'm going to do, 30:51.680 --> 30:54.260 but I'm really interested to see what next year's Fellows are 30:54.260 --> 30:54.760 going to do. 30:54.760 --> 30:56.427 Because I think the best thing about MAD 30:56.427 --> 30:58.130 is that it's going to keep going. 30:58.130 --> 30:58.790 Absolutely. 30:58.790 --> 30:59.990 And we need more of you. 30:59.990 --> 31:03.320 And that's why our dear Fellow here-- 31:03.320 --> 31:05.180 colleague-- Marianne-- dear Fellow-- 31:05.180 --> 31:07.340 I made you a Fellow, Marianne, OK. 31:07.340 --> 31:10.010 So but Marion Cunningham-- she's here 31:10.010 --> 31:11.600 to announce the new Fellows. 31:11.600 --> 31:14.180 But before she does, shall we give them 31:14.180 --> 31:15.860 a wonderful round of applause? 31:15.860 --> 31:17.165 Thank you for your insights. 31:17.165 --> 31:20.005 [APPLAUSE] 31:25.849 --> 31:27.310 (WHISPERING) It's ready. 31:27.310 --> 31:30.719 [WHISPERING] 31:30.719 --> 31:31.850 Oh, how fun. 31:31.850 --> 31:34.500 [LAUGHS] It's funny to get coaching 31:34.500 --> 31:35.880 on pressing the button. 31:35.880 --> 31:41.940 So my name is Marion Cunningham and I am the Associate Director 31:41.940 --> 31:47.340 for Administration for MAD, the Morningside Academy for Design. 31:47.340 --> 31:51.090 First I'd like to thank the MIT Museum for allowing 31:51.090 --> 31:55.680 us to use the singular venue, and it's an aptly named 31:55.680 --> 31:57.390 venue, The Exchange. 31:57.390 --> 31:59.410 So I wanted to mention that. 31:59.410 --> 32:01.770 Next, I'd like to acknowledge and Thank 32:01.770 --> 32:03.900 the MIT Climate and Sustainability 32:03.900 --> 32:08.280 Consortium for their thematic and financial partnership-- 32:08.280 --> 32:10.920 for their exemplar partnership. 32:10.920 --> 32:15.540 Today's program is entitled Tomorrow's Designer 32:15.540 --> 32:17.010 Designing Today. 32:17.010 --> 32:21.090 It could also have been entitled Today's Designers 32:21.090 --> 32:23.190 Designing for Tomorrow. 32:23.190 --> 32:26.130 Because as you have heard, MAT Fellows 32:26.130 --> 32:29.190 are not waiting to be engaged. 32:29.190 --> 32:34.470 They are already enmeshed with designing for change today. 32:34.470 --> 32:38.670 MAT was created with the mission to catalyze transformation 32:38.670 --> 32:42.030 by integrating design into the educational and research 32:42.030 --> 32:46.020 enterprise, bringing creative, humanistic thinking 32:46.020 --> 32:50.190 to society's challenges and making positive contributions 32:50.190 --> 32:55.410 to the world by catalyzing innovation, transforming 32:55.410 --> 32:59.190 learning, and empowering society. 32:59.190 --> 33:03.990 Our new cohort is poised to add their talents to the MAT 33:03.990 --> 33:04.890 mission. 33:04.890 --> 33:07.140 The individuals you are going to meet 33:07.140 --> 33:13.050 are scholars, artists, educators, multilingual, 33:13.050 --> 33:17.910 a zookeeper, and people who have been spurred into action 33:17.910 --> 33:21.000 by the gaps in services and knowledge 33:21.000 --> 33:23.370 they have witnessed and experienced 33:23.370 --> 33:28.120 in health care, the automotive industry, education, 33:28.120 --> 33:32.970 agriculture, and related to the climate crisis. 