# One-Page Strategic Plan Template **Businessman Talk · businessmantalk.com/strategy/strategic-planning/template/ · v1.0 (August 2026)** Paste into Google Docs or Word. Fill the boxes **in the order they appear** and stop when the page is full. If a box needs a second page, the entry is too long, not the page too small. --- **Business:** ________________________ **Plan year:** ________ **Written by:** ________________ **Date written:** ____ / ____ / ________ --- | # | Box | Your entry | Limit | |---|---|---|---| | 1 | **Mission** — what the business does, for whom, and why it exists. Present tense. | | 1 sentence, ≤ 30 words | | 2 | **Vision** — the end state you would recognise on arrival. Put the year in it. | | 1 sentence, ≤ 25 words, includes a year | | 3 | **Values** — the three rules you would keep when they cost money. | 1.
2.
3. | 3 lines, ≤ 8 words each | | 4 | **Strategic priorities** — the two or three things this year is for. Each must exclude something. | 1.
2.
3. | 2–3 lines | | 5 | **Objectives and key results** — one objective per priority, two or three measurable results each, with a number and a date. | O1:
  KR 1.1:
  KR 1.2:
O2:
  KR 2.1:
  KR 2.2:
O3:
  KR 3.1:
  KR 3.2: | ≤ 3 objectives, ≤ 3 KRs each | | 6 | **Action plans** — the first concrete step under each objective, with an owner and a month. | O1 → ______________ (owner, month)
O2 → ______________ (owner, month)
O3 → ______________ (owner, month) | 1 line per objective | | 7 | **KPIs** — the five numbers you will read every month, each with today's baseline. | 1. ________ (baseline: ____)
2. ________ (baseline: ____)
3. ________ (baseline: ____)
4. ________ (baseline: ____)
5. ________ (baseline: ____) | 5 numbers, each with a baseline | --- **What we will NOT do this year** (one line — the thing you are tempted by and have decided against): ____________________________________________ **Review date** (the day this page is re-read against the KPIs; quarterly is the default): ____ / ____ / ________ **Signed off by:** ________________ **Next full rewrite:** ________ (year) --- ### Filling notes (delete after use) - Box 1 before box 2: the mission describes the business now; the vision describes it later. If you cannot write the mission in one sentence, the business does not yet have one. - Boxes 4 and 5 are the plan. Boxes 1–3 are context; boxes 6–7 are how you will know. - A KPI without a baseline is a wish. Read the baseline off last month's numbers before you write the target. - If a box stays blank, leave it blank and date the blank. An invented value is worse than an honest gap. *Process, the seven components explained, and the models: businessmantalk.com/strategy/strategic-planning/ · Free to copy and adapt for your own business; please keep the source line if you share it.*