33:32.970 --> 33:36.030 At our launch event in October, Gerald Chan 33:36.030 --> 33:37.890 of the Morningside Foundation said 33:37.890 --> 33:42.630 that students use design to navigate the unbounded space, 33:42.630 --> 33:47.130 where they learn to explore and create in anticipation 33:47.130 --> 33:52.110 of tackling problems in that very unbounded space known 33:52.110 --> 33:54.010 as the world. 33:54.010 --> 34:01.010 We are delighted to introduce you to the class of 2020-- 34:01.010 --> 34:06.840 [LAUGHS] 4-- of MAD Fellows. 34:06.840 --> 34:08.531 We're going to show you this video. 34:08.531 --> 34:09.989 I'm going to push the button, but I 34:09.989 --> 34:12.929 wanted to alert you that there is an imperfection 34:12.929 --> 34:14.949 in the center of the screen. 34:14.949 --> 34:18.449 And so it may be a little skewed in terms of what you see. 34:18.449 --> 34:19.719 We want to acknowledge that. 34:19.719 --> 34:22.049 But I think you'll be delighted to learn more 34:22.049 --> 34:22.799 about our Fellows. 34:22.799 --> 34:23.466 [VIDEO PLAYBACK] 34:23.466 --> 34:26.064 [MUSIC PLAYING] 34:31.340 --> 34:34.880 - The MAD Fellowship provides freedom for graduate students 34:34.880 --> 34:37.340 to explore in their areas of passion 34:37.340 --> 34:40.014 and to bring their design skills to the world's problems. 34:40.014 --> 34:42.139 - I really want to help address one of the pressing 34:42.139 --> 34:43.730 issues that our generation is facing, 34:43.730 --> 34:44.810 which is climate change. 34:44.810 --> 34:47.270 - The crisis of biodiversity is also 34:47.270 --> 34:49.489 a crisis of ethnodiversity. 34:49.489 --> 34:55.670 We need radically different ways of consuming, producing, 34:55.670 --> 34:57.840 and restoring. 34:57.840 --> 35:01.850 - I believe that design is able to expand 35:01.850 --> 35:05.900 the way that we approach, not just our industries 35:05.900 --> 35:08.120 and the impacts that we have on the world physically, 35:08.120 --> 35:10.460 but literally our relationships to each other, 35:10.460 --> 35:13.070 our relationships to the ecosystem, our relationships 35:13.070 --> 35:16.280 to the past, to the cosmos, and everything beyond. 35:16.280 --> 35:19.130 - Every year, our MAD Fellows tackle a range 35:19.130 --> 35:21.140 of challenging problems. 35:21.140 --> 35:23.180 - I study flat plane agriculture. 35:23.180 --> 35:25.670 My project has two objectives-- 35:25.670 --> 35:28.700 climate change resilience and food production. 35:28.700 --> 35:31.640 - I'm studying nature-based solutions for coastal 35:31.640 --> 35:35.480 adaptation, specifically how different configurations 35:35.480 --> 35:38.480 of oyster reef restoration strategies influence wave 35:38.480 --> 35:39.200 attenuation. 35:39.200 --> 35:43.220 - My current PhD project is on designing a new architecture 35:43.220 --> 35:46.040 for a high pressure hydrogen storage 35:46.040 --> 35:47.990 tank for CO2 mitigation. 35:47.990 --> 35:50.570 - Design has a deep, deep history 35:50.570 --> 35:55.100 at MIT as a way of translating technology 35:55.100 --> 35:57.080 and creativity into the world. 35:57.080 --> 35:58.880 - The project that I'm working on 35:58.880 --> 36:01.580 is the connection between how students 36:01.580 --> 36:03.830 learn in a technical class and how students 36:03.830 --> 36:07.460 apply that knowledge in a project or in their career 36:07.460 --> 36:08.360 later on. 36:08.360 --> 36:11.570 - I'd like to say I'm kind of a musician 36:11.570 --> 36:17.810 at heart, maybe a designer and an engineer at hand, 36:17.810 --> 36:20.180 and a neuroscientist in mind. 36:20.180 --> 36:25.100 I build instruments that are a combination 36:25.100 --> 36:30.320 between a medical instrument and a musical instrument. 36:30.320 --> 36:33.530 - How might we use human-centered design to design 36:33.530 --> 36:36.650 last mile transportation delivery networks that will 36:36.650 --> 36:40.100 really enable us to help communities that need it 36:40.100 --> 36:40.850 the most? 36:40.850 --> 36:43.640 - I want to help astronauts be able to have 36:43.640 --> 36:48.560 the tools that they need to solve a medical crisis when 36:48.560 --> 36:51.500 a life could be at risk, and I'm hoping to use automation 36:51.500 --> 36:53.780 to be that tool. 36:53.780 --> 36:56.000 - I'm a graduate architect by profession. 36:56.000 --> 36:58.040 We have a lot of interesting tools coming out 36:58.040 --> 37:01.100 in the generative AI space, and we 37:01.100 --> 37:03.080 could leverage the power of these tools 37:03.080 --> 37:05.750 to make architecture more accessible to a lot 37:05.750 --> 37:06.590 of different people. 37:06.590 --> 37:09.890 - My current project is related to this idea 37:09.890 --> 37:14.120 that we can actually control the behavior of a fabricated object 37:14.120 --> 37:17.990 by modifying the distribution of material inside of that object, 37:17.990 --> 37:19.880 and I'm so excited to learn from everyone 37:19.880 --> 37:22.157 else and different corners of design 37:22.157 --> 37:23.240 that I haven't thought of. 37:23.240 --> 37:24.860 - One thing that I'm exploring is 37:24.860 --> 37:28.490 using textiles and physical making techniques 37:28.490 --> 37:34.100 in order to both reflect on and archive histories 37:34.100 --> 37:35.780 within different diasporas. 37:35.780 --> 37:39.980 - I don't think a single person can accomplish the whole design 37:39.980 --> 37:41.330 by himself or herself. 37:41.330 --> 37:42.860 - My approach to design-- 37:42.860 --> 37:46.910 I sort like to think of it as a multi-species approach, where 37:46.910 --> 37:50.780 it's not just the people living on the coast, 37:50.780 --> 37:55.220 but it's the oyster, it's the larval fish, it's the birds. 37:55.220 --> 37:58.370 - I generate conditions for two things that would never 37:58.370 --> 38:03.380 get to speak in real life to meet and grow generatively. 38:03.380 --> 38:06.680 - I feel inspired seeing the amount of resources and support 38:06.680 --> 38:07.910 that we get. 38:07.910 --> 38:10.670 It really makes me feel hopeful for the world. 38:10.670 --> 38:13.280 - We continually come up with solutions 38:13.280 --> 38:15.200 to overcome any hurdle that kind of stands 38:15.200 --> 38:17.270 in the way of better understanding 38:17.270 --> 38:18.740 our world or the universe. 38:18.740 --> 38:21.120 - And the MAD Fellowship is really a gift. 38:21.120 --> 38:25.040 It's a gift for students to be able to do 38:25.040 --> 38:27.740 their work without worrying about where their support will 38:27.740 --> 38:32.030 come from, but it's also much more than a gift. 38:32.030 --> 38:34.560 It's about building community around design. 38:34.560 --> 38:36.470 It's about learning best practices, 38:36.470 --> 38:42.380 sharing with each other, and ultimately elevating design 38:42.380 --> 38:44.750 across MIT and around the world. 38:44.750 --> 38:47.708 [MUSIC PLAYING] 38:50.173 --> 38:53.131 [APPLAUSE] 38:57.007 --> 38:57.590 [END PLAYBACK] 38:57.590 --> 39:01.150 So I'm going to introduce each of the Fellows 39:01.150 --> 39:05.920 and indicate their department, and with each introduction, 39:05.920 --> 39:07.390 they will come up. 39:07.390 --> 39:12.190 The first person is James Brice from Civil and Environmental 39:12.190 --> 39:14.410 Engineering and the Department of Architecture. 39:14.410 --> 39:17.210 [CHEERING AND APPLAUSE] 39:19.070 --> 39:24.170 Next we have Jenny Kane from the School of Management. 39:24.170 --> 39:26.990 [APPLAUSE] 39:30.280 --> 39:33.880 Sandra Huffman from Mechanical Engineering. 39:33.880 --> 39:36.748 [APPLAUSE] 39:39.140 --> 39:42.830 ZhiYi Liang from Mechanical Engineering. 39:42.830 --> 39:45.740 [APPLAUSE] 39:48.660 --> 39:51.480 [? Leanne ?] [? Macatoura ?] from Electrical Engineering 39:51.480 --> 39:53.040 and Computer Science. 39:53.040 --> 39:55.902 [APPLAUSE] 39:58.287 --> 40:02.910 Prathima Muniyappa from Media Arts and Sciences. 40:02.910 --> 40:05.712 [APPLAUSE] 40:08.520 --> 40:12.150 Geoffrey Nyakiongora from the Department of Architecture. 40:12.150 --> 40:15.150 [APPLAUSE] 40:18.150 --> 40:21.620 Tiandra Ray from Urban Studies and Planning. 40:21.620 --> 40:24.548 [APPLAUSE] 40:26.990 --> 40:30.950 Alexandra Rieger from Media Arts and Sciences. 40:30.950 --> 40:34.016 [APPLAUSE] 40:35.820 --> 40:40.110 And the last two Fellows who aren't able to be here today 40:40.110 --> 40:43.350 are [? Chin ?] [? Chou ?] from Urban Studies and Planning 40:43.350 --> 40:47.130 and Allison Porter from Mechanical Engineering and-- 40:47.130 --> 40:52.500 from- oh, oh, OK, Allison Porter from the Institute of Medical 40:52.500 --> 40:53.820 Engineering and Science. 40:53.820 --> 40:56.590 [APPLAUSE AND CHEERING] 41:01.290 --> 41:04.750 I'd like to welcome you and thank you 41:04.750 --> 41:08.680 for being a part of the MAD Academy for Design, 41:08.680 --> 41:11.110 and next I'm going to turn it over to John. 41:13.560 --> 41:14.310 Thank you, Marion. 41:14.310 --> 41:17.170 Let's have one last round of applause for our new Fellows, 41:17.170 --> 41:17.670 and-- 41:17.670 --> 41:20.415 [APPLAUSE] 41:22.350 --> 41:26.370 And again, we're very excited to see how the torch brightens 41:26.370 --> 41:28.830 from last year to this year and five years 41:28.830 --> 41:32.370 from now-- how this cohort continues to grow and to spread 41:32.370 --> 41:33.930 impact in the world. 41:33.930 --> 41:35.247 So thank you all so much. 41:35.247 --> 41:37.330 And at this point, we're going to close our event. 41:37.330 --> 41:39.480 We're going to thank you all for joining. 41:39.480 --> 41:41.940 It's really great to be here to celebrate the new cohort, 41:41.940 --> 41:43.860 to celebrate this year's cohort. 41:43.860 --> 41:46.950 And I want to thank the whole MAD team, especially Adelaide 41:46.950 --> 41:49.260 Zollinger, Marion Cunningham, Svafa 41:49.260 --> 41:53.100 for doing a fabulous job as our moderator, Maria 41:53.100 --> 41:57.450 as our Associate Director, and also 41:57.450 --> 42:01.260 Boston Design Week for giving us a chance to celebrate design 42:01.260 --> 42:03.543 and to do it with the broader Boston community. 42:03.543 --> 42:05.460 So thank you all for joining and all the best. 42:05.460 --> 42:08.220 [APPLAUSE] 42:12.122 --> 42:14.580 And at this point, we'll ask the Fellows and their advisors 42:14.580 --> 42:17.140 to join us in the Sharp room so we can have a little family 42:17.140 --> 42:17.640 chat. 42:17.640 --> 42:19.520 See you there.